CISO Tribune

Vendor comparison · 2 companies

Gurucul vs Proofpoint

Gurucul sells unified Entity Intelligence, which fuses Behavioral AI with traditional detections across humans, machines and AI systems. Proofpoint sells security that covers data and AI as one system, with access that follows intent. CISO Tribune files both under Insider risk management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Gurucul
  • Proofpoint
Gurucul vs Proofpoint: Products, Customers and Funding Compared
GuruculGurucul sells unified Entity Intelligence, which fuses Behavioral AI with traditional detections across humans, machines and AI systems.gurucul.comProofpointProofpoint sells security that covers data and AI as one system, with access that follows intent.proofpoint.com
What it sells
  • Data Optimizer[7]Gurucul Data Optimizer filters, deduplicates, and down-samples logs.
  • UEBA[2][3][5][14]Gurucul combines UEBA capabilities with identity and access analytics for healthcare insider threat teams.
  • Virtual AI SOC Analyst[5]Gurucul's Virtual AI SOC Analyst performs L1 evidence gathering.
  • SOAR[8]Gurucul SOAR includes built-in response playbooks for use cases including incident response, threat hunting, vulnerability management, and compliance reporting.
  • Identity Analytics[11]Gurucul Identity Analytics (IdA) gives analysts a real-time, 360-degree view of activity on-premises, on mobile devices, and in the cloud.
  • Open XDR[9]Gurucul Open XDR includes a library of customizable response playbooks, federated search across the data fabric, and link analysis for contextualizing incidents.
  • ITM / Endpoint DLP[19]Endpoint software whose main features are supported on Windows, Mac and Linux.
  • Proofpoint Threat Intelligence Services[21]A Proofpoint team that provides Threat Insights.
  • ET Intel[21]A subscription that gives full access to all insights.
  • ET Pro[21]A subscription that gives full access to all insights.
Categories
Headquarters
Not stated on its pagesSunnyvale, United States[1]
Founded
2010[2]2002[1]
Ownership and funding
Not stated on its pagesOwned by Thoma Bravo since 2021[3][12][14][15]
Named customers
Not stated on its pages
  • Xcel Energy[4]
  • Princeton University[5]
  • Columbia University[6]
  • Informatica[7]
  • California Department of Motor Vehicles[8]
Recent news
Not stated on its pages
  • October 15, 2026Proofpoint and Varonis announced a definitive agreement under which Proofpoint will acquire Varonis in an all-cash transaction valued at approximately $6.3 billion.[16]
  • September 22, 2026Proofpoint announced the Agentic Collaboration Security system, combining an intent-based detection model with agentic capabilities for email, collaboration tools and the browser.[17]
  • September 22, 2026Proofpoint announced the Proofpoint Agentic Data and AI Security system, built to secure AI and data as one connected risk.[18]
  • September 3, 2026Proofpoint introduced the SOC Analyst Agent, an AI capability that helps security teams investigate threats across Proofpoint security data, built with OpenAI models.[9]
  • August 4, 2026Proofpoint launched an OEM program that lets technology providers, security vendors and managed service providers embed its threat intelligence and detection capabilities.[10]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Insider risk teams are offered one entity risk score across employees and AI agents. Gurucul describes MSSPs as needing an open and flexible security analytics platform to tailor detections, investigations and response to their customers' requirements. For regulated industries, Gurucul names NIST, PCI DSS, HIPAA and GDPR, with on-prem, multi-cloud or hybrid deployment. Gurucul describes a managed healthcare insurance company among its customers. Gurucul describes a Midwest U.S. healthcare organization that turned to Gurucul to prevent insider threats.From its own pages, Proofpoint addresses cyberattacks on organisations where people and AI agents work side by side across email, cloud and collaboration tools. The customers Proofpoint quotes include an organisation using Proofpoint for AI security for employees using AI services and tools, and for AI security in the tools and agents it is building. A quoted Proofpoint customer runs email security, DLP and insider threat management that work together, with its analyst using a single security console.
Last verified
November 3, 2026October 10, 2026

Where they overlap

  • Gurucul and Proofpoint are both filed under Insider risk management.

Where they differ, field by field

  • Gurucul's primary category is SIEM; Proofpoint's is Email security.
  • Gurucul is also filed under AI SOC analysts and SOAR and security automation. Proofpoint is also filed under Collaboration app security and Human risk management.
  • Gurucul lists Data Optimizer, UEBA, Virtual AI SOC Analyst, SOAR, Identity Analytics and 1 more. Proofpoint lists ITM / Endpoint DLP, Proofpoint Threat Intelligence Services, ET Intel and ET Pro.
  • Proofpoint is headquartered in Sunnyvale, United States.
  • Gurucul was founded in 2010. Proofpoint was founded in 2002.
  • Proofpoint is owned by Thoma Bravo, since 2021.
  • Proofpoint publicly names Xcel Energy, Princeton University, Columbia University, Informatica and California Department of Motor Vehicles.

