CISO Tribune

Vendor comparison · 2 companies

HUMAN Security vs Sift

HUMAN Security sells the Human Defense Platform, which provides precise decisions to detect and disrupt sophisticated threats and to protect the customer journey. Sift sells a fraud prevention platform with automated fraud decisioning. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • HUMAN Security
  • Sift
HUMAN Security vs Sift: Products, Customers and Funding Compared
HUMAN SecurityHUMAN Security sells the Human Defense Platform, which provides precise decisions to detect and disrupt sophisticated threats and to protect the customer journey.humansecurity.comSiftSift sells a fraud prevention platform with automated fraud decisioning.sift.com
What it sells
  • Human Defense Platform[3][5]Provides decisions to detect and disrupt sophisticated threats across the customer journey.
  • Ad Integrity Suite[3][6]Brings IVT, brand safety, and viewability intelligence together.
  • Brand Safety[6][7]Brand safety for digital advertising, offered within the Advertising Protection Package.
  • Sift Score API[3][7]Adds external context to internally-built risk models.
  • Attack Detection Agent[3]Spots, assesses, and helps teams respond to attacks.
  • Sift Professional Services[5]Supports implementation and ongoing optimization.
Categories
Headquarters
New York, United StatesSan Francisco, United States[2]
Founded
Not stated on its pages2011
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • July 7, 2026HUMAN Security announced that its Satori team identified and disrupted a connected TV device spoofing operation called NewsJunkie.[17]
  • March 26, 2026HUMAN Security announced the findings of its 2026 State of AI Traffic & Cyberthreat Benchmark Report.[16]
Not stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: listed, seen November 5, 2026[18]
Who it fits
From its own pages, HUMAN Security sells mainly to brands, agencies, publishers and platforms in digital advertising, and to online retailers. The company says global organizations across industries use its client-side protection. HUMAN Security also addresses online merchants that must comply with PCI DSS requirements for payment page browser scripts. Retail media networks are named as a setting for its ad fraud protection. Marketing and commerce teams are named as the audience for its AI traffic visibility offer.Sift names internet and software businesses selling subscriptions, digital content, or in-app items, along with neobanks, cryptocurrency exchanges, NFT marketplaces, and digital wallets. Sift also addresses food and delivery merchants and online gaming operators. Sift Score API is built for data science-focused digital businesses that run their own risk models. Sift describes its platform as built for analyst-driven teams.
Last verified
November 9, 2026September 27, 2026

Where they overlap

  • HUMAN Security and Sift are both filed under Fraud prevention.
  • Both are headquartered in the United States.

Where they differ, field by field

  • HUMAN Security's primary category is Bot and abuse management; Sift's is Fraud prevention.
  • HUMAN Security lists Human Defense Platform, Ad Integrity Suite and Brand Safety. Sift lists Sift Score API, Attack Detection Agent and Sift Professional Services.
  • HUMAN Security is headquartered in New York, United States. Sift is headquartered in San Francisco, United States.
  • Sift was founded in 2011.

What it sells: HUMAN Security

What Human Defense Platform does[3][5]
The Human Defense Platform provides precise decisions to detect and disrupt sophisticated threats. HUMAN says its Decision Engine examines 2,500+ signals per interaction. Signals from across the customer journey are analyzed by 400+ algorithms and adaptive machine-learning models.
What Ad Integrity Suite does[3][6]
Ad Integrity Suite is part of HUMAN's Advertising Protection Package. HUMAN brings IVT, brand safety, and viewability intelligence together to help brands, agencies, and platforms measure media quality and qualify supply.
What Brand Safety does[6][7]
Brand Safety is part of HUMAN's Advertising Protection Package. The package is designed to maximize trust in the ad tech ecosystem.

What it sells: Sift

What Sift Score API does[3][7]
Sift Score API adds external context to internally-built risk models. Sift Score API is a modular fraud intelligence solution that delivers real-time risk scores derived from over 1 trillion annual events and 16,000+ fraud signals accumulated over 13 years. Sift Score API connects internally-built fraud systems to the Global Data Network, with Console access available to full-platform Sift customers.
What Sift Professional Services does[5]
Sift Professional Services supports implementation and ongoing optimization. The services range from project management and integration guidance to managed services for workflow auditing, model tuning, labeling, and strategic reviews.

