CISO Tribune

Vendor comparison · 2 companies

Guardz vs WatchGuard Technologies

Guardz sells an MSP-ready security platform that brings identity, endpoint, email, data, awareness, and exposure protection together. WatchGuard Technologies sells a Unified Security Platform that combines network, endpoint, identity and cloud protection, purpose-built for MSPs servicing midsize companies and SMBs. CISO Tribune files both under Identity threat detection and response and EDR and XDR. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Guardz
  • WatchGuard Technologies
Guardz vs WatchGuard Technologies: Products, Customers and Funding Compared
GuardzGuardz sells an MSP-ready security platform that brings identity, endpoint, email, data, awareness, and exposure protection together.guardz.comWatchGuard TechnologiesWatchGuard Technologies sells a Unified Security Platform that combines network, endpoint, identity and cloud protection, purpose-built for MSPs servicing midsize companies and SMBs.watchguard.com
What it sells
  • Email Security[2][8]An API-based and AI-native engine to prevent credential theft, ransomware, and impersonation threats.
  • Security Awareness Training[2][4][10]Pre-scheduled security awareness training that alters behavior.
  • Phishing Simulation[14]AI-generated phishing attacks tailored by tone, industry, and language.
  • Unified Security Platform[1][5]WatchGuard unifies network, endpoint, identity and cloud protection under one agent, one console and one AI intelligence layer.
  • Firebox M Series[9]Firebox M Series rackmount appliances provide NGFW features.
  • Endpoint Security 360[11]WatchGuard Endpoint Security 360 is an autonomous zero trust endpoint detection and response solution.
  • AuthPoint[7][12][13]WatchGuard AuthPoint provides cloud-based authentication and access to applications.
  • Total Identity Security[13]Total Identity Security combines AuthPoint MFA with Dark Web Credential Monitoring.
  • WatchGuard Cloud[1][5][7][9][13]WatchGuard Cloud is built for MSPs and gives one place to deploy, standardize, monitor and report across all customers.
  • Compliance Reporting[15]WatchGuard Compliance Reporting offers configurable compliance controls and reports for regulatory needs.
Categories
Headquarters
Not stated on its pagesSeattle, United States[4]
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Privately held[4][5][6][7][8][9][10][11][12][13]Owned by Vector Capital since 2022[6]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • November 2, 2026Guardz added browser protection from Palo Alto Networks' Prisma Browser for Business to its security platform for managed service providers serving small businesses.[17]
  • March 3, 2026Guardz announced a strategic partnership with FoxPointe Solutions, a cybersecurity advisory firm focused on governance, risk management and virtual CISO services.[18]
  • July 7, 2026WatchGuard Technologies appointed Vincent Hwang as Chief Product Officer, reporting to CEO Joe Smolarski.[16]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: listed, seen October 30, 2026[6]
Who it fits
From its own pages, Guardz sells mainly to MSPs, and describes its platform as built for them. Guardz says small businesses find it difficult to keep up with their external posture. Guardz says MSPs can use a prospecting tool to attract new clients by showing the extent of SMEs' exposure. Guardz says even non-security experts can respond to cyber events. Guardz says it gives clients visibility and control with configurable admin roles.WatchGuard delivers its security to businesses exclusively through managed service provider and reseller partners. Businesses receive protection configured and managed for them by a local WatchGuard partner. WatchGuard describes its devices as suited to securing branch offices, distributed networks and large data centers. WatchGuard secure access points are described for small offices, retail locations, schools, warehouses and outdoor deployments. WatchGuard Endpoint Security 360 is described as suited to organizations and MSPs.
Last verified
September 30, 2026September 27, 2026

Where they overlap

  • Guardz and WatchGuard Technologies are both filed under Identity threat detection and response and EDR and XDR.

