CISO Tribune

Vendor comparison · 2 companies

Elastic vs Trend Micro

Elastic sells Elastic Security, an open, agentic security operations platform that offers SIEM, endpoint security, and native automation. Trend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One. CISO Tribune files both under EDR and XDR. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Elastic
  • Trend Micro
Elastic vs Trend Micro: Products, Customers and Funding Compared
ElasticElastic sells Elastic Security, an open, agentic security operations platform that offers SIEM, endpoint security, and native automation.elastic.coTrend MicroTrend Micro is a cybersecurity company whose TrendAI business sells enterprise security, including TrendAI Vision One.trendmicro.com
What it sells
  • Elastic Security[1][3][5][13]An open, agentic security operations platform that offers SIEM, endpoint security, and native automation.
  • SIEM[1][5]A SIEM offered as part of the Elastic Security platform.
  • Elastic XDR[1]Elastic XDR investigates and surfaces findings for approval when something slips through.
  • Attack Discovery[1]Correlates alerts into attack chains.
  • Cloud detection and response[5]A capability of Elastic Security that takes a vendor-agnostic, data-centric approach to cloud security.
  • Elastic Observability[3]Elastic Observability covers logs, metrics, traces, and APM.
  • Elasticsearch[3][7]A distributed, RESTful search and analytics engine.
  • TrendAI Deep Discovery Inspector[19]Version 7.0 includes an active scanner for device discovery as a Vision One network sensor.
  • Phish Insight[20]Service that involves phishing simulation emails sent to employees.
Categories
Headquarters
Not stated on its pagesTokyo, Japan[3][25]
Founded
Not stated on its pages1988[3]
Ownership and funding
Not stated on its pagesPublic (TSE: 4704)[2][7][10][14]
Named customers
Not stated on its pages
  • Amazon MGM Studios[4]
  • Decathlon[5]
  • Dufferin-Peel Catholic District School Board[6]
Recent news
  • October 7, 2026Elastic introduced AlertZero, an AI SOC automation feature for Elastic Security that uses four agents, each with one job.[13]
  • October 19, 2026Trend Micro announced up to 10 billion yen toward a cyber resilience initiative aimed at strengthening security for Japanese organizations.[12]
  • September 29, 2026TrendAI opened a private preview of Autonomous Vulnerability Discovery, a service that finds, validates and checks fixes for flaws in customer source code.[7]
  • August 20, 2026TrendAI, an enterprise business unit of Trend Micro, announced it has passed $1 billion in global AWS Marketplace sales.[28]
  • August 19, 2026TrendLife, the consumer business unit of Trend Micro, announced the availability of TrendLife Kaleida, an AI solution designed for families.[27]
  • August 13, 2026Trend Micro reported second-quarter 2026 results for the period ended June 30, with annual recurring revenue above 1.7 billion US dollars, up 5%.[8]
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 3, 2026[14]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Financial institutions are a named audience, with Elastic saying it helps them harness all their data to uncover insights and optimize operations. Security teams that already run cloud security tools can bring their analytics into Elastic Security. Elastic offers deployment in the cloud, on-premises, or serverless for organizations that require a particular environment.From its own pages, Trend Micro sells mainly to enterprise organizations, and says it serves them across many countries. TrendAI is the enterprise security business of Trend Micro. Trend Micro describes the businesses in its portfolio as each serving distinct customers, markets, and needs. Apex One is available on-premises and as a service, so both deployment models appear. Phish Insight is used by customers' IT administrators, who upload the recipients of the service. Trend Micro also offers security for devices, identity, and privacy at home and on mobile.
Last verified
November 3, 2026October 10, 2026

Where they overlap

  • Elastic and Trend Micro are both filed under EDR and XDR.

