CISO Tribune

Vendor comparison · 2 companies

ServiceNow vs Third Wave Innovations

ServiceNow sells Security Operations, a product that unifies security, IT, and risk into a single system of action. Third Wave Innovations helps growing businesses understand cyber risk, reduce exposure, stay insurable, and recover when something goes wrong. CISO Tribune files both under Vulnerability management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • ServiceNow
  • Third Wave Innovations
ServiceNow vs Third Wave Innovations: Products, Customers and Funding Compared
ServiceNowServiceNow sells Security Operations, a product that unifies security, IT, and risk into a single system of action.servicenow.comThird Wave InnovationsThird Wave Innovations helps growing businesses understand cyber risk, reduce exposure, stay insurable, and recover when something goes wrong.3rdwave.io
What it sells
  • Security Operations[1][2][3]ServiceNow Security Operations unifies security, IT, and risk into a single system of action.
  • Security Incident Response[1][3]Security Incident Response uses AI-assisted playbooks that help contain threats.
  • Unified Security Exposure Management[1][2][3]Unified Security Exposure Management comes as the next evolution of Vulnerability Response.
  • Third-party Risk Management[4]Third-party Risk Management centralizes vendor risk in one system.
  • Identity and Access Security[5]Identity and Access Security addresses risk across human, non-human, and AI agent identities.
  • Super Intelligence Control Tower[6]Super Intelligence Control Tower is a central hub to discover, secure, govern, observe, and measure any AI across an enterprise.
  • Security Awareness Training[1][5]Training that builds employee cyber knowledge and meets compliance training requirements.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[9]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, ServiceNow sells mainly to organizations that run business functions across IT, HR, customer service, finance and procurement, in all industries and business types. Security Incident Response includes handing security incidents off to new analysts, and a view of security and risk metrics that executives can use. ServiceNow describes its platform as the cloud-based foundation for all of its products.From its own pages, Third Wave Innovations sells mainly to growing businesses, including small and midsized organizations without a full security team. The pages describe customers such as a mid-sized technology company operating in the healthcare space, a services-based organization, and a manufacturing company. Third Wave Innovations aligns security controls with what insurers expect, so organizations that want to maintain cyber insurance coverage and pass underwriting are part of its audience. Security Awareness Training addresses the training requirements of compliance standards including SOC2, PCI DSS, and HIPAA. Automated Detection & Response works with existing tools for network, identity, cloud, endpoint, and office productivity.
Last verified
November 5, 2026October 19, 2026

Where they overlap

  • ServiceNow and Third Wave Innovations are both filed under Vulnerability management.

Where they differ, field by field

  • ServiceNow's primary category is GRC and integrated risk platforms; Third Wave Innovations's is MDR and managed SOC.
  • ServiceNow is also filed under Incident response and forensics. Third Wave Innovations is also filed under Security awareness training and Third-party risk and security ratings.
  • ServiceNow lists Security Operations, Security Incident Response, Unified Security Exposure Management, Third-party Risk Management, Identity and Access Security and 1 more. Third Wave Innovations lists Security Awareness Training.

What it sells: ServiceNow

What Security Operations does[1][2][3]
Security Operations consolidates signals from any SIEM, EDR, TIP, scanner, or cloud and maps them to the CMDB for business context. Security Operations applies threat intel and AI to prioritize and act.
What Security Incident Response does[1][3]
Security Incident Response triggers automated containment and remediation tasks across security and IT tools. Security Incident Response coordinates major security incidents in a dedicated workspace with task tracking, integrated collaboration, and executive status reporting.
What Unified Security Exposure Management does[1][2][3]
Unified Security Exposure Management consolidates findings from scanners, cloud, containers, and code into one workflow. Unified Security Exposure Management maps issues to the CMDB for context, prioritizes risks using threat intelligence and AI scoring, and automates remediation.
What Third-party Risk Management does[4]
Third-party Risk Management automates assessments, monitors vendor changes, and routes remediation tasks to the right teams to manage risk consistently across suppliers. Third-party Risk Management centralizes issue tracking across all vendors and automates escalation workflows.
What Identity and Access Security does[5]
Identity and Access Security examines users, groups, roles, and policies to uncover the actual permissions each identity has for specific resources across cloud, SaaS, and on-premises systems. Identity and Access Security discovers non-human identities, maps permissions and blast radius, assigns owners, and reduces sprawl.
What Super Intelligence Control Tower does[6]
Super Intelligence Control Tower auto-discovers agents, models, copilots, MCP servers, and datasets across an enterprise and displays them in a unified inventory tied to the CMDB. Super Intelligence Control Tower tracks AI identity and access, blocks prompt injections, and includes a kill switch to stop an AI agent.

What it sells: Third Wave Innovations

What Security Awareness Training does[1][5]
Security Awareness Training offers a library of over 200 short videos available in multiple languages. It includes customizable phishing simulations and pre-designed courses with dashboards and reports for tracking employee progress. It addresses training requirements of compliance standards including SOC2, PCI DSS, and HIPAA.

Questions about ServiceNow and Third Wave Innovations

What do ServiceNow and Third Wave Innovations sell?
ServiceNow sells Security Operations, Security Incident Response, Unified Security Exposure Management, Third-party Risk Management, Identity and Access Security and 1 more. Third Wave Innovations sells Security Awareness Training.
Are ServiceNow and Third Wave Innovations in the same category?
They share Vulnerability management. ServiceNow's primary category is GRC and integrated risk platforms and Third Wave Innovations's is MDR and managed SOC.
Who are ServiceNow and Third Wave Innovations sold to?
From its own pages, ServiceNow sells mainly to organizations that run business functions across IT, HR, customer service, finance and procurement, in all industries and business types. From its own pages, Third Wave Innovations sells mainly to growing businesses, including small and midsized organizations without a full security team.

