CISO Tribune

Vendor comparison · 2 companies

Barracuda Networks vs Proofpoint

Barracuda Networks sells the BarracudaONE cybersecurity platform, which covers email, data, applications and networks and is strengthened by a 24/7 managed XDR service. Proofpoint sells security that covers data and AI as one system, with access that follows intent. CISO Tribune files both under Email security. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Barracuda Networks
  • Proofpoint
Barracuda Networks vs Proofpoint: Products, Customers and Funding Compared
Barracuda NetworksBarracuda Networks sells the BarracudaONE cybersecurity platform, which covers email, data, applications and networks and is strengthened by a 24/7 managed XDR service.barracuda.comProofpointProofpoint sells security that covers data and AI as one system, with access that follows intent.proofpoint.com
What it sells
  • BarracudaONE[3][12]A cybersecurity platform for email, data, applications and networks.
  • Email Protection[3][6][14]A complete email security solution.
  • Data Protection[3][7][12]Backup and scanning for on-premises and cloud data.
  • Managed XDR[1][3][11]Extended detection and response with a 24/7 SOC.
  • Application Protection[3][9]Web application and API protection on one platform.
  • ITM / Endpoint DLP[19]Endpoint software whose main features are supported on Windows, Mac and Linux.
  • Proofpoint Threat Intelligence Services[21]A Proofpoint team that provides Threat Insights.
  • ET Intel[21]A subscription that gives full access to all insights.
  • ET Pro[21]A subscription that gives full access to all insights.
Categories
Headquarters
Not stated on its pagesSunnyvale, United States[1]
Founded
Not stated on its pages2002[1]
Ownership and funding
Owned by KKR since 2022[2][3][4][7][16]Owned by Thoma Bravo since 2021[3][12][14][15]
Named customers
Not stated on its pages
  • Xcel Energy[4]
  • Princeton University[5]
  • Columbia University[6]
  • Informatica[7]
  • California Department of Motor Vehicles[8]
Recent news
  • October 28, 2026Barracuda Networks appointed Dan Fletcher as its Chief Financial Officer.[15]
  • July 7, 2026Barracuda acquired Evo Security, an identity and access management provider built for managed service providers.[16]
  • July 7, 2026Barracuda Networks announced it acquired Evo Security, an identity and access management provider built for managed service providers.[4]
  • October 15, 2026Proofpoint and Varonis announced a definitive agreement under which Proofpoint will acquire Varonis in an all-cash transaction valued at approximately $6.3 billion.[16]
  • September 22, 2026Proofpoint announced the Agentic Collaboration Security system, combining an intent-based detection model with agentic capabilities for email, collaboration tools and the browser.[17]
  • September 22, 2026Proofpoint announced the Proofpoint Agentic Data and AI Security system, built to secure AI and data as one connected risk.[18]
  • September 3, 2026Proofpoint introduced the SOC Analyst Agent, an AI capability that helps security teams investigate threats across Proofpoint security data, built with OpenAI models.[9]
  • August 4, 2026Proofpoint launched an OEM program that lets technology providers, security vendors and managed service providers embed its threat intelligence and detection capabilities.[10]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Barracuda sells mainly to lean IT and security teams, small businesses and managed service providers. Barracuda describes easy-to-manage cybersecurity solutions for small business teams without dedicated IT resources. Barracuda sells channel-focused solutions to managed service providers. Barracuda Application Protection is described for applications deployed on-premises, in the cloud or hybrid, and Barracuda CloudGen Firewall is described for multi-site enterprises and managed service providers.From its own pages, Proofpoint addresses cyberattacks on organisations where people and AI agents work side by side across email, cloud and collaboration tools. The customers Proofpoint quotes include an organisation using Proofpoint for AI security for employees using AI services and tools, and for AI security in the tools and agents it is building. A quoted Proofpoint customer runs email security, DLP and insider threat management that work together, with its analyst using a single security console.
Last verified
September 27, 2026October 10, 2026

Where they overlap

  • Email security is the primary category of both Barracuda Networks and Proofpoint.

Where they differ, field by field

  • Barracuda Networks is also filed under WAF and WAAP, Data loss prevention and MDR and managed SOC. Proofpoint is also filed under Collaboration app security, Human risk management and Insider risk management.
  • Barracuda Networks lists BarracudaONE, Email Protection, Data Protection, Managed XDR and Application Protection. Proofpoint lists ITM / Endpoint DLP, Proofpoint Threat Intelligence Services, ET Intel and ET Pro.
  • Proofpoint is headquartered in Sunnyvale, United States.
  • Proofpoint was founded in 2002.
  • Barracuda Networks is owned by KKR, since 2022. Proofpoint is owned by Thoma Bravo, since 2021.
  • Proofpoint publicly names Xcel Energy, Princeton University, Columbia University, Informatica and California Department of Motor Vehicles.

