CISO Tribune

Vendor comparison · 2 companies

Keepnet Labs vs Veeam

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Veeam sells backup and recovery software and services, including Veeam Data Platform, which is self-managed, and Veeam Data Cloud, which is a SaaS solution. CISO Tribune files both under Incident response and forensics. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Keepnet Labs
  • Veeam
Keepnet Labs vs Veeam: Products, Customers and Funding Compared
Keepnet LabsKeepnet Labs sells security awareness training and multi-channel phishing simulations.keepnetlabs.comVeeamVeeam sells backup and recovery software and services, including Veeam Data Platform, which is self-managed, and Veeam Data Cloud, which is a SaaS solution.veeam.com
What it sells
  • Phishing Simulator[1][2][7][9]Runs email phishing simulations.
  • Vishing assessment[15]Live calls from experienced social engineers to test verification.
  • Veeam Data Platform[5][7][13][16][17]Self-managed data protection backup software for managing your own infrastructure and storage.
  • Veeam Data Cloud[13][21]SaaS backup service that includes backup software, infrastructure and storage.
  • Data Security Posture Management (DSPM)Discovers and classifies sensitive data across a hybrid estate.
  • Coveware by Veeam[1][5]Cyber extortion incident response service.
  • Veeam DataAI Command Platform[5]Maps which AI can reach what data.
  • Veeam Intelligent ResOps[21]Add-on for Veeam Data Cloud for Microsoft 365.
  • Veeam Recovery Orchestrator[14][19]Option for automating recovery workflows.
  • Veeam Incident API[20]RESTful interface for reporting incidents and anomalies to Veeam Backup & Replication.
Categories
Headquarters
London, United KingdomSeattle, United States[2]
Founded
2017[1]Not stated on its pages
Ownership and funding
Not stated on its pagesOwned by Insight Partners[3][4][24]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • July 9, 2026Veeam appointed Michelle Graff as Senior Vice President of Global Partners and Channel.[25]
  • May 12, 2026Veeam launched its Data and AI Trust Maturity Model, a framework for organizations to assess and benchmark how they govern and operationalize AI.[11]
  • February 4, 2026Veeam appointed Piero Gallucci as Regional Vice President for UK and Ireland.[12]
  • December 11, 2025Veeam completed its acquisition of Securiti AI, a data security posture management and privacy company.[24]
G2 and Gartner Peer Insights
  • G2: listed, seen October 26, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. Keepnet Labs organises published customer numbers by sector. Keepnet Labs prices its plans per employee per month, billed annually, and customers can buy through a Keepnet partner. Keepnet Labs lists hosting regions of the UK, EU, US, Canada, the UAE and Türkiye.For small businesses, Veeam describes recovery from common incidents like accidental deletion, corruption, outages and ransomware. For lean teams, Veeam describes guided setup and workflows for deployment and day-to-day management. For enterprises, Veeam describes expert-led incident response, strategic advisory services and flexible purchasing programs.
Last verified
September 27, 2026November 2, 2026

Where they overlap

  • Keepnet Labs and Veeam are both filed under Incident response and forensics.

Where they differ, field by field

  • Keepnet Labs's primary category is Human risk management; Veeam's is Backup and cyber recovery.
  • Keepnet Labs is also filed under Security awareness training and Threat intelligence. Veeam is also filed under Data security posture management.
  • Keepnet Labs lists Phishing Simulator and Vishing assessment. Veeam lists Veeam Data Platform, Veeam Data Cloud, Data Security Posture Management (DSPM), Coveware by Veeam, Veeam DataAI Command Platform and 3 more.
  • Keepnet Labs is headquartered in London, United Kingdom. Veeam is headquartered in Seattle, United States.
  • Keepnet Labs was founded in 2017.
  • Veeam is owned by Insight Partners.

What it sells: Keepnet Labs

What Phishing Simulator does[1][2][7][9]
Phishing Simulator runs email phishing simulations. Phishing Simulator provides templates across languages and difficulty levels.
What Vishing assessment does[15]
A Keepnet vishing assessment is a set of live calls from experienced social engineers to employees, using pretexts the customer approves. Senior Keepnet social engineers hold the calls themselves, with no AI voices.

