CISO Tribune

Vendor comparison · 2 companies

Living Security vs Proofpoint

Living Security sells a platform that reads signals from the security tools its customers already run to reveal human and agent risk, and guides the response. Proofpoint sells security that covers data and AI as one system, with access that follows intent. CISO Tribune files both under Human risk management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Living Security
  • Proofpoint
Living Security vs Proofpoint: Products, Customers and Funding Compared
Living SecurityLiving Security sells a platform that reads signals from the security tools its customers already run to reveal human and agent risk, and guides the response.livingsecurity.comProofpointProofpoint sells security that covers data and AI as one system, with access that follows intent.proofpoint.com
What it sells
  • Livvy[5][10]Livvy proposes the next move, and the customer's team approves it.
  • Phishing simulation[5][7]Phishing simulation aimed by the customer's risk data, not its calendar.
  • Human Risk Management Framework[5]An open framework of 137 signals, open to everyone under CC BY 4.0.
  • Living Security SCIM[8]Account provisioning that follows the SCIM 2.0 standard.
  • ITM / Endpoint DLP[19]Endpoint software whose main features are supported on Windows, Mac and Linux.
  • Proofpoint Threat Intelligence Services[21]A Proofpoint team that provides Threat Insights.
  • ET Intel[21]A subscription that gives full access to all insights.
  • ET Pro[21]A subscription that gives full access to all insights.
Categories
Headquarters
Austin, United States[2]Sunnyvale, United States[1]
Founded
2017[1][4]2002[1]
Ownership and funding
Not stated on its pagesOwned by Thoma Bravo since 2021[3][12][14][15]
Named customers
Not stated on its pages
  • Xcel Energy[4]
  • Princeton University[5]
  • Columbia University[6]
  • Informatica[7]
  • California Department of Motor Vehicles[8]
Recent news
  • March 24, 2026Living Security announced general availability of its AI-native human risk management platform, which extends risk management to both human employees and AI agents.[9]
  • March 12, 2026Living Security announced that Edna Conway has joined the company as Executive Advisor.[11]
  • January 14, 2026Living Security launched Livvy, an AI intelligence engine for its AI-native human risk management platform, made available in beta.[10]
  • October 15, 2026Proofpoint and Varonis announced a definitive agreement under which Proofpoint will acquire Varonis in an all-cash transaction valued at approximately $6.3 billion.[16]
  • September 22, 2026Proofpoint announced the Agentic Collaboration Security system, combining an intent-based detection model with agentic capabilities for email, collaboration tools and the browser.[17]
  • September 22, 2026Proofpoint announced the Proofpoint Agentic Data and AI Security system, built to secure AI and data as one connected risk.[18]
  • September 3, 2026Proofpoint introduced the SOC Analyst Agent, an AI capability that helps security teams investigate threats across Proofpoint security data, built with OpenAI models.[9]
  • August 4, 2026Proofpoint launched an OEM program that lets technology providers, security vendors and managed service providers embed its threat intelligence and detection capabilities.[10]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Living Security sells to organisations that already run security tools, from which it reads signals to reveal human and agent risk. Our reading is that the platform serves security teams that keep the final decision on responses, since approvals stay with the customer's team. The workforce Living Security describes includes people in business functions such as finance, with an accounts payable lead given as an example. Our reading is that Living Security sells to organisations running AI agents alongside people, with every agent held to an accountable owner.From its own pages, Proofpoint addresses cyberattacks on organisations where people and AI agents work side by side across email, cloud and collaboration tools. The customers Proofpoint quotes include an organisation using Proofpoint for AI security for employees using AI services and tools, and for AI security in the tools and agents it is building. A quoted Proofpoint customer runs email security, DLP and insider threat management that work together, with its analyst using a single security console.
Last verified
September 27, 2026October 10, 2026

Where they overlap

  • Living Security and Proofpoint are both filed under Human risk management.
  • Both are headquartered in the United States.

Where they differ, field by field

  • Living Security's primary category is Human risk management; Proofpoint's is Email security.
  • Living Security is also filed under Security awareness training. Proofpoint is also filed under Collaboration app security and Insider risk management.
  • Living Security lists Livvy, Phishing simulation, Human Risk Management Framework and Living Security SCIM. Proofpoint lists ITM / Endpoint DLP, Proofpoint Threat Intelligence Services, ET Intel and ET Pro.
  • Living Security is headquartered in Austin, United States. Proofpoint is headquartered in Sunnyvale, United States.
  • Living Security was founded in 2017. Proofpoint was founded in 2002.
  • Proofpoint is owned by Thoma Bravo, since 2021.
  • Proofpoint publicly names Xcel Energy, Princeton University, Columbia University, Informatica and California Department of Motor Vehicles.