What it sells: Gurucul

What Data Optimizer does[7]
Gurucul Data Optimizer filters, deduplicates, and down-samples logs. Gurucul Data Optimizer is built natively into the Gurucul SIEM platform and consolidates ingestion control, filtering, real-time transformation and contextual enrichment into a single engine. Gurucul can route specific streams to any SIEM, XDR, or low-cost cold storage while keeping the ability to search and replay data for compliance and forensics. Gurucul lets customers pick from a library of built-in integrations, spin up custom connectors, or request a new one in 48 hours.
What UEBA does[2][3][5][14]
Gurucul combines UEBA capabilities with identity and access analytics for healthcare insider threat teams. Gurucul uses user and entity behavioral analytics, with 97% alignment with the MITRE ATT&CK framework, and integrates healthcare threat intelligence from CISA and Health Information Sharing and Analysis Center.
What Virtual AI SOC Analyst does[5]
Gurucul's Virtual AI SOC Analyst performs L1 evidence gathering. Gurucul uses Agentic AI across the threat lifecycle for triaging, escalating and responding.
What SOAR does[8]
Gurucul SOAR includes built-in response playbooks for use cases including incident response, threat hunting, vulnerability management, and compliance reporting. Gurucul SOAR integrates with downstream security solutions to block, disable or isolate risky users and entities. Gurucul SOAR customers can add micro playbook services to standard processes and link them together in workflows for different remediation paths.
What Identity Analytics does[11]
Gurucul Identity Analytics (IdA) gives analysts a real-time, 360-degree view of activity on-premises, on mobile devices, and in the cloud. Gurucul Identity Analytics gives security teams dynamic risk scores and analytics data that help inform provisioning, de-provisioning, authentication, and privileged access management. Gurucul Identity Analytics addresses Segregation of Duties (SoD) violations and toxic combinations of access.
What Open XDR does[9]
Gurucul Open XDR includes a library of customizable response playbooks, federated search across the data fabric, and link analysis for contextualizing incidents. Gurucul Open XDR incorporates identity and access analytics with user behavior to detect, prioritize, and respond to identity-based attacks. Gurucul Open XDR is cloud-native, open, and architected to federate security analytics across globally dispersed cloud and hybrid infrastructures.

What it sells: Proofpoint

What Proofpoint Threat Intelligence Services does[21]
Threat Insights are provided by the Proofpoint Threat Intelligence Services team. Premium Threat Intelligence Services analysts curate threat news highlights.
What ET Intel does[21]
Subscribing to ET Intel or ET Pro gives full access to all insights. Threat Insights are provided by the Proofpoint Threat Intelligence Services team.
What ET Pro does[21]
Subscribing to ET Intel or ET Pro gives full access to all insights. Threat Insights are provided by the Proofpoint Threat Intelligence Services team.

Questions about Gurucul and Proofpoint

What do Gurucul and Proofpoint sell?
Gurucul sells Data Optimizer, UEBA, Virtual AI SOC Analyst, SOAR, Identity Analytics and 1 more. Proofpoint sells ITM / Endpoint DLP, Proofpoint Threat Intelligence Services, ET Intel and ET Pro.
Are Gurucul and Proofpoint in the same category?
They share Insider risk management. Gurucul's primary category is SIEM and Proofpoint's is Email security.
Where are Gurucul and Proofpoint headquartered?
Proofpoint is headquartered in Sunnyvale, United States.
When were Gurucul and Proofpoint founded?
Gurucul was founded in 2010. Proofpoint was founded in 2002.
Who owns Gurucul and Proofpoint?
Proofpoint is owned by Thoma Bravo, since 2021.
Which customers do Gurucul and Proofpoint name?
Proofpoint publicly names Xcel Energy, Princeton University, Columbia University, Informatica and California Department of Motor Vehicles.
Who are Gurucul and Proofpoint sold to?
Insider risk teams are offered one entity risk score across employees and AI agents. From its own pages, Proofpoint addresses cyberattacks on organisations where people and AI agents work side by side across email, cloud and collaboration tools.
What have Gurucul and Proofpoint announced recently?
October 15, 2026: Proofpoint and Varonis announced a definitive agreement under which Proofpoint will acquire Varonis in an all-cash transaction valued at approximately $6.3 billion.