Where they differ, field by field

  • Elastic's primary category is SIEM; Trend Micro's is EDR and XDR.
  • Elastic is also filed under SOAR and security automation. Trend Micro is also filed under Cloud-native application protection (CNAPP) and Email security.
  • Elastic lists Elastic Security, SIEM, Elastic XDR, Attack Discovery, Cloud detection and response and 2 more. Trend Micro lists TrendAI Deep Discovery Inspector and Phish Insight.
  • Trend Micro is headquartered in Tokyo, Japan.
  • Trend Micro was founded in 1988.
  • Trend Micro is a public company listed on TSE as 4704.
  • Trend Micro publicly names Amazon MGM Studios, Decathlon and Dufferin-Peel Catholic District School Board.

What it sells: Elastic

What Elastic Security does[1][3][5][13]
Agents work the full lifecycle from ingestion through response and show how they got there. The platform includes native SIEM, XDR, and automation capabilities.
What SIEM does[1][5]
Elastic Security chases down alerts, finds correlations and gives visibility into what it found. Elastic Security offers continuous monitoring and detection across cloud workloads, containers, infrastructure, network traffic, APIs, audits, and system logs, directly within the SIEM.
What Elastic XDR does[1]
When something slips through, Elastic XDR and the agentic layer investigate and surface findings for approval. Elastic Security offers endpoint security as part of its platform.
What Elastic Observability does[3]
Elastic Observability is one of three solutions that Elastic offers. Elastic Observability is available via Elastic Cloud Serverless, Elastic Cloud Hosted, or self-managed deployment.
What Elasticsearch does[3][7]
Elasticsearch is a distributed, RESTful search and analytics engine that can store every shape of data efficiently. Elasticsearch is the core component of the Elastic Stack and is built on Apache Lucene, an open source search library. Elasticsearch covers enterprise search, vector search, vector database, and RAG.

What it sells: Trend Micro

What TrendAI Deep Discovery Inspector does[19]
TrendAI Deep Discovery Inspector (DDI) 7.0, build 7.0.1066, has been released. DDI 7.0 includes an active scanner for device discovery as a Vision One network sensor. DDI 7.0 supports upgrading from DDI version 6.7 or 6.8.
What Phish Insight does[20]
Phish Insight collects and transmits data to Trend Micro as part of using the service. IT administrators sign up and receive a verification email.

Questions about Elastic and Trend Micro

What do Elastic and Trend Micro sell?
Elastic sells Elastic Security, SIEM, Elastic XDR, Attack Discovery, Cloud detection and response and 2 more. Trend Micro sells TrendAI Deep Discovery Inspector and Phish Insight.
Are Elastic and Trend Micro in the same category?
They share EDR and XDR. Elastic's primary category is SIEM and Trend Micro's is EDR and XDR.
Where are Elastic and Trend Micro headquartered?
Trend Micro is headquartered in Tokyo, Japan.
When were Elastic and Trend Micro founded?
Trend Micro was founded in 1988.
Who owns Elastic and Trend Micro?
Trend Micro is a public company listed on TSE as 4704.
Which customers do Elastic and Trend Micro name?
Trend Micro publicly names Amazon MGM Studios, Decathlon and Dufferin-Peel Catholic District School Board.
Who are Elastic and Trend Micro sold to?
Financial institutions are a named audience, with Elastic saying it helps them harness all their data to uncover insights and optimize operations. From its own pages, Trend Micro sells mainly to enterprise organizations, and says it serves them across many countries.
What have Elastic and Trend Micro announced recently?
October 7, 2026: Elastic introduced AlertZero, an AI SOC automation feature for Elastic Security that uses four agents, each with one job. October 19, 2026: Trend Micro announced up to 10 billion yen toward a cyber resilience initiative aimed at strengthening security for Japanese organizations.

About Elastic

Elastic sells Elastic Security, an open, agentic security operations platform that offers SIEM, endpoint security, and native automation. Elastic offers three solutions: Elasticsearch, Elastic Observability, and Elastic Security. Elasticsearch is the search and analytics engine that Elastic builds. Elasticsearch is the core component of the Elastic Stack and is built on Apache Lucene, an open source search library. Elastic Observability covers logs, metrics, traces, and APM, and Elasticsearch covers enterprise search, vector search, vector database, and RAG.[1][3][12]

