CISO Tribune

Vendor comparison · 2 companies

Sentra vs Veeam

Sentra sells a platform that finds sensitive datasets across cloud, SaaS, on-prem and AI services and shows which people and AI agents can reach them. Veeam sells backup and recovery software and services, including Veeam Data Platform, which is self-managed, and Veeam Data Cloud, which is a SaaS solution. CISO Tribune files both under Data security posture management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Sentra
  • Veeam
Sentra vs Veeam: Products, Customers and Funding Compared
SentraSentra sells a platform that finds sensitive datasets across cloud, SaaS, on-prem and AI services and shows which people and AI agents can reach them.sentra.ioVeeamVeeam sells backup and recovery software and services, including Veeam Data Platform, which is self-managed, and Veeam Data Cloud, which is a SaaS solution.veeam.com
What it sells
  • Shadow AI DLP[3]A module of the platform aimed at sensitive data being shared with AI applications.
  • Veeam Data Platform[5][7][13][16][17]Self-managed data protection backup software for managing your own infrastructure and storage.
  • Veeam Data Cloud[13][21]SaaS backup service that includes backup software, infrastructure and storage.
  • Data Security Posture Management (DSPM)Discovers and classifies sensitive data across a hybrid estate.
  • Coveware by Veeam[1][5]Cyber extortion incident response service.
  • Veeam DataAI Command Platform[5]Maps which AI can reach what data.
  • Veeam Intelligent ResOps[21]Add-on for Veeam Data Cloud for Microsoft 365.
  • Veeam Recovery Orchestrator[14][19]Option for automating recovery workflows.
  • Veeam Incident API[20]RESTful interface for reporting incidents and anomalies to Veeam Backup & Replication.
Categories
Headquarters
New York, United States[1]Seattle, United States[2]
Founded
2021[1]Not stated on its pages
Ownership and funding
Privately held[13][15][19]Owned by Insight Partners[3][4][24]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • November 4, 2026Sentra announced a $150 million strategic investment led by Capital One Ventures, with a Capital One representative joining its board of directors.[18]
  • June 2, 2026Sentra announced the launch of its Platform for Continuous AI Data Readiness and Governance.[12]
  • March 25, 2026Sentra launched a solution for securely adopting Google Workspace with Gemini.[17]
  • July 9, 2026Veeam appointed Michelle Graff as Senior Vice President of Global Partners and Channel.[25]
  • May 12, 2026Veeam launched its Data and AI Trust Maturity Model, a framework for organizations to assess and benchmark how they govern and operationalize AI.[11]
  • February 4, 2026Veeam appointed Piero Gallucci as Regional Vice President for UK and Ireland.[12]
  • December 11, 2025Veeam completed its acquisition of Securiti AI, a data security posture management and privacy company.[24]
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Sentra sells mainly to organizations that hold sensitive data across cloud, SaaS, on-prem and AI services. Sentra addresses organizations that want a safer rollout of copilots and agents. Sentra publishes offerings for financial organizations that need to limit access to financial data with least-privilege policies, for healthcare organizations that hold PHI in cloud environments, and for retailers with e-commerce systems. Sentra says scanning occurs in the customer's environment and data never leaves it, which speaks to buyers who want data to stay in their own environment.For small businesses, Veeam describes recovery from common incidents like accidental deletion, corruption, outages and ransomware. For lean teams, Veeam describes guided setup and workflows for deployment and day-to-day management. For enterprises, Veeam describes expert-led incident response, strategic advisory services and flexible purchasing programs.
Last verified
September 27, 2026November 2, 2026

Where they overlap

  • Sentra and Veeam are both filed under Data security posture management.
  • Both are headquartered in the United States.

Where they differ, field by field

  • Sentra's primary category is Data security posture management; Veeam's is Backup and cyber recovery.
  • Veeam is also filed under Incident response and forensics.
  • Sentra lists Shadow AI DLP. Veeam lists Veeam Data Platform, Veeam Data Cloud, Data Security Posture Management (DSPM), Coveware by Veeam, Veeam DataAI Command Platform and 3 more.
  • Sentra is headquartered in New York, United States. Veeam is headquartered in Seattle, United States.
  • Sentra was founded in 2021.
  • Sentra is privately held. Veeam is owned by Insight Partners.

