CISO Tribune

Vendor comparison · 2 companies

Object First vs Telia

Object First sells on-premises backup storage for Veeam. Telia sells cybersecurity services for businesses, including DDoS Protection, Telia Secure 24/7 monitoring, security for the IT environment, mobile security and backup for Microsoft 365 and Google data. CISO Tribune files both under Backup and cyber recovery. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

Change the companies

Up to four companies side by side.

  • Object First
  • Telia
Object First vs Telia: Products, Customers and Funding Compared
Object FirstObject First sells on-premises backup storage for Veeam.objectfirst.comTeliaTelia sells cybersecurity services for businesses, including DDoS Protection, Telia Secure 24/7 monitoring, security for the IT environment, mobile security and backup for Microsoft 365 and Google data.telia.se
What it sells
  • Ootbi[3][5]Object First's on-premises backup storage appliance for Veeam, in a 2U form.
  • Object First Honeypot[3]A built-in cyberthreat detection feature in the appliance.
  • Object First Fleet Manager[3]A cloud-based service that monitors distributed deployments.
  • DDoS Protection[1][2][4]Filters out malicious traffic before it reaches the customer.
  • Telia Secure 24/7[2]Security experts monitor computers, servers and accounts around the clock.
  • Smart Security[1][2]Protects company phones from malware, phishing and digital threats.
  • Acronis Security Package[2]Protects an IT environment, including email, users and collaboration spaces.
  • Microsoft 365 and Google Backup[2]Secure copies of emails, files and collaboration spaces that can be restored.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Privately held[1][3][6][9]Not stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • May 6, 2026Object First made Fleet Manager generally available for enterprises and service providers with distributed backup storage, at no additional cost to Ootbi users with active support contracts.[5]
  • January 14, 2026Veeam confirmed that it has acquired Object First, a developer of immutable backup appliances for Veeam environments.[9]
Not stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen October 27, 2026[6]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetFrom its own pages, Telia sells its cybersecurity services to businesses that want to protect users, devices, networks and data. Telia says its business mobile plans include Internet Filter, and its mobile security is aimed at company phones. Telia says Telia Insurance and Mobile as a Service cover businesses of all sizes, and Telia IoT Platform is addressed to municipalities, energy companies, transport and logistics, and manufacturing.
Last verified
November 2, 2026October 14, 2026

Where they overlap

  • Object First and Telia are both filed under Backup and cyber recovery.

Where they differ, field by field

  • Object First's primary category is Backup and cyber recovery; Telia's is Managed security service providers.
  • Telia is also filed under DDoS protection and Endpoint protection platforms.
  • Object First lists Ootbi, Object First Honeypot and Object First Fleet Manager. Telia lists DDoS Protection, Telia Secure 24/7, Smart Security, Acronis Security Package and Microsoft 365 and Google Backup.
  • Object First is privately held.

What it sells: Object First

What Ootbi does[3][5]
Object First says its enterprise-grade 2U appliances can be racked and ready to ingest backup data in 15 minutes. Up to four nodes can be clustered together, enabling automatic scaling and load balancing. Multiple clusters can be deployed to support capacities beyond 7 PB.
What Object First Honeypot does[3]
Object First Honeypot deploys a decoy Veeam Backup & Replication (VBR) environment within the appliance in just a few clicks. It serves as a tripwire to detect suspicious activity targeting backup infrastructure.
What Object First Fleet Manager does[3]
Object First Fleet Manager is a secure cloud-based service. It offers a centralized fleet dashboard to monitor the utilization and health of distributed appliances. It provides multi-tenant visibility into clusters, systems, and usage information, along with alerts.

What it sells: Telia

What DDoS Protection does[1][2][4]
Telia says DDoS Protection filters out malicious traffic before it reaches the customer. The aim is to keep digital services available even during an attack.
What Telia Secure 24/7 does[2]
With Telia Secure 24/7, computers, servers and accounts are monitored around the clock by security experts. They identify, investigate and respond to suspicious activity.
What Smart Security does[1][2]
Smart Security protects company phones from malware, phishing and digital threats. The service includes VPN for secure connections and the ability to remotely lock a lost or stolen device.
What Acronis Security Package does[2]
Acronis Security Package protects an IT environment, including email, users and collaboration spaces. Telia says it helps detect suspicious activity, assess risks and stop attacks before they cause damage.
What Microsoft 365 and Google Backup does[2]
Microsoft 365 and Google Backup gives secure copies of emails, files and collaboration spaces. They can be quickly restored if something goes wrong.

