CISO Tribune

Vendor comparison · 2 companies

Trend Micro vs Upwind

Trend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One. Upwind sells security for cloud workloads, APIs and agents, combining their context with runtime intelligence to identify critical risks and catch new attacks in real time. CISO Tribune files both under Cloud-native application protection (CNAPP). This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Trend Micro
  • Upwind
Trend Micro vs Upwind: Products, Customers and Funding Compared
Trend MicroTrend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One.trendmicro.comUpwindUpwind sells security for cloud workloads, APIs and agents, combining their context with runtime intelligence to identify critical risks and catch new attacks in real time.upwind.io
What it sells
  • TrendAI Deep Discovery Inspector[19]Version 7.0 includes an active scanner for device discovery as a Vision One network sensor.
  • Phish Insight[20]Service that involves phishing simulation emails sent to employees.
  • Cloud Security[1]A CNAPP that combines posture, workload and runtime signals to find and prioritize cloud risks.
  • AI Security[8]Monitors AI workloads and agents within the cloud environment to identify risky configurations and behaviour.
  • Agentic Security[1][7]Watches autonomous AI agents and their skills or MCP connections for malicious or high-risk activity.
  • Cloud Security Posture Management (CSPM)[1]Checks cloud account and resource configuration against security policy on an ongoing basis.
  • Cloud Infrastructure Entitlements Management (CIEM)[1]Analyses identity permissions across cloud platforms to reduce excess access.
  • Cloud Detection & Response (CDR)[1]Correlates runtime signals and cloud activity logs to detect and respond to threats as they occur.
Categories
Headquarters
Tokyo, Japan[3][25]Not stated on its pages
Founded
1988[3]2022[2][4]
Ownership and funding
Public (TSE: 4704)[2][7][10][14]Privately held[4][11]
Named customers
  • Amazon MGM Studios[4]
  • Decathlon[5]
  • Dufferin-Peel Catholic District School Board[6]
Not stated on its pages
Recent news
  • October 19, 2026Trend Micro announced up to 10 billion yen toward a cyber resilience initiative aimed at strengthening security for Japanese organizations.[12]
  • September 29, 2026TrendAI opened a private preview of Autonomous Vulnerability Discovery, a service that finds, validates and checks fixes for flaws in customer source code.[7]
  • August 20, 2026TrendAI, an enterprise business unit of Trend Micro, announced it has passed $1 billion in global AWS Marketplace sales.[28]
  • August 19, 2026TrendLife, the consumer business unit of Trend Micro, announced the availability of TrendLife Kaleida, an AI solution designed for families.[27]
  • August 13, 2026Trend Micro reported second-quarter 2026 results for the period ended June 30, with annual recurring revenue above 1.7 billion US dollars, up 5%.[8]
Not stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[11]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Trend Micro sells mainly to enterprise organizations, and says it serves them across many countries. TrendAI is the enterprise security business of Trend Micro. Trend Micro describes the businesses in its portfolio as each serving distinct customers, markets, and needs. Apex One is available on-premises and as a service, so both deployment models appear. Phish Insight is used by customers' IT administrators, who upload the recipients of the service. Trend Micro also offers security for devices, identity, and privacy at home and on mobile.Upwind's API offering is aimed at organizations that run APIs in the cloud. Upwind's AI security offering is aimed at organizations that run AI applications on cloud infrastructure. Upwind's code security features address teams practising shift-left security in AI-native development.
Last verified
October 10, 2026November 5, 2026

Where they overlap

  • Trend Micro and Upwind are both filed under Cloud-native application protection (CNAPP).

Where they differ, field by field

  • Trend Micro's primary category is EDR and XDR; Upwind's is Cloud-native application protection (CNAPP).
  • Trend Micro is also filed under Email security. Upwind is also filed under Cloud security posture management, Cloud detection and response and API security.
  • Trend Micro lists TrendAI Deep Discovery Inspector and Phish Insight. Upwind lists Cloud Security, AI Security, Agentic Security, Cloud Security Posture Management (CSPM), Cloud Infrastructure Entitlements Management (CIEM) and 1 more.
  • Trend Micro is headquartered in Tokyo, Japan.
  • Trend Micro was founded in 1988. Upwind was founded in 2022.
  • Trend Micro is a public company listed on TSE as 4704. Upwind is privately held.
  • Trend Micro publicly names Amazon MGM Studios, Decathlon and Dufferin-Peel Catholic District School Board.

What it sells: Trend Micro

What TrendAI Deep Discovery Inspector does[19]
TrendAI Deep Discovery Inspector (DDI) 7.0, build 7.0.1066, has been released. DDI 7.0 includes an active scanner for device discovery as a Vision One network sensor. DDI 7.0 supports upgrading from DDI version 6.7 or 6.8.
What Phish Insight does[20]
Phish Insight collects and transmits data to Trend Micro as part of using the service. IT administrators sign up and receive a verification email.