What it sells: Veeam

What Veeam Data Platform does[5][7][13][16][17]
Veeam Data Platform is a self-managed data protection backup software where customers manage their own infrastructure and bring their own storage. One Veeam package includes Veeam Backup & Replication, Veeam ONE and Veeam Recovery Orchestrator. Veeam Data Platform is available in three editions.
What Veeam Data Cloud does[13][21]
Veeam Data Cloud provides data protection and data recovery for multicloud data, delivered through cloud-native backup and storage services. Veeam Data Cloud currently supports Microsoft 365, Entra ID, Salesforce and Azure. Veeam Data Cloud can be purchased through the Microsoft Marketplace, a Veeam Reseller or a Veeam Cloud & Service Provider Partner.
What Data Security Posture Management (DSPM) does
Veeam says DSPM covers structured, unstructured or streaming data. DSPM graphs how data, access, policy and AI usage connect.
What Coveware by Veeam does[1][5]
Coveware by Veeam has handled 1,000’s of cyber extortion matters. Veeam offers end-to-end incident response services backed by Coveware.
What Veeam Intelligent ResOps does[21]
Veeam Intelligent ResOps is an add-on for Veeam Data Cloud for Microsoft 365 that helps organizations get their data ready for AI, audits and incidents. The DataAI Command Graph maps data, AI agents, permissions, access and protection status across the Microsoft 365 tenant and backup estate.
What Veeam Recovery Orchestrator does[14][19]
Veeam Recovery Orchestrator is named as an option for automating recovery workflows. One Veeam package includes Veeam Recovery Orchestrator with Veeam Backup & Replication and Veeam ONE.

Questions about Sentra and Veeam

What do Sentra and Veeam sell?
Sentra sells Shadow AI DLP. Veeam sells Veeam Data Platform, Veeam Data Cloud, Data Security Posture Management (DSPM), Coveware by Veeam, Veeam DataAI Command Platform and 3 more.
Are Sentra and Veeam in the same category?
They share Data security posture management. Sentra's primary category is Data security posture management and Veeam's is Backup and cyber recovery.
Where are Sentra and Veeam headquartered?
Sentra is headquartered in New York, United States. Veeam is headquartered in Seattle, United States.
When were Sentra and Veeam founded?
Sentra was founded in 2021.
Who owns Sentra and Veeam?
Sentra is privately held. Veeam is owned by Insight Partners.
Who are Sentra and Veeam sold to?
From its own pages, Sentra sells mainly to organizations that hold sensitive data across cloud, SaaS, on-prem and AI services. For small businesses, Veeam describes recovery from common incidents like accidental deletion, corruption, outages and ransomware.
What have Sentra and Veeam announced recently?
November 4, 2026: Sentra announced a $150 million strategic investment led by Capital One Ventures, with a Capital One representative joining its board of directors. July 9, 2026: Veeam appointed Michelle Graff as Senior Vice President of Global Partners and Channel.

About Sentra

Sentra sells a platform that finds sensitive datasets across cloud, SaaS, on-prem and AI services and shows which people and AI agents can reach them. Sentra says it finds sensitive data, maps which people and AI agents can access it, and removes the access that should not be there, all inside the customer's environment. The company states its aim as knowing what sensitive data every AI agent can access, understanding what each agent can do with that data, and continuously enforcing the right controls. Sentra says one platform runs inside the customer's environment and powers every module.[3][4][8][10]

Sentra keeps a continuously updated inventory of sensitive data across cloud, SaaS, warehouses, collaboration tools and on-prem stores, including the knowledge bases behind copilots and agents. Sentra describes its discovery as agentless across cloud, SaaS, data platforms, file shares and on-prem. Sentra says it has 250+ built-in classifiers and 130+ file formats, with over 98% accuracy and under 1% false positives. Sentra says it can classify the knowledge bases, training sets and data stores behind Bedrock, SageMaker, Azure OpenAI, Vertex AI, Databricks, Snowflake Cortex, Microsoft 365 Copilot and Gemini for Workspace.[9][14]

