CISO Tribune

Vendor comparison · 2 companies

Defendify vs ServiceNow

Defendify sells a cybersecurity platform designed for IT teams. ServiceNow sells Security Operations, a product that unifies security, IT, and risk into a single system of action. CISO Tribune files both under Vulnerability management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Defendify
  • ServiceNow
Defendify vs ServiceNow: Products, Customers and Funding Compared
DefendifyDefendify sells a cybersecurity platform designed for IT teams.defendify.comServiceNowServiceNow sells Security Operations, a product that unifies security, IT, and risk into a single system of action.servicenow.com
What it sells
  • Phishing Simulations[1][5]Ongoing, automated, unannounced phishing email campaigns that test a team's reflexes.
  • Cybersecurity Service Warranty[1]Up to $1,000,000 in financial assistance for qualified cyber events.
  • Security Operations[1][2][3]ServiceNow Security Operations unifies security, IT, and risk into a single system of action.
  • Security Incident Response[1][3]Security Incident Response uses AI-assisted playbooks that help contain threats.
  • Unified Security Exposure Management[1][2][3]Unified Security Exposure Management comes as the next evolution of Vulnerability Response.
  • Third-party Risk Management[4]Third-party Risk Management centralizes vendor risk in one system.
  • Identity and Access Security[5]Identity and Access Security addresses risk across human, non-human, and AI agent identities.
  • Super Intelligence Control Tower[6]Super Intelligence Control Tower is a central hub to discover, secure, govern, observe, and measure any AI across an enterprise.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • August 11, 2026Defendify was named to the Inc. 5000 list of America's fastest-growing private companies for the third consecutive year.[12]
Not stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[9]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Defendify states that it makes stronger cybersecurity possible for all organizations. Its partner program is designed for MSPs, MSSPs, VARs, GRC, security integrators, systems contractors, consultants, and industry associations and organizations. Defendify is a software as a service product, and discounts may be available for certain groups, such as non-profit organizations and associations. Defendify states that some customers continue to use products from other providers while some aim to streamline vendors and transition more fully to Defendify.From its own pages, ServiceNow sells mainly to organizations that run business functions across IT, HR, customer service, finance and procurement, in all industries and business types. Security Incident Response includes handing security incidents off to new analysts, and a view of security and risk metrics that executives can use. ServiceNow describes its platform as the cloud-based foundation for all of its products.
Last verified
November 11, 2026November 5, 2026

Where they overlap

  • Defendify and ServiceNow are both filed under Vulnerability management.

Where they differ, field by field

  • Defendify's primary category is Managed security service providers; ServiceNow's is GRC and integrated risk platforms.
  • Defendify is also filed under Security awareness training and MDR and managed SOC. ServiceNow is also filed under Incident response and forensics.
  • Defendify lists Phishing Simulations and Cybersecurity Service Warranty. ServiceNow lists Security Operations, Security Incident Response, Unified Security Exposure Management, Third-party Risk Management, Identity and Access Security and 1 more.

What it sells: Defendify

What Phishing Simulations does[1][5]
Defendify runs ongoing, automated, unannounced phishing email campaigns to test teams' reflexes. Those who take the bait are spot trained at the point of failure, and regular reporting helps to gauge retention and monitor training performance.
What Cybersecurity Service Warranty does[1]
The Defendify Cybersecurity Service Warranty provides up to $1,000,000 in financial assistance for qualified cyber events. The Defendify Cybersecurity Service Warranty is subject to terms and qualifying customers.

What it sells: ServiceNow

What Security Operations does[1][2][3]
Security Operations consolidates signals from any SIEM, EDR, TIP, scanner, or cloud and maps them to the CMDB for business context. Security Operations applies threat intel and AI to prioritize and act.
What Security Incident Response does[1][3]
Security Incident Response triggers automated containment and remediation tasks across security and IT tools. Security Incident Response coordinates major security incidents in a dedicated workspace with task tracking, integrated collaboration, and executive status reporting.
What Unified Security Exposure Management does[1][2][3]
Unified Security Exposure Management consolidates findings from scanners, cloud, containers, and code into one workflow. Unified Security Exposure Management maps issues to the CMDB for context, prioritizes risks using threat intelligence and AI scoring, and automates remediation.
What Third-party Risk Management does[4]
Third-party Risk Management automates assessments, monitors vendor changes, and routes remediation tasks to the right teams to manage risk consistently across suppliers. Third-party Risk Management centralizes issue tracking across all vendors and automates escalation workflows.
What Identity and Access Security does[5]
Identity and Access Security examines users, groups, roles, and policies to uncover the actual permissions each identity has for specific resources across cloud, SaaS, and on-premises systems. Identity and Access Security discovers non-human identities, maps permissions and blast radius, assigns owners, and reduces sprawl.
What Super Intelligence Control Tower does[6]
Super Intelligence Control Tower auto-discovers agents, models, copilots, MCP servers, and datasets across an enterprise and displays them in a unified inventory tied to the CMDB. Super Intelligence Control Tower tracks AI identity and access, blocks prompt injections, and includes a kill switch to stop an AI agent.

Questions about Defendify and ServiceNow

What do Defendify and ServiceNow sell?
Defendify sells Phishing Simulations and Cybersecurity Service Warranty. ServiceNow sells Security Operations, Security Incident Response, Unified Security Exposure Management, Third-party Risk Management, Identity and Access Security and 1 more.
Are Defendify and ServiceNow in the same category?
They share Vulnerability management. Defendify's primary category is Managed security service providers and ServiceNow's is GRC and integrated risk platforms.
Who are Defendify and ServiceNow sold to?
Defendify states that it makes stronger cybersecurity possible for all organizations. From its own pages, ServiceNow sells mainly to organizations that run business functions across IT, HR, customer service, finance and procurement, in all industries and business types.
What have Defendify and ServiceNow announced recently?
August 11, 2026: Defendify was named to the Inc. 5000 list of America's fastest-growing private companies for the third consecutive year.

