CISO Tribune

Vendor comparison · 2 companies

BigID vs Keep Aware

BigID sells one platform for security controls, compliance and privacy automation, and AI governance. Keep Aware sells a secure enterprise browsing solution that deploys directly to existing browsers in the organization. CISO Tribune files both under Data loss prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • BigID
  • Keep Aware
BigID vs Keep Aware: Products, Customers and Funding Compared
BigIDBigID sells one platform for security controls, compliance and privacy automation, and AI governance.bigid.comKeep AwareKeep Aware sells a secure enterprise browsing solution that deploys directly to existing browsers in the organization.keepaware.com
What it sells
  • Discovery & ClassificationFinds and classifies sensitive data across data center, cloud, SaaS and code. It also inventories the AI models and agents that reach that data.
  • DSPM, AI SPM, Agentic SPMPosture management across data, AI and the agents acting on both. It surfaces exposures and guides the fix.
  • Unstructured Data MinimizationClassifies and minimizes files, email and chat. Flagged content moves through review to archive or purge.
  • Context engineering for AI Agents[6]Catalogs data and metadata and controls what each AI agent can see.
  • AgentIQ[6][9]Runs a data and AI security program from a prompt or an agent.
  • Data & AI sovereignty[6]Maps data residency and cross-border flows and applies localization policy. The platform can run in-country or air-gapped.
  • Keep Aware Security Platform[4]Enables security operations in the browser and protects organizations from browser-based threats.
Categories
Headquarters
New York, United StatesAustin, United States
Founded
2016[4]Not stated on its pages
Ownership and funding
Privately held[4][14][15]Owned by Jamf[1][3][4]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • September 23, 2026Keep Aware announced that Jamf has acquired it, and the company is joining Jamf to bring browser visibility and AI governance to endpoint security.[3]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, BigID sells mainly to security, privacy and AI teams that want one set of findings rather than separate tools. BigID describes privacy and compliance teams as answering to national privacy laws, industry controls and AI obligations. BigID offers self-managed VPC and fully air-gapped on-premises deployments that run the same software as its SaaS. BigID for Federal is aimed at federal programs, on a FedRAMP High authorized platform.From its own pages, Keep Aware sells to organizations that want to safeguard their information workers. Keep Aware names IT security teams as the teams that deploy it, through MDM, Group Policy, or other software distribution tools. Keep Aware is aimed at security teams that want visibility into employee activity in the browser. Keep Aware deploys to employee laptops and workstations, and covers browser extensions and the use of AI applications by the workforce.
Last verified
September 27, 2026November 2, 2026

Where they overlap

  • BigID and Keep Aware are both filed under Data loss prevention.
  • Both are headquartered in the United States.

Where they differ, field by field

  • BigID's primary category is Data security posture management; Keep Aware's is Browser protection extensions.
  • BigID is also filed under Privacy management. Keep Aware is also filed under Workforce AI usage security.
  • BigID lists Discovery & Classification, DSPM, AI SPM, Agentic SPM, Unstructured Data Minimization, Context engineering for AI Agents, AgentIQ and 1 more. Keep Aware lists Keep Aware Security Platform.
  • BigID is headquartered in New York, United States. Keep Aware is headquartered in Austin, United States.
  • BigID was founded in 2016.
  • BigID is privately held. Keep Aware is owned by Jamf.

