CISO Tribune

Vendor comparison · 2 companies

Keepnet Labs vs Optiv

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Optiv sells cybersecurity services that advise on, deploy and operate security programs for organizations. CISO Tribune files both under Incident response and forensics. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Keepnet Labs
  • Optiv
Keepnet Labs vs Optiv: Products, Customers and Funding Compared
Keepnet LabsKeepnet Labs sells security awareness training and multi-channel phishing simulations.keepnetlabs.comOptivOptiv sells cybersecurity services that advise on, deploy and operate security programs for organizations.optiv.com
What it sells
  • Phishing Simulator[1][2][7][9]Runs email phishing simulations.
  • Vishing assessment[15]Live calls from experienced social engineers to test verification.
  • Application Security[3][6]Services that protect applications, APIs and development pipelines.
  • Identity Security[2][3]Services for managing identities and securing access.
  • Co-Managed SIEM Service[5]A managed SIEM service with access to SIEM experts.
Categories
Headquarters
London, United KingdomNot stated on its pages
Founded
2017[1]Not stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • October 21, 2026Optiv launched CyberBOT, a free cybersecurity awareness training program for classrooms, nonprofits and communities.[10]
  • August 5, 2026Optiv announced Optiv Agentic Security Operations, formerly Optiv MDR, a managed security operations model combining agentic AI and practitioner expertise.[9]
G2 and Gartner Peer Insights
  • G2: listed, seen October 26, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. Keepnet Labs organises published customer numbers by sector. Keepnet Labs prices its plans per employee per month, billed annually, and customers can buy through a Keepnet partner. Keepnet Labs lists hosting regions of the UK, EU, US, Canada, the UAE and Türkiye.Optiv describes services for small organizations just getting started and for large corporations well into security maturity. Optiv states that security teams are managing more tools, more telemetry and more AI-driven pressure than their operating models were built to absorb. Optiv states that it is tool agnostic and works within a client's existing technology environment. Optiv says it delivers expertise to organizations across every major industry.
Last verified
September 27, 2026November 4, 2026

Where they overlap

  • Keepnet Labs and Optiv are both filed under Incident response and forensics.

Where they differ, field by field

  • Keepnet Labs's primary category is Human risk management; Optiv's is Security consulting and advisory.
  • Keepnet Labs is also filed under Security awareness training and Threat intelligence. Optiv is also filed under Managed security service providers and Penetration testing and red team services.
  • Keepnet Labs lists Phishing Simulator and Vishing assessment. Optiv lists Application Security, Identity Security and Co-Managed SIEM Service.
  • Keepnet Labs is headquartered in London, United Kingdom.
  • Keepnet Labs was founded in 2017.

What it sells: Keepnet Labs

What Phishing Simulator does[1][2][7][9]
Phishing Simulator runs email phishing simulations. Phishing Simulator provides templates across languages and difficulty levels.
What Vishing assessment does[15]
A Keepnet vishing assessment is a set of live calls from experienced social engineers to employees, using pretexts the customer approves. Senior Keepnet social engineers hold the calls themselves, with no AI voices.

What it sells: Optiv

What Application Security does[3][6]
Optiv's application security services protect applications, APIs and development pipelines by identifying vulnerabilities and improving secure coding practices throughout the software lifecycle. Optiv AppSec services help organizations design and build application security programs.
What Identity Security does[2][3]
Optiv's identity security services secure access across an organization. Identity Security covers managing identities, enforcing least privilege and improving authentication, governance and visibility.
What Co-Managed SIEM Service does[5]
Optiv's co-managed SIEM service helps monitor security events with just-in-time threat intelligence. In the service, the SIEM sends alerts to threat analysts in the SOC for human analysis.

Questions about Keepnet Labs and Optiv

What do Keepnet Labs and Optiv sell?
Keepnet Labs sells Phishing Simulator and Vishing assessment. Optiv sells Application Security, Identity Security and Co-Managed SIEM Service.
Are Keepnet Labs and Optiv in the same category?
They share Incident response and forensics. Keepnet Labs's primary category is Human risk management and Optiv's is Security consulting and advisory.
Where are Keepnet Labs and Optiv headquartered?
Keepnet Labs is headquartered in London, United Kingdom.
When were Keepnet Labs and Optiv founded?
Keepnet Labs was founded in 2017.
Who are Keepnet Labs and Optiv sold to?
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. Optiv describes services for small organizations just getting started and for large corporations well into security maturity.
What have Keepnet Labs and Optiv announced recently?
October 21, 2026: Optiv launched CyberBOT, a free cybersecurity awareness training program for classrooms, nonprofits and communities.

