CISO Tribune

Vendor comparison · 2 companies

Traceable AI vs Upwind

Traceable offers continuous discovery and posture insights for APIs and MCP tools to identify and manage security risks across modern AI applications. Upwind sells security for cloud workloads, APIs and agents, combining their context with runtime intelligence to identify critical risks and catch new attacks in real time. CISO Tribune files both under API security. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Traceable AI
  • Upwind
Traceable AI vs Upwind: Products, Customers and Funding Compared
Traceable AITraceable offers continuous discovery and posture insights for APIs and MCP tools to identify and manage security risks across modern AI applications.traceable.aiUpwindUpwind sells security for cloud workloads, APIs and agents, combining their context with runtime intelligence to identify critical risks and catch new attacks in real time.upwind.io
What it sells
  • Application & API Posture Management[1]Discovers applications and APIs and assesses their security posture and risk.
  • Application & API Security TestingTests applications and APIs for security weaknesses using contextual analysis.
  • Application & API ProtectionDetects attacks and protects running applications and APIs at runtime.
  • Cloud Security[1]A CNAPP that combines posture, workload and runtime signals to find and prioritize cloud risks.
  • AI Security[8]Monitors AI workloads and agents within the cloud environment to identify risky configurations and behaviour.
  • Agentic Security[1][7]Watches autonomous AI agents and their skills or MCP connections for malicious or high-risk activity.
  • Cloud Security Posture Management (CSPM)[1]Checks cloud account and resource configuration against security policy on an ongoing basis.
  • Cloud Infrastructure Entitlements Management (CIEM)[1]Analyses identity permissions across cloud platforms to reduce excess access.
  • Cloud Detection & Response (CDR)[1]Correlates runtime signals and cloud activity logs to detect and respond to threats as they occur.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pages2022[2][4]
Ownership and funding
Privately held[4][7]Privately held[4][11]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[11]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Traceable describes financial services and fintech organizations as subject to compliance mandates including PCI-DSS, FFIEC, GDPR, CCPA and CPRA. Traceable describes public agencies as increasing their use of APIs, and federal agencies as facing challenges in aligning API security to strategic plans, executive orders and mandates. A neobank subject to compliance and regulatory requirements made adoption of an API security platform a priority. Traceable provides security and data flow analytics for SOC teams, incident responders and threat hunters, and offers a range of deployment options for securing APIs across a digital enterprise.Upwind's API offering is aimed at organizations that run APIs in the cloud. Upwind's AI security offering is aimed at organizations that run AI applications on cloud infrastructure. Upwind's code security features address teams practising shift-left security in AI-native development.
Last verified
October 16, 2026November 5, 2026

Where they overlap

  • Traceable AI and Upwind are both filed under API security.
  • Both are privately held.

Where they differ, field by field

  • Traceable AI's primary category is API security; Upwind's is Cloud-native application protection (CNAPP).
  • Traceable AI is also filed under WAF and WAAP and Dynamic application security testing. Upwind is also filed under Cloud security posture management and Cloud detection and response.
  • Traceable AI lists Application & API Posture Management, Application & API Security Testing and Application & API Protection. Upwind lists Cloud Security, AI Security, Agentic Security, Cloud Security Posture Management (CSPM), Cloud Infrastructure Entitlements Management (CIEM) and 1 more.
  • Upwind was founded in 2022.

Questions about Traceable AI and Upwind

What do Traceable AI and Upwind sell?
Traceable AI sells Application & API Posture Management, Application & API Security Testing and Application & API Protection. Upwind sells Cloud Security, AI Security, Agentic Security, Cloud Security Posture Management (CSPM), Cloud Infrastructure Entitlements Management (CIEM) and 1 more.
Are Traceable AI and Upwind in the same category?
They share API security. Traceable AI's primary category is API security and Upwind's is Cloud-native application protection (CNAPP).
When were Traceable AI and Upwind founded?
Upwind was founded in 2022.
Who owns Traceable AI and Upwind?
Traceable AI is privately held. Upwind is privately held.
Who are Traceable AI and Upwind sold to?
Traceable describes financial services and fintech organizations as subject to compliance mandates including PCI-DSS, FFIEC, GDPR, CCPA and CPRA. Upwind's API offering is aimed at organizations that run APIs in the cloud.

