CISO Tribune

Vendor comparison · 2 companies

Guardz vs Proofpoint

Guardz sells an MSP-ready security platform that brings identity, endpoint, email, data, awareness, and exposure protection together. Proofpoint sells security that covers data and AI as one system, with access that follows intent. CISO Tribune files both under Email security. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Guardz
  • Proofpoint
Guardz vs Proofpoint: Products, Customers and Funding Compared
GuardzGuardz sells an MSP-ready security platform that brings identity, endpoint, email, data, awareness, and exposure protection together.guardz.comProofpointProofpoint sells security that covers data and AI as one system, with access that follows intent.proofpoint.com
What it sells
  • Email Security[2][8]An API-based and AI-native engine to prevent credential theft, ransomware, and impersonation threats.
  • Security Awareness Training[2][4][10]Pre-scheduled security awareness training that alters behavior.
  • Phishing Simulation[14]AI-generated phishing attacks tailored by tone, industry, and language.
  • ITM / Endpoint DLP[19]Endpoint software whose main features are supported on Windows, Mac and Linux.
  • Proofpoint Threat Intelligence Services[21]A Proofpoint team that provides Threat Insights.
  • ET Intel[21]A subscription that gives full access to all insights.
  • ET Pro[21]A subscription that gives full access to all insights.
Categories
Headquarters
Not stated on its pagesSunnyvale, United States[1]
Founded
Not stated on its pages2002[1]
Ownership and funding
Privately held[4][5][6][7][8][9][10][11][12][13]Owned by Thoma Bravo since 2021[3][12][14][15]
Named customers
Not stated on its pages
  • Xcel Energy[4]
  • Princeton University[5]
  • Columbia University[6]
  • Informatica[7]
  • California Department of Motor Vehicles[8]
Recent news
  • November 2, 2026Guardz added browser protection from Palo Alto Networks' Prisma Browser for Business to its security platform for managed service providers serving small businesses.[17]
  • March 3, 2026Guardz announced a strategic partnership with FoxPointe Solutions, a cybersecurity advisory firm focused on governance, risk management and virtual CISO services.[18]
  • October 15, 2026Proofpoint and Varonis announced a definitive agreement under which Proofpoint will acquire Varonis in an all-cash transaction valued at approximately $6.3 billion.[16]
  • September 22, 2026Proofpoint announced the Agentic Collaboration Security system, combining an intent-based detection model with agentic capabilities for email, collaboration tools and the browser.[17]
  • September 22, 2026Proofpoint announced the Proofpoint Agentic Data and AI Security system, built to secure AI and data as one connected risk.[18]
  • September 3, 2026Proofpoint introduced the SOC Analyst Agent, an AI capability that helps security teams investigate threats across Proofpoint security data, built with OpenAI models.[9]
  • August 4, 2026Proofpoint launched an OEM program that lets technology providers, security vendors and managed service providers embed its threat intelligence and detection capabilities.[10]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Guardz sells mainly to MSPs, and describes its platform as built for them. Guardz says small businesses find it difficult to keep up with their external posture. Guardz says MSPs can use a prospecting tool to attract new clients by showing the extent of SMEs' exposure. Guardz says even non-security experts can respond to cyber events. Guardz says it gives clients visibility and control with configurable admin roles.From its own pages, Proofpoint addresses cyberattacks on organisations where people and AI agents work side by side across email, cloud and collaboration tools. The customers Proofpoint quotes include an organisation using Proofpoint for AI security for employees using AI services and tools, and for AI security in the tools and agents it is building. A quoted Proofpoint customer runs email security, DLP and insider threat management that work together, with its analyst using a single security console.
Last verified
September 30, 2026October 10, 2026

Where they overlap

  • Guardz and Proofpoint are both filed under Email security.

Where they differ, field by field

  • Guardz's primary category is MDR and managed SOC; Proofpoint's is Email security.
  • Guardz is also filed under Identity threat detection and response and EDR and XDR. Proofpoint is also filed under Collaboration app security, Human risk management and Insider risk management.
  • Guardz lists Email Security, Security Awareness Training and Phishing Simulation. Proofpoint lists ITM / Endpoint DLP, Proofpoint Threat Intelligence Services, ET Intel and ET Pro.
  • Proofpoint is headquartered in Sunnyvale, United States.
  • Proofpoint was founded in 2002.
  • Guardz is privately held. Proofpoint is owned by Thoma Bravo, since 2021.
  • Proofpoint publicly names Xcel Energy, Princeton University, Columbia University, Informatica and California Department of Motor Vehicles.

What it sells: Guardz

What Email Security does[2][8]
Guardz email protection uses an API-based and AI-native engine to prevent credential theft, ransomware, and impersonation threats. Check Point Harmony powers Guardz Email Security.
What Security Awareness Training does[2][4][10]
Guardz helps teams plan, launch and track automated training campaigns. Campaign frequency can be set monthly, bi-monthly, or quarterly.
What Phishing Simulation does[14]
Simulations can be generated in English, French, German, Hebrew, Spanish, Portuguese, Dutch, Italian. Failed simulations trigger an awareness issue.