About Keepnet Labs

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Keepnet sells a plan that adds incident response for the emails, SMS and calls employees report, and before and after behaviour measurement. Signals from the security stack a customer already runs become named behaviours in Keepnet.[4][7][9]

Keepnet sends a nudge in the moment, then training for the same behaviour. Keepnet nudges are short reminders by email, SMS and Teams, timed to each employee's behaviour. Keepnet security awareness training is matched to role, risk and behaviour, with nudges. Compliance 360 is role-based compliance training and readiness tracking. Secure Behaviour Dashboard shows before and after behaviour change, and risky behaviour from security tools drives nudges, training and simulations. Keepnet executive and advanced reports are ready-made reports with before and after behaviour data.[7][9]

Phishing Simulator runs email phishing simulations, with templates across languages and difficulty levels. Keepnet voice phishing simulations use pre-recorded, text-to-speech or two-way AI calls. Keepnet runs voice phishing simulations from numbers it owns, not spoofed. Keepnet places the call and records what each employee does. Keepnet voice campaign setup starts when a customer adds phone numbers and then creates a voice campaign. Keepnet SMS phishing simulations use numbers that Keepnet provides. Keepnet callback phishing is an email that asks the employee to call a number. Keepnet email threat simulator tests how email defences handle realistic threats. Keepnet customers can run voice, SMS, email, QR code and callback simulations themselves from the Keepnet console.[2][7][9][14][15]

Incident Responder provides analysis and response for reported emails, SMS and calls. Keepnet threat sharing lets customers share and receive phishing intelligence with peers. Keepnet says AI agents run the loop and, by default, nothing goes out until the customer approves it. Keepnet states that customer data is not used to train AI models.[3][7][9]

Senior Keepnet social engineers hold the calls themselves, with no AI voices. Keepnet vishing assessments are requested most for the help desk, and any team that takes calls can be included. Password and MFA resets, account changes and callbacks to the number on file are the most common scopes of a Keepnet vishing assessment. Keepnet vishing assessment callers are UK, Europe and US callers, in English and Spanish. Card, health, government ID and other high-sensitivity data are never requested or recorded in a Keepnet vishing assessment. Keepnet vishing assessment findings point to the verification steps and policies to strengthen, not to individual employees. Keepnet vishing assessment recordings are encrypted and deleted within five business days of report acceptance, under EU and UK GDPR and the published DPA. In a Keepnet vishing simulation, a platform the customer's team controls runs AI-agent, text-to-speech or recorded calls.[15]

Keepnet offers hosting in the region the customer chooses: the UK, EU, US, Canada, the UAE or Türkiye. Microsoft Azure hosts every Keepnet region except Türkiye, which AWS hosts. Keepnet lists certified security of ISO/IEC 27001, with data in the region the customer chooses. Keepnet states four current certifications, independently audited. Keepnet lists AES-256 at rest and TLS 1.2 or 1.3 in transit.[9][15]

Keepnet prices its plans per employee per month, billed annually, on a 3-year agreement, excluding tax, and 1-year agreements are quoted. Customers buying through a Keepnet partner have the partner quote, bill and support them. Keepnet names Whitbread and Koton among the teams it describes with the numbers they moved.[5][6][7][8][9][10][11][14][15]

Keepnet Labs on the record

Sources

Keepnet Labs full record

  1. [1]About usKeepnet Labs · keepnetlabs.com · published July 23, 2024 · Tier A
  2. [2]Phishing simulatorKeepnet Labs · keepnetlabs.com · published September 24, 2026 · Tier A
  3. [3]Threat intelligenceKeepnet Labs · keepnetlabs.com · published March 19, 2025 · Tier A
  4. [4]Phishing incident responseKeepnet Labs · keepnetlabs.com · published August 25, 2026 · Tier A
  5. [5]Privacy policyKeepnet Labs · doc.keepnetlabs.com · undated page, accessed September 27, 2026 · Tier A
  6. [6]About Us | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  7. [7]Human Risk Management Platform for Cybersecurity | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  8. [8]Vishing as a Service: Managed Live-Human Calls - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  9. [9]Security Awareness Training Pricing & Plans | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  10. [10]Customer Case Studies: Phishing Simulation Results | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  11. [11]Cybersecurity Platform Features & Benefits: User Management & Automation | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  12. [12]Integrations - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  13. [13]Keepnet Labs Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  14. [14]Voice delivery Integration - KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A
  15. [15]Vishing Assessment: Social Engineering by Phone | KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A

Optiv full record

  1. [1]Optiv sells advisory consulting and transformation act business vobisOptiv · optiv.com · published June 2, 2026 · Tier A
  2. [2]About Us | OptivOptiv · undated page, accessed November 10, 2026 · Tier A
  3. [3]Optiv Services | OptivOptiv · undated page, accessed November 10, 2026 · Tier A
  4. [4]Optiv | Cybersecurity Consultants and SolutionsOptiv · undated page, accessed November 10, 2026 · Tier A
  5. [5]Co-Managed SIEM Services Improve Security | Optiv | Learn MoreOptiv · undated page, accessed November 10, 2026 · Tier A
  6. [6]Threat & Vulnerability Remediation Solutions | OptivOptiv · undated page, accessed November 10, 2026 · Tier A
  7. [7]Cybersecurity Solutions | Innovation and Risk Reduction | OptivOptiv · undated page, accessed November 10, 2026 · Tier A
  8. [8]Our Leadership Team | OptivOptiv · undated page, accessed November 10, 2026 · Tier A
  9. [9]Optiv Introduces Agentic Security Operations, Redefining Managed Security Services with the Power of Google Security Operations and Extensive Wiz IntegrationPRNewswire · published August 5, 2026 · Tier A
  10. [10]Optiv Launches CyberBOT®, A Free Cybersecurity Awareness Training Program for Classrooms, Nonprofits and Communities | OptivOptiv · published October 21, 2026 · Tier A

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