Elastic Security includes native SIEM, XDR, and automation capabilities. Elastic Security lets customers use their data with the LLM of their choice, including frontier or on-premise models. Elastic Security has 400+ prebuilt integrations to support an existing toolset. Elastic Security integrations normalize data and include prebuilt dashboards, so a team can investigate a new source without writing parsers. Elastic describes a problem where detection, investigation, and response are spread across separate tools and context gets lost between them.[1][5]

Elastic Security chases down alerts, finds correlations and gives visibility into what it found. Attack Discovery correlates alerts into attack chains and investigates the activity behind them. When something slips through, Elastic XDR and the agentic layer investigate and surface findings for approval. Elastic Security users can create agents or automate their security operations using Workflows.[1][4]

Elastic Security has a cloud detection and response (CDR) capability that takes a vendor-agnostic, data-centric approach to cloud security with agentless integration. Elastic Security can integrate cloud analytics from existing tools.[5]

Elasticsearch, Elastic Observability, and Elastic Security are available via Elastic Cloud Serverless, Elastic Cloud Hosted, or self-managed deployment. Elastic Cloud Hosted deploys on AWS, Azure, or Google Cloud. The Elastic platform runs in the cloud, on-premises, or serverless. Elastic on AWS runs prebuilt SaaS solutions for search, observability, and security. Elastic on Microsoft Azure deploys Elasticsearch directly within the Azure portal. Elastic Cloud receives data through native integrations on Amazon Web Services (AWS), Microsoft Azure, and Google Cloud. Kibana is the shared visualization and management UI across all Elastic solutions, and data is ingested via Elastic Agent, Beats, or Logstash.[3][6][7][8]

Elastic is FedRAMP Moderate Authorized on AWS GovCloud (US) and has received an in-process designation for FedRAMP High. Elastic is an authorized CVE Numbering Authority (CNA) where it assigns CVE IDs to vulnerabilities. Many organizations use the Elastic Stack as their central security analytics platform. Sitecore uses Elastic in its Security Operations Center. Sitecore has used more than 400 use cases from the Elastic open-source community and has written more than 60 custom use cases.[1][2][3][5][6][9][10][11]

Elastic on the record

Sources

Elastic full record

  1. [1]Elastic Security: Agentic SIEM, EDR, XDR, and automation | ElasticElastic · undated page, accessed November 3, 2026 · Tier A
  2. [2]AboutElastic · elastic.co · undated page, accessed November 3, 2026 · Tier A
  3. [3]Elastic: The search database for AI | Search, AI agents, Observability, and Security | ElasticElastic · undated page, accessed November 10, 2026 · Tier A
  4. [4]Elastic Cloud Serverless pricing for Elastic Security | ElasticElastic · undated page, accessed November 10, 2026 · Tier A
  5. [5]Cloud security analytics for (CDR) | ElasticElastic · undated page, accessed November 10, 2026 · Tier A
  6. [6]AI in financial services: Elastic for AI-powered search | ElasticElastic · undated page, accessed November 10, 2026 · Tier A
  7. [7]Official Elastic Cloud pricing — compare serverless and hosted offerings | ElasticElastic · undated page, accessed November 10, 2026 · Tier A
  8. [8]Elasticsearch Integrations | ElasticElastic · undated page, accessed November 10, 2026 · Tier A
  9. [9]Product Security at Elastic | ElasticElastic · undated page, accessed November 10, 2026 · Tier A
  10. [10]Elasticsearch GDPR and Elastic Stack GDPR Compliance | ElasticElastic · undated page, accessed November 10, 2026 · Tier A
  11. [11]Sitecore protects IT platforms and reduces security costs with Elastic | Elastic CustomersElastic · undated page, accessed November 10, 2026 · Tier A
  12. [12]Migrate to Elastic across any cloud | ElasticElastic · undated page, accessed November 10, 2026 · Tier A
  13. [13]Blogs | Elastic Security LabsElastic Security Labs · published October 7, 2026 · Tier A
  14. [14]Elastic Email Reviews 2026: Details, Pricing, & FeaturesG2 · undated page, accessed November 10, 2026 · Tier C