Questions about Object First and Telia

What do Object First and Telia sell?
Object First sells Ootbi, Object First Honeypot and Object First Fleet Manager. Telia sells DDoS Protection, Telia Secure 24/7, Smart Security, Acronis Security Package and Microsoft 365 and Google Backup.
Are Object First and Telia in the same category?
They share Backup and cyber recovery. Object First's primary category is Backup and cyber recovery and Telia's is Managed security service providers.
Who owns Object First and Telia?
Object First is privately held.
Who are Object First and Telia sold to?
From its own pages, Telia sells its cybersecurity services to businesses that want to protect users, devices, networks and data.
What have Object First and Telia announced recently?
May 6, 2026: Object First made Fleet Manager generally available for enterprises and service providers with distributed backup storage, at no additional cost to Ootbi users with active support contracts.

About Object First

Object First sells on-premises backup storage for Veeam. The company describes its storage as purpose-built for Veeam, and says it enforces Zero Access, so nobody can alter or delete backup data, even with admin credentials.

Object First says its storage uses a Zero Trust architecture with S3-native object storage. The company states that its appliances take 15 minutes to deploy and scale, and that backups run at up to 8 GB/s. Object First also says its appliances are updated and optimized automatically by Object First.

Object First supports immutable backup storage requirements from 8 TB up to 7 PB and beyond. The company says customers can deploy its storage appliances as scalable clusters for Remote Office/Branch Office (ROBO), SMB and mid to large enterprises. Object First describes its 2U appliances as ready to ingest backup data in 15 minutes. Up to four nodes can be clustered together, and multiple clusters can be deployed to support capacities beyond 7 PB.

Object First says it delivers the same Zero Trust security and Absolute Immutability as the 2U Ootbi appliance. Up to four Ootbi Mini nodes can be clustered together, and all Mini capacities can be mixed and matched.

Object First Honeypot is a built-in cyberthreat detection feature. It deploys a decoy Veeam Backup & Replication (VBR) environment within the appliance, serving as a tripwire to detect suspicious activity targeting backup infrastructure. Object First Fleet Manager is a secure cloud-based service that monitors distributed deployments, with a centralized fleet dashboard for the utilization and health of distributed appliances.

Object First offers a choice between CapEx and pay-per-use Consumption. The company says it has third-party penetration testing by NCC Group and a FinServ compliance report by Cohasset Associates. Object First has also committed to CISA's Secure by Design pledge.

Object First publishes a DORA compliance guide covering what DORA requires, who it applies to, and the costs of non-compliance.[2][4][7]

Object First on the record

Sources

Object First full record

  1. [1]AboutObject First · objectfirst.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Veeam founders launch object first a new company purpose built for veeam customers to ransomware proof backupsObject First · objectfirst.com · published June 28, 2022 · Tier A
  3. [3]Simply Resilient: Best Storage for Veeam | Object FirstObject First · undated page, accessed October 27, 2026 · Tier A
  4. [4]DORA Compliance Requirements: A Practical Guide | Object FirstObject First · undated page, accessed October 27, 2026 · Tier A
  5. [5]Object First Launches Fleet Manager to Simplify Distributed Backup StorageObject First · published May 6, 2026 · Tier A
  6. [6]Object First Pros and Cons | User Likes & Dislikes - G2G2 · undated page, accessed October 27, 2026 · Tier C
  7. [7]Case Studies | Data Security & Cyber Resilience | Object FirstObject First · undated page, accessed November 4, 2026 · Tier A
  8. [8]Object First Announces 291% Year-Over-Year Increase in Global Bookings in Q3 2025Object First · published November 4, 2025 · Tier A
  9. [9]Veeam Acquires Object First In Move To Expand Data ResiliencyCRN · published January 14, 2026 · Tier B

Telia full record

  1. [1]SecurityTelia · telia.se · undated page, accessed October 14, 2026 · Tier A
  2. [2]Cybersecurity for Business | Security Services from Telia – Telia BusinessTelia · undated page, accessed November 3, 2026 · Tier A
  3. [3]Service och reparation – Telia.seTelia · undated page, accessed November 3, 2026 · Tier A
  4. [4]Telia IoT Platform – Telia FöretagTelia · undated page, accessed November 3, 2026 · Tier A
  5. [5]Service and repairs – Telia Business – Telia BusinessTelia · undated page, accessed November 4, 2026 · Tier A

Spot a factual error? Request a correction.