CISO Tribune

Vendor comparison · 2 companies

Huntress vs Trend Micro

Huntress products are built to protect organizations of all sizes. Trend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One. CISO Tribune files both under EDR and XDR. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Huntress
  • Trend Micro
Huntress vs Trend Micro: Products, Customers and Funding Compared
HuntressHuntress products are built to protect organizations of all sizes.huntress.comTrend MicroTrend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One.trendmicro.com
What it sells
  • Managed EDR[1][2][5]Provides 24/7 protection, detection and response that disrupts and remediates threats.
  • Managed ITDR[1][2][5][6][7]Detects, responds to and resolves identity-based threats such as account takeovers and business email compromise.
  • Managed SAT[1][4][6][8]Provides security awareness training with learning plans and phishing campaigns built by Huntress.
  • TrendAI Deep Discovery Inspector[19]Version 7.0 includes an active scanner for device discovery as a Vision One network sensor.
  • Phish Insight[20]Service that involves phishing simulation emails sent to employees.
Categories
Headquarters
Not stated on its pagesTokyo, Japan[3][25]
Founded
Not stated on its pages1988[3]
Ownership and funding
Not stated on its pagesPublic (TSE: 4704)[2][7][10][14]
Named customers
Not stated on its pages
  • Amazon MGM Studios[4]
  • Decathlon[5]
  • Dufferin-Peel Catholic District School Board[6]
Recent news
  • June 30, 2026Huntress made its Managed Identity Security Posture Management product generally available.[13]
  • November 18, 2025Huntress acquired Inside Agent, a London-based company focused on hardening Microsoft 365 environments.[12]
  • October 19, 2026Trend Micro announced up to 10 billion yen toward a cyber resilience initiative aimed at strengthening security for Japanese organizations.[12]
  • September 29, 2026TrendAI opened a private preview of Autonomous Vulnerability Discovery, a service that finds, validates and checks fixes for flaws in customer source code.[7]
  • August 20, 2026TrendAI, an enterprise business unit of Trend Micro, announced it has passed $1 billion in global AWS Marketplace sales.[28]
  • August 19, 2026TrendLife, the consumer business unit of Trend Micro, announced the availability of TrendLife Kaleida, an AI solution designed for families.[27]
  • August 13, 2026Trend Micro reported second-quarter 2026 results for the period ended June 30, with annual recurring revenue above 1.7 billion US dollars, up 5%.[8]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetFrom its own pages, Trend Micro sells mainly to enterprise organizations, and says it serves them across many countries. TrendAI is the enterprise security business of Trend Micro. Trend Micro describes the businesses in its portfolio as each serving distinct customers, markets, and needs. Apex One is available on-premises and as a service, so both deployment models appear. Phish Insight is used by customers' IT administrators, who upload the recipients of the service. Trend Micro also offers security for devices, identity, and privacy at home and on mobile.
Last verified
November 8, 2026October 10, 2026

Where they overlap

  • Huntress and Trend Micro are both filed under EDR and XDR.

Where they differ, field by field

  • Huntress's primary category is MDR and managed SOC; Trend Micro's is EDR and XDR.
  • Huntress is also filed under Identity threat detection and response and SIEM. Trend Micro is also filed under Cloud-native application protection (CNAPP) and Email security.
  • Huntress lists Managed EDR, Managed ITDR and Managed SAT. Trend Micro lists TrendAI Deep Discovery Inspector and Phish Insight.
  • Trend Micro is headquartered in Tokyo, Japan.
  • Trend Micro was founded in 1988.
  • Trend Micro is a public company listed on TSE as 4704.
  • Trend Micro publicly names Amazon MGM Studios, Decathlon and Dufferin-Peel Catholic District School Board.