Where they differ, field by field

  • Guardz's primary category is MDR and managed SOC; WatchGuard Technologies's is Firewalls and NGFW.
  • Guardz is also filed under Email security. WatchGuard Technologies is also filed under Workforce IAM and SSO.
  • Guardz lists Email Security, Security Awareness Training and Phishing Simulation. WatchGuard Technologies lists Unified Security Platform, Firebox M Series, Endpoint Security 360, AuthPoint, Total Identity Security and 2 more.
  • WatchGuard Technologies is headquartered in Seattle, United States.
  • Guardz is privately held. WatchGuard Technologies is owned by Vector Capital, since 2022.

What it sells: Guardz

What Email Security does[2][8]
Guardz email protection uses an API-based and AI-native engine to prevent credential theft, ransomware, and impersonation threats. Check Point Harmony powers Guardz Email Security.
What Security Awareness Training does[2][4][10]
Guardz helps teams plan, launch and track automated training campaigns. Campaign frequency can be set monthly, bi-monthly, or quarterly.
What Phishing Simulation does[14]
Simulations can be generated in English, French, German, Hebrew, Spanish, Portuguese, Dutch, Italian. Failed simulations trigger an awareness issue.

What it sells: WatchGuard Technologies

What Firebox M Series does[9]
Firebox M Series rackmount appliances provide NGFW features. Firebox rackmount appliances integrate with WatchGuard Cloud and ThreatSync and offer centralized management and AI-powered XDR correlation.
What Endpoint Security 360 does[11]
WatchGuard Endpoint Security 360 is an autonomous zero trust endpoint detection and response solution that blocks unknown applications automatically and continuously monitors trusted applications for signs of compromise. WatchGuard Endpoint Security 360 provides visibility into blocked executions, compromised trusted applications and the progression of attacks across endpoints.
What AuthPoint does[7][12][13]
WatchGuard AuthPoint provides cloud-based authentication and access to applications. AuthPoint MFA supports push, passkeys, TOTP, QR codes, hardware tokens and zero trust policies. AuthPoint is managed in WatchGuard Cloud, which configures policies, synchronizes users and enforces controls from one interface.
What Total Identity Security does[13]
Total Identity Security combines AuthPoint MFA with Dark Web Credential Monitoring. WatchGuard continuously monitors workforce user credentials across dark web, deep web and breach databases using AI-driven intelligence, and can alert affected end users directly. WatchGuard Cloud lets MSPs manage MFA and credential monitoring across customer accounts.
What WatchGuard Cloud does[1][5][7][9][13]
WatchGuard Cloud is built for MSPs and gives one place to deploy, standardize, monitor and report across all customers. ThreatSync XDR is part of WatchGuard Cloud and correlates activity across WatchGuard security layers. WatchGuard Cloud provides visibility, configuration control and real-time threat monitoring so MSPs can manage network security from anywhere with an Internet connection.
What Compliance Reporting does[15]
WatchGuard Compliance Reporting offers configurable compliance controls and reports for regulatory needs. WatchGuard Compliance Reporting is integrated with WatchGuard NDR and WatchGuard SaaS, delivering over 100 AI-refined network cybersecurity controls. WatchGuard Compliance Reporting includes configurable compliance report templates for ISO-27001, NIST 800-53, NIST 171/CMMC, UK Cyber Essentials, FFIEC, CISA Ransomware Defense, Cyber Insurance Compliance and Supply Chain Compliance.

