CISO Tribune

Vendor comparison · 2 companies

UpGuard vs Zafran Security

UpGuard sells tools that move third-party risk monitoring from static snapshots to continuous oversight. Zafran Security sells a platform that brings vulnerability findings together across existing tools into a unified view of exposure across the hybrid enterprise. CISO Tribune files both under External attack surface management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • UpGuard
  • Zafran Security
UpGuard vs Zafran Security: Products, Customers and Funding Compared
UpGuardUpGuard sells tools that move third-party risk monitoring from static snapshots to continuous oversight.upguard.comZafran SecurityZafran Security sells a platform that brings vulnerability findings together across existing tools into a unified view of exposure across the hybrid enterprise.zafran.io
What it sells
  • User Risk[1][5][10]Human risk management that gives visibility into human risk and enables safe AI adoption.
  • Risk Automations[1][10]Risk automation that connects a risk stack to system APIs to automate discovery, notification and remediation.
  • Questionnaire AI[11]Automatically completes questionnaires using a customer's own security documentation.
  • Zafran Platform[2]Brings vulnerability findings together across existing tools into a unified view of exposure.
  • RemOps[1][2]Uses generative AI to consolidate overlapping remediation tasks and route work to owners.
  • Zero Day Agent[6]Matches new threats to a live software inventory.
  • Exposure Graph[2][7]Weighs what is running, reachable, exploited in the wild and critical to the business.
Categories
Headquarters
Hobart, Australia[2]Not stated on its pages
Founded
2012[2]Not stated on its pages
Ownership and funding
Privately held[2][3]Not stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen November 10, 2026[3]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetNot written yet
Last verified
September 27, 2026November 5, 2026

Where they overlap

  • UpGuard and Zafran Security are both filed under External attack surface management.

Where they differ, field by field

  • UpGuard's primary category is Third-party risk and security ratings; Zafran Security's is Exposure prioritisation and CTEM.
  • UpGuard is also filed under Human risk management. Zafran Security is also filed under Vulnerability management.
  • UpGuard lists User Risk, Risk Automations and Questionnaire AI. Zafran Security lists Zafran Platform, RemOps, Zero Day Agent and Exposure Graph.
  • UpGuard is headquartered in Hobart, Australia.
  • UpGuard was founded in 2012.
  • UpGuard is privately held.

What it sells: UpGuard

What User Risk does[1][5][10]
User Risk continuously detects unsanctioned applications running across a workforce and exposes over-privileged permissions and credential leaks. User Risk nudges employees mid-workflow and redirects them to approved corporate alternatives. User Risk sits in the browser and blocks unauthorized file uploads and copy-pastes.
What Risk Automations does[1][10]
UpGuard describes risk automation that connects a risk stack to system APIs to automate discovery, notification and remediation. The offering automates discovery, notification and resolution by integrating a risk stack.
What Questionnaire AI does[11]
Questionnaire AI automatically completes questionnaires using a customer's own security documentation. Customers upload documents such as a SOC 2 report, an information security report and previously completed questionnaires.

What it sells: Zafran Security

What Zafran Platform does[2]
The Zafran platform takes cloud and AppSec findings from Wiz, Palo Alto Networks, Upwind, AWS and Snyk, and on-prem findings from Tenable, Qualys and Rapid7. Zafran applies a customer's own risk context to reveal which vulnerabilities are exploitable in its environment. Zafran uses existing security controls to show how to reduce exploitability across the environment. Zafran auto-assigns fixes to the right owner in Jira, Slack and ServiceNow.
What RemOps does[1][2]
RemOps uses generative AI to consolidate overlapping remediation tasks and create a clear get-well plan. RemOps routes work to the right owners through existing ticketing platforms.
What Zero Day Agent does[6]
Zafran's Zero Day Agent matches a flaw to a customer's live software inventory, showing which assets run the vulnerable version, which are reachable from the internet, and which are blocked by a live control. Zafran autonomously identifies which assets new threats affect every day, using threat intelligence matched against SBOM data.
What Exposure Graph does[2][7]
Zafran's Exposure Graph weighs what's running and reachable, exploited in the wild, unprotected by controls, and critical to the business. Zafran's exposure graph unifies findings from continuous detection, cloud, AppSec and on-prem scanners, adds risk context, and maps each exposure.

Questions about UpGuard and Zafran Security

What do UpGuard and Zafran Security sell?
UpGuard sells User Risk, Risk Automations and Questionnaire AI. Zafran Security sells Zafran Platform, RemOps, Zero Day Agent and Exposure Graph.
Are UpGuard and Zafran Security in the same category?
They share External attack surface management. UpGuard's primary category is Third-party risk and security ratings and Zafran Security's is Exposure prioritisation and CTEM.
Where are UpGuard and Zafran Security headquartered?
UpGuard is headquartered in Hobart, Australia.
When were UpGuard and Zafran Security founded?
UpGuard was founded in 2012.
Who owns UpGuard and Zafran Security?
UpGuard is privately held.

