CISO Tribune

Vendor comparison · 2 companies

Bay vs Keep Aware

Bay is an AI agent security platform that gives enterprises visibility into every agent across devices, browsers and cloud workloads, and control over what those agents do in real time. Keep Aware sells a secure enterprise browsing solution that deploys directly to existing browsers in the organization. CISO Tribune files both under Workforce AI usage security. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Bay
  • Keep Aware
Bay vs Keep Aware: Products, Customers and Funding Compared
BayBay is an AI agent security platform that gives enterprises visibility into every agent across devices, browsers and cloud workloads, and control over what those agents do in real time.bay.ioKeep AwareKeep Aware sells a secure enterprise browsing solution that deploys directly to existing browsers in the organization.keepaware.com
What it sells
  • Bay[1][2][3][4][5][6][7][8][9]Bay is an AI agent security platform covering agents on devices, in browsers and in cloud workloads. Bay returns allow, ask, steer or block decisions on agent actions at runtime.
  • Lighthouse[6]Lighthouse is Bay's embedded agentic system that drafts policy from an organization's own agent activity.
  • Wave[3]Wave is the ephemeral binary Bay uses to deploy through an existing MDM or EDR.
  • Keep Aware Security Platform[4]Enables security operations in the browser and protects organizations from browser-based threats.
Categories
Headquarters
Not stated on its pagesAustin, United States
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesOwned by Jamf[1][3][4]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • September 23, 2026Keep Aware announced that Jamf has acquired it, and the company is joining Jamf to bring browser visibility and AI governance to endpoint security.[3]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetFrom its own pages, Keep Aware sells to organizations that want to safeguard their information workers. Keep Aware names IT security teams as the teams that deploy it, through MDM, Group Policy, or other software distribution tools. Keep Aware is aimed at security teams that want visibility into employee activity in the browser. Keep Aware deploys to employee laptops and workstations, and covers browser extensions and the use of AI applications by the workforce.
Last verified
November 5, 2026November 2, 2026

Where they overlap

  • Bay and Keep Aware are both filed under Workforce AI usage security.

Where they differ, field by field

  • Bay's primary category is AI model and agent security; Keep Aware's is Browser protection extensions.
  • Bay is also filed under Endpoint management and application control. Keep Aware is also filed under Data loss prevention.
  • Bay lists Bay, Lighthouse and Wave. Keep Aware lists Keep Aware Security Platform.
  • Keep Aware is headquartered in Austin, United States.
  • Keep Aware is owned by Jamf.

What it sells: Bay

What Bay does[1][2][3][4][5][6][7][8][9]
Bay maps every agent, MCP server, extension, model and skill on devices on its first scan. Bay builds a contextual entity graph of the users, MCP servers, SaaS apps and access connected to each agent. Bay deploys with one script through an existing MDM and does not require a proxy. Bay keeps full transcripts of prompts, actions and MCP calls.
What Lighthouse does[6]
Lighthouse drafts policy from an organization's own agent activity. Users answer 7 questions about risk appetite, and Lighthouse recommends a setting for each question and builds the policy. Bay replays 30 days of agent history to show what a policy would do before enforcement.
What Wave does[3]
Bay is agentless and deploys through an existing MDM or EDR using Wave, an ephemeral binary. There is no persistent agent to maintain and no proxy in the path.

What it sells: Keep Aware

What Keep Aware Security Platform does[4]
Keep Aware Security Platform enables security operations in the browser and protects organizations from browser-based threats. Keep Aware Security Platform deploys directly to existing browsers in the organization. Keep Aware Security Platform deploys through a lightweight extension supported on all major browsers. Keep Aware Security Platform discovers shadow browsers in the organization.

Questions about Bay and Keep Aware

What do Bay and Keep Aware sell?
Bay sells Bay, Lighthouse and Wave. Keep Aware sells Keep Aware Security Platform.
Are Bay and Keep Aware in the same category?
They share Workforce AI usage security. Bay's primary category is AI model and agent security and Keep Aware's is Browser protection extensions.
Where are Bay and Keep Aware headquartered?
Keep Aware is headquartered in Austin, United States.
Who owns Bay and Keep Aware?
Keep Aware is owned by Jamf.
Who are Bay and Keep Aware sold to?
From its own pages, Keep Aware sells to organizations that want to safeguard their information workers.
What have Bay and Keep Aware announced recently?
September 23, 2026: Keep Aware announced that Jamf has acquired it, and the company is joining Jamf to bring browser visibility and AI governance to endpoint security.