How they differ

CISO Tribune files Barracuda Networks under Email security, WAF and WAAP, Data loss prevention, and MDR and managed SOC, with Email security as its primary category. CISO Tribune files Proofpoint under Email security, Collaboration app security, Human risk management, and Insider risk management, also with Email security as its primary category. Barracuda Networks sells BarracudaONE, a platform for email, data, applications and networks, along with Email Protection, Data Protection, Managed XDR and Application Protection. Proofpoint sells ITM / Endpoint DLP, Proofpoint Threat Intelligence Services, and the ET Intel and ET Pro subscriptions. Barracuda Networks says its customers include small businesses and managed service providers, and it describes hundreds of thousands of customers worldwide. Proofpoint publicly names Xcel Energy, Princeton University, Columbia University, Informatica and the California Department of Motor Vehicles as customers.

Proofpoint is headquartered in Sunnyvale, United States, and was founded in 2002. Thoma Bravo has owned Proofpoint since 2021, and KKR has owned Barracuda Networks since 2022. On July 7, 2026, Barracuda Networks announced it acquired Evo Security, an identity and access management provider built for managed service providers. On October 15, 2026, Proofpoint and Varonis announced a definitive agreement under which Proofpoint will acquire Varonis in an all-cash transaction valued at approximately $6.3 billion. Proofpoint also announced it acquired Acuvity, a company focused on AI enterprise security and governance, on February 12, 2026. On May 13, 2026, Proofpoint formed an MSP Platform business unit for managed service providers and small businesses.

What it sells: Barracuda Networks

What BarracudaONE does[3][12]
BarracudaONE unifies cybersecurity solutions in a centralized dashboard. The platform is strengthened by a 24/7 managed XDR service. Bailey is powered by Barracuda IQ, which Barracuda describes as the AI engine and intelligence layer behind BarracudaONE.
What Email Protection does[3][6][14]
Barracuda Email Protection delivers AI-enhanced defenses, automated response and easy deployment. Barracuda Email Protection connects to Microsoft 365 or Google Workspace with no mail exchange changes.
What Data Protection does[3][7][12]
Barracuda says data can be backed up to any location including the public cloud. Microsoft 365 data such as emails can be backed up. Backed up data is replicated to the Barracuda cloud with unlimited storage.
What Managed XDR does[1][3][11]
Barracuda Managed XDR is described as able to detect threats earlier and help organizations respond to threats faster. Barracuda says its XDR detects events from 40+ integrated data sources. Barracuda runs a multi-tiered global SOC that provides 24x7x365 service.
What Application Protection does[3][9]
Barracuda Application Protection is an integrated platform that brings a comprehensive set of interoperable capabilities together to ensure complete application security. Barracuda Web Application and API Protection (WAAP) solutions are available as hardware or virtual appliances, as a container and through a SaaS solution.

What it sells: Proofpoint

What Proofpoint Threat Intelligence Services does[21]
Threat Insights are provided by the Proofpoint Threat Intelligence Services team. Premium Threat Intelligence Services analysts curate threat news highlights.
What ET Intel does[21]
Subscribing to ET Intel or ET Pro gives full access to all insights. Threat Insights are provided by the Proofpoint Threat Intelligence Services team.
What ET Pro does[21]
Subscribing to ET Intel or ET Pro gives full access to all insights. Threat Insights are provided by the Proofpoint Threat Intelligence Services team.

Questions about Barracuda Networks and Proofpoint

What do Barracuda Networks and Proofpoint sell?
Barracuda Networks sells BarracudaONE, Email Protection, Data Protection, Managed XDR and Application Protection. Proofpoint sells ITM / Endpoint DLP, Proofpoint Threat Intelligence Services, ET Intel and ET Pro.
Are Barracuda Networks and Proofpoint in the same category?
Yes. Email security is the primary category of both on CISO Tribune.
Where are Barracuda Networks and Proofpoint headquartered?
Proofpoint is headquartered in Sunnyvale, United States.
When were Barracuda Networks and Proofpoint founded?
Proofpoint was founded in 2002.
Who owns Barracuda Networks and Proofpoint?
Barracuda Networks is owned by KKR, since 2022. Proofpoint is owned by Thoma Bravo, since 2021.
Which customers do Barracuda Networks and Proofpoint name?
Proofpoint publicly names Xcel Energy, Princeton University, Columbia University, Informatica and California Department of Motor Vehicles.
Who are Barracuda Networks and Proofpoint sold to?
From its own pages, Barracuda sells mainly to lean IT and security teams, small businesses and managed service providers. From its own pages, Proofpoint addresses cyberattacks on organisations where people and AI agents work side by side across email, cloud and collaboration tools.
What have Barracuda Networks and Proofpoint announced recently?
October 28, 2026: Barracuda Networks appointed Dan Fletcher as its Chief Financial Officer. October 15, 2026: Proofpoint and Varonis announced a definitive agreement under which Proofpoint will acquire Varonis in an all-cash transaction valued at approximately $6.3 billion.

