CISO Tribune

Vendor comparison · 2 companies

Hoxhunt vs Proofpoint

Hoxhunt sells an AI-powered platform that automates security awareness and phishing training with personalized training for employees. Proofpoint sells security that covers data and AI as one system, with access that follows intent. CISO Tribune files both under Human risk management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Hoxhunt
  • Proofpoint
Hoxhunt vs Proofpoint: Products, Customers and Funding Compared
HoxhuntHoxhunt sells an AI-powered platform that automates security awareness and phishing training with personalized training for employees.hoxhunt.comProofpointProofpoint sells security that covers data and AI as one system, with access that follows intent.proofpoint.com
What it sells
  • Adaptive Phishing Training[7]Personalized phishing training for employees.
  • ITM / Endpoint DLP[19]Endpoint software whose main features are supported on Windows, Mac and Linux.
  • Proofpoint Threat Intelligence Services[21]A Proofpoint team that provides Threat Insights.
  • ET Intel[21]A subscription that gives full access to all insights.
  • ET Pro[21]A subscription that gives full access to all insights.
Categories
Headquarters
Helsinki, Finland[3]Sunnyvale, United States[1]
Founded
2016[1]2002[1]
Ownership and funding
Not stated on its pagesOwned by Thoma Bravo since 2021[3][12][14][15]
Named customers
Not stated on its pages
  • Xcel Energy[4]
  • Princeton University[5]
  • Columbia University[6]
  • Informatica[7]
  • California Department of Motor Vehicles[8]
Recent news
  • October 21, 2026Hoxhunt announced Secure Behavior Detection and Response, a product that turns fragmented security signals into a view of risky behavior.[13]
  • October 15, 2026Proofpoint and Varonis announced a definitive agreement under which Proofpoint will acquire Varonis in an all-cash transaction valued at approximately $6.3 billion.[16]
  • September 22, 2026Proofpoint announced the Agentic Collaboration Security system, combining an intent-based detection model with agentic capabilities for email, collaboration tools and the browser.[17]
  • September 22, 2026Proofpoint announced the Proofpoint Agentic Data and AI Security system, built to secure AI and data as one connected risk.[18]
  • September 3, 2026Proofpoint introduced the SOC Analyst Agent, an AI capability that helps security teams investigate threats across Proofpoint security data, built with OpenAI models.[9]
  • August 4, 2026Proofpoint launched an OEM program that lets technology providers, security vendors and managed service providers embed its threat intelligence and detection capabilities.[10]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[10]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Hoxhunt sells mainly to global organizations that train large workforces of employees. Hoxhunt says its AI and behavioral data let security teams personalize training at scale with less manual work. SOC teams are addressed by its response automation, which suppresses safe, duplicate, and low-risk reports. Organizations with compliance needs can use regulatory tracks for PCI DSS, HIPAA, DORA, and GDPR. Hoxhunt says training can reach frontline staff, contractors, and the board.From its own pages, Proofpoint addresses cyberattacks on organisations where people and AI agents work side by side across email, cloud and collaboration tools. The customers Proofpoint quotes include an organisation using Proofpoint for AI security for employees using AI services and tools, and for AI security in the tools and agents it is building. A quoted Proofpoint customer runs email security, DLP and insider threat management that work together, with its analyst using a single security console.
Last verified
September 27, 2026October 10, 2026

Where they overlap

  • Hoxhunt and Proofpoint are both filed under Human risk management.

Where they differ, field by field

  • Hoxhunt's primary category is Human risk management; Proofpoint's is Email security.
  • Hoxhunt is also filed under Security awareness training. Proofpoint is also filed under Collaboration app security and Insider risk management.
  • Hoxhunt lists Adaptive Phishing Training. Proofpoint lists ITM / Endpoint DLP, Proofpoint Threat Intelligence Services, ET Intel and ET Pro.
  • Hoxhunt is headquartered in Helsinki, Finland. Proofpoint is headquartered in Sunnyvale, United States.
  • Hoxhunt was founded in 2016. Proofpoint was founded in 2002.
  • Proofpoint is owned by Thoma Bravo, since 2021.
  • Proofpoint publicly names Xcel Energy, Princeton University, Columbia University, Informatica and California Department of Motor Vehicles.

What it sells: Proofpoint

What Proofpoint Threat Intelligence Services does[21]
Threat Insights are provided by the Proofpoint Threat Intelligence Services team. Premium Threat Intelligence Services analysts curate threat news highlights.
What ET Intel does[21]
Subscribing to ET Intel or ET Pro gives full access to all insights. Threat Insights are provided by the Proofpoint Threat Intelligence Services team.
What ET Pro does[21]
Subscribing to ET Intel or ET Pro gives full access to all insights. Threat Insights are provided by the Proofpoint Threat Intelligence Services team.

