CISO Tribune

Vendor comparison · 2 companies

Deep Instinct vs HP

Deep Instinct sells Data Security X (DSX), a deep learning solution that prevents known and unknown threats across cloud, NAS, applications, and endpoints. HP sells a laptop with up to 42 hours of local video playback, Intel® Core™ 5 performance and built-in HDMI. CISO Tribune files both under Endpoint protection platforms. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Deep Instinct
  • HP
Deep Instinct vs HP: Products, Customers and Funding Compared
Deep InstinctDeep Instinct sells Data Security X (DSX), a deep learning solution that prevents known and unknown threats across cloud, NAS, applications, and endpoints.deepinstinct.comHPHP sells a laptop with up to 42 hours of local video playback, Intel® Core™ 5 performance and built-in HDMI.hp.com
What it sells
  • DSX Brain[2][3][6]A deep learning cybersecurity framework that Deep Instinct says is trained on raw data.
  • DSX Companion[3]A GenAI engine, called DIANNA, that explains zero-day attacks in real time.
  • HP All-In Plan[3]A plan that handles the printer, ink delivery and live support.
  • MJF 1200 3D Printer[3]A 3D printer that HP presents together with new materials.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
2015[2]Not stated on its pages
Ownership and funding
Not stated on its pagesPublic (NYSE: HPQ)[2][4]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 5, 2026[7]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Deep Instinct sells mainly to organisations that need to protect data across cloud storage, NAS, applications, and endpoints. The company names healthcare, financial services, retail, manufacturing, and service providers as the industries it serves. Its pages also point to buyers with storage environments built on Dell CAVA and NetApp Vscan, and to security teams that care about privacy and regulatory requirements. Deep Instinct says dedicated Customer Success Managers and project teams support customers through deployment.Not written yet
Last verified
September 27, 2026October 21, 2026

Where they overlap

  • Deep Instinct and HP are both filed under Endpoint protection platforms.

Where they differ, field by field

  • Deep Instinct's primary category is Endpoint protection platforms; HP's is Firmware and device supply chain security.
  • HP is also filed under Remote browser isolation.
  • Deep Instinct lists DSX Brain and DSX Companion. HP lists HP All-In Plan and MJF 1200 3D Printer.
  • Deep Instinct was founded in 2015.
  • HP is a public company listed on NYSE as HPQ.

What it sells: Deep Instinct

What DSX Brain does[2][3][6]
Deep Instinct describes the DSX Brain as a purpose-built deep learning cybersecurity framework trained on raw data to understand complex attack patterns. The company says it prevents threats without relying on signatures or heuristics. It operates without cloud connectivity.
What DSX Companion does[3]
Deep Instinct calls DSX Companion, or DIANNA, its GenAI engine. The company says it provides detailed explainability of zero-day attacks in real time. It is also described as providing actionable intelligence for rapid threat prevention and response.

What it sells: HP

What HP All-In Plan does[3]
HP All-In Plan handles the printer, ink delivery, live support, and more. The plan includes a new printer, automatic ink delivery and live support around the clock, with plans starting from $8.99 a month.

Questions about Deep Instinct and HP

What do Deep Instinct and HP sell?
Deep Instinct sells DSX Brain and DSX Companion. HP sells HP All-In Plan and MJF 1200 3D Printer.
Are Deep Instinct and HP in the same category?
They share Endpoint protection platforms. Deep Instinct's primary category is Endpoint protection platforms and HP's is Firmware and device supply chain security.
When were Deep Instinct and HP founded?
Deep Instinct was founded in 2015.
Who owns Deep Instinct and HP?
HP is a public company listed on NYSE as HPQ.
Who are Deep Instinct and HP sold to?
From its own pages, Deep Instinct sells mainly to organisations that need to protect data across cloud storage, NAS, applications, and endpoints.

About Deep Instinct

Deep Instinct sells Data Security X (DSX), a deep learning solution that prevents known and unknown threats across cloud, NAS, applications, and endpoints.[3]

Deep Instinct says DSX prevents and explains zero-day and unknown threats. The company describes its solution as agentless and privacy-first, and says it identifies threats and stops them before they execute. Deep Instinct says DSX secures data at rest and in motion across cloud, NAS, applications, and endpoints.[3][5]

DSX has two named parts. The DSX Brain is described by Deep Instinct as a purpose-built deep learning cybersecurity framework trained on raw data to understand complex attack patterns. Deep Instinct says this allows threat prevention without relying on signatures or heuristics. DSX Companion, called DIANNA, is described as a GenAI engine that provides detailed explainability of zero-day attacks in real time.[3]

Deep Instinct describes several ways to deploy DSX. Cloud storage environments such as S3 and Azure storage can be secured. Network-attached storage is protected with native integration for Dell CAVA and NetApp Vscan. Files transiting through applications are checked with agentless, on-demand scanning. Zero-day protection also extends to user devices.[3][5]

On privacy, Deep Instinct says the DSX Brain operates without cloud connectivity and never sends data outside the customer's environment. The company says its framework only analyzes file hashes and never exports files. Deep Instinct says this helps customers meet regulatory requirements.[6]

Deep Instinct states performance figures for DSX: it says the DSX Brain predicts and blocks more than 99% of unknown attacks in under 20 milliseconds, with under 0.1% false positives. The company also says DSX lowers total cost of ownership, with up to 10x less infrastructure costs.[3]

Deep Instinct says it delivers preemptive data security across diverse environments, from healthcare and financial services to retail, manufacturing, and service providers. The company says dedicated Customer Success Managers and project teams guide deployment, monitor performance, and proactively optimize the customer environment.[4]

Deep Instinct was founded in 2015 by Guy Caspi, Nadav Maman, and Dr Eli David. In 2022, Lane Bess, former CEO of Palo Alto Networks and COO of Zscaler, joined as CEO.[1][3][4]

Deep Instinct on the record

Sources

Deep Instinct full record

  1. [1]deepinstinct.comDeep Instinct · deepinstinct.com · published October 22, 2024 · Tier A
  2. [2]About Us | Deep InstinctDeep Instinct · published November 13, 2025 · Tier A
  3. [3]Deep Instinct | Preemptive Data Security Deep Learning SolutionDeep Instinct · undated page, accessed October 24, 2026 · Tier A
  4. [4]Our Customers | Deep InstinctDeep Instinct · undated page, accessed October 24, 2026 · Tier A
  5. [5]Deep Instinct | Zero-Day Data SecurityDeep Instinct · undated page, accessed November 5, 2026 · Tier A
  6. [6]Deep Instinct | Why DSX - Ensure Privacy and ComplianceDeep Instinct · undated page, accessed November 5, 2026 · Tier A
  7. [7]Deep Instinct Data Security X Reviews & Product Details - G2G2 · undated page, accessed November 5, 2026 · Tier C

HP full record

  1. [1]Endpoint security solutionsHP · hp.com · undated page, accessed October 21, 2026 · Tier A
  2. [2]Hp introduces hp iq connected ecosystemHP · hp.com · published March 24, 2026 · Tier A
  3. [3]Laptop Computers, Desktops, Printers, Ink & Toner | HP® Official SiteHP · undated page, accessed November 10, 2026 · Tier A
  4. [4]HP Managed Print Services Reviews & Provider DetailsG2 · undated page, accessed November 10, 2026 · Tier C

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