About Barracuda Networks

Barracuda Networks sells the BarracudaONE cybersecurity platform, which covers email, data, applications and networks and is strengthened by a 24/7 managed XDR service. Barracuda says hundreds of thousands of customers worldwide count on Barracuda to protect their email, networks, applications and data. Barracuda says its cybersecurity solutions cover all the major threat vectors, protect data and automate incident response.[1][5]

BarracudaONE unifies cybersecurity solutions in a centralized dashboard. BarracudaONE consolidates multiple solutions into a single platform, which Barracuda says eliminates the need for multi-vendor solutions. Barracuda says BarracudaONE reduces product overlap and prevents conflicting configurations. Bailey is powered by Barracuda IQ, which Barracuda describes as the AI engine and intelligence layer behind BarracudaONE.

Barracuda Email Protection is described as a complete email security solution that delivers AI-enhanced defenses, automated response and easy deployment. Barracuda Email Protection connects to Microsoft 365 or Google Workspace with no mail exchange changes. Barracuda Email Protection supplements Microsoft 365 and Google Workspace with stronger detection, behavioral account takeover identification and integrated backup for Microsoft 365 data. Barracuda IQ uses multi-model AI to analyze intent, identity behavior and multi-modal content across 100+ global threat feeds. Barracuda Cloud Security XDR detects account takeover and lateral movement.[6]

Barracuda describes its all-in-one approach to data protection as a way to protect a business from data loss and theft. Barracuda says data can be backed up to any location including the public cloud, which eliminates the need to purchase and manage backup solutions from multiple vendors. Barracuda says Microsoft 365 data such as emails can be backed up. Backed up data is replicated to the Barracuda cloud with unlimited storage. Barracuda offers a scan of Microsoft 365 data for sensitive data and malware. Barracuda offers protection for Entra ID data and recovery from malicious attack and errors. Barracuda provides backup and recovery for collaboration data, including Microsoft Teams files and messages. Barracuda delivers security updates and incident notifications to administrators through Microsoft Teams and Slack.[8][13]

Barracuda Application Protection is an integrated platform that brings a comprehensive set of interoperable capabilities together to ensure complete application security. Barracuda Web Application and API Protection (WAAP) solutions are available as hardware or virtual appliances, on premises or hosted in the cloud, as a container and through a SaaS solution. Barracuda Advanced Bot Protection uses artificial intelligence and machine learning in the cloud to continually improve its ability to spot and block bad bots. Barracuda Application Protection solutions integrate with AD, LDAP, SAML, JWT, OpenID and RADIUS.[9]

Barracuda lists three core network products: SecureEdge, CloudGen Firewall and CloudGen Access. Barracuda SecureEdge is a SASE platform that combines Firewall-as-a-Service and Secure SD-WAN capabilities. Barracuda CloudGen Firewall is a family of physical, virtual and cloud-based appliances that protect complex, dispersed network infrastructures of multi-site enterprises and managed service providers.[10]

Barracuda Managed XDR is described as able to detect threats earlier and help organizations respond to threats faster. Barracuda says its threat detection rules map to the MITRE ATT&CK framework. Barracuda says its XDR detects events from 40+ integrated data sources. Barracuda says its XDR responds to each threat with automated prescriptive instructions, automation and its 24/7 Security Operations Center. Barracuda runs a multi-tiered global SOC of security analysts and engineers that provides 24x7x365 service. Barracuda says Barracuda Managed XDR can reduce malware infection resolution from 3-4 weeks to less than one hour. With endpoint protection, Barracuda says it can identify and roll back ransomware attacks from endpoint devices.[11]

Barracuda AI Data Security is built on the BarracudaONE platform and combines AI visibility, shadow AI discovery, data protection, threat defense and governance. Barracuda says Barracuda AI Data Security protects more than 1,300 GenAI tools. Barracuda AI Data Security can inspect AI prompts and uploads in real time and block sensitive data from reaching generative AI tools. Barracuda describes prebuilt detection for personally identifiable information, credentials, source code, payment cards and health data. MSPs can centrally manage customer environments and help customers adopt AI safely. For managed service providers, Barracuda describes a platform to protect customers' attack surfaces, including email, endpoints, networks, data and applications. Barracuda says its MSP-centric offerings include remote monitoring and management (RMM), extended detection and response (XDR) with SOC-as-a-Service, email protection and more. Barracuda Assistant, powered by Barracuda AI, gives MSPs real-time guidance, step-by-step resources and actionable insights.[5][9][12][13][14]

