CISO Tribune

Vendor comparison · 2 companies

AppOmni vs Bay

AppOmni is a SaaS Security Posture Management (SSPM) and AI SaaS Security Posture Management (AISPM) platform that gives enterprise companies and their security teams continuous visibility into their SaaS applications, AI-enabled environments, and AI agents. Bay is an AI agent security platform that gives enterprises visibility into every agent across devices, browsers and cloud workloads, and control over what those agents do in real time. CISO Tribune files both under AI model and agent security. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • AppOmni
  • Bay
AppOmni vs Bay: Products, Customers and Funding Compared
AppOmniAppOmni is a SaaS Security Posture Management (SSPM) and AI SaaS Security Posture Management (AISPM) platform that gives enterprise companies and their security teams continuous visibility into their SaaS applications, AI-enabled environments, and AI agents.appomni.comBayBay is an AI agent security platform that gives enterprises visibility into every agent across devices, browsers and cloud workloads, and control over what those agents do in real time.bay.io
What it sells
  • Marlin AI[6]Autonomously correlates security indicators, investigates risks, and delivers guided remediation.
  • AskOmni[7]An AI security assistant built into the AppOmni platform.
  • Bay[1][2][3][4][5][6][7][8][9]Bay is an AI agent security platform covering agents on devices, in browsers and in cloud workloads. Bay returns allow, ask, steer or block decisions on agent actions at runtime.
  • Lighthouse[6]Lighthouse is Bay's embedded agentic system that drafts policy from an organization's own agent activity.
  • Wave[3]Wave is the ephemeral binary Bay uses to deploy through an existing MDM or EDR.
Categories
Headquarters
San Mateo, United States[2][8]Not stated on its pages
Founded
2018[3][8]Not stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, AppOmni sells mainly to enterprise security and IT teams at global organizations. It names buyer roles including cloud security architects, vulnerability management, SecOps, IAM, and GRC. Its customers span financial services, healthcare and life sciences, legal services, technology, and the public sector. AppOmni says the platform is designed for companies that rely heavily on SaaS applications and are subject to compliance requirements such as SOC 2, HIPAA, FedRAMP, or ISO 27001.Not written yet
Last verified
November 2, 2026November 5, 2026

Where they overlap

  • AppOmni and Bay are both filed under AI model and agent security.

Where they differ, field by field

  • AppOmni's primary category is SaaS security posture; Bay's is AI model and agent security.
  • Bay is also filed under Endpoint management and application control and Workforce AI usage security.
  • AppOmni lists Marlin AI and AskOmni. Bay lists Bay, Lighthouse and Wave.
  • AppOmni is headquartered in San Mateo, United States.
  • AppOmni was founded in 2018.

What it sells: AppOmni

What Marlin AI does[6]
Marlin AI autonomously correlates security indicators, investigates risks, surfaces incidents, and delivers expert-guided remediation. It is built on AppOmni's SaaS and AI observability platform.
What AskOmni does[7]
AskOmni is an AI security assistant integrated into the AppOmni platform. Users can ask questions in plain language and receive contextual answers based on their SaaS data.

What it sells: Bay

What Bay does[1][2][3][4][5][6][7][8][9]
Bay maps every agent, MCP server, extension, model and skill on devices on its first scan. Bay builds a contextual entity graph of the users, MCP servers, SaaS apps and access connected to each agent. Bay deploys with one script through an existing MDM and does not require a proxy. Bay keeps full transcripts of prompts, actions and MCP calls.
What Lighthouse does[6]
Lighthouse drafts policy from an organization's own agent activity. Users answer 7 questions about risk appetite, and Lighthouse recommends a setting for each question and builds the policy. Bay replays 30 days of agent history to show what a policy would do before enforcement.
What Wave does[3]
Bay is agentless and deploys through an existing MDM or EDR using Wave, an ephemeral binary. There is no persistent agent to maintain and no proxy in the path.

Questions about AppOmni and Bay

What do AppOmni and Bay sell?
AppOmni sells Marlin AI and AskOmni. Bay sells Bay, Lighthouse and Wave.
Are AppOmni and Bay in the same category?
They share AI model and agent security. AppOmni's primary category is SaaS security posture and Bay's is AI model and agent security.
Where are AppOmni and Bay headquartered?
AppOmni is headquartered in San Mateo, United States.
When were AppOmni and Bay founded?
AppOmni was founded in 2018.
Who are AppOmni and Bay sold to?
From its own pages, AppOmni sells mainly to enterprise security and IT teams at global organizations.