Sentra says it continuously removes shadow, stale and toxic data from AI pipelines, RAG indexes and knowledge bases. Sentra masks, redacts or tokenizes PII, regulated data and toxic structured content at the source before it feeds any AI pipeline. Sentra aims to make entitlements follow the data so that every user and AI agent sees only what they are entitled to, across the data plane and the AI plane. Sentra Shadow AI DLP combines Shadow AI Discovery with browser-based data protection to discover AI usage and prevent sensitive data from being shared with AI. Sentra points to Microsoft Copilot, ChatGPT, Claude, Gemini and hundreds of other AI tools as part of everyday work. Sentra can block, warn, or require user justification before sensitive data is shared with AI.[3][4]

Sentra fixes clear-cut exposures, like a confidential file shared publicly, automatically and sends ambiguous cases to the data owner. Sentra says a policy can disable public links, remove external users, revoke excess permissions, quarantine files or delete redundant copies. Sentra routes judgment calls to the data owner in Slack, Teams, Jira or ServiceNow and tracks every issue to closure. Sentra continuously checks where regulated data lives, who and what can reach it, and whether AI uses it within policy. Sentra's continuous regulatory coverage names GDPR, HIPAA, PCI DSS, CCPA, SOC 2, ISO 27001, EU AI Act, NIST AI RMF and emerging AI frameworks. Sentra says audit trails exist for every dataset, classification decision, access event and enforcement action.[3][5][16]

Sentra says discovery, classification and analysis run inside the customer's environment, which keeps Sentra out of the customer's data-transfer scope. Sentra connects to existing security, cloud and AI stacks so governance follows data everywhere it goes. Sentra's Jira integration creates, updates and assigns tickets when an issue is created, and its ServiceNow integration does the same. Sentra's Slack integration sends issues and notifications to a channel of the customer's choice, and its Microsoft Teams integration does the same. Sentra's PagerDuty integration triggers incidents from incoming issues. Sentra's Splunk integration sends issues to Splunk SIEM, and its Microsoft Sentinel integration sends issues and notifications to Microsoft Sentinel. Sentra's Wiz integration enriches the Wiz Security Graph with Sentra's data findings.[3][11][16]

For financial organizations, Sentra says it can discover and classify high-risk data across cloud environments. Sentra says it can ensure compliance with PCI DSS, GDPR and CCPA. For healthcare, Sentra says it discovers and classifies sensitive PHI across cloud environments and supports automated reporting for HIPAA and HITRUST. For retail, Sentra says it secures e-commerce systems, ensures compliance and mitigates supply chain risks. Sentra says retailers can streamline adherence to PCI-DSS, GDPR and other frameworks and detect violations like exposed credit card or customer data.[5][6][7]

Sentra says its licences are generally based on the volume of data stored across IaaS, PaaS, DBaaS, SaaS and on-premises environments. Sentra says it gives quotes tailored to scale, stack and organization priorities. Sentra undergoes an annual SOC 2 Type 2 audit against the AICPA Trust Services Criteria, and the report is available on request under NDA. The Standards Institution of Israel certifies that Sentra operates an Information Security Management System conforming to ISO/IEC 27001:2022, issued May 12, 2025 and valid through May 15, 2028. Sentra states penetration testing every six months and says customer data is deleted within 24 hours of offboarding.[2][3][5][6][7][8][9][10][11][16]

Sentra on the record

Sources

Sentra full record

  1. [1]Sentra adds advanced data detection and response solutionSentra · sentra.io · undated page, accessed September 27, 2026 · Tier A
  2. [2]Sentra closes 50 million series b amid surging demand for securing data for ai adoptionSentra via PR Newswire · sentra.io · published April 22, 2025 · Tier A
  3. [3]Data Security Platform | Cloud Security | SentraSentra · undated page, accessed October 23, 2026 · Tier A
  4. [4]Sentra | AI Data Security & AI Data Governance PlatformSentra · undated page, accessed October 23, 2026 · Tier A
  5. [5]Solution: Financial ServicesSentra · undated page, accessed October 23, 2026 · Tier A
  6. [6]Solution HealthcareSentra · undated page, accessed October 23, 2026 · Tier A
  7. [7]Solution: RetailSentra · undated page, accessed October 23, 2026 · Tier A
  8. [8]Trust Center | SentraSentra · undated page, accessed October 23, 2026 · Tier A
  9. [9]Sentra PricingSentra · undated page, accessed October 23, 2026 · Tier A
  10. [10]About Sentra: Get to Know the Leadership TeamSentra · undated page, accessed October 23, 2026 · Tier A
  11. [11]Integrations | SentraSentra · undated page, accessed October 23, 2026 · Tier A
  12. [12]Sentra Launches Platform to Deliver the Missing Data Readiness Layer for Enterprise AISentra · published June 2, 2026 · Tier A
  13. [13]Sentra Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 23, 2026 · Tier C
  14. [14]Data Discovery and Classification | SentraSentra · undated page, accessed November 5, 2026 · Tier A
  15. [15]Automated Remediation | SentraSentra · undated page, accessed November 5, 2026 · Tier A
  16. [16]Continuous AI Compliance | SentraSentra · undated page, accessed November 5, 2026 · Tier A
  17. [17]Sentra Launches the Only Scalable Google Workspace Gemini Security to Protect Sensitive Data from AI RiskPR Newswire · published March 25, 2026 · Tier A
  18. [18]Sentra Raises $150M to Secure Data for the Agentic AI EraPR Newswire · published November 4, 2026 · Tier A
  19. [19]Sentra Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 5, 2026 · Tier C