What it sells: Living Security

What Livvy does[5][10]
Livvy recommends an action for each person, a playbook runs the action, and every result flows back into the Human Risk Index. Livvy can recommend step-up MFA and a credential reset for a person, then a 90-second coaching nudge, and waits for the team's approval. Approvals stay with the customer's team.
What Phishing simulation does[5][7]
Who is being targeted by real attacks, what assets those users can access and how they have behaved in the past go into shaping each test before it goes out. Living Security is launching support for phishing simulations via email and Teams. SMS, voice, and video simulations are on the Living Security near-term roadmap.
What Human Risk Management Framework does[5]
The Living Security map of how risk builds comes from the Human Risk Management Framework, which has 137 signals and is open to everyone under CC BY 4.0. In the map, signals from nine risk domains join into cohorts, cohorts feed sequences, and each sequence heads for a breach scenario.
What Living Security SCIM does[8]
Living Security SCIM follows the SCIM 2.0 standard (RFC 7643 and RFC 7644). SailPoint Identity Security Cloud and IdentityIQ manage Living Security accounts through the SailPoint SCIM 2.0 connector. The schema includes the core user, the Enterprise extension and the Living Security extension.

What it sells: Proofpoint

What Proofpoint Threat Intelligence Services does[21]
Threat Insights are provided by the Proofpoint Threat Intelligence Services team. Premium Threat Intelligence Services analysts curate threat news highlights.
What ET Intel does[21]
Subscribing to ET Intel or ET Pro gives full access to all insights. Threat Insights are provided by the Proofpoint Threat Intelligence Services team.
What ET Pro does[21]
Subscribing to ET Intel or ET Pro gives full access to all insights. Threat Insights are provided by the Proofpoint Threat Intelligence Services team.

Questions about Living Security and Proofpoint

What do Living Security and Proofpoint sell?
Living Security sells Livvy, Phishing simulation, Human Risk Management Framework and Living Security SCIM. Proofpoint sells ITM / Endpoint DLP, Proofpoint Threat Intelligence Services, ET Intel and ET Pro.
Are Living Security and Proofpoint in the same category?
They share Human risk management. Living Security's primary category is Human risk management and Proofpoint's is Email security.
Where are Living Security and Proofpoint headquartered?
Living Security is headquartered in Austin, United States. Proofpoint is headquartered in Sunnyvale, United States.
When were Living Security and Proofpoint founded?
Living Security was founded in 2017. Proofpoint was founded in 2002.
Who owns Living Security and Proofpoint?
Proofpoint is owned by Thoma Bravo, since 2021.
Which customers do Living Security and Proofpoint name?
Proofpoint publicly names Xcel Energy, Princeton University, Columbia University, Informatica and California Department of Motor Vehicles.
Who are Living Security and Proofpoint sold to?
From its own pages, Living Security sells to organisations that already run security tools, from which it reads signals to reveal human and agent risk. From its own pages, Proofpoint addresses cyberattacks on organisations where people and AI agents work side by side across email, cloud and collaboration tools.
What have Living Security and Proofpoint announced recently?
March 24, 2026: Living Security announced general availability of its AI-native human risk management platform, which extends risk management to both human employees and AI agents. October 15, 2026: Proofpoint and Varonis announced a definitive agreement under which Proofpoint will acquire Varonis in an all-cash transaction valued at approximately $6.3 billion.

About Living Security

Living Security sells a platform that reads signals from the security tools its customers already run to reveal human and agent risk, and guides the response. Living Security states that humans and AI agents now share access, data, and decisions. Living Security says human risk management was built on the assumption that the identity taking an action is a person, and that the assumption no longer holds. Living Security describes an AI agent as an identity that has credentials, does things that cannot be fully predicted, and can move risk as fast and as much as a person can. Living Security notes that AI agents have permissions, touch data and take action.[5][7]

Living Security joins hundreds of human risk signals from the security and HR tools customers already use, per person, with Livvy guiding the response. Living Security weighs threat, access and behavior so that the riskiest few people rise first. In the Living Security model, signals from nine risk domains join into cohorts, cohorts feed sequences, and each sequence heads for a breach scenario. The Living Security map of how risk builds comes from the Human Risk Management Framework, which has 137 signals and is open to everyone under CC BY 4.0. In one Living Security example, four signals from email security and the identity provider reach an accounts payable lead in Finance, and that person's priority rises to High.[5]

Livvy proposes the next move, and the customer's team approves it. Livvy recommends an action for each person, a playbook runs the action, and every result flows back into the Human Risk Index. Living Security guides or runs approved responses, and approvals stay with the customer's team. Livvy can recommend step-up MFA and a credential reset for a person, then a 90-second coaching nudge, and waits for the team's approval. Living Security says that when an employee's score moves, the response moves with it, and the response can be coaching, tightening the person's authentication or changing what the person can access.[3][5][7]

Living Security offers phishing simulation aimed by the customer's risk data, not its calendar. For a Living Security phishing simulation, who is being targeted by real attacks, what assets those users can access and how they have behaved in the past go into shaping the test before it goes out. Living Security is launching support for phishing simulations via email and Teams. Living Security places SMS, voice, and video simulations on its near-term roadmap. In a playbook Living Security demonstrated, everyone who clicked gets training and the whole team gets a nudge. Access tightens on its own for the people who clicked in a playbook Living Security demonstrated.[5][7]