About Traceable AI

Traceable offers continuous discovery and posture insights for APIs and MCP tools to identify and manage security risks across modern AI applications. Traceable identifies and remediates vulnerabilities from code to runtime by integrating security testing for APIs and AI apps in the SDLC. Traceable's Application and API Protection delivers real-time defense against API vulnerabilities, bots and DDoS attacks. Traceable provides protection for applications and APIs from fraudulent or malicious activities and prevents sensitive data disclosure.[1][3]

Traceable automatically and continuously discovers and builds an inventory of every API in an organization, including internal, private, public or externally exposed, rogue, shadow, partner, and 3rd party APIs. Traceable continuously discovers and tracks changes to APIs via on-premise, cloud, in-code components, integrations with API management, network traffic endpoints, and workloads via eBPF. Traceable catalogs APIs touching applications, including north-south (external-facing), east-west (internal-facing) and 3rd party APIs. Traceable classifies sensitive data types and shows which APIs are exposed to sensitive data. Traceable lets users create data protection policies to block data access and prevent data exfiltration.[5]

Traceable tests in real-time based on live traffic and can generate and run tests on old traffic. Traceable never generates tests for APIs that are inactive for a long time or never called. Traceable produces a downloadable report of vulnerabilities found while testing the APIs. Test information provided to development and security teams includes CVSS/CWE scores for overall risk assessment and recommendations for remediation. Traceable's testing integrates with CI/CD tooling so issues can be found and fixed in pre-production.[5][6]

Traceable automatically detects and blocks known and unknown attacks, business logic abuse attacks, DDoS, abusive bot activity and sensitive data exfiltration in production environments. Traceable detects and blocks common application and API attacks, advanced business logic attacks, low and slow attacks and zero-day threats. Traceable monitors and records every API transaction via the OmniTrace engine. Traceable lets users identify, assess and mitigate application and API security threats, reveal unknown attacks and visualize user behavior analytics to uncover fraud and abuse. Traceable provides application and API security and data flow analytics for SOC teams, incident responders and threat hunters.[5]

Traceable offers Zero Trust API Access (ZTAA), which reduces attack surface by minimizing or eliminating implied and persistent trust for APIs. Traceable was architected as an end-to-end API security solution that focuses on capturing, analyzing, testing and securing the data within APIs. Traceable offers a range of deployment options for discovering and securing APIs across a digital enterprise.

Traceable was founded by Jyoti Bansal and Sanjay Nagaraj. Bansal and Nagaraj saw the adoption of cloud-native architectures and the APIs that connected them during their time at AppDynamics. In February 2025, Traceable announced a merger with Harness, the AI-native software delivery platform. Traceable states that its mission is to protect every API, to help ensure the security of the services and data that power modern applications.

Traceable states that financial services and fintech organizations are subject to compliance mandates including PCI-DSS, FFIEC, GDPR, CCPA and CPRA. Traceable states that federal agencies face challenges in aligning API security to strategic plans, executive orders and mandates. NextRoll made adoption of an API security platform a priority. A neobank made adoption of an API security platform a priority.[1][2][3][5][6][9][10]

Traceable AI on the record

Sources

Traceable AI full record

  1. [1]traceable.aiTraceable AI · traceable.ai · undated page, accessed October 16, 2026 · Tier A
  2. [2]Traceable AI Secures $30M Strategic Investment RoundBusiness Wire · businesswire.com · published May 1, 2024 · Tier A
  3. [3]Traceable: Intelligent Application and API Security at Enterprise ScaleTraceable AI · undated page, accessed November 10, 2026 · Tier A
  4. [4]Traceable Application & API Security PlatformTraceable AI · undated page, accessed November 10, 2026 · Tier A
  5. [5]Application & API Security for Financial Services - Traceable Application & API SecurityTraceable AI · undated page, accessed November 10, 2026 · Tier A
  6. [6]API Security TestingTraceable AI · undated page, accessed November 10, 2026 · Tier A
  7. [7]Public Sector API SecurityTraceable AI · undated page, accessed November 10, 2026 · Tier A
  8. [8]Addressing risks across your Application & API ecosystem - Traceable Application & API SecurityTraceable AI · undated page, accessed November 10, 2026 · Tier A
  9. [9]Traceable Customer TestimonialsTraceable AI · undated page, accessed November 10, 2026 · Tier A
  10. [10]Traceable Customer TestimonialsTraceable AI · undated page, accessed November 10, 2026 · Tier A

Upwind full record

  1. [1]upwind.ioUpwind · upwind.io · undated page, accessed November 5, 2026 · Tier A
  2. [2]NewsroomUpwind · upwind.io · undated page, accessed November 5, 2026 · Tier A
  3. [3]Upwind Security: Cloud & AI Security for the Realtime EraUpwind · undated page, accessed November 10, 2026 · Tier A
  4. [4]About - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  5. [5]Upwind Case Studies: Real-World Cloud Security Success StoriesUpwind · undated page, accessed November 10, 2026 · Tier A
  6. [6]Run - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  7. [7]Agentic Security - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  8. [8]AI Security Platform - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  9. [9]Runtime API Security: Discover and Protect APIs in Real TimeUpwind · undated page, accessed November 10, 2026 · Tier A
  10. [10]Build - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  11. [11]Upwind Reviews 2026: Details, Pricing, & FeaturesG2 · undated page, accessed November 10, 2026 · Tier C

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