CISO Tribune

Vendor comparison · 2 companies

iCOUNTER vs Incode

In real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem. Incode is an identity platform that verifies people, businesses and AI agents, with identity verification, deepfake detection, authentication and workforce products. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • iCOUNTER
  • Incode
iCOUNTER vs Incode: Products, Customers and Funding Compared
iCOUNTERIn real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem.icounter.comIncodeIncode is an identity platform that verifies people, businesses and AI agents, with identity verification, deepfake detection, authentication and workforce products.incode.com
What it sells
  • CTOS (Counter Threat Operating System)[9]A cybersecurity platform that connects intelligence collection, risk determination, enterprise context, and counter-threat operations in one architecture.
  • Identity Verification[3]Document, biometric, and liveness checks in a single flow.
  • TrustGraph[3][18]A trust network that connects people, AI agents, and actions across 700+ enterprises.
  • Deepsight[3][7][10][12][16]Incode's proprietary deepfake and liveness detection engine.
  • Authentication[3]Returning customers sign in with a glance, matched to the identity verified at onboarding.
Categories
Headquarters
Not stated on its pagesSan Francisco, United States[2]
Founded
2020[2][7]Not stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • October 14, 2026Incode launched TrustGraph, a privacy-preserving trust network for detecting repeat fraud and agentic fraud across institutions.[18]
  • March 4, 2026Incode secured iBeta Level 3 Presentation Attack Detection conformance for its face liveness technology on iOS and Android.[17]
  • December 2, 2025Incode Technologies announced the launch of Deepsight, an AI defense that detects and blocks deepfakes, injected virtual cameras, and synthetic identity attacks.[16]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 4, 2026[5]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, iCOUNTER sells CTOS mainly to enterprises and public sector organizations with complex third party ecosystems, naming CISOs, third-party risk managers, security operations teams, and compliance officers as the buyer roles. Our reading is that CTOS is pitched to organizations that already run a third-party program and security tools, which CTOS complements. The ecosystems in scope include critical third parties, technology providers, supply-chain partners, and subsidiaries.From its own pages, Incode sells mainly to organizations in financial services, fintech and neobanks, crypto, marketplaces, gaming and gambling, travel and mobility, telco, and the public sector. Incode names banks, telcos, and marketplaces among the organizations that verify with it. Workforce is aimed at employers that need to verify employees, contractors, and freelancers.
Last verified
September 27, 2026September 27, 2026

Where they overlap

  • iCOUNTER and Incode are both filed under Fraud prevention.

Where they differ, field by field

  • iCOUNTER's primary category is Third-party risk and security ratings; Incode's is Identity verification.
  • iCOUNTER is also filed under Digital risk protection.
  • iCOUNTER lists CTOS (Counter Threat Operating System). Incode lists Identity Verification, TrustGraph, Deepsight and Authentication.
  • Incode is headquartered in San Francisco, United States.
  • iCOUNTER was founded in 2020.

What it sells: iCOUNTER

What CTOS (Counter Threat Operating System) does[9]
CTOS identifies active threats across a customer's extended ecosystem, determines their relevance to the business, and drives remediation with the affected third party. CTOS combines global intelligence collection with a digital twin of the customer's ecosystem to determine which live threats matter to that customer. Customers get access to the CTOS Platform for monitoring risk events, communications, and mitigations.

What it sells: Incode

What Identity Verification does[3]
The user photographs their government ID and takes a selfie. Incode says AI checks document legitimacy and detects tampering and forgery. Facial recognition cross-compares the live capture with the ID portrait.
What Deepsight does[3][7][10][12][16]
Deepsight protects organizations from deepfakes, AI-driven impersonation, synthetic documents, camera injection, and device tampering. Its device integrity layer detects tampered, emulated, or rooted devices. Its camera integrity layer blocks virtual cameras and prevents video injection with camera source validation.
What Authentication does[3]
iOS, Android, and Web SDKs cover the app and the browser, and call-center flows confirm a caller with a selfie. Deepsight screens the capture for deepfakes, video injection, and device tampering.