About ServiceNow

ServiceNow sells Security Operations, a product that unifies security, IT, and risk into a single system of action. ServiceNow Security Operations consolidates signals from any SIEM, EDR, TIP, scanner, or cloud, maps them to the CMDB for business context, and applies threat intel and AI to prioritize and act. ServiceNow Unified Security Exposure Management, shortened to USEM, comes as the next evolution of Vulnerability Response. Unified Security Exposure Management consolidates findings from scanners, cloud, containers, and code into one workflow and maps issues to the CMDB for context. Unified Security Exposure Management prioritizes risks using threat intelligence and AI scoring and automates remediation. Unified Security Exposure Management routes high-priority vulnerabilities directly to IT, dev, and cloud teams with the asset context and workflows needed to fix them. Application Vulnerability Response aligns security and development teams on the same data. Unified Security Exposure Management lets security and cloud teams work from a single system rather than chasing alerts across multiple consoles.[1][2][7]

Security Incident Response establishes a single system of record for security operations with consistent, accountable triage and AI-driven insights. ServiceNow describes correlation of assets, users, and observables across Security Incident Response, Unified Security Exposure Management, and IT Service Management.[1][3]

Security Incident Response triggers automated containment and remediation tasks across security and IT tools. Security Incident Response centralizes data loss prevention incidents from multiple sources, automates assignment and escalation, and tracks policy violations with full audit trails. Security Incident Response coordinates major security incidents in a dedicated workspace with task tracking, integrated collaboration, and executive status reporting. Security Incident Response includes dynamic adjustment of playbooks based on the specific details of the security incident. Security Incident Response includes a unified view of security and risk metrics across SecOps and Integrated Risk Management, so executives can benchmark posture and guide decisions.[3]

Third-party Risk Management centralizes vendor risk in one system. Third-party Risk Management automates assessments, monitors vendor changes, and routes remediation tasks to the right teams to manage risk consistently across suppliers. Third-party Risk Management includes creating and tracking assessments with pre-built, configurable templates, and aligning to global frameworks. Third-party Risk Management collects evidence automatically with templates and ready-to-use content. Third-party Risk Management centralizes issue tracking across all vendors and automates escalation workflows. Third-party Risk Management lets users communicate with vendors through a single secure portal.[4]

Identity and Access Security examines users, groups, roles, and policies to uncover the actual permissions each identity has for specific resources across cloud, SaaS, and on-premises systems. Identity and Access Security maps effective permissions across cloud, SaaS, and on-premises systems to guide automated remediation. Identity and Access Security detects risky access, dormant accounts, and toxic permissions with scoring and automated remediation. Identity and Access Security discovers non-human identities, maps permissions and blast radius, assigns owners, and reduces sprawl. Identity and Access Security identifies AI agents, maps effective access and blast radius, assigns owners, and enforces least privilege.[5]

ServiceNow Super Intelligence Control Tower gives a central hub to discover, secure, govern, observe, and measure any AI across an enterprise. Super Intelligence Control Tower auto-discovers agents, models, copilots, MCP servers, and datasets across an enterprise and displays them in a unified inventory tied to the CMDB for business context. Super Intelligence Control Tower tracks AI identity and access, blocks prompt injections, and includes a kill switch to stop an AI agent. Every AI agent, native or third-party, gets a signed document confirming its identity and defining what it is allowed to do, scoped to the business context. Super Intelligence Control Tower provides compliance gates that are flexible, automated, auditable, and traceable. Super Intelligence Control Tower has out-of-the-box governance workflows and content packs for EU AI Act, NIST AI RMF, and state regulations such as the California AI Transparency Act. Super Intelligence Control Tower is used to evaluate the ROI of every AI asset in an inventory.[6]

The ServiceNow AI Platform is the cloud-based foundation for all ServiceNow products. The ServiceNow AI Platform connects and automates business workflows across the enterprise using one architecture, one data model, and a collection of AI capabilities, business applications, and low-code/no code development tools. The ServiceNow Platform and its native workflows serve all business functions, from IT to HR to customer service, finance and procurement, across all industries and business types. ServiceNow AI Agents are powered by the ServiceNow AI Platform and automate workflows across IT, HR, CRM, and more.[1][3][4][5][7][8]

ServiceNow on the record

Sources

ServiceNow full record

  1. [1]servicenow.comServiceNow · servicenow.com · undated page, accessed November 5, 2026 · Tier A
  2. [2]Vulnerability Response – Threat Intelligence - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  3. [3]Security Incident Response Pricing - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  4. [4]Third-Party Risk Management – ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  5. [5]Identity and Access Security | Risk Management - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  6. [6]Super Intelligence Control Tower - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  7. [7]IT Asset Management - ITAM - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  8. [8]Resource Management - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  9. [9]ServiceNow IT Service Management Reviews 2026G2 · undated page, accessed November 10, 2026 · Tier C

Third Wave Innovations full record

  1. [1]3rdwave.ioThird Wave Innovations · 3rdwave.io · undated page, accessed October 19, 2026 · Tier A
  2. [2]About Us | Third Wave InnovationsThird Wave Innovations · undated page, accessed November 10, 2026 · Tier A
  3. [3]Home | Third Wave InnovationsThird Wave Innovations · undated page, accessed November 10, 2026 · Tier A
  4. [4]Case Studies | Third Wave InnovationsThird Wave Innovations · undated page, accessed November 10, 2026 · Tier A
  5. [5]Security Awareness Training | Third Wave InnovationsThird Wave Innovations · undated page, accessed November 10, 2026 · Tier A

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