What it sells: BigID

What Discovery & Classification does
The page describes agentless discovery with hundreds of connectors across the data center, cloud, SaaS and code, with scan depth set per source. Data is read and classified into 2,000+ categories. Models and agents that reach the data, sanctioned or not, are inventoried as assets in their own right.
What DSPM, AI SPM, Agentic SPM does
The page says DSPM began as data risk discovery: find the sensitive data, assess the risk around it. BigID then guides the fix with access governance, activity monitoring, DLP and disposition. It extends all of this to the AI models and agents now reaching the same data.
What Unstructured Data Minimization does
The page says BigID classifies unstructured data at scale and finds duplicates, stale files and out-of-compliance data. Flagged content moves through review to archive or purge, with legal hold checked first.
What Context engineering for AI Agents does[6]
The page says BigID indexes structured and unstructured data and catalogs that metadata behind APIs and MCP. It discovers each agent and what it is approved to do. It also controls which data and metadata every agent can see.
What AgentIQ does[6][9]
The page lets users run a data and AI program from a prompt or an agent. It works inside BigID or from third-party assistants and enterprise agents. Agents that a buyer buys, builds or brings ask the questions, investigate the risk, take the action and keep the work running.
What Data & AI sovereignty does[6]
The page says BigID maps residency, cross-border flows and third-party access from discovery. It applies localization policy and keeps the evidence regulators ask for. The platform can run in-country or fully air-gapped, with zero outbound connectivity.

What it sells: Keep Aware

What Keep Aware Security Platform does[4]
Keep Aware Security Platform enables security operations in the browser and protects organizations from browser-based threats. Keep Aware Security Platform deploys directly to existing browsers in the organization. Keep Aware Security Platform deploys through a lightweight extension supported on all major browsers. Keep Aware Security Platform discovers shadow browsers in the organization.

Questions about BigID and Keep Aware

What do BigID and Keep Aware sell?
BigID sells Discovery & Classification, DSPM, AI SPM, Agentic SPM, Unstructured Data Minimization, Context engineering for AI Agents, AgentIQ and 1 more. Keep Aware sells Keep Aware Security Platform.
Are BigID and Keep Aware in the same category?
They share Data loss prevention. BigID's primary category is Data security posture management and Keep Aware's is Browser protection extensions.
Where are BigID and Keep Aware headquartered?
BigID is headquartered in New York, United States. Keep Aware is headquartered in Austin, United States.
When were BigID and Keep Aware founded?
BigID was founded in 2016.
Who owns BigID and Keep Aware?
BigID is privately held. Keep Aware is owned by Jamf.
Who are BigID and Keep Aware sold to?
From its own pages, BigID sells mainly to security, privacy and AI teams that want one set of findings rather than separate tools. From its own pages, Keep Aware sells to organizations that want to safeguard their information workers.
What have BigID and Keep Aware announced recently?
September 23, 2026: Keep Aware announced that Jamf has acquired it, and the company is joining Jamf to bring browser visibility and AI governance to endpoint security.

About BigID

BigID sells one platform for security controls, compliance and privacy automation, and AI governance. BigID says it detects sensitive data, AI and identities across an organization's estate, protects them, and governs who and what can reach them.[1][5]

BigID says security, privacy and AI teams usually work from separate tools and separate answers. BigID gives those teams one catalog and one graph. BigID builds one catalog across cloud, SaaS, on-prem and mainframe, and classifies it automatically. BigID governs AI models and the data they run on together, so policy becomes a control and every control leaves evidence behind.[5][16]

On the data security side, BigID includes access governance, activity monitoring, loss prevention, lifecycle and privacy management natively within its DSPM offering. BigID discovers sensitive data in every store, classifies it, and flags overshared files, stale access, and unmanaged models and agents. BigID classification uses 2,000+ pretrained classifiers and prompt based LLM classification for structured and unstructured data. BigID reads permissions metadata at the source and reviews it against policy, surfacing the conflicts for attestation. BigID discovers agents, sanctioned and unsanctioned, and shows the data each one reaches through the identity it runs under.[3][6][8][13][17]

Agents reach BigID through an RBAC-controlled MCP, approved agents are recognized by identity, and each one is limited to the context data its role and stated intent call for.[6][18]

On deployment, BigID offers multi-tenant SaaS with full data segregation options, data ringfenced inside any of 30+ countries, and single tenant full isolation set as a deployment flag on the same product. BigID says an air-gapped deployment delivers the same discovery, classification, remediation, and AI governance as BigID SaaS. In a sealed, air-gapped environment, BigID runs with zero outbound connectivity and no phone-home telemetry. BigID for Federal is described as secure data for federal programs, on a platform that is FedRAMP High authorized.[6][8][10][16][19]

