CISO Tribune

Vendor comparison · 2 companies

iCOUNTER vs Sift

In real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem. Sift sells a fraud prevention platform with automated fraud decisioning. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • iCOUNTER
  • Sift
iCOUNTER vs Sift: Products, Customers and Funding Compared
iCOUNTERIn real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem.icounter.comSiftSift sells a fraud prevention platform with automated fraud decisioning.sift.com
What it sells
  • CTOS (Counter Threat Operating System)[9]A cybersecurity platform that connects intelligence collection, risk determination, enterprise context, and counter-threat operations in one architecture.
  • Sift Score API[3][7]Adds external context to internally-built risk models.
  • Attack Detection Agent[3]Spots, assesses, and helps teams respond to attacks.
  • Sift Professional Services[5]Supports implementation and ongoing optimization.
Categories
Headquarters
Not stated on its pagesSan Francisco, United States[2]
Founded
2020[2][7]2011
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, iCOUNTER sells CTOS mainly to enterprises and public sector organizations with complex third party ecosystems, naming CISOs, third-party risk managers, security operations teams, and compliance officers as the buyer roles. Our reading is that CTOS is pitched to organizations that already run a third-party program and security tools, which CTOS complements. The ecosystems in scope include critical third parties, technology providers, supply-chain partners, and subsidiaries.Sift names internet and software businesses selling subscriptions, digital content, or in-app items, along with neobanks, cryptocurrency exchanges, NFT marketplaces, and digital wallets. Sift also addresses food and delivery merchants and online gaming operators. Sift Score API is built for data science-focused digital businesses that run their own risk models. Sift describes its platform as built for analyst-driven teams.
Last verified
September 27, 2026September 27, 2026

Where they overlap

  • iCOUNTER and Sift are both filed under Fraud prevention.

Where they differ, field by field

  • iCOUNTER's primary category is Third-party risk and security ratings; Sift's is Fraud prevention.
  • iCOUNTER is also filed under Digital risk protection.
  • iCOUNTER lists CTOS (Counter Threat Operating System). Sift lists Sift Score API, Attack Detection Agent and Sift Professional Services.
  • Sift is headquartered in San Francisco, United States.
  • iCOUNTER was founded in 2020. Sift was founded in 2011.

What it sells: iCOUNTER

What CTOS (Counter Threat Operating System) does[9]
CTOS identifies active threats across a customer's extended ecosystem, determines their relevance to the business, and drives remediation with the affected third party. CTOS combines global intelligence collection with a digital twin of the customer's ecosystem to determine which live threats matter to that customer. Customers get access to the CTOS Platform for monitoring risk events, communications, and mitigations.

What it sells: Sift

What Sift Score API does[3][7]
Sift Score API adds external context to internally-built risk models. Sift Score API is a modular fraud intelligence solution that delivers real-time risk scores derived from over 1 trillion annual events and 16,000+ fraud signals accumulated over 13 years. Sift Score API connects internally-built fraud systems to the Global Data Network, with Console access available to full-platform Sift customers.
What Sift Professional Services does[5]
Sift Professional Services supports implementation and ongoing optimization. The services range from project management and integration guidance to managed services for workflow auditing, model tuning, labeling, and strategic reviews.

Questions about iCOUNTER and Sift

What do iCOUNTER and Sift sell?
iCOUNTER sells CTOS (Counter Threat Operating System). Sift sells Sift Score API, Attack Detection Agent and Sift Professional Services.
Are iCOUNTER and Sift in the same category?
They share Fraud prevention. iCOUNTER's primary category is Third-party risk and security ratings and Sift's is Fraud prevention.
Where are iCOUNTER and Sift headquartered?
Sift is headquartered in San Francisco, United States.
When were iCOUNTER and Sift founded?
iCOUNTER was founded in 2020. Sift was founded in 2011.
Who are iCOUNTER and Sift sold to?
From its own pages, iCOUNTER sells CTOS mainly to enterprises and public sector organizations with complex third party ecosystems, naming CISOs, third-party risk managers, security operations teams, and compliance officers as the buyer roles. Sift names internet and software businesses selling subscriptions, digital content, or in-app items, along with neobanks, cryptocurrency exchanges, NFT marketplaces, and digital wallets.