About UpGuard

UpGuard sells tools that move third-party risk monitoring from static snapshots to continuous oversight. UpGuard offers a TPRM platform that delivers continuous vendor insights, 360-degree assessments and AI-powered workflows. UpGuard describes a platform with a unified view of cyber risk across an organization. UpGuard offers attack surface management and threat intelligence to expose, surface and remediate external risk. UpGuard offers trust management with trust centers and questionnaire imports. UpGuard offers risk automation that automates discovery, notification and resolution by integrating a risk stack.[1][4][5][6]

For vendor monitoring, UpGuard scans attack surfaces and vulnerabilities, tracks security news and incidents, and sends alerts when risk appears. UpGuard runs daily scans and uses threat feeds that surface exposures, misconfigurations, CVEs and security incidents. UpGuard scores each finding for severity and enriches it with impact and context. UpGuard tracks vendor posture changes over time, which lets customers demonstrate continuous oversight and measure improvement or decline. UpGuard sends notifications when something changes, such as a new vulnerability, a breach or a posture shift.[4][8]

UpGuard generates security ratings through the analysis of commercial, open-source and proprietary threat intelligence feeds and non-intrusive data collection methods. Vendor inventory helps customers find, track and monitor the security posture of any organization. Customers can categorize vendors, compare them against industry benchmarks and see how their security posture changes over time. Vendor tiering classifies vendors by the inherent risk they pose to the organization and adjusts the level of assessment for each vendor. UpGuard can assign vendors to labels automatically based on Vendor Relationship Questionnaire responses. The vendor portfolios feature organizes monitored vendors by different use-cases into separate lists. UpGuard compliance reporting maps risk details for a customer or its vendors against security standards and compliance frameworks such as NIST CSF and ISO 27001. UpGuard shows the domains and IPs that belong to an individual vendor and their cyber risks.[7]

On the attack surface side, UpGuard describes continuous visibility into a digital footprint to detect threats and to know the full attack surface. UpGuard continuously monitors externally observable security posture across website security, email, network, DNS, encryption, data leakage, IP and domain reputation and vulnerability management. UpGuard security ratings reflect only what can be verified from outside the organization and are not an audit of internal controls.[1][5][9]

User Risk continuously detects unsanctioned applications running across a workforce and exposes over-privileged permissions and credential leaks. User Risk nudges employees mid-workflow, flags violations instantly and redirects them to approved corporate alternatives. User Risk sits in the browser and blocks unauthorized file uploads and copy-pastes.[10]

Questionnaire AI automatically completes questionnaires using a customer's own security documentation. Customers upload security documents such as a SOC 2 report, an information security report and previously completed questionnaires to Questionnaire AI. UpGuard offers AI-powered questionnaire automation and a Trust Page. UpGuard describes risk automation that connects a risk stack to system APIs to automate discovery, notification and remediation.[1][4][5][7][10][11]

UpGuard on the record

Sources

UpGuard full record

  1. [1]upguard.comUpGuard · upguard.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Upguard raises 75m in series c funding to accelerate market leadership in cyber risk posture managementUpGuard · upguard.com · published February 26, 2026 · Tier A
  3. [3]UpGuard Vendor Risk Reviews & Product DetailsG2 · undated page, accessed October 29, 2026 · Tier C
  4. [4]Continuous Third-Party Risk Monitoring | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  5. [5]The #1 Cyber Risk Posture Management Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  6. [6]Pricing For The UpGuard CRPM Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  7. [7]Third-party Risk Assessment Software | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  8. [8]Lucid Security Rating & Data Breaches | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  9. [9]GiftPay Security Rating & Data Breaches | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  10. [10]User Risk: A Human Risk Management Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  11. [11]Free AI-Powered Security Questionnaires Done in MinutesUpGuard · undated page, accessed November 10, 2026 · Tier A

Zafran Security full record

  1. [1]zafran.ioZafran Security · zafran.io · undated page, accessed November 5, 2026 · Tier A
  2. [2]AI-Native Exposure Management Platform | ZafranZafran · undated page, accessed November 10, 2026 · Tier A
  3. [3]Customer Reviews | ZafranZafran · undated page, accessed November 10, 2026 · Tier A
  4. [4]About Us | ZafranZafran · undated page, accessed November 10, 2026 · Tier A
  5. [5]Unify Vulnerability Findings | ZafranZafran · undated page, accessed November 10, 2026 · Tier A
  6. [6]Prevent Exploitation at the Speed of AI Attacks | ZafranZafran · undated page, accessed November 10, 2026 · Tier A
  7. [7]Prioritize What's Exploitable | ZafranZafran · undated page, accessed November 10, 2026 · Tier A
  8. [8]Mitigate Risk | ZafranZafran · undated page, accessed November 10, 2026 · Tier A
  9. [9]Exposure Management for Healthcare | ZafranZafran · undated page, accessed November 10, 2026 · Tier A
  10. [10]Detect Exposure | ZafranZafran · undated page, accessed November 10, 2026 · Tier A
  11. [11]Automate Reporting | ZafranZafran · undated page, accessed November 10, 2026 · Tier A
  12. [12]Exposure Management for Financial Services | ZafranZafran · undated page, accessed November 10, 2026 · Tier A

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