On privacy, BigID privacy requests arrive through a branded portal, forms, APIs or internal teams, identities are verified, and each request is routed by type, jurisdiction and brand. BigID lifecycle management covers ROT detection, sandboxed review before anything moves, and soft and hard delete, with legal hold and downstream impact checked first.[8][13][20]

BigID pushes classification and labeling into Microsoft Purview.[2][5][6][7][8][9][10][11][12][13][19][20][21][22]

BigID on the record

Sources

BigID full record

  1. [1]Data security platformBigID · bigid.com · published August 5, 2026 · Tier A
  2. [2]Bigid recognized as a leader in independent evaluation of sensitive data discovery and classification solutions as company expands ai security and governance platform 302739331BigID via PR Newswire · prnewswire.com · published April 10, 2026 · Tier A
  3. [3]Fortune venture dealsBigID (republishing Fortune) · bigid.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]Rk42qzuraCTech (Calcalist) · calcalistech.com · published March 20, 2024 · Tier B
  5. [5]BigID: Enterprise Data Security Platform for DSPM & AIBigID · undated page, accessed October 23, 2026 · Tier A
  6. [6]Data Security, Privacy, and AI Governance Solutions | BigIDBigID · undated page, accessed October 23, 2026 · Tier A
  7. [7]Data Discovery and Classification for Data and AI | BigIDBigID · undated page, accessed October 23, 2026 · Tier A
  8. [8]DSPM, AI SPM, and Agentic SPM Platform | BigIDBigID · undated page, accessed October 23, 2026 · Tier A
  9. [9]AgentIQ: Agentic Automation for Data and AI Security | BigIDBigID · undated page, accessed October 23, 2026 · Tier A
  10. [10]Data and AI Sovereignty Solutions | BigIDBigID · undated page, accessed October 23, 2026 · Tier A
  11. [11]Databricks | BigIDBigID · undated page, accessed October 23, 2026 · Tier A
  12. [12]Context Engineering for AI Agents | BigIDBigID · undated page, accessed October 23, 2026 · Tier A
  13. [13]Unstructured Data Minimization and Retention | BigIDBigID · undated page, accessed October 23, 2026 · Tier A
  14. [14]BigID Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 23, 2026 · Tier C
  15. [15]BigID Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed October 23, 2026 · Tier C
  16. [16]AI Governance for Models, Agents, and Their Data | BigIDBigID · undated page, accessed November 4, 2026 · Tier A
  17. [17]Data Access Governance for Employees and AI Agents | BigIDBigID · undated page, accessed November 4, 2026 · Tier A
  18. [18]Data Governance Automation Software | BigIDBigID · undated page, accessed November 4, 2026 · Tier A
  19. [19]Secure AI-First Architecture: SaaS to Air-Gapped | BigIDBigID · undated page, accessed November 4, 2026 · Tier A
  20. [20]Privacy and Compliance Automation for the AI Era | BigIDBigID · undated page, accessed November 4, 2026 · Tier A
  21. [21]Purview | BigIDBigID · undated page, accessed November 4, 2026 · Tier A
  22. [22]Collibra | BigIDBigID · undated page, accessed November 4, 2026 · Tier A

Keep Aware full record

  1. [1]keepaware.comKeep Aware · keepaware.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]SecurityKeep Aware · keepaware.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Keep Aware has been acquired by JamfKeep Aware · published September 23, 2026 · Tier A
  4. [4]Keep Aware | Enterprise Browser SecurityKeep Aware · undated page, accessed November 10, 2026 · Tier A
  5. [5]Product | Keep AwareKeep Aware · undated page, accessed November 10, 2026 · Tier A
  6. [6]The State of Browser Security Report 2026 | Keep AwareKeep Aware · undated page, accessed November 10, 2026 · Tier A

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