About iCOUNTER

In real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem.

An acceptable security posture can coexist with stolen credentials, access for sale, or an active compromise. Enterprise systems now depend on vendors, SaaS providers, and other third parties that third party risk management programs cannot continuously monitor.

CTOS (Counter Threat Operating System) is a cybersecurity platform that connects intelligence collection, risk determination, enterprise context, and counter-threat operations in one architecture. CTOS identifies active threats across a customer's extended ecosystem, determines their relevance to the business, and drives remediation with the affected third party. CTOS identifies adversary targeting, exposed credentials, campaign staging, and active compromise signals. Example threats include network or administrator access for sale, compromised VPN credentials, web shells, and data appearing in ransomware files. Active targeting and compromise signals are identified across critical third parties, technology providers, supply-chain partners, and subsidiaries. The Counter Threat Operating System (CTOS) includes third-party risk management and counter fraud capabilities.[1][5][9][10]

CTOS combines global intelligence collection with a digital twin of the customer's ecosystem to determine which live threats matter to that customer. Intelligence collection across thousands of global sources, including cybercrime forums, credential markets, and ransomware sites, is owned and operated by iCOUNTER. Signals are collected continuously from adversary infrastructure, active compromise activity, exposed credentials, dark web sources, and third-party ecosystem telemetry. HUMINT is augmented with AI parsing of hundreds of databases to identify specific targeted threats. CTOS correlates threat signals against a digital twin of the customer's ecosystem to help determine whether a threat is real, which third parties are affected, the potential business impact, and who needs to act. CTOS determines risk at the Edge of Intelligence Collection, validating threat signals against the customer's ecosystem before findings reach the customer's team. CTOS connects third-party relationships and business dependencies to the organization's risk framework and tiers. AI helps CTOS correlate large volumes of threat signals and determine which are relevant to the customer's ecosystem. CTOS connects validated risk to existing security and risk workflows, and feedback from remediation outcomes informs the intelligence operation.[6]

Using observable connection data, iCOUNTER maps a customer's ecosystem of vendors and data flows. Early warning is given if access to a vendor's network has been gained by cybercriminals. Vendors that have been victims of successful ransomware attacks, or that have exposed data that may include the customer's, are identified.[6]

On the customer's behalf, iCOUNTER runs the intelligence-to-remediation operation: collecting and validating signals, determining ecosystem risk, engaging affected third parties, and coordinating remediation through completion. Under its terms, iCOUNTER provides managed third-party threat detection and response services that perform continuous reconnaissance across the customer's extended third-party ecosystem using human intelligence, technical intelligence, and adversary infrastructure monitoring. The managed services include a Validated Connectivity Inventory, which enumerates third parties based on verified bi-directional data exchange. Prescriptive Remediation provides actionable countermeasures with defensible evidence for third parties to take corrective actions. Analysts at iCOUNTER manage the CTOS Platform to track risk events, communicate with impacted third parties, and track third-party mitigations. Customers get access to the CTOS Platform for monitoring risk events, communications, and mitigations. Quarterly Business Reviews summarize alerts, mitigations, and current risk profile. Remediation is handled by iCOUNTER, which engages the affected third party, coordinates remediation, and tracks the fix to completion with evidence. Built-in metrics and remediation tracking are used to communicate progress to stakeholders and the board. The Managed Services and the CTOS Platform dashboard are provided by iCOUNTER, Inc.[5]