About Gurucul

Gurucul sells unified Entity Intelligence, which fuses Behavioral AI with traditional detections across humans, machines and AI systems. Gurucul REVEAL is a cloud-native engine architected to federate analytics across globally dispersed, heterogeneous environments. The Entity Intelligence Engine from Gurucul includes 5,000+ glass-box ML models and patented Link Chain Analysis. Gurucul has been focused on R&D and engineering for more than a decade.[1][4][5]

Gurucul has an open architecture that allows customers to replace a SIEM or augment a stack. Gurucul can be deployed as SaaS, cloud, on-premises or hybrid. Gurucul offers 10,000+ content items and a native Data Pipeline Manager. Gurucul uses Agentic AI across the threat lifecycle for triaging, escalating and responding. Gurucul's Virtual AI SOC Analyst performs L1 evidence gathering. Gurucul provides a native AI assistant and federated search across a customer's data ecosystem. Gurucul NG-SIEM maps ML detections directly to regulatory frameworks including NIST 800-53, PCI DSS, and HIPAA. Gurucul REVEAL identifies over-privileged accounts, rogue credentials, and subtle lateral movement.[1][5]

Gurucul Data Optimizer filters, deduplicates, and down-samples logs. Gurucul Data Optimizer is built natively into the Gurucul SIEM platform and consolidates ingestion control, filtering, real-time transformation and contextual enrichment into a single engine. Gurucul can route specific streams to any SIEM, XDR, or low-cost cold storage while keeping the ability to search and replay data for compliance and forensics. Gurucul lets customers pick from a library of built-in integrations, spin up custom connectors, or request a new one in 48 hours. Gurucul offers storage in a customer's data lake, a 3rd-party SIEM, on-prem, or Gurucul storage. Gurucul defines security data pipeline management as the process of filtering, enriching, and routing security telemetry before it reaches downstream tools like SIEM, XDR, and data lakes. Upwork modernized its SOC with Gurucul's Next-Gen SIEM.[1][4][5][7]

Gurucul SOAR includes built-in response playbooks for use cases including incident response, threat hunting, vulnerability management, and compliance reporting. Gurucul SOAR integrates with downstream security solutions to block, disable or isolate risky users and entities. Gurucul SOAR customers can add micro playbook services to standard processes and link them together in workflows for different remediation paths. Gurucul's dynamic risk engine normalizes risk scores from 0-100. Gurucul Open XDR includes a library of customizable response playbooks, federated search across the data fabric, and link analysis for contextualizing incidents. Gurucul Open XDR incorporates identity and access analytics with user behavior to detect, prioritize, and respond to identity-based attacks. Gurucul Open XDR is cloud-native, open, and architected to federate security analytics across globally dispersed cloud and hybrid infrastructures. Gurucul lets analysts perform federated searches to query decentralized security and observability data.[1][8][9][10]

Gurucul Identity Analytics (IdA) gives analysts a real-time, 360-degree view of activity on-premises, on mobile devices, and in the cloud. Gurucul Identity Analytics gives security teams dynamic risk scores and analytics data that help inform provisioning, de-provisioning, authentication, and privileged access management. Gurucul Identity Analytics addresses Segregation of Duties (SoD) violations and toxic combinations of access. Gurucul Identity Threat Detection and Response (ITDR) delivers real-time insight into the identity attack surface and gives security teams visibility into over-privileged, rogue, orphaned, or compromised accounts. For cloud security monitoring, Gurucul ships with 5,000+ machine learning models out-of-the-box. Gurucul offers data masking capabilities that let security teams run analytics across geographically dispersed cloud environments.[11][12][13]

Gurucul offers a product that connects AI activity with the people, machines, access, and data around it. Gurucul shows every AI agent, model, and tool in use, and who owns it. Gurucul gives insider risk teams one entity risk score across employees and AI agents. Gurucul combines UEBA capabilities with identity and access analytics for healthcare insider threat teams. Gurucul uses user and entity behavioral analytics, with 97% alignment with the MITRE ATT&CK framework, and integrates healthcare threat intelligence from CISA and Health Information Sharing and Analysis Center.[3][4][14]

Gurucul delivers healthcare cybersecurity solutions to detect real-time threats, streamline compliance, protect patient data, and minimize the attack surface. Gurucul unifies relevant data including Security, Network, IT, IoMT, OT, Cloud, Identity, Electronic Health Records (EHR) and priority application data. Gurucul establishes behavioral baselines for each medical device and monitors activity patterns such as volume, time, location, and network flows. A large Midwest U.S. healthcare organization with over 14 hospitals and 29,000 employees turned to Gurucul to prevent insider threats and protect and update medical devices storing patient health information. Gurucul describes MSSPs as needing an open and flexible security analytics platform to tailor detections, investigations and response to their customers' requirements. For regulated industries, Gurucul names NIST, PCI DSS, HIPAA and GDPR, with on-prem, multi-cloud or hybrid deployment. Gurucul addresses enterprises and regulated mid-market organizations.[4][5][6][14][15]