Questions about Guardz and WatchGuard Technologies

What do Guardz and WatchGuard Technologies sell?
Guardz sells Email Security, Security Awareness Training and Phishing Simulation. WatchGuard Technologies sells Unified Security Platform, Firebox M Series, Endpoint Security 360, AuthPoint, Total Identity Security and 2 more.
Are Guardz and WatchGuard Technologies in the same category?
They share Identity threat detection and response and EDR and XDR. Guardz's primary category is MDR and managed SOC and WatchGuard Technologies's is Firewalls and NGFW.
Where are Guardz and WatchGuard Technologies headquartered?
WatchGuard Technologies is headquartered in Seattle, United States.
Who owns Guardz and WatchGuard Technologies?
Guardz is privately held. WatchGuard Technologies is owned by Vector Capital, since 2022.
Who are Guardz and WatchGuard Technologies sold to?
From its own pages, Guardz sells mainly to MSPs, and describes its platform as built for them. WatchGuard delivers its security to businesses exclusively through managed service provider and reseller partners.
What have Guardz and WatchGuard Technologies announced recently?
November 2, 2026: Guardz added browser protection from Palo Alto Networks' Prisma Browser for Business to its security platform for managed service providers serving small businesses. July 7, 2026: WatchGuard Technologies appointed Vincent Hwang as Chief Product Officer, reporting to CEO Joe Smolarski.

About Guardz

Guardz sells an MSP-ready security platform that brings identity, endpoint, email, data, awareness, and exposure protection together. Guardz says attackers move across identities, email, endpoints, web, and data. Guardz connects the entire workspace through a unified data fabric, enabling autonomous detection, investigation, prioritization, and response. Guardz describes one data fabric with three layers, including intelligence that learns and agents that triage and respond. Guardz says it automatically correlates signals across customer environments so a team can see what matters, act faster, and show the value behind each action.[1][2]

Identity Threat Detection & Response (ITDR) verifies MFA and security settings, and benchmarks and analyzes user behavior to flag suspicious activity. ITDR monitors identity behavior across the cloud to detect unusual activity, correlate risk signals and trigger targeted responses. Guardz natively integrates with M365 and GWS to run analysis across the most critical cloud logs without complex integrations or service accounts. Guardz lets teams suspend compromised accounts and isolate users in a single action to contain attacks before they spread.[2]

Guardz offers AI-native EDR with SentinelOne embedded and Managed AV with Windows Defender, which Guardz says ensure real-time protection across devices. SentinelOne provides the endpoint engine, and Guardz makes it operational across clients. Managed AV supports Windows and Macs, while SentinelOne EDR supports Windows, Mac and Linux. Kill, Quarantine, Remediate, Roll-Back and Isolate Device can be automated, triggered by the MSP or executed by the MDR team. SentinelOne licenses are included in the Ultimate Plan, and alerts are managed by the Guardz MDR team. Guardz agents can be deployed through RMM and MDM flows with minimal end-user involvement. Alerts from Guardz can be sent through email and syslog into existing workflows.[2]

AI runs response playbooks at machine speed to contain threats and automate remediation, with 24/7 MDR experts handling cases that need human investigation and action. MDR adds human investigation and response around the clock.

Guardz email protection uses an API-based and AI-native engine to prevent credential theft, ransomware, and impersonation threats in real time. Check Point Harmony powers Guardz Email Security, stopping email threats with connected security operations for MSPs across clients. Cloud Data Protection works by analyzing user activity and behavior within cloud applications to identify and prevent threats. Guardz scans the settings, security configurations, user activity logs and token grants of cloud applications through public APIs.[2]

Guardz offers web security through a browser extension that escalates risk around employees exposed to malicious sites, web redirects, and unsafe extensions. Prisma Browser for Business uses the context of the active browsing session to detect and block threats as users encounter them. Guardz connects browser blocks and policy events with identity, email, and endpoint activity. Guardz scans for open ports and public exposures to prevent malicious actors from accessing vulnerable and outdated services. Guardz continuously monitors the internet for leaked credentials and exfiltrated data.