CTOS complements a customer's existing program, including security ratings, questionnaires, GRC, threat intelligence, and SOC tools. Alongside a SecurityScorecard program, iCOUNTER adds its own intelligence collection, business-specific risk determination, and managed third-party response. A direct integration with SecurityScorecard is not required to begin an iCOUNTER engagement. Any data exchange or workflow integration can be scoped separately around the customer's environment and the products the customer uses. To start, a customer supplies a CSV of priority third parties and ecosystem partners. Customers share their risk framework, priorities, and current service coverage so the engagement can focus on relevant business dependencies. CTOS is aimed at CISOs, third-party risk managers, security operations teams, and compliance officers in enterprises and public sector organizations with complex third party ecosystems.[8]

John Watters acquired iDEFENSE in 2002, four years after its founding in 1998, and later founded iSIGHT Partners in 2007. Following the merger of iSIGHT and Mandiant under the Mandiant brand, John Watters served as President and COO until the company's acquisition by Google in 2022.[5][6][8][9][10][11]

iCOUNTER on the record

Sources

iCOUNTER full record

  1. [1]icounter.comiCOUNTER · icounter.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Icounter emerges from stealth to launch cyber risk intelligence category 302506189iCOUNTER via PR Newswire · prnewswire.com · published July 16, 2025 · Tier A
  3. [3]Counter Cyber Threats Before They Strike | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  4. [4]CTOS: Counter Threat Operating System | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  5. [5]End User Terms of Service | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  6. [6]Third-Party Cyber Risk Solutions | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  7. [7]About iCOUNTER | The Cyber Risk Intelligence CompanyiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  8. [8]iCOUNTER Alongside SecurityScorecard | Threat DetectioniCOUNTER · undated page, accessed October 25, 2026 · Tier A
  9. [9]The Third Wave of Cybersecurity | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  10. [10]Next Generation of Fraud Panel | Jason Brown, iCOUNTERiCOUNTER · undated page, accessed November 10, 2026 · Tier A
  11. [11]Keynote | Intel Led Security for Third Party RiskiCOUNTER · undated page, accessed November 10, 2026 · Tier A

Sift full record

  1. [1]sift.comSift · sift.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Sift science raises 30m new fundingSift · sift.com · published July 19, 2016 · Tier A
  3. [3]Fraud Prevention Platform for Digital Business | SiftSift · undated page, accessed October 28, 2026 · Tier A
  4. [4]Sift Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 28, 2026 · Tier C
  5. [5]Fraud Prevention Platform for Revenue Growth | SiftSift · undated page, accessed November 10, 2026 · Tier A
  6. [6]Fraud Prevention Solutions by Use Case & Industry | SiftSift · undated page, accessed November 10, 2026 · Tier A
  7. [7]Sift Score API | Add Fraud Risk Scores to Your ModelsSift · undated page, accessed November 10, 2026 · Tier A
  8. [8]Online Payment Fraud Prevention Solutions | SiftSift · undated page, accessed November 10, 2026 · Tier A
  9. [9]Account Takeover Prevention | Stop ATO in Real TimeSift · undated page, accessed November 10, 2026 · Tier A
  10. [10]Fake Account Creation Prevention Software | SiftSift · undated page, accessed November 10, 2026 · Tier A
  11. [11]Food Delivery Fraud Prevention: Stop Fake Orders | SiftSift · undated page, accessed November 10, 2026 · Tier A
  12. [12]Fintech Fraud Prevention for Neobanks & Payments | SiftSift · undated page, accessed November 10, 2026 · Tier A
  13. [13]SaaS & Digital Goods Fraud Prevention Software | SiftSift · undated page, accessed November 10, 2026 · Tier A
  14. [14]Legal and Compliance - SiftSift · undated page, accessed November 10, 2026 · Tier A
  15. [15]iGaming Fraud Prevention | Stop Bonus & Cash-Out AbuseSift · undated page, accessed November 10, 2026 · Tier A
  16. [16]Sift Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 10, 2026 · Tier C

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