CISO Tribune

Vendor comparison · 2 companies

Keepnet Labs vs ServiceNow

Keepnet Labs sells security awareness training and multi-channel phishing simulations. ServiceNow sells Security Operations, a product that unifies security, IT, and risk into a single system of action. CISO Tribune files both under Incident response and forensics. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Keepnet Labs
  • ServiceNow
Keepnet Labs vs ServiceNow: Products, Customers and Funding Compared
Keepnet LabsKeepnet Labs sells security awareness training and multi-channel phishing simulations.keepnetlabs.comServiceNowServiceNow sells Security Operations, a product that unifies security, IT, and risk into a single system of action.servicenow.com
What it sells
  • Phishing Simulator[1][2][7][9]Runs email phishing simulations.
  • Vishing assessment[15]Live calls from experienced social engineers to test verification.
  • Security Operations[1][2][3]ServiceNow Security Operations unifies security, IT, and risk into a single system of action.
  • Security Incident Response[1][3]Security Incident Response uses AI-assisted playbooks that help contain threats.
  • Unified Security Exposure Management[1][2][3]Unified Security Exposure Management comes as the next evolution of Vulnerability Response.
  • Third-party Risk Management[4]Third-party Risk Management centralizes vendor risk in one system.
  • Identity and Access Security[5]Identity and Access Security addresses risk across human, non-human, and AI agent identities.
  • Super Intelligence Control Tower[6]Super Intelligence Control Tower is a central hub to discover, secure, govern, observe, and measure any AI across an enterprise.
Categories
Headquarters
London, United KingdomNot stated on its pages
Founded
2017[1]Not stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen October 26, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[9]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. Keepnet Labs organises published customer numbers by sector. Keepnet Labs prices its plans per employee per month, billed annually, and customers can buy through a Keepnet partner. Keepnet Labs lists hosting regions of the UK, EU, US, Canada, the UAE and Türkiye.From its own pages, ServiceNow sells mainly to organizations that run business functions across IT, HR, customer service, finance and procurement, in all industries and business types. Security Incident Response includes handing security incidents off to new analysts, and a view of security and risk metrics that executives can use. ServiceNow describes its platform as the cloud-based foundation for all of its products.
Last verified
September 27, 2026November 5, 2026

Where they overlap

  • Keepnet Labs and ServiceNow are both filed under Incident response and forensics.

Where they differ, field by field

  • Keepnet Labs's primary category is Human risk management; ServiceNow's is GRC and integrated risk platforms.
  • Keepnet Labs is also filed under Security awareness training and Threat intelligence. ServiceNow is also filed under Vulnerability management.
  • Keepnet Labs lists Phishing Simulator and Vishing assessment. ServiceNow lists Security Operations, Security Incident Response, Unified Security Exposure Management, Third-party Risk Management, Identity and Access Security and 1 more.
  • Keepnet Labs is headquartered in London, United Kingdom.
  • Keepnet Labs was founded in 2017.

What it sells: Keepnet Labs

What Phishing Simulator does[1][2][7][9]
Phishing Simulator runs email phishing simulations. Phishing Simulator provides templates across languages and difficulty levels.
What Vishing assessment does[15]
A Keepnet vishing assessment is a set of live calls from experienced social engineers to employees, using pretexts the customer approves. Senior Keepnet social engineers hold the calls themselves, with no AI voices.

What it sells: ServiceNow

What Security Operations does[1][2][3]
Security Operations consolidates signals from any SIEM, EDR, TIP, scanner, or cloud and maps them to the CMDB for business context. Security Operations applies threat intel and AI to prioritize and act.
What Security Incident Response does[1][3]
Security Incident Response triggers automated containment and remediation tasks across security and IT tools. Security Incident Response coordinates major security incidents in a dedicated workspace with task tracking, integrated collaboration, and executive status reporting.
What Unified Security Exposure Management does[1][2][3]
Unified Security Exposure Management consolidates findings from scanners, cloud, containers, and code into one workflow. Unified Security Exposure Management maps issues to the CMDB for context, prioritizes risks using threat intelligence and AI scoring, and automates remediation.
What Third-party Risk Management does[4]
Third-party Risk Management automates assessments, monitors vendor changes, and routes remediation tasks to the right teams to manage risk consistently across suppliers. Third-party Risk Management centralizes issue tracking across all vendors and automates escalation workflows.
What Identity and Access Security does[5]
Identity and Access Security examines users, groups, roles, and policies to uncover the actual permissions each identity has for specific resources across cloud, SaaS, and on-premises systems. Identity and Access Security discovers non-human identities, maps permissions and blast radius, assigns owners, and reduces sprawl.
What Super Intelligence Control Tower does[6]
Super Intelligence Control Tower auto-discovers agents, models, copilots, MCP servers, and datasets across an enterprise and displays them in a unified inventory tied to the CMDB. Super Intelligence Control Tower tracks AI identity and access, blocks prompt injections, and includes a kill switch to stop an AI agent.

Questions about Keepnet Labs and ServiceNow

What do Keepnet Labs and ServiceNow sell?
Keepnet Labs sells Phishing Simulator and Vishing assessment. ServiceNow sells Security Operations, Security Incident Response, Unified Security Exposure Management, Third-party Risk Management, Identity and Access Security and 1 more.
Are Keepnet Labs and ServiceNow in the same category?
They share Incident response and forensics. Keepnet Labs's primary category is Human risk management and ServiceNow's is GRC and integrated risk platforms.
Where are Keepnet Labs and ServiceNow headquartered?
Keepnet Labs is headquartered in London, United Kingdom.
When were Keepnet Labs and ServiceNow founded?
Keepnet Labs was founded in 2017.
Who are Keepnet Labs and ServiceNow sold to?
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. From its own pages, ServiceNow sells mainly to organizations that run business functions across IT, HR, customer service, finance and procurement, in all industries and business types.