Barracuda Networks on the record

Sources

Barracuda Networks full record

  1. [1]barracuda.comBarracuda Networks · barracuda.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]barracuda.comBarracuda Networks · barracuda.com · published March 10, 2026 · Tier A
  3. [3]BarracudaONE® AI-powered cybersecurity platform | Barracuda NetworksBarracuda Networks · undated page, accessed October 23, 2026 · Tier A
  4. [4]Barracuda Acquires Evo Security to Deliver Complete Identity ResilienceBusiness Wire · published July 7, 2026 · Tier A
  5. [5]Cybersecurity Solutions: Email, Apps, Network, Data | Barracuda NetworksBarracuda Networks · undated page, accessed November 5, 2026 · Tier A
  6. [6]Email Security & Email Protection Services | Barracuda NetworksBarracuda Networks · undated page, accessed November 5, 2026 · Tier A
  7. [7]Data Protection Solutions | Barracuda NetworksBarracuda Networks · undated page, accessed November 5, 2026 · Tier A
  8. [8]Securing Collaboration Across Cloud Apps | Barracuda NetworksBarracuda Networks · undated page, accessed November 5, 2026 · Tier A
  9. [9]Application Protection & Security Solutions | Barracuda NetworksBarracuda Networks · undated page, accessed November 5, 2026 · Tier A
  10. [10]Network Security Solutions & Services | Barracuda Network Protection | Barracuda NetworksBarracuda Networks · undated page, accessed November 5, 2026 · Tier A
  11. [11]Managed XDR (MXDR) Solution | Barracuda Managed XDR | Barracuda NetworksBarracuda Networks · undated page, accessed November 5, 2026 · Tier A
  12. [12]What’s New | Barracuda NetworksBarracuda Networks · undated page, accessed November 5, 2026 · Tier A
  13. [13]AI Security Solutions for Generative AI | Barracuda NetworksBarracuda Networks · undated page, accessed November 5, 2026 · Tier A
  14. [14]Security for Managed Service Providers | Barracuda NetworksBarracuda Networks · undated page, accessed November 5, 2026 · Tier A
  15. [15]Barracuda Appoints Dan Fletcher as Chief Financial OfficerBarracuda Networks · published October 28, 2026 · Tier A
  16. [16]Barracuda Acquires Evo Security: Advancing Complete Identity-Driven Cyber Resilience for the AI EraBarracuda Networks Blog · published July 7, 2026 · Tier A

Proofpoint full record

  1. [1]AboutProofpoint · proofpoint.com · published April 21, 2025 · Tier A
  2. [2]ProductsProofpoint · proofpoint.com · published September 24, 2026 · Tier A
  3. [3]Thoma bravo completes acquisition of proofpointThoma Bravo · thomabravo.com · published August 31, 2021 · Tier A
  4. [4]Xcel energyProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  5. [5]Princeton university safe with proofpoint email securityProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  6. [6]Columbia universityProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  7. [7]InformaticaProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  8. [8]California department motor vehiclesProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  9. [9]Proofpoint soc analyst agent openai daybreakProofpoint · proofpoint.com · published September 3, 2026 · Tier A
  10. [10]Proofpoint launches oem program help security providers embed trusted threatProofpoint · proofpoint.com · published August 4, 2026 · Tier A
  11. [11]Proofpoint launches dedicated msp business unit and introduces 365 totalProofpoint · proofpoint.com · published May 13, 2026 · Tier A
  12. [12]Enterprise Cybersecurity Solutions, Services & Training | Proofpoint USProofpoint · undated page, accessed October 27, 2026 · Tier A
  13. [13]Integrating ITM On-Prem (ObserveIT) with a Service Desk SystemProofpoint · undated page, accessed October 27, 2026 · Tier A
  14. [14]Proofpoint Core Email Protection Reviews & Product Details - G2G2 · undated page, accessed October 27, 2026 · Tier C
  15. [15]Proofpoint Acquires Acuvity to Deliver AI Security and Governance Across the Agentic WorkspaceProofpoint · published February 12, 2026 · Tier A
  16. [16]Proofpoint to Acquire Varonis in a $6.3 Billion TransactionProofpoint · published October 15, 2026 · Tier A
  17. [17]Proofpoint Stops the Attacks Traditional Defenses Miss in the AI EraProofpoint · published September 22, 2026 · Tier A
  18. [18]Proofpoint Breaks Down the Divide Between Data Security and AI Security with the Industry’s First Unified Agentic SystemProofpoint · published September 22, 2026 · Tier A
  19. [19]ITM / Endpoint DLP Windows / Mac / Linux SupportProofpoint · published November 9, 2026 · Tier A
  20. [20]Assigning SQL Permissions to the Service Account UserProofpoint · undated page, accessed November 10, 2026 · Tier A
  21. [21]Proofpoint: Emerging Threats IntelligenceProofpoint · published November 9, 2026 · Tier A

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