Veeam full record

  1. [1]veeam.comVeeam Software · veeam.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Veeam software extends winning partnership with seattle orcas through 2027Veeam Software · veeam.com · published June 3, 2025 · Tier A
  3. [3]Insight partners to acquire veeamVeeam Software · veeam.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]Veeam Data Platform Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 30, 2026 · Tier C
  5. [5]Veeam: Solving Impossible AI & Data ChallengesVeeam · undated page, accessed November 4, 2026 · Tier A
  6. [6]Veeam Cyber Secure: Elite Services for Full Data ResilienceVeeam · undated page, accessed November 4, 2026 · Tier A
  7. [7]Free Backup Software For Windows, VMware, & More - VeeamVeeam · undated page, accessed November 4, 2026 · Tier A
  8. [8]Kubernetes Pricing for Backup SolutionsVeeam · undated page, accessed November 4, 2026 · Tier A
  9. [9]Government Data Backup & ProtectionVeeam · undated page, accessed November 4, 2026 · Tier A
  10. [10]Veeam Trust CenterVeeam · undated page, accessed November 4, 2026 · Tier A
  11. [11]Veeam Launches New Data and AI Trust Maturity Model to Help Organizations Benchmark AI ReadinessVeeam Software · published May 12, 2026 · Tier A
  12. [12]Veeam Appoints Piero Gallucci as Regional Vice President for UK&I, Empowering Organisations for Data Resilience and AI InnovationVeeam Software · published February 4, 2026 · Tier A
  13. [13]Veeam Data Cloud | Secure & Scalable Backup as a ServiceVeeam · undated page, accessed November 10, 2026 · Tier A
  14. [14]Veeam Software Downloads and Product Tours | VeeamVeeam · undated page, accessed November 10, 2026 · Tier A
  15. [15]#1 Data Protection | Veeam Data PlatformVeeam · undated page, accessed November 10, 2026 · Tier A
  16. [16]VMware Backup and Recovery - How to Backup VMware DataVeeam · undated page, accessed November 10, 2026 · Tier A
  17. [17]AWS Backup & Recovery Solutions | VeeamVeeam · undated page, accessed November 10, 2026 · Tier A
  18. [18]On-prem and Cloud Backup Solutions for Small BusinessVeeam · undated page, accessed November 10, 2026 · Tier A
  19. [19]Cyber Security and Threat Detection | Veeam Data PlatformVeeam · undated page, accessed November 10, 2026 · Tier A
  20. [20]Veeam + Everpure: Backup, Data Management & Cyber ResilienceVeeam · undated page, accessed November 10, 2026 · Tier A
  21. [21]Veeam Intelligent ResOps for Microsoft 365: AI Data ProtectionVeeam · undated page, accessed November 10, 2026 · Tier A
  22. [22]Enterprise Backups Solutions and SoftwareVeeam · undated page, accessed November 10, 2026 · Tier A
  23. [23]Salesforce Backup & Recovery | Secure & Automated ProtectionVeeam · undated page, accessed November 10, 2026 · Tier A
  24. [24]Veeam Completes Acquisition of Securiti AI to Create the Industry’s First Trusted Data Platform for Accelerating Safe AI at ScaleVeeam · published December 11, 2025 · Tier A
  25. [25]Veeam Appoints Michelle Graff as Senior Vice President of Global Partners and ChannelVeeam · published July 9, 2026 · Tier A

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