Questions about iCOUNTER and Incode

What do iCOUNTER and Incode sell?
iCOUNTER sells CTOS (Counter Threat Operating System). Incode sells Identity Verification, TrustGraph, Deepsight and Authentication.
Are iCOUNTER and Incode in the same category?
They share Fraud prevention. iCOUNTER's primary category is Third-party risk and security ratings and Incode's is Identity verification.
Where are iCOUNTER and Incode headquartered?
Incode is headquartered in San Francisco, United States.
When were iCOUNTER and Incode founded?
iCOUNTER was founded in 2020.
Who are iCOUNTER and Incode sold to?
From its own pages, iCOUNTER sells CTOS mainly to enterprises and public sector organizations with complex third party ecosystems, naming CISOs, third-party risk managers, security operations teams, and compliance officers as the buyer roles. From its own pages, Incode sells mainly to organizations in financial services, fintech and neobanks, crypto, marketplaces, gaming and gambling, travel and mobility, telco, and the public sector.
What have iCOUNTER and Incode announced recently?
October 14, 2026: Incode launched TrustGraph, a privacy-preserving trust network for detecting repeat fraud and agentic fraud across institutions.

About iCOUNTER

In real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem.

An acceptable security posture can coexist with stolen credentials, access for sale, or an active compromise. Enterprise systems now depend on vendors, SaaS providers, and other third parties that third party risk management programs cannot continuously monitor.

CTOS (Counter Threat Operating System) is a cybersecurity platform that connects intelligence collection, risk determination, enterprise context, and counter-threat operations in one architecture. CTOS identifies active threats across a customer's extended ecosystem, determines their relevance to the business, and drives remediation with the affected third party. CTOS identifies adversary targeting, exposed credentials, campaign staging, and active compromise signals. Example threats include network or administrator access for sale, compromised VPN credentials, web shells, and data appearing in ransomware files. Active targeting and compromise signals are identified across critical third parties, technology providers, supply-chain partners, and subsidiaries. The Counter Threat Operating System (CTOS) includes third-party risk management and counter fraud capabilities.[1][5][9][10]

CTOS combines global intelligence collection with a digital twin of the customer's ecosystem to determine which live threats matter to that customer. Intelligence collection across thousands of global sources, including cybercrime forums, credential markets, and ransomware sites, is owned and operated by iCOUNTER. Signals are collected continuously from adversary infrastructure, active compromise activity, exposed credentials, dark web sources, and third-party ecosystem telemetry. HUMINT is augmented with AI parsing of hundreds of databases to identify specific targeted threats. CTOS correlates threat signals against a digital twin of the customer's ecosystem to help determine whether a threat is real, which third parties are affected, the potential business impact, and who needs to act. CTOS determines risk at the Edge of Intelligence Collection, validating threat signals against the customer's ecosystem before findings reach the customer's team. CTOS connects third-party relationships and business dependencies to the organization's risk framework and tiers. AI helps CTOS correlate large volumes of threat signals and determine which are relevant to the customer's ecosystem. CTOS connects validated risk to existing security and risk workflows, and feedback from remediation outcomes informs the intelligence operation.[6]

Using observable connection data, iCOUNTER maps a customer's ecosystem of vendors and data flows. Early warning is given if access to a vendor's network has been gained by cybercriminals. Vendors that have been victims of successful ransomware attacks, or that have exposed data that may include the customer's, are identified.[6]

On the customer's behalf, iCOUNTER runs the intelligence-to-remediation operation: collecting and validating signals, determining ecosystem risk, engaging affected third parties, and coordinating remediation through completion. Under its terms, iCOUNTER provides managed third-party threat detection and response services that perform continuous reconnaissance across the customer's extended third-party ecosystem using human intelligence, technical intelligence, and adversary infrastructure monitoring. The managed services include a Validated Connectivity Inventory, which enumerates third parties based on verified bi-directional data exchange. Prescriptive Remediation provides actionable countermeasures with defensible evidence for third parties to take corrective actions. Analysts at iCOUNTER manage the CTOS Platform to track risk events, communicate with impacted third parties, and track third-party mitigations. Customers get access to the CTOS Platform for monitoring risk events, communications, and mitigations. Quarterly Business Reviews summarize alerts, mitigations, and current risk profile. Remediation is handled by iCOUNTER, which engages the affected third party, coordinates remediation, and tracks the fix to completion with evidence. Built-in metrics and remediation tracking are used to communicate progress to stakeholders and the board. The Managed Services and the CTOS Platform dashboard are provided by iCOUNTER, Inc.[5]