About Keepnet Labs

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Keepnet sells a plan that adds incident response for the emails, SMS and calls employees report, and before and after behaviour measurement. Signals from the security stack a customer already runs become named behaviours in Keepnet.[4][7][9]

Keepnet sends a nudge in the moment, then training for the same behaviour. Keepnet nudges are short reminders by email, SMS and Teams, timed to each employee's behaviour. Keepnet security awareness training is matched to role, risk and behaviour, with nudges. Compliance 360 is role-based compliance training and readiness tracking. Secure Behaviour Dashboard shows before and after behaviour change, and risky behaviour from security tools drives nudges, training and simulations. Keepnet executive and advanced reports are ready-made reports with before and after behaviour data.[7][9]

Phishing Simulator runs email phishing simulations, with templates across languages and difficulty levels. Keepnet voice phishing simulations use pre-recorded, text-to-speech or two-way AI calls. Keepnet runs voice phishing simulations from numbers it owns, not spoofed. Keepnet places the call and records what each employee does. Keepnet voice campaign setup starts when a customer adds phone numbers and then creates a voice campaign. Keepnet SMS phishing simulations use numbers that Keepnet provides. Keepnet callback phishing is an email that asks the employee to call a number. Keepnet email threat simulator tests how email defences handle realistic threats. Keepnet customers can run voice, SMS, email, QR code and callback simulations themselves from the Keepnet console.[2][7][9][14][15]

Incident Responder provides analysis and response for reported emails, SMS and calls. Keepnet threat sharing lets customers share and receive phishing intelligence with peers. Keepnet says AI agents run the loop and, by default, nothing goes out until the customer approves it. Keepnet states that customer data is not used to train AI models.[3][7][9]

Senior Keepnet social engineers hold the calls themselves, with no AI voices. Keepnet vishing assessments are requested most for the help desk, and any team that takes calls can be included. Password and MFA resets, account changes and callbacks to the number on file are the most common scopes of a Keepnet vishing assessment. Keepnet vishing assessment callers are UK, Europe and US callers, in English and Spanish. Card, health, government ID and other high-sensitivity data are never requested or recorded in a Keepnet vishing assessment. Keepnet vishing assessment findings point to the verification steps and policies to strengthen, not to individual employees. Keepnet vishing assessment recordings are encrypted and deleted within five business days of report acceptance, under EU and UK GDPR and the published DPA. In a Keepnet vishing simulation, a platform the customer's team controls runs AI-agent, text-to-speech or recorded calls.[15]

Keepnet offers hosting in the region the customer chooses: the UK, EU, US, Canada, the UAE or Türkiye. Microsoft Azure hosts every Keepnet region except Türkiye, which AWS hosts. Keepnet lists certified security of ISO/IEC 27001, with data in the region the customer chooses. Keepnet states four current certifications, independently audited. Keepnet lists AES-256 at rest and TLS 1.2 or 1.3 in transit.[9][15]

Keepnet prices its plans per employee per month, billed annually, on a 3-year agreement, excluding tax, and 1-year agreements are quoted. Customers buying through a Keepnet partner have the partner quote, bill and support them. Keepnet names Whitbread and Koton among the teams it describes with the numbers they moved.[5][6][7][8][9][10][11][14][15]

Keepnet Labs on the record

Sources

Keepnet Labs full record

  1. [1]About usKeepnet Labs · keepnetlabs.com · published July 23, 2024 · Tier A
  2. [2]Phishing simulatorKeepnet Labs · keepnetlabs.com · published September 24, 2026 · Tier A
  3. [3]Threat intelligenceKeepnet Labs · keepnetlabs.com · published March 19, 2025 · Tier A
  4. [4]Phishing incident responseKeepnet Labs · keepnetlabs.com · published August 25, 2026 · Tier A
  5. [5]Privacy policyKeepnet Labs · doc.keepnetlabs.com · undated page, accessed September 27, 2026 · Tier A
  6. [6]About Us | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  7. [7]Human Risk Management Platform for Cybersecurity | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  8. [8]Vishing as a Service: Managed Live-Human Calls - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  9. [9]Security Awareness Training Pricing & Plans | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  10. [10]Customer Case Studies: Phishing Simulation Results | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  11. [11]Cybersecurity Platform Features & Benefits: User Management & Automation | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  12. [12]Integrations - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  13. [13]Keepnet Labs Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  14. [14]Voice delivery Integration - KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A
  15. [15]Vishing Assessment: Social Engineering by Phone | KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A

ServiceNow full record

  1. [1]servicenow.comServiceNow · servicenow.com · undated page, accessed November 5, 2026 · Tier A
  2. [2]Vulnerability Response – Threat Intelligence - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  3. [3]Security Incident Response Pricing - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  4. [4]Third-Party Risk Management – ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  5. [5]Identity and Access Security | Risk Management - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  6. [6]Super Intelligence Control Tower - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  7. [7]IT Asset Management - ITAM - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  8. [8]Resource Management - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  9. [9]ServiceNow IT Service Management Reviews 2026G2 · undated page, accessed November 10, 2026 · Tier C

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