What it sells: Proofpoint

What Proofpoint Threat Intelligence Services does[21]
Threat Insights are provided by the Proofpoint Threat Intelligence Services team. Premium Threat Intelligence Services analysts curate threat news highlights.
What ET Intel does[21]
Subscribing to ET Intel or ET Pro gives full access to all insights. Threat Insights are provided by the Proofpoint Threat Intelligence Services team.
What ET Pro does[21]
Subscribing to ET Intel or ET Pro gives full access to all insights. Threat Insights are provided by the Proofpoint Threat Intelligence Services team.

Questions about Guardz and Proofpoint

What do Guardz and Proofpoint sell?
Guardz sells Email Security, Security Awareness Training and Phishing Simulation. Proofpoint sells ITM / Endpoint DLP, Proofpoint Threat Intelligence Services, ET Intel and ET Pro.
Are Guardz and Proofpoint in the same category?
They share Email security. Guardz's primary category is MDR and managed SOC and Proofpoint's is Email security.
Where are Guardz and Proofpoint headquartered?
Proofpoint is headquartered in Sunnyvale, United States.
When were Guardz and Proofpoint founded?
Proofpoint was founded in 2002.
Who owns Guardz and Proofpoint?
Guardz is privately held. Proofpoint is owned by Thoma Bravo, since 2021.
Which customers do Guardz and Proofpoint name?
Proofpoint publicly names Xcel Energy, Princeton University, Columbia University, Informatica and California Department of Motor Vehicles.
Who are Guardz and Proofpoint sold to?
From its own pages, Guardz sells mainly to MSPs, and describes its platform as built for them. From its own pages, Proofpoint addresses cyberattacks on organisations where people and AI agents work side by side across email, cloud and collaboration tools.
What have Guardz and Proofpoint announced recently?
November 2, 2026: Guardz added browser protection from Palo Alto Networks' Prisma Browser for Business to its security platform for managed service providers serving small businesses. October 15, 2026: Proofpoint and Varonis announced a definitive agreement under which Proofpoint will acquire Varonis in an all-cash transaction valued at approximately $6.3 billion.

About Guardz

Guardz sells an MSP-ready security platform that brings identity, endpoint, email, data, awareness, and exposure protection together. Guardz says attackers move across identities, email, endpoints, web, and data. Guardz connects the entire workspace through a unified data fabric, enabling autonomous detection, investigation, prioritization, and response. Guardz describes one data fabric with three layers, including intelligence that learns and agents that triage and respond. Guardz says it automatically correlates signals across customer environments so a team can see what matters, act faster, and show the value behind each action.[1][2]

Identity Threat Detection & Response (ITDR) verifies MFA and security settings, and benchmarks and analyzes user behavior to flag suspicious activity. ITDR monitors identity behavior across the cloud to detect unusual activity, correlate risk signals and trigger targeted responses. Guardz natively integrates with M365 and GWS to run analysis across the most critical cloud logs without complex integrations or service accounts. Guardz lets teams suspend compromised accounts and isolate users in a single action to contain attacks before they spread.[2]

Guardz offers AI-native EDR with SentinelOne embedded and Managed AV with Windows Defender, which Guardz says ensure real-time protection across devices. SentinelOne provides the endpoint engine, and Guardz makes it operational across clients. Managed AV supports Windows and Macs, while SentinelOne EDR supports Windows, Mac and Linux. Kill, Quarantine, Remediate, Roll-Back and Isolate Device can be automated, triggered by the MSP or executed by the MDR team. SentinelOne licenses are included in the Ultimate Plan, and alerts are managed by the Guardz MDR team. Guardz agents can be deployed through RMM and MDM flows with minimal end-user involvement. Alerts from Guardz can be sent through email and syslog into existing workflows.[2]

AI runs response playbooks at machine speed to contain threats and automate remediation, with 24/7 MDR experts handling cases that need human investigation and action. MDR adds human investigation and response around the clock.

Guardz email protection uses an API-based and AI-native engine to prevent credential theft, ransomware, and impersonation threats in real time. Check Point Harmony powers Guardz Email Security, stopping email threats with connected security operations for MSPs across clients. Cloud Data Protection works by analyzing user activity and behavior within cloud applications to identify and prevent threats. Guardz scans the settings, security configurations, user activity logs and token grants of cloud applications through public APIs.[2]

Guardz offers web security through a browser extension that escalates risk around employees exposed to malicious sites, web redirects, and unsafe extensions. Prisma Browser for Business uses the context of the active browsing session to detect and block threats as users encounter them. Guardz connects browser blocks and policy events with identity, email, and endpoint activity. Guardz scans for open ports and public exposures to prevent malicious actors from accessing vulnerable and outdated services. Guardz continuously monitors the internet for leaked credentials and exfiltrated data.