What it sells: Veeam

What Veeam Data Platform does[5][7][13][16][17]
Veeam Data Platform is a self-managed data protection backup software where customers manage their own infrastructure and bring their own storage. One Veeam package includes Veeam Backup & Replication, Veeam ONE and Veeam Recovery Orchestrator. Veeam Data Platform is available in three editions.
What Veeam Data Cloud does[13][21]
Veeam Data Cloud provides data protection and data recovery for multicloud data, delivered through cloud-native backup and storage services. Veeam Data Cloud currently supports Microsoft 365, Entra ID, Salesforce and Azure. Veeam Data Cloud can be purchased through the Microsoft Marketplace, a Veeam Reseller or a Veeam Cloud & Service Provider Partner.
What Data Security Posture Management (DSPM) does
Veeam says DSPM covers structured, unstructured or streaming data. DSPM graphs how data, access, policy and AI usage connect.
What Coveware by Veeam does[1][5]
Coveware by Veeam has handled 1,000’s of cyber extortion matters. Veeam offers end-to-end incident response services backed by Coveware.
What Veeam Intelligent ResOps does[21]
Veeam Intelligent ResOps is an add-on for Veeam Data Cloud for Microsoft 365 that helps organizations get their data ready for AI, audits and incidents. The DataAI Command Graph maps data, AI agents, permissions, access and protection status across the Microsoft 365 tenant and backup estate.
What Veeam Recovery Orchestrator does[14][19]
Veeam Recovery Orchestrator is named as an option for automating recovery workflows. One Veeam package includes Veeam Recovery Orchestrator with Veeam Backup & Replication and Veeam ONE.

Questions about Keepnet Labs and Veeam

What do Keepnet Labs and Veeam sell?
Keepnet Labs sells Phishing Simulator and Vishing assessment. Veeam sells Veeam Data Platform, Veeam Data Cloud, Data Security Posture Management (DSPM), Coveware by Veeam, Veeam DataAI Command Platform and 3 more.
Are Keepnet Labs and Veeam in the same category?
They share Incident response and forensics. Keepnet Labs's primary category is Human risk management and Veeam's is Backup and cyber recovery.
Where are Keepnet Labs and Veeam headquartered?
Keepnet Labs is headquartered in London, United Kingdom. Veeam is headquartered in Seattle, United States.
When were Keepnet Labs and Veeam founded?
Keepnet Labs was founded in 2017.
Who owns Keepnet Labs and Veeam?
Veeam is owned by Insight Partners.
Who are Keepnet Labs and Veeam sold to?
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. For small businesses, Veeam describes recovery from common incidents like accidental deletion, corruption, outages and ransomware.
What have Keepnet Labs and Veeam announced recently?
July 9, 2026: Veeam appointed Michelle Graff as Senior Vice President of Global Partners and Channel.

About Keepnet Labs

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Keepnet sells a plan that adds incident response for the emails, SMS and calls employees report, and before and after behaviour measurement. Signals from the security stack a customer already runs become named behaviours in Keepnet.[4][7][9]

Keepnet sends a nudge in the moment, then training for the same behaviour. Keepnet nudges are short reminders by email, SMS and Teams, timed to each employee's behaviour. Keepnet security awareness training is matched to role, risk and behaviour, with nudges. Compliance 360 is role-based compliance training and readiness tracking. Secure Behaviour Dashboard shows before and after behaviour change, and risky behaviour from security tools drives nudges, training and simulations. Keepnet executive and advanced reports are ready-made reports with before and after behaviour data.[7][9]

Phishing Simulator runs email phishing simulations, with templates across languages and difficulty levels. Keepnet voice phishing simulations use pre-recorded, text-to-speech or two-way AI calls. Keepnet runs voice phishing simulations from numbers it owns, not spoofed. Keepnet places the call and records what each employee does. Keepnet voice campaign setup starts when a customer adds phone numbers and then creates a voice campaign. Keepnet SMS phishing simulations use numbers that Keepnet provides. Keepnet callback phishing is an email that asks the employee to call a number. Keepnet email threat simulator tests how email defences handle realistic threats. Keepnet customers can run voice, SMS, email, QR code and callback simulations themselves from the Keepnet console.[2][7][9][14][15]

Incident Responder provides analysis and response for reported emails, SMS and calls. Keepnet threat sharing lets customers share and receive phishing intelligence with peers. Keepnet says AI agents run the loop and, by default, nothing goes out until the customer approves it. Keepnet states that customer data is not used to train AI models.[3][7][9]

Senior Keepnet social engineers hold the calls themselves, with no AI voices. Keepnet vishing assessments are requested most for the help desk, and any team that takes calls can be included. Password and MFA resets, account changes and callbacks to the number on file are the most common scopes of a Keepnet vishing assessment. Keepnet vishing assessment callers are UK, Europe and US callers, in English and Spanish. Card, health, government ID and other high-sensitivity data are never requested or recorded in a Keepnet vishing assessment. Keepnet vishing assessment findings point to the verification steps and policies to strengthen, not to individual employees. Keepnet vishing assessment recordings are encrypted and deleted within five business days of report acceptance, under EU and UK GDPR and the published DPA. In a Keepnet vishing simulation, a platform the customer's team controls runs AI-agent, text-to-speech or recorded calls.[15]

Keepnet offers hosting in the region the customer chooses: the UK, EU, US, Canada, the UAE or Türkiye. Microsoft Azure hosts every Keepnet region except Türkiye, which AWS hosts. Keepnet lists certified security of ISO/IEC 27001, with data in the region the customer chooses. Keepnet states four current certifications, independently audited. Keepnet lists AES-256 at rest and TLS 1.2 or 1.3 in transit.[9][15]