Questions about Trend Micro and Upwind

What do Trend Micro and Upwind sell?
Trend Micro sells TrendAI Deep Discovery Inspector and Phish Insight. Upwind sells Cloud Security, AI Security, Agentic Security, Cloud Security Posture Management (CSPM), Cloud Infrastructure Entitlements Management (CIEM) and 1 more.
Are Trend Micro and Upwind in the same category?
They share Cloud-native application protection (CNAPP). Trend Micro's primary category is EDR and XDR and Upwind's is Cloud-native application protection (CNAPP).
Where are Trend Micro and Upwind headquartered?
Trend Micro is headquartered in Tokyo, Japan.
When were Trend Micro and Upwind founded?
Trend Micro was founded in 1988. Upwind was founded in 2022.
Who owns Trend Micro and Upwind?
Trend Micro is a public company listed on TSE as 4704. Upwind is privately held.
Which customers do Trend Micro and Upwind name?
Trend Micro publicly names Amazon MGM Studios, Decathlon and Dufferin-Peel Catholic District School Board.
Who are Trend Micro and Upwind sold to?
From its own pages, Trend Micro sells mainly to enterprise organizations, and says it serves them across many countries. Upwind's API offering is aimed at organizations that run APIs in the cloud.
What have Trend Micro and Upwind announced recently?
October 19, 2026: Trend Micro announced up to 10 billion yen toward a cyber resilience initiative aimed at strengthening security for Japanese organizations.

About Trend Micro

Trend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One. Trend Micro is a publicly listed global cybersecurity company with a worldwide footprint.

Trend Micro operates as the publicly listed parent organization behind a focused portfolio of cybersecurity businesses, each serving distinct customers, markets, and needs. As parent, Trend Micro provides governance, shared services, and strategic investment to support long-term growth in an AI-driven world. Trend Micro says it serves 28,000 enterprise organizations across 185 countries.

TrendAI is the enterprise security business of Trend Micro. TrendAI delivers intelligence-driven platform security designed to manage real AI risks, simplify operations, and empower organizations to innovate with confidence across complex environments. Trend Micro says TrendAI partners with Anthropic to advance AI-native workflows, automation, and risk reduction.

TrendAI Vision One was formerly called Trend Vision One, and it includes an Endpoint inventory. TrendAI Vision One users can find updated vulnerability information under Cyber Risk Exposure Management, Cyber Risk Overview, and Exposure Overview. TrendAI adds information to the Vision One Threat Intelligence Hub, which may include Tactics, Techniques and Procedures, Risk Management Guidance, and Threat Hunting Queries.[1][15][16]

Trend Micro recommends upgrading to the SecOps Endpoint Sensor (XES) following the upgrade to TrendAI Vision One Foundation. Endpoints on SEP (Standard Endpoint Protection) can still use iES, the integrated Endpoint Sensor in Apex One. Endpoints on Server & Workload Protection that use Activity Monitoring are recommended to deploy the TrendAI Vision One Sensor XES. The TrendAI Vision One agent supports each Windows OS until its EOL plus one year, supports the latest 5 versions on macOS, and supports each Linux OS until its EOL plus one year.[15][17]

Apex One is available as Apex One On-prem and as Apex One as a Service. TrendAI Deep Discovery Inspector (DDI) 7.0, build 7.0.1066, has been released, and its firmware upgrade package is available on the TrendAI download center. DDI 7.0 supports upgrading from DDI version 6.7 or 6.8. DDI 7.0 includes an active scanner for device discovery as a Vision One network sensor, and its Virtual Analyzer supports Win Server 2025, Win11 24H2 and RHEL 9.[18][19]

Phish Insight is a service that collects and transmits data to Trend Micro as part of its use. IT administrators sign up for Phish Insight and receive a verification email. Trend Micro has released builds of Control Manager 6.0 and 7.0, a Critical Patch for InterScan Web Security Virtual Appliance (IWSVA) 6.5, and builds of Smart Protection Server (standalone).[20][21][22][23]

Trend Micro also offers security for devices, identity, and privacy at home and on mobile. Trend Micro is governed by a Board of Directors responsible for oversight, strategy, and shareholder interests. The executive leadership team of Trend Micro is responsible for corporate strategy, financial stewardship, and portfolio governance.[1][11][20]