What it sells: Huntress

What Managed ITDR does[1][2][5][6][7]
Huntress Managed ITDR is designed to detect, respond to and resolve identity-based threats such as account takeovers, business email compromise and unauthorized logins. Huntress Managed ITDR covers the continuous monitoring side of identity and access requirements in Microsoft 365 and Google Workspace. Huntress Managed ITDR is built to detect existing malicious inbox rules from the moment a tenant is onboarded.
What Managed SAT does[1][4][6][8]
The Huntress Managed SAT platform provides short episodes featuring storylines that train learners on security awareness topics. The Huntress team can fully manage a customer SAT program, including creating, curating and scheduling learning. Huntress builds monthly learning plans and phishing campaigns based on the threats compromising people every day. Huntress Managed SAT integrates with email, Slack and Microsoft Teams to notify users about learning assignments.

What it sells: Trend Micro

What TrendAI Deep Discovery Inspector does[19]
TrendAI Deep Discovery Inspector (DDI) 7.0, build 7.0.1066, has been released. DDI 7.0 includes an active scanner for device discovery as a Vision One network sensor. DDI 7.0 supports upgrading from DDI version 6.7 or 6.8.
What Phish Insight does[20]
Phish Insight collects and transmits data to Trend Micro as part of using the service. IT administrators sign up and receive a verification email.

Questions about Huntress and Trend Micro

What do Huntress and Trend Micro sell?
Huntress sells Managed EDR, Managed ITDR and Managed SAT. Trend Micro sells TrendAI Deep Discovery Inspector and Phish Insight.
Are Huntress and Trend Micro in the same category?
They share EDR and XDR. Huntress's primary category is MDR and managed SOC and Trend Micro's is EDR and XDR.
Where are Huntress and Trend Micro headquartered?
Trend Micro is headquartered in Tokyo, Japan.
When were Huntress and Trend Micro founded?
Trend Micro was founded in 1988.
Who owns Huntress and Trend Micro?
Trend Micro is a public company listed on TSE as 4704.
Which customers do Huntress and Trend Micro name?
Trend Micro publicly names Amazon MGM Studios, Decathlon and Dufferin-Peel Catholic District School Board.
Who are Huntress and Trend Micro sold to?
From its own pages, Trend Micro sells mainly to enterprise organizations, and says it serves them across many countries.
What have Huntress and Trend Micro announced recently?
June 30, 2026: Huntress made its Managed Identity Security Posture Management product generally available. October 19, 2026: Trend Micro announced up to 10 billion yen toward a cyber resilience initiative aimed at strengthening security for Japanese organizations.

About Huntress

Huntress products are built to protect organizations of all sizes. Huntress security experts manage endpoints and identities for over 285K organizations.[4]

Huntress Managed EDR provides 24/7 coverage with human threat hunters who validate threats. Huntress Managed ITDR is designed to detect, respond to and resolve identity-based threats such as account takeovers, business email compromise and unauthorized logins. Huntress Managed ITDR covers the continuous monitoring side of identity and access requirements in Microsoft 365 and Google Workspace. Huntress Managed ITDR detects identity-based techniques such as adversary-in-the-middle attacks, business email compromise and MFA bypass.[1][5][6]

Huntress Managed ITDR is built to detect existing malicious inbox rules from the moment a tenant is onboarded. Huntress telemetry includes signals from both Azure Active Directory and Microsoft Exchange, covering events from role escalations to suspicious inbox rules and mailbox permission updates.[7]

Learning Mode previews policy impact before anything changes.[3]

The Huntress Managed SAT platform provides short episodes featuring storylines that train learners on security awareness topics. The Huntress team can fully manage a customer SAT program, including creating, curating and scheduling learning. Huntress builds monthly learning plans and phishing campaigns based on the threats compromising people every day. Huntress Managed SAT integrates with email, Slack and Microsoft Teams to notify users about learning assignments. Huntress Managed SAT syncs with an identity provider to keep employees updated in the Huntress platform. Huntress offers a Custom Content Creator Tool for training teams on elements of the business that go beyond SAT. Huntress Managed Security Awareness Training for GDPR teaches employees about GDPR privacy compliance in less than 10 minutes. Huntress Phishing Simulated Training corrects users in the moment when they fail a phishing test.[1][3][4][5][8][9]

