CISO Tribune

Vendor comparison · 2 companies

Keepnet Labs vs Mate Security

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Mate Security is a cybersecurity company that provides an AI-powered Security Operations Center (SOC) platform to help security teams investigate, manage and respond to cyber threats. CISO Tribune files both under Threat intelligence. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Keepnet Labs
  • Mate Security
Keepnet Labs vs Mate Security: Products, Customers and Funding Compared
Keepnet LabsKeepnet Labs sells security awareness training and multi-channel phishing simulations.keepnetlabs.comMate SecurityMate Security is a cybersecurity company that provides an AI-powered Security Operations Center (SOC) platform to help security teams investigate, manage and respond to cyber threats.mate.security
What it sells
  • Phishing Simulator[1][2][7][9]Runs email phishing simulations.
  • Vishing assessment[15]Live calls from experienced social engineers to test verification.
  • Gamebooks[4][14]A structured investigation process where AI agents reason and pivot dynamically within every step.
  • Security Context Graph[13]Maps an organization's architecture, crown jewels, exposures, activity and relationships.
  • Agentic Threat Hunting[13]Agents initiate hunts across the environment and write detections to close coverage gaps.
Categories
Headquarters
London, United KingdomNot stated on its pages
Founded
2017[1]Not stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pages
  • Bridgewater Associates[2]
  • Lead Bank[2]
  • Merlin Entertainments[2]
  • OCBC[2]
  • AlphaSense[2]
  • Applied Systems[2]
  • Demandbase[2]
  • Water-IT[2]
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen October 26, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. Keepnet Labs organises published customer numbers by sector. Keepnet Labs prices its plans per employee per month, billed annually, and customers can buy through a Keepnet partner. Keepnet Labs lists hosting regions of the UK, EU, US, Canada, the UAE and Türkiye.Not written yet
Last verified
September 27, 2026October 29, 2026

Where they overlap

  • Keepnet Labs and Mate Security are both filed under Threat intelligence.

Where they differ, field by field

  • Keepnet Labs's primary category is Human risk management; Mate Security's is AI SOC analysts.
  • Keepnet Labs is also filed under Security awareness training and Incident response and forensics. Mate Security is also filed under SOAR and security automation.
  • Keepnet Labs lists Phishing Simulator and Vishing assessment. Mate Security lists Gamebooks, Security Context Graph and Agentic Threat Hunting.
  • Keepnet Labs is headquartered in London, United Kingdom.
  • Keepnet Labs was founded in 2017.
  • Mate Security publicly names Bridgewater Associates, Lead Bank, Merlin Entertainments, OCBC, AlphaSense and 3 more.

What it sells: Keepnet Labs

What Phishing Simulator does[1][2][7][9]
Phishing Simulator runs email phishing simulations. Phishing Simulator provides templates across languages and difficulty levels.
What Vishing assessment does[15]
A Keepnet vishing assessment is a set of live calls from experienced social engineers to employees, using pretexts the customer approves. Senior Keepnet social engineers hold the calls themselves, with no AI voices.

What it sells: Mate Security

What Gamebooks does[4][14]
A Gamebook is Mate's investigation process, built for AI agents. Mate migrates existing SOAR playbooks into agentic procedures designed for AI-scale attacks. Mate ships Gamebooks for core investigation domains. A customized Gamebook runs through Mate's evals and tests before it goes live.
What Security Context Graph does[13]
Mate's Security Context Graph continuously maps an organization's architecture, crown jewels, exposures, activity and relationships, giving Hunt Agents the context to understand where risk is highest. Mate captures why an analyst made a call, not just the final verdict.
What Agentic Threat Hunting does[13]
Mate extracts IOCs and TTPs, then hunts across every connected tool. Agentic threat hunting prioritizes where to hunt and follows evidence across connected tools as the investigation develops.

Questions about Keepnet Labs and Mate Security

What do Keepnet Labs and Mate Security sell?
Keepnet Labs sells Phishing Simulator and Vishing assessment. Mate Security sells Gamebooks, Security Context Graph and Agentic Threat Hunting.
Are Keepnet Labs and Mate Security in the same category?
They share Threat intelligence. Keepnet Labs's primary category is Human risk management and Mate Security's is AI SOC analysts.
Where are Keepnet Labs and Mate Security headquartered?
Keepnet Labs is headquartered in London, United Kingdom.
When were Keepnet Labs and Mate Security founded?
Keepnet Labs was founded in 2017.
Which customers do Keepnet Labs and Mate Security name?
Mate Security publicly names Bridgewater Associates, Lead Bank, Merlin Entertainments, OCBC, AlphaSense and 3 more.
Who are Keepnet Labs and Mate Security sold to?
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most.

About Keepnet Labs

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Keepnet sells a plan that adds incident response for the emails, SMS and calls employees report, and before and after behaviour measurement. Signals from the security stack a customer already runs become named behaviours in Keepnet.[4][7][9]

Keepnet sends a nudge in the moment, then training for the same behaviour. Keepnet nudges are short reminders by email, SMS and Teams, timed to each employee's behaviour. Keepnet security awareness training is matched to role, risk and behaviour, with nudges. Compliance 360 is role-based compliance training and readiness tracking. Secure Behaviour Dashboard shows before and after behaviour change, and risky behaviour from security tools drives nudges, training and simulations. Keepnet executive and advanced reports are ready-made reports with before and after behaviour data.[7][9]