Living Security offers AI calls and two-way texts that talk back, then coach. Living Security offers a library aimed by risk and delivered by playbooks. Living Security takes content from threat to training that is on brand and approved by the customer. Living Security offers team escape rooms and a tabletop for practicing the breach. Living Security offers a way to see the shadow AI and to hold every agent to an accountable owner.[5]

Microsoft Entra ID can contribute normalized identity, sign-in, risk, device, and attack-simulation activity to Living Security. With a Microsoft Entra ID permission for group membership actions, a Living Security playbook can add a person to, or remove them from, a Microsoft Entra ID group. For group membership actions on the Microsoft Entra ID connection, an administrator chooses an explicit allowlist of groups on the connection. A Living Security customer can invite a system admin into the platform with scoped permissions, so that the admin enters integration credentials directly.

SailPoint Identity Security Cloud and IdentityIQ manage Living Security accounts through the SailPoint SCIM 2.0 connector. Living Security SCIM follows the SCIM 2.0 standard (RFC 7643 and RFC 7644). When a source sends a custom extension attribute for the first time, Living Security adds that extension. Living Security holds some changes that succeed in SailPoint, for example a change that would remove the customer's last owner.[3][5][8]

Living Security on the record

Sources

Living Security full record

  1. [1]About usLiving Security · livingsecurity.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]ContactLiving Security · livingsecurity.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]PlatformLiving Security · livingsecurity.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]Living security strengthens cybersecurity human risk platform with phishing simulation moderator free training and foreign translation support 301277650Living Security via PR Newswire · prnewswire.com · published April 27, 2021 · Tier A
  5. [5]Living Security | AI-native Human Risk ManagementLiving Security · undated page, accessed October 26, 2026 · Tier A
  6. [6]Microsoft Entra ID integration setup - Living Security PlatformLiving Security · undated page, accessed October 26, 2026 · Tier A
  7. [7]HRMCon 2026: Human Risk Management Conference | Living SecurityLiving Security · undated page, accessed November 10, 2026 · Tier A
  8. [8]Set up SCIM with SailPoint - Living Security PlatformLiving Security · undated page, accessed November 10, 2026 · Tier A
  9. [9]Living Security Launches AI-Native Human Risk Management PlatformLiving Security · published March 24, 2026 · Tier A
  10. [10]Living Security Launches Livvy, AI-Native Predictive HRM IntelligenceLiving Security · published January 14, 2026 · Tier A
  11. [11]Living Security Welcomes Edna Conway as Executive AdvisorLiving Security · published March 12, 2026 · Tier A

Proofpoint full record

  1. [1]AboutProofpoint · proofpoint.com · published April 21, 2025 · Tier A
  2. [2]ProductsProofpoint · proofpoint.com · published September 24, 2026 · Tier A
  3. [3]Thoma bravo completes acquisition of proofpointThoma Bravo · thomabravo.com · published August 31, 2021 · Tier A
  4. [4]Xcel energyProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  5. [5]Princeton university safe with proofpoint email securityProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  6. [6]Columbia universityProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  7. [7]InformaticaProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  8. [8]California department motor vehiclesProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  9. [9]Proofpoint soc analyst agent openai daybreakProofpoint · proofpoint.com · published September 3, 2026 · Tier A
  10. [10]Proofpoint launches oem program help security providers embed trusted threatProofpoint · proofpoint.com · published August 4, 2026 · Tier A
  11. [11]Proofpoint launches dedicated msp business unit and introduces 365 totalProofpoint · proofpoint.com · published May 13, 2026 · Tier A
  12. [12]Enterprise Cybersecurity Solutions, Services & Training | Proofpoint USProofpoint · undated page, accessed October 27, 2026 · Tier A
  13. [13]Integrating ITM On-Prem (ObserveIT) with a Service Desk SystemProofpoint · undated page, accessed October 27, 2026 · Tier A
  14. [14]Proofpoint Core Email Protection Reviews & Product Details - G2G2 · undated page, accessed October 27, 2026 · Tier C
  15. [15]Proofpoint Acquires Acuvity to Deliver AI Security and Governance Across the Agentic WorkspaceProofpoint · published February 12, 2026 · Tier A
  16. [16]Proofpoint to Acquire Varonis in a $6.3 Billion TransactionProofpoint · published October 15, 2026 · Tier A
  17. [17]Proofpoint Stops the Attacks Traditional Defenses Miss in the AI EraProofpoint · published September 22, 2026 · Tier A
  18. [18]Proofpoint Breaks Down the Divide Between Data Security and AI Security with the Industry’s First Unified Agentic SystemProofpoint · published September 22, 2026 · Tier A
  19. [19]ITM / Endpoint DLP Windows / Mac / Linux SupportProofpoint · published November 9, 2026 · Tier A
  20. [20]Assigning SQL Permissions to the Service Account UserProofpoint · undated page, accessed November 10, 2026 · Tier A
  21. [21]Proofpoint: Emerging Threats IntelligenceProofpoint · published November 9, 2026 · Tier A

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