Keepnet prices its plans per employee per month, billed annually, on a 3-year agreement, excluding tax, and 1-year agreements are quoted. Customers buying through a Keepnet partner have the partner quote, bill and support them. Keepnet names Whitbread and Koton among the teams it describes with the numbers they moved.[5][6][7][8][9][10][11][14][15]

Keepnet Labs on the record

Sources

Keepnet Labs full record

  1. [1]About usKeepnet Labs · keepnetlabs.com · published July 23, 2024 · Tier A
  2. [2]Phishing simulatorKeepnet Labs · keepnetlabs.com · published September 24, 2026 · Tier A
  3. [3]Threat intelligenceKeepnet Labs · keepnetlabs.com · published March 19, 2025 · Tier A
  4. [4]Phishing incident responseKeepnet Labs · keepnetlabs.com · published August 25, 2026 · Tier A
  5. [5]Privacy policyKeepnet Labs · doc.keepnetlabs.com · undated page, accessed September 27, 2026 · Tier A
  6. [6]About Us | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  7. [7]Human Risk Management Platform for Cybersecurity | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  8. [8]Vishing as a Service: Managed Live-Human Calls - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  9. [9]Security Awareness Training Pricing & Plans | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  10. [10]Customer Case Studies: Phishing Simulation Results | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  11. [11]Cybersecurity Platform Features & Benefits: User Management & Automation | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  12. [12]Integrations - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  13. [13]Keepnet Labs Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  14. [14]Voice delivery Integration - KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A
  15. [15]Vishing Assessment: Social Engineering by Phone | KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A

Veeam full record

  1. [1]veeam.comVeeam Software · veeam.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Veeam software extends winning partnership with seattle orcas through 2027Veeam Software · veeam.com · published June 3, 2025 · Tier A
  3. [3]Insight partners to acquire veeamVeeam Software · veeam.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]Veeam Data Platform Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 30, 2026 · Tier C
  5. [5]Veeam: Solving Impossible AI & Data ChallengesVeeam · undated page, accessed November 4, 2026 · Tier A
  6. [6]Veeam Cyber Secure: Elite Services for Full Data ResilienceVeeam · undated page, accessed November 4, 2026 · Tier A
  7. [7]Free Backup Software For Windows, VMware, & More - VeeamVeeam · undated page, accessed November 4, 2026 · Tier A
  8. [8]Kubernetes Pricing for Backup SolutionsVeeam · undated page, accessed November 4, 2026 · Tier A
  9. [9]Government Data Backup & ProtectionVeeam · undated page, accessed November 4, 2026 · Tier A
  10. [10]Veeam Trust CenterVeeam · undated page, accessed November 4, 2026 · Tier A
  11. [11]Veeam Launches New Data and AI Trust Maturity Model to Help Organizations Benchmark AI ReadinessVeeam Software · published May 12, 2026 · Tier A
  12. [12]Veeam Appoints Piero Gallucci as Regional Vice President for UK&I, Empowering Organisations for Data Resilience and AI InnovationVeeam Software · published February 4, 2026 · Tier A
  13. [13]Veeam Data Cloud | Secure & Scalable Backup as a ServiceVeeam · undated page, accessed November 10, 2026 · Tier A
  14. [14]Veeam Software Downloads and Product Tours | VeeamVeeam · undated page, accessed November 10, 2026 · Tier A
  15. [15]#1 Data Protection | Veeam Data PlatformVeeam · undated page, accessed November 10, 2026 · Tier A
  16. [16]VMware Backup and Recovery - How to Backup VMware DataVeeam · undated page, accessed November 10, 2026 · Tier A
  17. [17]AWS Backup & Recovery Solutions | VeeamVeeam · undated page, accessed November 10, 2026 · Tier A
  18. [18]On-prem and Cloud Backup Solutions for Small BusinessVeeam · undated page, accessed November 10, 2026 · Tier A
  19. [19]Cyber Security and Threat Detection | Veeam Data PlatformVeeam · undated page, accessed November 10, 2026 · Tier A
  20. [20]Veeam + Everpure: Backup, Data Management & Cyber ResilienceVeeam · undated page, accessed November 10, 2026 · Tier A
  21. [21]Veeam Intelligent ResOps for Microsoft 365: AI Data ProtectionVeeam · undated page, accessed November 10, 2026 · Tier A
  22. [22]Enterprise Backups Solutions and SoftwareVeeam · undated page, accessed November 10, 2026 · Tier A
  23. [23]Salesforce Backup & Recovery | Secure & Automated ProtectionVeeam · undated page, accessed November 10, 2026 · Tier A
  24. [24]Veeam Completes Acquisition of Securiti AI to Create the Industry’s First Trusted Data Platform for Accelerating Safe AI at ScaleVeeam · published December 11, 2025 · Tier A
  25. [25]Veeam Appoints Michelle Graff as Senior Vice President of Global Partners and ChannelVeeam · published July 9, 2026 · Tier A

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