Gurucul on the record

Sources

Gurucul full record

  1. [1]gurucul.comGurucul · gurucul.com · undated page, accessed November 3, 2026 · Tier A
  2. [2]About guruculGurucul · gurucul.com · undated page, accessed November 3, 2026 · Tier A
  3. [3]International Pharmaceutical Company Case StudyGurucul · gurucul.com · undated page, accessed November 3, 2026 · Tier A
  4. [4]Gurucul | AI Security, Next-Gen SIEM & Risk ManagementGurucul · undated page, accessed November 10, 2026 · Tier A
  5. [5]A Smart SIEM for the Smarter AI SOC | Next-Gen SIEMGurucul · undated page, accessed November 10, 2026 · Tier A
  6. [6]SOC Transformation | Gurucul Security Analytics PlatformGurucul · undated page, accessed November 10, 2026 · Tier A
  7. [7]Data Pipeline Management for Instant Intelligent Savings | GuruculGurucul · undated page, accessed November 10, 2026 · Tier A
  8. [8]Security Orchestration, Automation and Response SOAR | GuruculGurucul · undated page, accessed November 10, 2026 · Tier A
  9. [9]Open XDR Platform for Unified Threat Detection | GuruculGurucul · undated page, accessed November 10, 2026 · Tier A
  10. [10]TDIR: Threat Detection Investigation and Response | GuruculGurucul · undated page, accessed November 10, 2026 · Tier A
  11. [11]Identity Analytics (IdA) for Threat Detection | GuruculGurucul · undated page, accessed November 10, 2026 · Tier A
  12. [12]ITDR: Identity Threat Detection and Response | GuruculGurucul · undated page, accessed November 10, 2026 · Tier A
  13. [13]Cloud Security Monitoring – Multi-Cloud Monitoring | GuruculGurucul · undated page, accessed November 10, 2026 · Tier A
  14. [14]Healthcare Cybersecurity Analytics Solution | GuruculGurucul · undated page, accessed November 10, 2026 · Tier A
  15. [15]Unified Security Analytics Platform for MSSPsGurucul · undated page, accessed November 10, 2026 · Tier A

Proofpoint full record

  1. [1]AboutProofpoint · proofpoint.com · published April 21, 2025 · Tier A
  2. [2]ProductsProofpoint · proofpoint.com · published September 24, 2026 · Tier A
  3. [3]Thoma bravo completes acquisition of proofpointThoma Bravo · thomabravo.com · published August 31, 2021 · Tier A
  4. [4]Xcel energyProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  5. [5]Princeton university safe with proofpoint email securityProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  6. [6]Columbia universityProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  7. [7]InformaticaProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  8. [8]California department motor vehiclesProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  9. [9]Proofpoint soc analyst agent openai daybreakProofpoint · proofpoint.com · published September 3, 2026 · Tier A
  10. [10]Proofpoint launches oem program help security providers embed trusted threatProofpoint · proofpoint.com · published August 4, 2026 · Tier A
  11. [11]Proofpoint launches dedicated msp business unit and introduces 365 totalProofpoint · proofpoint.com · published May 13, 2026 · Tier A
  12. [12]Enterprise Cybersecurity Solutions, Services & Training | Proofpoint USProofpoint · undated page, accessed October 27, 2026 · Tier A
  13. [13]Integrating ITM On-Prem (ObserveIT) with a Service Desk SystemProofpoint · undated page, accessed October 27, 2026 · Tier A
  14. [14]Proofpoint Core Email Protection Reviews & Product Details - G2G2 · undated page, accessed October 27, 2026 · Tier C
  15. [15]Proofpoint Acquires Acuvity to Deliver AI Security and Governance Across the Agentic WorkspaceProofpoint · published February 12, 2026 · Tier A
  16. [16]Proofpoint to Acquire Varonis in a $6.3 Billion TransactionProofpoint · published October 15, 2026 · Tier A
  17. [17]Proofpoint Stops the Attacks Traditional Defenses Miss in the AI EraProofpoint · published September 22, 2026 · Tier A
  18. [18]Proofpoint Breaks Down the Divide Between Data Security and AI Security with the Industry’s First Unified Agentic SystemProofpoint · published September 22, 2026 · Tier A
  19. [19]ITM / Endpoint DLP Windows / Mac / Linux SupportProofpoint · published November 9, 2026 · Tier A
  20. [20]Assigning SQL Permissions to the Service Account UserProofpoint · undated page, accessed November 10, 2026 · Tier A
  21. [21]Proofpoint: Emerging Threats IntelligenceProofpoint · published November 9, 2026 · Tier A

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