CTOS complements a customer's existing program, including security ratings, questionnaires, GRC, threat intelligence, and SOC tools. Alongside a SecurityScorecard program, iCOUNTER adds its own intelligence collection, business-specific risk determination, and managed third-party response. A direct integration with SecurityScorecard is not required to begin an iCOUNTER engagement. Any data exchange or workflow integration can be scoped separately around the customer's environment and the products the customer uses. To start, a customer supplies a CSV of priority third parties and ecosystem partners. Customers share their risk framework, priorities, and current service coverage so the engagement can focus on relevant business dependencies. CTOS is aimed at CISOs, third-party risk managers, security operations teams, and compliance officers in enterprises and public sector organizations with complex third party ecosystems.[8]

John Watters acquired iDEFENSE in 2002, four years after its founding in 1998, and later founded iSIGHT Partners in 2007. Following the merger of iSIGHT and Mandiant under the Mandiant brand, John Watters served as President and COO until the company's acquisition by Google in 2022.[5][6][8][9][10][11]

iCOUNTER on the record

Sources

iCOUNTER full record

  1. [1]icounter.comiCOUNTER · icounter.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Icounter emerges from stealth to launch cyber risk intelligence category 302506189iCOUNTER via PR Newswire · prnewswire.com · published July 16, 2025 · Tier A
  3. [3]Counter Cyber Threats Before They Strike | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  4. [4]CTOS: Counter Threat Operating System | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  5. [5]End User Terms of Service | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  6. [6]Third-Party Cyber Risk Solutions | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  7. [7]About iCOUNTER | The Cyber Risk Intelligence CompanyiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  8. [8]iCOUNTER Alongside SecurityScorecard | Threat DetectioniCOUNTER · undated page, accessed October 25, 2026 · Tier A
  9. [9]The Third Wave of Cybersecurity | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  10. [10]Next Generation of Fraud Panel | Jason Brown, iCOUNTERiCOUNTER · undated page, accessed November 10, 2026 · Tier A
  11. [11]Keynote | Intel Led Security for Third Party RiskiCOUNTER · undated page, accessed November 10, 2026 · Tier A

Incode full record

  1. [1]incode.comIncode · incode.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Interac chooses incode to strengthen identity verification in canadaIncode · incode.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]AI Identity Verification Software & KYC Platform | IncodeIncode · undated page, accessed October 25, 2026 · Tier A
  4. [4]Incode Launches Agentic Identity to Verify and Secure AI Agents in the Era of Autonomous ComputingBusiness Wire · published October 27, 2025 · Tier A
  5. [5]Incode Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 25, 2026 · Tier C
  6. [6]Incode: AI-Powered Identity Verification CompanyIncode · undated page, accessed November 4, 2026 · Tier A
  7. [7]Identity Verification — IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  8. [8]UI customization — IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  9. [9]Advanced analytics | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  10. [10]Deepsight: Deepfake Detection & Liveness AI | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  11. [11]Products | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  12. [12]Authentication: Face Login for Returning Users | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  13. [13]On device age estimationIncode · undated page, accessed November 4, 2026 · Tier A
  14. [14]Workforce: Employee Identity Verification & KYE | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  15. [15]Agentic Identity: Verified Identity for AI Agents | IncodeIncode · undated page, accessed November 4, 2026 · Tier A
  16. [16]Incode Launches Deepsight, the World’s Most Accurate Deepfake DefenseUK Tech News · published December 2, 2025 · Tier A
  17. [17]Incode reaches iBeta Level 3 with passive selfie livenessSecurityBrief US · published March 4, 2026 · Tier A
  18. [18]Incode launches TrustGraph, the First Trust Network Built for the Agentic EraWRAL · published October 14, 2026 · Tier A

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