About Bay

Bay is an AI agent security platform that gives enterprises visibility into every agent across devices, browsers and cloud workloads, and control over what those agents do in real time. Bay describes AI endpoint security as protection for the AI agents, coding assistants and MCP servers running on employee devices. Bay was founded by three engineers who spent their careers in endpoint and API security. Bay is a Series A stage company.[2][3]

Teams run agents like Claude Code, Codex, Gemini CLI and GitHub Copilot in clusters, cloud workspaces and hosted sessions.[5]

Bay finds and maps agents first. On the first scan, Bay maps every agent, MCP server, extension, model and skill on devices, including ones nobody approved. Bay finds every agent, extension, CLI tool, MCP server, skill and model on employee devices. Bay builds a contextual entity graph of how everything connects: the user behind each agent, the MCP servers and SaaS apps it touches, and the access it holds. Bay scans every agent, package, extension, MCP server and skill for malicious indicators before approval. In the browser, Bay brings shadow AI into view, covering chatbots, extensions and embedded SaaS agents. In cloud environments, Bay discovers agents across virtual machines, Kubernetes, Coder workspaces and hosted sessions.[1][3][5][6][7]

Lighthouse, Bay's embedded agentic system, drafts policy from an organization's own agent activity. Users answer 7 questions about risk appetite, and Lighthouse recommends a setting for each question and builds the policy. Policies can be scoped by IdP group, device or runtime, and can set which MCP servers can read or write. Before enforcement, Bay replays 30 days of agent history to show what a policy would do before any user is affected. Bay also lets teams run any policy in simulation mode to see what it would allow, ask or block. At runtime, Bay enforces guardrails inline with the agentic action and returns allow, ask, steer or block in milliseconds. Bay can also prevent prompt injection attempts at runtime.[6]

Bay keeps records of agent activity. Bay keeps full transcripts of prompts, actions and MCP calls, traceable to the person behind each session. A metadata-only mode in Bay keeps prompts on the device when they must not leave it. Bay ties every prompt and agent action to a real identity, corporate or personal. Bay logs every policy change and agent action with who approved it and whether a person or an agent took it. Every decision in Bay is logged against the policy behind it, ready for auditors. Bay connects to an identity provider, so every policy applies to the right people and groups.[5][6][7][8]

Bay also checks configuration. Bay checks how every agent and AI tool is set up, across devices and cloud workloads, so risky settings can be fixed before an agent puts them to use. Bay spots bypass-permissions mode, sandboxes switched off and unrestricted tool access, rates how serious each one is and shows how to fix it. Bay finds the credentials, tokens and secrets that agents and MCP servers can read.[9]

Bay deploys with one script through an existing MDM and does not require a proxy to route traffic through. Bay deploys through an existing MDM or EDR using Wave, an ephemeral binary, so there is no persistent agent to maintain. Bay tells corporate AI accounts from personal ones, including in personal Chrome profiles. Bay's enterprise customers include Micron Technology, Peloton and ClickUp.[1][2][3][6][7][8]

Bay on the record

Sources

Bay full record

  1. [1]bay.ioBay · bay.io · undated page, accessed November 5, 2026 · Tier A
  2. [2]Security Researcher — Careers at BayBay · undated page, accessed November 10, 2026 · Tier A
  3. [3]AI Endpoint Security — BayBay · undated page, accessed November 10, 2026 · Tier A
  4. [4]About — BayBay · undated page, accessed November 10, 2026 · Tier A
  5. [5]Cloud Workspaces — BayBay · undated page, accessed November 10, 2026 · Tier A
  6. [6]Platform — BayBay · undated page, accessed November 10, 2026 · Tier A
  7. [7]Browser — BayBay · undated page, accessed November 10, 2026 · Tier A
  8. [8]AI Governance & Compliance — BayBay · undated page, accessed November 10, 2026 · Tier A
  9. [9]AI Security Posture — BayBay · undated page, accessed November 10, 2026 · Tier A

Keep Aware full record

  1. [1]keepaware.comKeep Aware · keepaware.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]SecurityKeep Aware · keepaware.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Keep Aware has been acquired by JamfKeep Aware · published September 23, 2026 · Tier A
  4. [4]Keep Aware | Enterprise Browser SecurityKeep Aware · undated page, accessed November 10, 2026 · Tier A
  5. [5]Product | Keep AwareKeep Aware · undated page, accessed November 10, 2026 · Tier A
  6. [6]The State of Browser Security Report 2026 | Keep AwareKeep Aware · undated page, accessed November 10, 2026 · Tier A

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