Trend Micro full record

  1. [1]PlatformTrend Micro (TrendAI) · trendaisecurity.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Trend Micro's Enterprise Business is now TrendAI™Trend Micro Incorporated · published March 23, 2026 · Tier A
  3. [3]sec.govTrend Micro, Inc. via SEC EDGAR · sec.gov · published October 31, 2006 · Tier A
  4. [4]Amazon mgm studiosTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  5. [5]DecathlonTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  6. [6]DpcdsbTrend Micro · trendmicro.com · undated page, accessed October 10, 2026 · Tier A
  7. [7]2026 09 29 Introducing TrendAI TM Autonomous Vulnerability Discovery Next Generation Threat Remediation at Machine SpeedTrend Micro · newsroom.trendmicro.com · published September 29, 2026 · Tier A
  8. [8]2026 08 13 Trend Micro Reports Earnings Results for Q2 2026Trend Micro · newsroom.trendmicro.com · published August 13, 2026 · Tier A
  9. [9]2026 05 14 Trend Micro Reports Earnings Results for Q1 2026Trend Micro · newsroom.trendmicro.com · published May 14, 2026 · Tier A
  10. [10]Trend Micro (US) | Global Enterprise AI Cybersecurity PlatformTrend Micro · undated page, accessed October 29, 2026 · Tier A
  11. [11]Smart Protections Server Disconnected from Smart Scan/Web ReputationTrend Micro · undated page, accessed October 29, 2026 · Tier A
  12. [12]Trend Micro Announces Up to ¥10 Billion toward Cyber Resilience Initiative to Strengthen Security for Japanese Organizations in the AI EraTrend Micro · published October 19, 2026 · Tier A
  13. [13]TrendAI™ Launches Inception Program to Power the Next Wave of Secure AI InnovationTrend Micro · published May 31, 2026 · Tier A
  14. [14]Trend Micro Antivirus + Security Reviews & Product DetailsG2 · undated page, accessed October 29, 2026 · Tier C
  15. [15]Upgrade to Foundation-based Endpoint Inventory: Key ConsiderationsTrend Micro · undated page, accessed November 3, 2026 · Tier A
  16. [16]SECURITY ALERT: WordPress Core unauthenticated RCE (CVE-2026-119977)Trend Micro · undated page, accessed November 3, 2026 · Tier A
  17. [17]TrendAI Vision One™ Agent OS Compatibility Matrix & SupportTrend Micro · undated page, accessed November 3, 2026 · Tier A
  18. [18]Uninstall client or agent - Trend Micro Apex OneTrend Micro · undated page, accessed November 3, 2026 · Tier A
  19. [19]TrendAI Deep Discovery Inspector DDI 7.0 Released – What's NewTrend Micro · undated page, accessed November 3, 2026 · Tier A
  20. [20]Data Collection Disclosure - Phish InsightTrend Micro · undated page, accessed November 3, 2026 · Tier A
  21. [21]Resolving multiple vulnerabilities - Control ManagerTrend Micro · published June 19, 2018 · Tier A
  22. [22]Multiple Vulnerabilities - InterScan Web Security Virtual Appliance 6.5Trend Micro · published March 28, 2017 · Tier A
  23. [23]Multiple vulnerabilities on Trend Micro Smart Protection ServerTrend Micro · published August 8, 2016 · Tier A
  24. [24]Trend Micro Launches End-to-End Protection for Agentic AI Systems with NVIDIATrend Micro · published November 5, 2025 · Tier A
  25. [25]TrendAI™ appoints Auckland-based Richard Harrison as Global VP of AI SecurityTrend Micro · published July 23, 2026 · Tier A
  26. [26]Trend Micro Reports Earnings Results for Q4 2025 and FY 2025Trend Micro · published February 18, 2026 · Tier A
  27. [27]TrendLife Announces Kaleida: The World's First Safe AI Built for Every Member of the FamilyTrend Micro · published August 19, 2026 · Tier A
  28. [28]TrendAI™ Surpasses $1 Billion in AWS Marketplace Sales as AI Security Co-Innovation with AWS AcceleratesTrend Micro · published August 20, 2026 · Tier A

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