Questions about HUMAN Security and Sift

What do HUMAN Security and Sift sell?
HUMAN Security sells Human Defense Platform, Ad Integrity Suite and Brand Safety. Sift sells Sift Score API, Attack Detection Agent and Sift Professional Services.
Are HUMAN Security and Sift in the same category?
They share Fraud prevention. HUMAN Security's primary category is Bot and abuse management and Sift's is Fraud prevention.
Where are HUMAN Security and Sift headquartered?
HUMAN Security is headquartered in New York, United States. Sift is headquartered in San Francisco, United States.
When were HUMAN Security and Sift founded?
Sift was founded in 2011.
Who are HUMAN Security and Sift sold to?
From its own pages, HUMAN Security sells mainly to brands, agencies, publishers and platforms in digital advertising, and to online retailers. Sift names internet and software businesses selling subscriptions, digital content, or in-app items, along with neobanks, cryptocurrency exchanges, NFT marketplaces, and digital wallets.
What have HUMAN Security and Sift announced recently?
July 7, 2026: HUMAN Security announced that its Satori team identified and disrupted a connected TV device spoofing operation called NewsJunkie.

About HUMAN Security

HUMAN Security sells the Human Defense Platform, which provides precise decisions to detect and disrupt sophisticated threats and to protect the customer journey. HUMAN says its platform helps stop sophisticated bot attacks and prevent cyberfraud. HUMAN describes its platform as modular.[5]

HUMAN verifies more than 20 trillion digital interactions weekly across 3 billion unique devices. The HUMAN Decision Engine examines 2,500-plus signals per interaction. Signals from throughout the customer journey are analyzed by 400-plus algorithms and adaptive machine-learning models.[1][5]

HUMAN offers protection for media from fraud, malvertising, and performance-warping traffic, built for advertisers, publishers, and platforms. Ad Integrity Suite is part of HUMAN's Advertising Protection Package. HUMAN brings IVT, brand safety, and viewability intelligence together to help brands, agencies, and platforms measure media quality and qualify supply. Brand Safety is part of HUMAN's Advertising Protection Package. Ad Quality Defense is for publishers and platforms. HUMAN filters policy, content, and technical violations before the bidding process. HUMAN detects invalid clicks in real time to preserve campaign effectiveness.[5][6][7][8][9]

HUMAN enables safe agentic commerce through its AgenticTrust and HUMAN Sightline platforms. AgenticTrust detects AI agent traffic, applies real-time permissions, and prevents fraud. AgenticTrust safeguards accounts, checkout, and critical business logic while allowing trusted AI agents to shop and transact on behalf of customers. HUMAN describes agentic commerce as buyer-side AI agents acting on behalf of consumers to browse, compare, and transact, and says AgenticTrust makes these interactions visible and controllable. HUMAN offers a solution that protects against fraud from bots, humans, and AI agents and governs traffic based on intent. HUMAN provides a view into AI-driven traffic to measure AI-driven engagement and distinguish humans from bots and AI agents. HUMAN identifies and classifies AI agents across sites and apps, including their provider, type, and trust level. HUMAN offers a solution to identify bad bots, verify AI agents, and apply granular traffic controls.[5][10][11][12]

Client-side Defense protects against client-side supply chain attacks, including digital skimming, Magecart, and formjacking. Client-side Defense simplifies PCI compliance tasks and protects against attacks from client-side scripts. HUMAN says a single line of code is deployed to comply with PCI DSS 4. HUMAN says online merchants must comply with PCI DSS requirements for payment page browser scripts, numbered 6.4.3 and 11.6.1. HUMAN says it simplifies compliance by auto-discovering client-side scripts, streamlining authorization and justification, assuring script integrity, and alerting to header changes. HUMAN says audit reports can be produced on demand to demonstrate PCI DSS compliance. HUMAN says its client-side offer integrates with messaging, ticket management, SIEM, and collaboration tools.[13][14][15]