Phishing Simulator runs email phishing simulations, with templates across languages and difficulty levels. Keepnet voice phishing simulations use pre-recorded, text-to-speech or two-way AI calls. Keepnet runs voice phishing simulations from numbers it owns, not spoofed. Keepnet places the call and records what each employee does. Keepnet voice campaign setup starts when a customer adds phone numbers and then creates a voice campaign. Keepnet SMS phishing simulations use numbers that Keepnet provides. Keepnet callback phishing is an email that asks the employee to call a number. Keepnet email threat simulator tests how email defences handle realistic threats. Keepnet customers can run voice, SMS, email, QR code and callback simulations themselves from the Keepnet console.[2][7][9][14][15]

Incident Responder provides analysis and response for reported emails, SMS and calls. Keepnet threat sharing lets customers share and receive phishing intelligence with peers. Keepnet says AI agents run the loop and, by default, nothing goes out until the customer approves it. Keepnet states that customer data is not used to train AI models.[3][7][9]

Senior Keepnet social engineers hold the calls themselves, with no AI voices. Keepnet vishing assessments are requested most for the help desk, and any team that takes calls can be included. Password and MFA resets, account changes and callbacks to the number on file are the most common scopes of a Keepnet vishing assessment. Keepnet vishing assessment callers are UK, Europe and US callers, in English and Spanish. Card, health, government ID and other high-sensitivity data are never requested or recorded in a Keepnet vishing assessment. Keepnet vishing assessment findings point to the verification steps and policies to strengthen, not to individual employees. Keepnet vishing assessment recordings are encrypted and deleted within five business days of report acceptance, under EU and UK GDPR and the published DPA. In a Keepnet vishing simulation, a platform the customer's team controls runs AI-agent, text-to-speech or recorded calls.[15]

Keepnet offers hosting in the region the customer chooses: the UK, EU, US, Canada, the UAE or Türkiye. Microsoft Azure hosts every Keepnet region except Türkiye, which AWS hosts. Keepnet lists certified security of ISO/IEC 27001, with data in the region the customer chooses. Keepnet states four current certifications, independently audited. Keepnet lists AES-256 at rest and TLS 1.2 or 1.3 in transit.[9][15]

Keepnet prices its plans per employee per month, billed annually, on a 3-year agreement, excluding tax, and 1-year agreements are quoted. Customers buying through a Keepnet partner have the partner quote, bill and support them. Keepnet names Whitbread and Koton among the teams it describes with the numbers they moved.[5][6][7][8][9][10][11][14][15]

Keepnet Labs on the record

Sources

Keepnet Labs full record

  1. [1]About usKeepnet Labs · keepnetlabs.com · published July 23, 2024 · Tier A
  2. [2]Phishing simulatorKeepnet Labs · keepnetlabs.com · published September 24, 2026 · Tier A
  3. [3]Threat intelligenceKeepnet Labs · keepnetlabs.com · published March 19, 2025 · Tier A
  4. [4]Phishing incident responseKeepnet Labs · keepnetlabs.com · published August 25, 2026 · Tier A
  5. [5]Privacy policyKeepnet Labs · doc.keepnetlabs.com · undated page, accessed September 27, 2026 · Tier A
  6. [6]About Us | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  7. [7]Human Risk Management Platform for Cybersecurity | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  8. [8]Vishing as a Service: Managed Live-Human Calls - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  9. [9]Security Awareness Training Pricing & Plans | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  10. [10]Customer Case Studies: Phishing Simulation Results | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  11. [11]Cybersecurity Platform Features & Benefits: User Management & Automation | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  12. [12]Integrations - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  13. [13]Keepnet Labs Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  14. [14]Voice delivery Integration - KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A
  15. [15]Vishing Assessment: Social Engineering by Phone | KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A

Mate Security full record

  1. [1]ControlsMate Security · trust.mate.security · undated page, accessed October 29, 2026 · Tier A
  2. [2]mate.securityMate Security · mate.security · undated page, accessed November 3, 2026 · Tier A
  3. [3]AI SOC Platform | Mate SecurityMate Security · undated page, accessed November 3, 2026 · Tier A
  4. [4]Gamebooks | Mate Security PlatformMate Security · undated page, accessed November 3, 2026 · Tier A
  5. [5]Mate emerges from stealth mode with 15 5 million in seed fundingSecurityWeek · securityweek.com · undated page, accessed November 3, 2026 · Tier B
  6. [6]Ryb30q8bgeCTech · calcalistech.com · undated page, accessed November 3, 2026 · Tier B
  7. [7]Mate launches with 15 5m seed to transform security operationsInsight Partners · insightpartners.com · undated page, accessed November 3, 2026 · Tier A
  8. [8]Mate security now available on aws marketplaceMate Security · mate.security · undated page, accessed November 3, 2026 · Tier A
  9. [9]Mate security selected for the 2026 crowdstrike aws nvidia cybersecurity startup acceleratorMate Security · mate.security · undated page, accessed November 3, 2026 · Tier A
  10. [10]Trust Center - matesecurity.ioMate Security · undated page, accessed November 10, 2026 · Tier A
  11. [11]About Mate Security | AI SOC Platform Built on WisdomMate Security · undated page, accessed November 10, 2026 · Tier A
  12. [12]Mate Security | Defend With One Accurate Agentic System DescriptionMate Security · undated page, accessed November 10, 2026 · Tier A
  13. [13]Agentic Threat Hunting for the AI Era: Close the GapsMate Security · undated page, accessed November 10, 2026 · Tier A
  14. [14]Replace SOAR With AI | Mate SecurityMate Security · undated page, accessed November 10, 2026 · Tier A
  15. [15]Blue City: AI Security Agent Benchmark | Mate SecurityMate Security · undated page, accessed November 10, 2026 · Tier A

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