Questions about Hoxhunt and Proofpoint

What do Hoxhunt and Proofpoint sell?
Hoxhunt sells Adaptive Phishing Training. Proofpoint sells ITM / Endpoint DLP, Proofpoint Threat Intelligence Services, ET Intel and ET Pro.
Are Hoxhunt and Proofpoint in the same category?
They share Human risk management. Hoxhunt's primary category is Human risk management and Proofpoint's is Email security.
Where are Hoxhunt and Proofpoint headquartered?
Hoxhunt is headquartered in Helsinki, Finland. Proofpoint is headquartered in Sunnyvale, United States.
When were Hoxhunt and Proofpoint founded?
Hoxhunt was founded in 2016. Proofpoint was founded in 2002.
Who owns Hoxhunt and Proofpoint?
Proofpoint is owned by Thoma Bravo, since 2021.
Which customers do Hoxhunt and Proofpoint name?
Proofpoint publicly names Xcel Energy, Princeton University, Columbia University, Informatica and California Department of Motor Vehicles.
Who are Hoxhunt and Proofpoint sold to?
From its own pages, Hoxhunt sells mainly to global organizations that train large workforces of employees. From its own pages, Proofpoint addresses cyberattacks on organisations where people and AI agents work side by side across email, cloud and collaboration tools.
What have Hoxhunt and Proofpoint announced recently?
October 21, 2026: Hoxhunt announced Secure Behavior Detection and Response, a product that turns fragmented security signals into a view of risky behavior. October 15, 2026: Proofpoint and Varonis announced a definitive agreement under which Proofpoint will acquire Varonis in an all-cash transaction valued at approximately $6.3 billion.

About Hoxhunt

Hoxhunt sells an AI-powered platform that automates security awareness and phishing training with personalized training for employees.[5][6][7]

Hoxhunt says its platform delivers phishing simulations across email, SMS, phone calls or Teams, personalized to each employee based on department, location and more. Instant micro-trainings follow the simulations. Hoxhunt provides a library of customizable training packages, and training can be generated with AI.[5]

Hoxhunt creates an individual learning path for each employee. Simulated phishing campaigns are selected based on skill level, role, location and previous behavior. Employees receive gamified simulations and interactive training roughly every 10 days. Simulations span email, smishing, vishing and callback, Microsoft Teams, and deepfake. Hoxhunt simulates executive-impersonation and payment-approval scams with AI-generated or cloned voices. Hoxhunt can send simulated phishing messages inside Microsoft Teams and other collaboration tools.[7]

Hoxhunt delivers security awareness training as short lessons in small, regular bursts. Hoxhunt includes 300+ ready training modules in video and text, plus regulatory tracks for PCI DSS, HIPAA, DORA, and GDPR. Content Studio lets customers create their own training by turning policies, procedures and existing materials into training in under 60 seconds. Nothing reaches employees until the customer publishes it. Training can be localized in 40+ languages. Hoxhunt says training can reach frontline staff, contractors, and the board with XSAT, with no account required.[6]

On the response side, Hoxhunt investigates reported emails, groups them into a single incident, and removes the campaign across every inbox automatically. Hoxhunt pulls in threat intelligence from 5 million reporters worldwide. Hoxhunt says it classifies reported emails with 96% accuracy for malicious emails and more than 99% for safe emails. Hoxhunt suppresses safe, duplicate, and low-risk reports so the SOC can spend less time reviewing noise. Hoxhunt says the product can reduce phishing tickets by up to 99%.[2]

For risk beyond email, Hoxhunt organizes events from Hoxhunt and third-party tools into behavioral patterns at the employee, team, and organizational level. Hoxhunt combines signals from Hoxhunt, Microsoft Defender, CrowdStrike, Zscaler, and other sources into a unified behavioral view. Customers can ingest events from internal systems and proprietary tools through a flexible API. Hoxhunt can trigger coaching, policy reminders, training, or escalation based on behavior.