For retail and e-commerce, HUMAN says its solutions safeguard e-commerce web and mobile applications from digital fraud and abuse, and customers can select modules based on the specific challenges they face. HUMAN says it blocks malicious activity at signup, login, and post-login to prevent fraud using fake and compromised accounts. HUMAN blocks automated credential stuffing and account takeover attacks. HUMAN defends against price and content scraping. HUMAN blocks carding, scalping, and inventory hoarding bots. HUMAN says 99.99% of human visitors proceed without a verification challenge. HUMAN secures retail media networks against ad fraud, malvertising, click fraud, and ad quality violations.[15]

HUMAN's Satori Threat Intelligence Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes. HUMAN reports that at the peak of the Konfety investigation, malicious apps generated 10 billion fraudulent ad requests per day. HUMAN reports that in the BadBox investigation, nearly 280,000 devices were affected by an ad fraud scheme. HUMAN says global organizations across industries use its client-side protection.[1][2][7][11][13]

HUMAN Security on the record

Sources

HUMAN Security full record

  1. [1]humansecurity.comHUMAN Security · humansecurity.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Privacy policyHUMAN Security · humansecurity.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]HUMAN SecurityHUMAN Security · undated page, accessed October 25, 2026 · Tier A
  4. [4]MediaGuard Reviews & Product Details - G2G2 · undated page, accessed October 25, 2026 · Tier C
  5. [5]The Human Defense Platform | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  6. [6]Ad Integrity Suite - HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  7. [7]Brand Safety | Human SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  8. [8]Ad Quality Defense for Digital Advertising | Human SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  9. [9]Click Fraud | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  10. [10]Agentic Commerce Security - Monitor & Control AI Agents | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  11. [11]Agentic Visibility | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  12. [12]Package Plans - HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  13. [13]Client-Side Security | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  14. [14]Simplify PCI DSS Compliance with HUMAN Client-Side DefenseHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  15. [15]E-commerce Cybersecurity Services | HUMAN SecurityHUMAN Security · undated page, accessed November 5, 2026 · Tier A
  16. [16]HUMAN Security’s 2026 State of AI Traffic & Cyberthreat Benchmark Report Signals a New Internet Era: Automation Growth Now Outpaces HumansHUMAN Security · published March 26, 2026 · Tier A
  17. [17]HUMAN Security Disrupts CTV Device Spoofing Operation “NewsJunkie”HUMAN Security · published July 7, 2026 · Tier A
  18. [18]HUMAN Security Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 5, 2026 · Tier C

Sift full record

  1. [1]sift.comSift · sift.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Sift science raises 30m new fundingSift · sift.com · published July 19, 2016 · Tier A
  3. [3]Fraud Prevention Platform for Digital Business | SiftSift · undated page, accessed October 28, 2026 · Tier A
  4. [4]Sift Reviews 2026: Details, Pricing, & Features | G2G2 · undated page, accessed October 28, 2026 · Tier C
  5. [5]Fraud Prevention Platform for Revenue Growth | SiftSift · undated page, accessed November 10, 2026 · Tier A
  6. [6]Fraud Prevention Solutions by Use Case & Industry | SiftSift · undated page, accessed November 10, 2026 · Tier A
  7. [7]Sift Score API | Add Fraud Risk Scores to Your ModelsSift · undated page, accessed November 10, 2026 · Tier A
  8. [8]Online Payment Fraud Prevention Solutions | SiftSift · undated page, accessed November 10, 2026 · Tier A
  9. [9]Account Takeover Prevention | Stop ATO in Real TimeSift · undated page, accessed November 10, 2026 · Tier A
  10. [10]Fake Account Creation Prevention Software | SiftSift · undated page, accessed November 10, 2026 · Tier A
  11. [11]Food Delivery Fraud Prevention: Stop Fake Orders | SiftSift · undated page, accessed November 10, 2026 · Tier A
  12. [12]Fintech Fraud Prevention for Neobanks & Payments | SiftSift · undated page, accessed November 10, 2026 · Tier A
  13. [13]SaaS & Digital Goods Fraud Prevention Software | SiftSift · undated page, accessed November 10, 2026 · Tier A
  14. [14]Legal and Compliance - SiftSift · undated page, accessed November 10, 2026 · Tier A
  15. [15]iGaming Fraud Prevention | Stop Bonus & Cash-Out AbuseSift · undated page, accessed November 10, 2026 · Tier A
  16. [16]Sift Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 10, 2026 · Tier C

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