Inside the Huntress 24/7 SOC, a proprietary AI-powered investigation system assists with investigating, correlating and summarizing, while in-house analysts own the decisions that demand human expertise. Athena is built to work alongside the human SOC experts at Huntress. Athena gathers context, connects telemetry and drafts incident reports before a human looks at the investigation. Athena groups behavior across endpoints, identities, logs and users into a single investigation. More than 40 specialized agents run the same playbooks and guardrails the Huntress analysts use. Huntress states that AI is a tool to augment human expertise, not replace it. The Huntress Adversary Tactics and SOC teams work together by hunting, tracking and analyzing novel threats around the world.[1][11]

Huntress makes compliance support accessible to all businesses, including those undergoing CMMC Level 2 audits. Huntress combines managed endpoint, identity and log monitoring with 24/7 AI-centric SOC review. Managed SAT tracks whether employees complete training, flags risky behaviors and produces participation records. Huntress is channel-first, and most teams purchase Huntress through a partner. Huntress offers partner pricing to MSPs and resellers through its partner program. Huntress pricing is based on the number of endpoints, identities, learners and data sources.[1][3][6][7][8][10]

Huntress on the record

Sources

Huntress full record

  1. [1]huntress.comHuntress · huntress.com · undated page, accessed November 8, 2026 · Tier A
  2. [2]Managed Security Platform with 24/7 AI SOC | HuntressHuntress · undated page, accessed November 10, 2026 · Tier A
  3. [3]EDR, ITDR, SAT & SIEM Pricing With 24/7 SOC | HuntressHuntress · undated page, accessed November 10, 2026 · Tier A
  4. [4]Cyber Security Awareness Training Content | HuntressHuntress · undated page, accessed November 10, 2026 · Tier A
  5. [5]How to Implement an Effective Secure Remote Work Strategy? | HuntressHuntress · undated page, accessed November 10, 2026 · Tier A
  6. [6]Compliance Monitoring Made Practical: How Managed EDR, ITDR, and SIEM Support Your Audits. \ | HuntressHuntress · undated page, accessed November 10, 2026 · Tier A
  7. [7]Find Hidden Inbox Rules in Microsoft 365 | HuntressHuntress · undated page, accessed November 10, 2026 · Tier A
  8. [8]Manage Human Risk with Huntress SAT | Expert-Backed Training | HuntressHuntress · undated page, accessed November 10, 2026 · Tier A
  9. [9]GDPR Compliance Security Awareness Training for Employees | HuntressHuntress · undated page, accessed November 10, 2026 · Tier A
  10. [10]SAT Pricing | HuntressHuntress · undated page, accessed November 10, 2026 · Tier A
  11. [11]How Huntress Uses AI Responsibly in Cybersecurity | HuntressHuntress · undated page, accessed November 10, 2026 · Tier A
  12. [12]Huntress Acquires Inside Agent to Strengthen Identity Security Posture Management | HuntressHuntress · published November 18, 2025 · Tier A
  13. [13]Huntress Announces the General Availability of Managed ISPM, Expanding its Agentic Security Platform with Proactive Controls that Strengthen Identity Resilience at Scale | HuntressHuntress · published June 30, 2026 · Tier A
  14. [14]Huntress Managed EDR Reviews & Product DetailsG2 · undated page, accessed November 10, 2026 · Tier C
  15. [15]Huntress Reviews, Ratings & Features 2026Gartner Peer Insights · undated page, accessed November 10, 2026 · Tier C