Trend Micro on the record

Sources

Trend Micro full record

  1. [1]PlatformTrend Micro (TrendAI) · trendaisecurity.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Trend Micro's Enterprise Business is now TrendAI™Trend Micro Incorporated · published March 23, 2026 · Tier A
  3. [3]sec.govTrend Micro, Inc. via SEC EDGAR · sec.gov · published October 31, 2006 · Tier A
  4. [4]Amazon mgm studiosTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  5. [5]DecathlonTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  6. [6]DpcdsbTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  7. [7]2026 09 29 Introducing TrendAI TM Autonomous Vulnerability Discovery Next Generation Threat Remediation at Machine SpeedTrend Micro · newsroom.trendmicro.com · published September 29, 2026 · Tier A
  8. [8]2026 08 13 Trend Micro Reports Earnings Results for Q2 2026Trend Micro · newsroom.trendmicro.com · published August 13, 2026 · Tier A
  9. [9]2026 05 14 Trend Micro Reports Earnings Results for Q1 2026Trend Micro · newsroom.trendmicro.com · published May 14, 2026 · Tier A
  10. [10]Trend Micro (US) | Global Enterprise AI Cybersecurity PlatformTrend Micro · undated page, accessed October 29, 2026 · Tier A
  11. [11]Smart Protections Server Disconnected from Smart Scan/Web ReputationTrend Micro · undated page, accessed October 29, 2026 · Tier A
  12. [12]Trend Micro Announces Up to ¥10 Billion toward Cyber Resilience Initiative to Strengthen Security for Japanese Organizations in the AI EraTrend Micro · published October 19, 2026 · Tier A
  13. [13]TrendAI™ Launches Inception Program to Power the Next Wave of Secure AI InnovationTrend Micro · published May 31, 2026 · Tier A
  14. [14]Trend Micro Antivirus + Security Reviews & Product DetailsG2 · undated page, accessed October 29, 2026 · Tier C
  15. [15]Upgrade to Foundation-based Endpoint Inventory: Key ConsiderationsTrend Micro · undated page, accessed November 3, 2026 · Tier A
  16. [16]SECURITY ALERT: WordPress Core unauthenticated RCE (CVE-2026-119977)Trend Micro · undated page, accessed November 3, 2026 · Tier A
  17. [17]TrendAI Vision One™ Agent OS Compatibility Matrix & SupportTrend Micro · undated page, accessed November 3, 2026 · Tier A
  18. [18]Uninstall client or agent - Trend Micro Apex OneTrend Micro · undated page, accessed November 3, 2026 · Tier A
  19. [19]TrendAI Deep Discovery Inspector DDI 7.0 Released – What's NewTrend Micro · undated page, accessed November 3, 2026 · Tier A
  20. [20]Data Collection Disclosure - Phish InsightTrend Micro · undated page, accessed November 3, 2026 · Tier A
  21. [21]Resolving multiple vulnerabilities - Control ManagerTrend Micro · published June 19, 2018 · Tier A
  22. [22]Multiple Vulnerabilities - InterScan Web Security Virtual Appliance 6.5Trend Micro · published March 28, 2017 · Tier A
  23. [23]Multiple vulnerabilities on Trend Micro Smart Protection ServerTrend Micro · published August 8, 2016 · Tier A
  24. [24]Trend Micro Launches End-to-End Protection for Agentic AI Systems with NVIDIATrend Micro · published November 5, 2025 · Tier A
  25. [25]TrendAI™ appoints Auckland-based Richard Harrison as Global VP of AI SecurityTrend Micro · published July 23, 2026 · Tier A
  26. [26]Trend Micro Reports Earnings Results for Q4 2025 and FY 2025Trend Micro · published February 18, 2026 · Tier A
  27. [27]TrendLife Announces Kaleida: The World's First Safe AI Built for Every Member of the FamilyTrend Micro · published August 19, 2026 · Tier A
  28. [28]TrendAI™ Surpasses $1 Billion in AWS Marketplace Sales as AI Security Co-Innovation with AWS AcceleratesTrend Micro · published August 20, 2026 · Tier A

Upwind full record

  1. [1]upwind.ioUpwind · upwind.io · undated page, accessed November 5, 2026 · Tier A
  2. [2]NewsroomUpwind · upwind.io · undated page, accessed November 5, 2026 · Tier A
  3. [3]Upwind Security: Cloud & AI Security for the Realtime EraUpwind · undated page, accessed November 10, 2026 · Tier A
  4. [4]About - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  5. [5]Upwind Case Studies: Real-World Cloud Security Success StoriesUpwind · undated page, accessed November 10, 2026 · Tier A
  6. [6]Run - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  7. [7]Agentic Security - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  8. [8]AI Security Platform - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  9. [9]Runtime API Security: Discover and Protect APIs in Real TimeUpwind · undated page, accessed November 10, 2026 · Tier A
  10. [10]Build - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  11. [11]Upwind Reviews 2026: Details, Pricing, & FeaturesG2 · undated page, accessed November 10, 2026 · Tier C

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