Guardz offers pre-scheduled security awareness training that alters behavior and limits human-driven cyber risks before they escalate. Guardz helps teams plan, launch and track automated training campaigns that boost employee vigilance and shut down human-driven risks. Campaign frequency can be set monthly, bi-monthly, or quarterly. Guardz Phishing Simulation empowers MSPs to run lifelike, AI-generated attacks tailored by tone, industry, and language. Training videos and phishing simulations are available in more than 70 languages. Failed simulations trigger an awareness issue, and admins can assign instant training.[2][14][15]

Guardz builds its platform for MSPs. Guardz lets MSPs centrally navigate the security of multiple clients, either aggregated or in their unique individual environments. MSPs can set global configurations once and push them across every client, with automated detection and remediation working continuously in the background. Prospecting Reports scan a client's public-facing assets to uncover security gaps. Evidence mapping reports how Guardz security controls align with frameworks like SOC 2, ISO 27001, HIPAA, and GDPR. Guardz client reports are delivered monthly, quarterly, or on-demand and highlight threats, risk, and mitigation activity.[1][3][16]

Guardz on the record

Sources

Guardz full record

  1. [1]guardz.comGuardz · guardz.com · undated page, accessed September 30, 2026 · Tier A
  2. [2]Msp business plan the ultimate blueprint for growthGuardz · guardz.com · published June 12, 2026 · Tier A
  3. [3]About usGuardz · guardz.com · undated page, accessed September 30, 2026 · Tier A
  4. [4]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  5. [5]Guardz: Unified Cybersecurity Platform Built for MSPGuardz · undated page, accessed October 31, 2026 · Tier A
  6. [6]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  7. [7]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  8. [8]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  9. [9]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  10. [10]Security Awareness Training for MSPs and EmployeesGuardz · undated page, accessed October 31, 2026 · Tier A
  11. [11]All-In-One Cloud App Security Solution | GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  12. [12]Protect Your Business from External Cyber Threats | GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  13. [13]Guardz Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 31, 2026 · Tier C
  14. [14]Adaptive Phishing Simulation Platform for MSP SecurityGuardz · undated page, accessed November 3, 2026 · Tier A
  15. [15]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed November 3, 2026 · Tier A
  16. [16]Cyber Risk Prospecting report - Thank-you | Guardz.comGuardz · undated page, accessed November 3, 2026 · Tier A
  17. [17]Exclusive: Guardz brings Palo Alto Networks browser protection to MSPs serving small businessesSiliconANGLE · published November 2, 2026 · Tier B
  18. [18]Guardz Partners with Foxpointe Solutions to Deliver Strategic, Scalable Cybersecurity for MSPs and Their ClientsGuardz · published March 3, 2026 · Tier A

WatchGuard Technologies full record

  1. [1]watchguard.comWatchGuard Technologies · watchguard.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Watchguard launches new high performance firebox appliances secure modernWatchGuard Technologies · watchguard.com · published June 2, 2026 · Tier A
  3. [3]vectorcapital.comVector Capital · vectorcapital.com · published July 5, 2022 · Tier A
  4. [4]Dex991WatchGuard Technologies via SEC EDGAR · sec.gov · published July 25, 2006 · Tier A
  5. [5]WatchGuard | Comprehensive Cybersecurity SolutionsWatchGuard Technologies · undated page, accessed October 30, 2026 · Tier A
  6. [6]WatchGuard Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed October 30, 2026 · Tier C
  7. [7]Centralized Management & Visibility | WatchGuard CloudWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  8. [8]Managed Security Services for MSPs | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  9. [9]Rackmount Firewall Appliances | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  10. [10]WatchGuard Endpoint Security | AI-Powered ProtectionWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  11. [11]WatchGuard Endpoint Security 360 - Zero Trust EDRWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  12. [12]AuthPoint 30-Day Free Trial | WatchGuard Free AuthPointWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  13. [13]AuthPoint Total Identity Security | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  14. [14]Secure Wireless APs for Your Business | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  15. [15]Compliance Reporting | WatchGuardWatchGuard Technologies · undated page, accessed November 10, 2026 · Tier A
  16. [16]WatchGuard Appoints Vincent Hwang as Chief Product OfficerWatchGuard Technologies · published July 7, 2026 · Tier A

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