About AppOmni

AppOmni is a SaaS Security Posture Management (SSPM) and AI SaaS Security Posture Management (AISPM) platform that gives enterprise companies and their security teams continuous visibility into their SaaS applications, AI-enabled environments, and AI agents.[4]

AppOmni says the platform monitors configurations settings and user permissions, detects threats, simplifies compliance, and surfaces data exposures across applications like Salesforce, Microsoft 365, ServiceNow, Google Workspace, and Workday. AppOmni integrates with over 100 SaaS applications, and the app coverage spans productivity, CRM, ITSM, identity, ERP, collaboration, legal, healthcare, and developer tools.[1][4]

The problem AppOmni says it addresses is that misconfigured apps, shadow access, and unsafe AI actions often go undetected. AppOmni describes a lifecycle approach with four stages: Identify, Protect, Detect, and Respond. In the Identify stage, AppOmni discovers SaaS and AI in use and who has access, including unsanctioned apps and shadow agents. In the Respond stage, AppOmni integrates with SOC tools so teams can block AI prompts, revoke access, disable a risky integration, or trigger incident response steps.[4]

The platform has several components.

AppOmni also offers Marlin AI, which autonomously correlates security indicators, investigates risks, surfaces incidents, and delivers expert-guided remediation. AskOmni is an AI security assistant integrated into the AppOmni platform, where users can ask questions in plain language and receive contextual answers based on their SaaS data.[5][6][7]

On deployment, AppOmni connects to SaaS applications via native APIs, so there is no hardware to install, no network changes required, and no agents to deploy. AppOmni says most organizations achieve full connectivity and their first security findings within hours of starting onboarding. Unlike Cloud Access Security Brokers, which sit inline to monitor traffic, AppOmni connects directly to SaaS application APIs to inspect configurations, permission structures, and data access.[4]

AppOmni says it is used by enterprise security and IT teams, including cloud security architects, vulnerability management, SecOps, IAM, and GRC, at global organizations. Current customers span financial services, healthcare and life sciences, legal services, technology, and the public sector. AppOmni says it is designed for companies subject to compliance requirements such as SOC 2, HIPAA, FedRAMP, NIST CSF, SSCF, GDPR, or ISO 27001.[4]

AppOmni was founded in 2018 by CEO Brendan O’Connor and CTO Brian Soby, and it is headquartered in San Mateo, California. AppOmni lists Cisco Investments, Salesforce Ventures, ServiceNow, Thoma Bravo, and Scale Venture Partners among its investors.[4][5]

AppOmni on the record

Sources

AppOmni full record

  1. [1]appomni.comAppOmni · appomni.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]About usAppOmni · appomni.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Appomni raises 70 million in a series c funding round led by thoma bravo to scale market leading saas security solutionThoma Bravo · thomabravo.com · published June 6, 2022 · Tier B
  4. [4]SaaS and AI Security for Enterprises | AppOmniAppOmni · undated page, accessed October 23, 2026 · Tier A
  5. [5]The SaaS Security & AI Platform | AppOmniAppOmni · undated page, accessed November 5, 2026 · Tier A
  6. [6]Marlin AI: Autonomous AI-Powered SaaS Security - AppOmniAppOmni · undated page, accessed November 5, 2026 · Tier A
  7. [7]AskOmni: AI-Powered SaaS Security Assistant | AppOmniAppOmni · undated page, accessed November 5, 2026 · Tier A
  8. [8]About AppOmni - SaaS Security CompanyAppOmni · undated page, accessed November 5, 2026 · Tier A

Bay full record

  1. [1]bay.ioBay · bay.io · undated page, accessed November 5, 2026 · Tier A
  2. [2]Security Researcher — Careers at BayBay · undated page, accessed November 10, 2026 · Tier A
  3. [3]AI Endpoint Security — BayBay · undated page, accessed November 10, 2026 · Tier A
  4. [4]About — BayBay · undated page, accessed November 10, 2026 · Tier A
  5. [5]Cloud Workspaces — BayBay · undated page, accessed November 10, 2026 · Tier A
  6. [6]Platform — BayBay · undated page, accessed November 10, 2026 · Tier A
  7. [7]Browser — BayBay · undated page, accessed November 10, 2026 · Tier A
  8. [8]AI Governance & Compliance — BayBay · undated page, accessed November 10, 2026 · Tier A
  9. [9]AI Security Posture — BayBay · undated page, accessed November 10, 2026 · Tier A

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