Hoxhunt says hundreds of global organizations use it to train millions of employees. Hoxhunt reports millions of users across 129+ countries. Customers named on its pages include DocuSign, Airbus, AES, Schindler and Nokia. Hoxhunt says Avanade saves over 900 hours of SOC analysis per month with Hoxhunt. Hoxhunt says 60% of employees report at least 1 real attack within the first year of training.[6][11]

Hoxhunt raised a Series B of $40 million with New York-based Level Equity Management. Hoxhunt raised a $3 million Series A with Dawn Capital, and Icebreaker took part. Hoxhunt operates on a SOC 2 Type II audited platform with GDPR and CCPA compliance, encryption in transit and at rest, and strict access controls. Hoxhunt has a dedicated Compliance and Security staff, and SOC2 and SOC3 reports are available for customers and prospects on request. Hoxhunt prices per employee, with the quote depending on employee count and the capabilities needed. Hoxhunt onboarding starts with connecting an identity provider, importing users and picking a launch date, and Hoxhunt says most teams are live in under two weeks.[2][4][5][6][7][12]

Hoxhunt on the record

Sources

Hoxhunt full record

  1. [1]About - HoxhuntHoxhunt · undated page, accessed September 27, 2026 · Tier A
  2. [2]How it worksHoxhunt · hoxhunt.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Hoxhunt raises 40m to solve the hardest part of cybersecurity people,c3577495Hoxhunt via Cision · news.cision.com · published May 31, 2022 · Tier A
  4. [4]Pricing - HoxhuntHoxhunt · undated page, accessed October 25, 2026 · Tier A
  5. [5]The Hoxhunt Human Risk Management PlatformHoxhunt · undated page, accessed October 25, 2026 · Tier A
  6. [6]Security Awareness Training for Employees | #1 G2 RecommendedHoxhunt · undated page, accessed October 25, 2026 · Tier A
  7. [7]No.1 Phishing Training for Employees | HoxhuntHoxhunt · undated page, accessed October 25, 2026 · Tier A
  8. [8]Phishing Email Incident Response Automation| HoxhuntHoxhunt · undated page, accessed October 25, 2026 · Tier A
  9. [9]Secure Behavior Detection and ResponseHoxhunt · undated page, accessed October 25, 2026 · Tier A
  10. [10]Hoxhunt Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 25, 2026 · Tier C
  11. [11]Why Go With Us? - HoxhuntHoxhunt · undated page, accessed November 3, 2026 · Tier A
  12. [12]Our Security - HoxhuntHoxhunt · undated page, accessed November 3, 2026 · Tier A
  13. [13]Hoxhunt launches Secure Behavior Detection and Response to turn human risk signals into lasting behavior changePR Newswire · published October 21, 2026 · Tier A

Proofpoint full record

  1. [1]AboutProofpoint · proofpoint.com · published April 21, 2025 · Tier A
  2. [2]ProductsProofpoint · proofpoint.com · published September 24, 2026 · Tier A
  3. [3]Thoma bravo completes acquisition of proofpointThoma Bravo · thomabravo.com · published August 31, 2021 · Tier A
  4. [4]Xcel energyProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  5. [5]Princeton university safe with proofpoint email securityProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  6. [6]Columbia universityProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  7. [7]InformaticaProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  8. [8]California department motor vehiclesProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  9. [9]Proofpoint soc analyst agent openai daybreakProofpoint · proofpoint.com · published September 3, 2026 · Tier A
  10. [10]Proofpoint launches oem program help security providers embed trusted threatProofpoint · proofpoint.com · published August 4, 2026 · Tier A
  11. [11]Proofpoint launches dedicated msp business unit and introduces 365 totalProofpoint · proofpoint.com · published May 13, 2026 · Tier A
  12. [12]Enterprise Cybersecurity Solutions, Services & Training | Proofpoint USProofpoint · undated page, accessed October 27, 2026 · Tier A
  13. [13]Integrating ITM On-Prem (ObserveIT) with a Service Desk SystemProofpoint · undated page, accessed October 27, 2026 · Tier A
  14. [14]Proofpoint Core Email Protection Reviews & Product Details - G2G2 · undated page, accessed October 27, 2026 · Tier C
  15. [15]Proofpoint Acquires Acuvity to Deliver AI Security and Governance Across the Agentic WorkspaceProofpoint · published February 12, 2026 · Tier A
  16. [16]Proofpoint to Acquire Varonis in a $6.3 Billion TransactionProofpoint · published October 15, 2026 · Tier A
  17. [17]Proofpoint Stops the Attacks Traditional Defenses Miss in the AI EraProofpoint · published September 22, 2026 · Tier A
  18. [18]Proofpoint Breaks Down the Divide Between Data Security and AI Security with the Industry’s First Unified Agentic SystemProofpoint · published September 22, 2026 · Tier A
  19. [19]ITM / Endpoint DLP Windows / Mac / Linux SupportProofpoint · published November 9, 2026 · Tier A
  20. [20]Assigning SQL Permissions to the Service Account UserProofpoint · undated page, accessed November 10, 2026 · Tier A
  21. [21]Proofpoint: Emerging Threats IntelligenceProofpoint · published November 9, 2026 · Tier A

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