Trend Micro full record

  1. [1]PlatformTrend Micro (TrendAI) · trendaisecurity.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Trend Micro's Enterprise Business is now TrendAI™Trend Micro Incorporated · published March 23, 2026 · Tier A
  3. [3]sec.govTrend Micro, Inc. via SEC EDGAR · sec.gov · published October 31, 2006 · Tier A
  4. [4]Amazon mgm studiosTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  5. [5]DecathlonTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  6. [6]DpcdsbTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  7. [7]2026 09 29 Introducing TrendAI TM Autonomous Vulnerability Discovery Next Generation Threat Remediation at Machine SpeedTrend Micro · newsroom.trendmicro.com · published September 29, 2026 · Tier A
  8. [8]2026 08 13 Trend Micro Reports Earnings Results for Q2 2026Trend Micro · newsroom.trendmicro.com · published August 13, 2026 · Tier A
  9. [9]2026 05 14 Trend Micro Reports Earnings Results for Q1 2026Trend Micro · newsroom.trendmicro.com · published May 14, 2026 · Tier A
  10. [10]Trend Micro (US) | Global Enterprise AI Cybersecurity PlatformTrend Micro · undated page, accessed October 29, 2026 · Tier A
  11. [11]Smart Protections Server Disconnected from Smart Scan/Web ReputationTrend Micro · undated page, accessed October 29, 2026 · Tier A
  12. [12]Trend Micro Announces Up to ¥10 Billion toward Cyber Resilience Initiative to Strengthen Security for Japanese Organizations in the AI EraTrend Micro · published October 19, 2026 · Tier A
  13. [13]TrendAI™ Launches Inception Program to Power the Next Wave of Secure AI InnovationTrend Micro · published May 31, 2026 · Tier A
  14. [14]Trend Micro Antivirus + Security Reviews & Product DetailsG2 · undated page, accessed October 29, 2026 · Tier C
  15. [15]Upgrade to Foundation-based Endpoint Inventory: Key ConsiderationsTrend Micro · undated page, accessed November 3, 2026 · Tier A
  16. [16]SECURITY ALERT: WordPress Core unauthenticated RCE (CVE-2026-119977)Trend Micro · undated page, accessed November 3, 2026 · Tier A
  17. [17]TrendAI Vision One™ Agent OS Compatibility Matrix & SupportTrend Micro · undated page, accessed November 3, 2026 · Tier A
  18. [18]Uninstall client or agent - Trend Micro Apex OneTrend Micro · undated page, accessed November 3, 2026 · Tier A
  19. [19]TrendAI Deep Discovery Inspector DDI 7.0 Released – What's NewTrend Micro · undated page, accessed November 3, 2026 · Tier A
  20. [20]Data Collection Disclosure - Phish InsightTrend Micro · undated page, accessed November 3, 2026 · Tier A
  21. [21]Resolving multiple vulnerabilities - Control ManagerTrend Micro · published June 19, 2018 · Tier A
  22. [22]Multiple Vulnerabilities - InterScan Web Security Virtual Appliance 6.5Trend Micro · published March 28, 2017 · Tier A
  23. [23]Multiple vulnerabilities on Trend Micro Smart Protection ServerTrend Micro · published August 8, 2016 · Tier A
  24. [24]Trend Micro Launches End-to-End Protection for Agentic AI Systems with NVIDIATrend Micro · published November 5, 2025 · Tier A
  25. [25]TrendAI™ appoints Auckland-based Richard Harrison as Global VP of AI SecurityTrend Micro · published July 23, 2026 · Tier A
  26. [26]Trend Micro Reports Earnings Results for Q4 2025 and FY 2025Trend Micro · published February 18, 2026 · Tier A
  27. [27]TrendLife Announces Kaleida: The World's First Safe AI Built for Every Member of the FamilyTrend Micro · published August 19, 2026 · Tier A
  28. [28]TrendAI™ Surpasses $1 Billion in AWS Marketplace Sales as AI Security Co-Innovation with AWS AcceleratesTrend Micro · published August 20, 2026 · Tier A

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