Guardz offers pre-scheduled security awareness training that alters behavior and limits human-driven cyber risks before they escalate. Guardz helps teams plan, launch and track automated training campaigns that boost employee vigilance and shut down human-driven risks. Campaign frequency can be set monthly, bi-monthly, or quarterly. Guardz Phishing Simulation empowers MSPs to run lifelike, AI-generated attacks tailored by tone, industry, and language. Training videos and phishing simulations are available in more than 70 languages. Failed simulations trigger an awareness issue, and admins can assign instant training.[2][14][15]

Guardz builds its platform for MSPs. Guardz lets MSPs centrally navigate the security of multiple clients, either aggregated or in their unique individual environments. MSPs can set global configurations once and push them across every client, with automated detection and remediation working continuously in the background. Prospecting Reports scan a client's public-facing assets to uncover security gaps. Evidence mapping reports how Guardz security controls align with frameworks like SOC 2, ISO 27001, HIPAA, and GDPR. Guardz client reports are delivered monthly, quarterly, or on-demand and highlight threats, risk, and mitigation activity.[1][3][16]

Guardz on the record

Sources

Guardz full record

  1. [1]guardz.comGuardz · guardz.com · undated page, accessed September 30, 2026 · Tier A
  2. [2]Msp business plan the ultimate blueprint for growthGuardz · guardz.com · published June 12, 2026 · Tier A
  3. [3]About usGuardz · guardz.com · undated page, accessed September 30, 2026 · Tier A
  4. [4]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  5. [5]Guardz: Unified Cybersecurity Platform Built for MSPGuardz · undated page, accessed October 31, 2026 · Tier A
  6. [6]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  7. [7]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  8. [8]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  9. [9]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  10. [10]Security Awareness Training for MSPs and EmployeesGuardz · undated page, accessed October 31, 2026 · Tier A
  11. [11]All-In-One Cloud App Security Solution | GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  12. [12]Protect Your Business from External Cyber Threats | GuardzGuardz · undated page, accessed October 31, 2026 · Tier A
  13. [13]Guardz Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 31, 2026 · Tier C
  14. [14]Adaptive Phishing Simulation Platform for MSP SecurityGuardz · undated page, accessed November 3, 2026 · Tier A
  15. [15]AI-Native Security Platform Built for MSPs by GuardzGuardz · undated page, accessed November 3, 2026 · Tier A
  16. [16]Cyber Risk Prospecting report - Thank-you | Guardz.comGuardz · undated page, accessed November 3, 2026 · Tier A
  17. [17]Exclusive: Guardz brings Palo Alto Networks browser protection to MSPs serving small businessesSiliconANGLE · published November 2, 2026 · Tier B
  18. [18]Guardz Partners with Foxpointe Solutions to Deliver Strategic, Scalable Cybersecurity for MSPs and Their ClientsGuardz · published March 3, 2026 · Tier A

Proofpoint full record

  1. [1]AboutProofpoint · proofpoint.com · published April 21, 2025 · Tier A
  2. [2]ProductsProofpoint · proofpoint.com · published September 24, 2026 · Tier A
  3. [3]Thoma bravo completes acquisition of proofpointThoma Bravo · thomabravo.com · published August 31, 2021 · Tier A
  4. [4]Xcel energyProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  5. [5]Princeton university safe with proofpoint email securityProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  6. [6]Columbia universityProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  7. [7]InformaticaProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  8. [8]California department motor vehiclesProofpoint · proofpoint.com · undated page, accessed October 10, 2026 · Tier A
  9. [9]Proofpoint soc analyst agent openai daybreakProofpoint · proofpoint.com · published September 3, 2026 · Tier A
  10. [10]Proofpoint launches oem program help security providers embed trusted threatProofpoint · proofpoint.com · published August 4, 2026 · Tier A
  11. [11]Proofpoint launches dedicated msp business unit and introduces 365 totalProofpoint · proofpoint.com · published May 13, 2026 · Tier A
  12. [12]Enterprise Cybersecurity Solutions, Services & Training | Proofpoint USProofpoint · undated page, accessed October 27, 2026 · Tier A
  13. [13]Integrating ITM On-Prem (ObserveIT) with a Service Desk SystemProofpoint · undated page, accessed October 27, 2026 · Tier A
  14. [14]Proofpoint Core Email Protection Reviews & Product Details - G2G2 · undated page, accessed October 27, 2026 · Tier C
  15. [15]Proofpoint Acquires Acuvity to Deliver AI Security and Governance Across the Agentic WorkspaceProofpoint · published February 12, 2026 · Tier A
  16. [16]Proofpoint to Acquire Varonis in a $6.3 Billion TransactionProofpoint · published October 15, 2026 · Tier A
  17. [17]Proofpoint Stops the Attacks Traditional Defenses Miss in the AI EraProofpoint · published September 22, 2026 · Tier A
  18. [18]Proofpoint Breaks Down the Divide Between Data Security and AI Security with the Industry’s First Unified Agentic SystemProofpoint · published September 22, 2026 · Tier A
  19. [19]ITM / Endpoint DLP Windows / Mac / Linux SupportProofpoint · published November 9, 2026 · Tier A
  20. [20]Assigning SQL Permissions to the Service Account UserProofpoint · undated page, accessed November 10, 2026 · Tier A
  21. [21]Proofpoint: Emerging Threats IntelligenceProofpoint · published November 9, 2026 · Tier A

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