CISO Tribune

Vendor comparison · 2 companies

UpGuard vs ZeroFox

UpGuard sells tools that move third-party risk monitoring from static snapshots to continuous oversight. ZeroFox sells a fused cybersecurity platform that brings intelligence, AI, and cybersecurity experts together in one continuous loop of discovery, validation, and disruption. CISO Tribune files both under External attack surface management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • UpGuard
  • ZeroFox
UpGuard vs ZeroFox: Products, Customers and Funding Compared
UpGuardUpGuard sells tools that move third-party risk monitoring from static snapshots to continuous oversight.upguard.comZeroFoxZeroFox sells a fused cybersecurity platform that brings intelligence, AI, and cybersecurity experts together in one continuous loop of discovery, validation, and disruption.zerofox.com
What it sells
  • User Risk[1][5][10]Human risk management that gives visibility into human risk and enables safe AI adoption.
  • Risk Automations[1][10]Risk automation that connects a risk stack to system APIs to automate discovery, notification and remediation.
  • Questionnaire AI[11]Automatically completes questionnaires using a customer's own security documentation.
  • Cyber Threat Intelligence[1][3][4]Finished intelligence built from Dark Ops, threat channel infiltration, asset fingerprinting, and analyst expertise.
  • Digital Risk Protection[1][2][4][5]Uses threat intelligence to safeguard brands, domains, and executives from threats outside the firewall.
  • HNTR Executive Protection[10]An executive protection solution aimed at impersonation, doxxing, and escalating physical threats.
  • External Attack Surface Management[2][14]Defines and maps an organization's internet-exposed attack surface, identifying known and unknown assets.
  • Mobile App Protection[14]Discovers fraudulent, rogue, or malicious mobile applications impersonating a brand or organization.
  • Credit Card Protection[14]Discovers leaked or stolen credit card numbers and PINs for a single Bank Identification Number.
Categories
Headquarters
Hobart, Australia[2]Not stated on its pages
Founded
2012[2]Not stated on its pages
Ownership and funding
Privately held[2][3]Owned by Haveli Investments since 2024[2][12]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[3]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetFrom its own pages, the company sells mainly to security teams, and the CTI Search Portal page says it is built for them. Its social media offering is described as defending organizations on social platforms from impersonation, scams, fraud, and reputational attacks. Its executive offering is aimed at protecting executives from impersonation, doxxing, and escalating physical threats.
Last verified
September 27, 2026September 27, 2026

Where they overlap

  • UpGuard and ZeroFox are both filed under External attack surface management.

Where they differ, field by field

  • UpGuard's primary category is Third-party risk and security ratings; ZeroFox's is Digital risk protection.
  • UpGuard is also filed under Human risk management. ZeroFox is also filed under Threat intelligence.
  • UpGuard lists User Risk, Risk Automations and Questionnaire AI. ZeroFox lists Cyber Threat Intelligence, Digital Risk Protection, HNTR Executive Protection, External Attack Surface Management, Mobile App Protection and 1 more.
  • UpGuard is headquartered in Hobart, Australia.
  • UpGuard was founded in 2012.
  • UpGuard is privately held. ZeroFox is owned by Haveli Investments, since 2024.

What it sells: UpGuard

What User Risk does[1][5][10]
User Risk continuously detects unsanctioned applications running across a workforce and exposes over-privileged permissions and credential leaks. User Risk nudges employees mid-workflow and redirects them to approved corporate alternatives. User Risk sits in the browser and blocks unauthorized file uploads and copy-pastes.
What Risk Automations does[1][10]
UpGuard describes risk automation that connects a risk stack to system APIs to automate discovery, notification and remediation. The offering automates discovery, notification and resolution by integrating a risk stack.
What Questionnaire AI does[11]
Questionnaire AI automatically completes questionnaires using a customer's own security documentation. Customers upload documents such as a SOC 2 report, an information security report and previously completed questionnaires.

What it sells: ZeroFox

What Cyber Threat Intelligence does[1][3][4]
ZeroFox fuses Dark Ops, threat channel infiltration, asset fingerprinting, and analyst expertise to deliver finished intelligence. ZeroFox tracks forums, markets, and chats for chatter, access sales, and stolen data. ZeroFox connects to TIP, SIEM, SOAR, and EDR for automated action.
What Digital Risk Protection does[1][2][4][5]
ZeroFox describes Digital Risk Protection as safeguarding external assets such as brands, domains, and executives across social media, marketplaces, and the surface, deep, and dark web. ZeroFox offers Brand, Domain, Executive, and Social Media Protection.
What HNTR Executive Protection does[10]
ZeroFox detects and removes fake profiles, hijacked accounts, and AI-generated video or audio built to impersonate or discredit executives. ZeroFox tracks dark web forums and marketplaces for exposed home addresses, family details, and leaked executive credentials.

Questions about UpGuard and ZeroFox

What do UpGuard and ZeroFox sell?
UpGuard sells User Risk, Risk Automations and Questionnaire AI. ZeroFox sells Cyber Threat Intelligence, Digital Risk Protection, HNTR Executive Protection, External Attack Surface Management, Mobile App Protection and 1 more.
Are UpGuard and ZeroFox in the same category?
They share External attack surface management. UpGuard's primary category is Third-party risk and security ratings and ZeroFox's is Digital risk protection.
Where are UpGuard and ZeroFox headquartered?
UpGuard is headquartered in Hobart, Australia.
When were UpGuard and ZeroFox founded?
UpGuard was founded in 2012.
Who owns UpGuard and ZeroFox?
UpGuard is privately held. ZeroFox is owned by Haveli Investments, since 2024.
Who are UpGuard and ZeroFox sold to?
From its own pages, the company sells mainly to security teams, and the CTI Search Portal page says it is built for them.