About Defendify

Defendify sells a cybersecurity platform designed for IT teams. The Defendify layered cybersecurity solution covers people, process, and technology with 3 layers of protection and 13 modules in 1 platform. Defendify sells an All-In-One Cybersecurity® package with 13 modules across three layers of security.[1][2][3][4][5]

Defendify offers a solution for active monitoring, detection, containment, and response to cybersecurity threats and incidents. Defendify offers a solution for setting clear expectations and delivering ongoing cybersecurity education. Defendify offers a solution for identifying and addressing vulnerabilities across people, process, and technology. Defendify sells a package for 24/7 active monitoring and response, plus containment, by cybersecurity experts.[2][5]

On the detection and response side, Defendify provides managed security operations for active cybersecurity monitoring, detection, containment, and response. Defendify uses cybersecurity experts to identify suspicious activity and respond in real-time to contain attacks. Defendify provides a way to define and know roles, responsibilities, and next steps in the case of a cyberattack, breach, or incident. Defendify sends curated email alerts and notifications about critical vulnerabilities, important software patches, recent security incidents, and new and evolving attack methods.[1][4][6]

On the policies and training side, Defendify runs ongoing, automated, unannounced phishing email campaigns to test teams' reflexes, and spot trains those who take the bait at the point of failure. Defendify lets organizations customize that policy according to their legal, insurance, and compliance objectives. Defendify provides classroom-style cybersecurity video content covering cybersecurity fundamentals for current and new team members. Defendify provides cybersecurity microlearning videos and quizzes. Defendify has a library of graphics to promote cybersecurity awareness in physical and digital workspaces.[1][3][7]

On the assessments and testing side, Defendify provides a way to assess cyber strengths, weaknesses, and opportunities for improvement. Defendify runs simulated cyberattacks to uncover and prioritize network and security weaknesses for remediation. Defendify scans automatically to identify and prioritize vulnerabilities in an organization's network and systems. Defendify notifies teams when passwords for team members have been stolen and found listed in the dark web. Defendify runs automated website scanning to monitor website issues, vulnerabilities, and risks. The Defendify Cybersecurity Service Warranty provides up to $1,000,000 in financial assistance for qualified cyber events, and it is subject to terms and qualifying customers.[4][5][9]

Defendify is a software as a service (SaaS) product. Defendify pricing is based on the number of Defendify modules purchased, along with the number of associated assets to be protected. Defendify will customize a package to meet a customer's needs and budget. Defendify provides every customer a dedicated Customer Success Manager, initially to assist with onboarding and activation. Defendify's Success Manager conducts regular security meetings to review cybersecurity reports, recommendations, and opportunities for ongoing improvement.[5][10]

Defendify has a partner program for reselling cybersecurity and adding recurring revenue. Defendify designed the partner program for MSPs, MSSPs, VARs, GRC, Security Integrators, Systems Contractors, consultants, industry associations and organizations, and more. Defendify bills partners monthly for the number of organizations they protect and licenses their customers are using. Defendify is SOC 2 compliant. Defendify rebranded from Launch Security.[1][3][5][6][7][8][10][11]

Defendify on the record

Sources

Defendify full record

  1. [1]defendify.comDefendify · defendify.com · undated page, accessed November 11, 2026 · Tier A
  2. [2]All-In-One Cybersecurity® Platform | DefendifyDefendify · undated page, accessed November 11, 2026 · Tier A
  3. [3]Company | DefendifyDefendify · undated page, accessed November 11, 2026 · Tier A
  4. [4]Layered Security | DefendifyDefendify · undated page, accessed November 11, 2026 · Tier A
  5. [5]Pricing | DefendifyDefendify · undated page, accessed November 11, 2026 · Tier A
  6. [6]Stay Ahead of a Cyber Attack with Detection & Response | DefendifyDefendify · undated page, accessed November 11, 2026 · Tier A
  7. [7]Reinforce Cybersecurity Awareness with Policies & Training | DefendifyDefendify · undated page, accessed November 11, 2026 · Tier A
  8. [8]Defendify Essentials Package | DefendifyDefendify · undated page, accessed November 11, 2026 · Tier A
  9. [9]Cybersecurity Service Warranty | DefendifyDefendify · undated page, accessed November 11, 2026 · Tier A
  10. [10]Partner Program | DefendifyDefendify · undated page, accessed November 11, 2026 · Tier A
  11. [11]Security | DefendifyDefendify · undated page, accessed November 11, 2026 · Tier A
  12. [12]Defendify Earns Third Straight Inc. 5000 Honor by Making Enterprise-Grade Cybersecurity Accessible to All OrganizationsDefendify · published August 11, 2026 · Tier A

ServiceNow full record

  1. [1]servicenow.comServiceNow · servicenow.com · undated page, accessed November 5, 2026 · Tier A
  2. [2]Vulnerability Response – Threat Intelligence - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  3. [3]Security Incident Response Pricing - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  4. [4]Third-Party Risk Management – ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  5. [5]Identity and Access Security | Risk Management - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  6. [6]Super Intelligence Control Tower - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  7. [7]IT Asset Management - ITAM - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  8. [8]Resource Management - ServiceNowServiceNow · undated page, accessed November 10, 2026 · Tier A
  9. [9]ServiceNow IT Service Management Reviews 2026G2 · undated page, accessed November 10, 2026 · Tier C

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