About UpGuard

UpGuard sells tools that move third-party risk monitoring from static snapshots to continuous oversight. UpGuard offers a TPRM platform that delivers continuous vendor insights, 360-degree assessments and AI-powered workflows. UpGuard describes a platform with a unified view of cyber risk across an organization. UpGuard offers attack surface management and threat intelligence to expose, surface and remediate external risk. UpGuard offers trust management with trust centers and questionnaire imports. UpGuard offers risk automation that automates discovery, notification and resolution by integrating a risk stack.[1][4][5][6]

For vendor monitoring, UpGuard scans attack surfaces and vulnerabilities, tracks security news and incidents, and sends alerts when risk appears. UpGuard runs daily scans and uses threat feeds that surface exposures, misconfigurations, CVEs and security incidents. UpGuard scores each finding for severity and enriches it with impact and context. UpGuard tracks vendor posture changes over time, which lets customers demonstrate continuous oversight and measure improvement or decline. UpGuard sends notifications when something changes, such as a new vulnerability, a breach or a posture shift.[4][8]

UpGuard generates security ratings through the analysis of commercial, open-source and proprietary threat intelligence feeds and non-intrusive data collection methods. Vendor inventory helps customers find, track and monitor the security posture of any organization. Customers can categorize vendors, compare them against industry benchmarks and see how their security posture changes over time. Vendor tiering classifies vendors by the inherent risk they pose to the organization and adjusts the level of assessment for each vendor. UpGuard can assign vendors to labels automatically based on Vendor Relationship Questionnaire responses. The vendor portfolios feature organizes monitored vendors by different use-cases into separate lists. UpGuard compliance reporting maps risk details for a customer or its vendors against security standards and compliance frameworks such as NIST CSF and ISO 27001. UpGuard shows the domains and IPs that belong to an individual vendor and their cyber risks.[7]

On the attack surface side, UpGuard describes continuous visibility into a digital footprint to detect threats and to know the full attack surface. UpGuard continuously monitors externally observable security posture across website security, email, network, DNS, encryption, data leakage, IP and domain reputation and vulnerability management. UpGuard security ratings reflect only what can be verified from outside the organization and are not an audit of internal controls.[1][5][9]

User Risk continuously detects unsanctioned applications running across a workforce and exposes over-privileged permissions and credential leaks. User Risk nudges employees mid-workflow, flags violations instantly and redirects them to approved corporate alternatives. User Risk sits in the browser and blocks unauthorized file uploads and copy-pastes.[10]

Questionnaire AI automatically completes questionnaires using a customer's own security documentation. Customers upload security documents such as a SOC 2 report, an information security report and previously completed questionnaires to Questionnaire AI. UpGuard offers AI-powered questionnaire automation and a Trust Page. UpGuard describes risk automation that connects a risk stack to system APIs to automate discovery, notification and remediation.[1][4][5][7][10][11]

UpGuard on the record

Sources

UpGuard full record

  1. [1]upguard.comUpGuard · upguard.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Upguard raises 75m in series c funding to accelerate market leadership in cyber risk posture managementUpGuard · upguard.com · published February 26, 2026 · Tier A
  3. [3]UpGuard Vendor Risk Reviews & Product DetailsG2 · undated page, accessed October 29, 2026 · Tier C
  4. [4]Continuous Third-Party Risk Monitoring | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  5. [5]The #1 Cyber Risk Posture Management Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  6. [6]Pricing For The UpGuard CRPM Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  7. [7]Third-party Risk Assessment Software | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  8. [8]Lucid Security Rating & Data Breaches | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  9. [9]GiftPay Security Rating & Data Breaches | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  10. [10]User Risk: A Human Risk Management Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  11. [11]Free AI-Powered Security Questionnaires Done in MinutesUpGuard · undated page, accessed November 10, 2026 · Tier A

ZeroFox full record

  1. [1]PlatformZeroFox · zerofox.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Haveli completes acquisition of zerofoxZeroFox · zerofox.com · published May 13, 2024 · Tier A
  3. [3]ZeroFox | External Cybersecurity.ZeroFox · undated page, accessed October 30, 2026 · Tier A
  4. [4]External Cybersecurity Platform | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  5. [5]ZeroFox Digital Risk ProtectionZeroFox · undated page, accessed October 30, 2026 · Tier A
  6. [6]Takedowns | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  7. [7]ZeroFox Intelligence Search | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  8. [8]Compromised Credential Monitoring: Identify credentials leaked onlineZeroFox · undated page, accessed October 30, 2026 · Tier A
  9. [9]Physical Security Intelligence (PSI) Software | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  10. [10]Cybersecurity Solutions for Executive Protection | ZerofoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  11. [11]Social Media Security Protection Software | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  12. [12]ZeroFox Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 30, 2026 · Tier C
  13. [13]PII Protect & Removal | ZeroFoxZeroFox · undated page, accessed November 10, 2026 · Tier A
  14. [14]Pricing | ZeroFoxZeroFox · undated page, accessed November 10, 2026 · Tier A
  15. [15]ZeroFox Master Customer Agreement | ZeroFoxZeroFox · published December 16, 2025 · Tier A

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