CISO Tribune

Vendor comparison · 2 companies

Surefire Cyber vs ZeroFox

Surefire Cyber is a cyber incident response firm with an end-to-end insurance driven platform that includes immediate containment, digital forensics, in-house negotiation, and restoration. ZeroFox sells a fused cybersecurity platform that brings intelligence, AI, and cybersecurity experts together in one continuous loop of discovery, validation, and disruption. CISO Tribune files both under Threat intelligence. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Surefire Cyber
  • ZeroFox
Surefire Cyber vs ZeroFox: Products, Customers and Funding Compared
Surefire CyberSurefire Cyber is a cyber incident response firm with an end-to-end insurance driven platform that includes immediate containment, digital forensics, in-house negotiation, and restoration.surefirecyber.comZeroFoxZeroFox sells a fused cybersecurity platform that brings intelligence, AI, and cybersecurity experts together in one continuous loop of discovery, validation, and disruption.zerofox.com
What it sells
  • Claims Ready Documentation[5]Claims Ready Documentation provides structured outputs.
  • Catastrophic (CAT) Readiness[5]Catastrophic (CAT) Readiness uses purpose-built automation.
  • Portfolio Intelligence[5]Portfolio Intelligence is a real-time view into effectiveness of controls and loss drivers.
  • Reserve Diagnostics[5]Reserve Diagnostics maps early-loss impact indicators against historical trends.
  • Reduced Business Interruption[5]Reduced Business Interruption applies automated workflows to containment and restoration.
  • Cyber Threat Intelligence[1][3][4]Finished intelligence built from Dark Ops, threat channel infiltration, asset fingerprinting, and analyst expertise.
  • Digital Risk Protection[1][2][4][5]Uses threat intelligence to safeguard brands, domains, and executives from threats outside the firewall.
  • HNTR Executive Protection[10]An executive protection solution aimed at impersonation, doxxing, and escalating physical threats.
  • External Attack Surface Management[2][14]Defines and maps an organization's internet-exposed attack surface, identifying known and unknown assets.
  • Mobile App Protection[14]Discovers fraudulent, rogue, or malicious mobile applications impersonating a brand or organization.
  • Credit Card Protection[14]Discovers leaked or stolen credit card numbers and PINs for a single Bank Identification Number.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesOwned by Haveli Investments since 2024[2][12]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Surefire Cyber focuses on organizations affected by cybercrime so they can contain threats and restore operations. Its tabletop exercises are designed for smaller teams, for teams with a security plan in place, and for mature teams that want to include multiple business functions. Surefire Cyber also directs its data and insights work to clients, insurance carriers, and law firms.From its own pages, the company sells mainly to security teams, and the CTI Search Portal page says it is built for them. Its social media offering is described as defending organizations on social platforms from impersonation, scams, fraud, and reputational attacks. Its executive offering is aimed at protecting executives from impersonation, doxxing, and escalating physical threats.
Last verified
November 6, 2026September 27, 2026

Where they overlap

  • Surefire Cyber and ZeroFox are both filed under Threat intelligence.

Where they differ, field by field

  • Surefire Cyber's primary category is Incident response and forensics; ZeroFox's is Digital risk protection.
  • ZeroFox is also filed under External attack surface management.
  • Surefire Cyber lists Claims Ready Documentation, Catastrophic (CAT) Readiness, Portfolio Intelligence, Reserve Diagnostics and Reduced Business Interruption. ZeroFox lists Cyber Threat Intelligence, Digital Risk Protection, HNTR Executive Protection, External Attack Surface Management, Mobile App Protection and 1 more.
  • ZeroFox is owned by Haveli Investments, since 2024.

What it sells: Surefire Cyber

What Claims Ready Documentation does[5]
Claims Ready Documentation provides structured outputs. The outputs are described as enabling coordination for law firms and recovery for insureds.
What Catastrophic (CAT) Readiness does[5]
Catastrophic (CAT) Readiness uses purpose-built automation. The automation enables surge capacity during CAT events.
What Portfolio Intelligence does[5]
Portfolio Intelligence is a real-time view into effectiveness of controls and loss drivers. The view spans an entire book of business.
What Reserve Diagnostics does[5]
Reserve Diagnostics maps early-loss impact indicators against historical trends. The mapping provides early loss impact indication for reserve setting.
What Reduced Business Interruption does[5]
Reduced Business Interruption applies automated workflows to containment and restoration. Reduced Business Interruption includes expert-led guidance during high-stress incidents.

What it sells: ZeroFox

What Cyber Threat Intelligence does[1][3][4]
ZeroFox fuses Dark Ops, threat channel infiltration, asset fingerprinting, and analyst expertise to deliver finished intelligence. ZeroFox tracks forums, markets, and chats for chatter, access sales, and stolen data. ZeroFox connects to TIP, SIEM, SOAR, and EDR for automated action.
What Digital Risk Protection does[1][2][4][5]
ZeroFox describes Digital Risk Protection as safeguarding external assets such as brands, domains, and executives across social media, marketplaces, and the surface, deep, and dark web. ZeroFox offers Brand, Domain, Executive, and Social Media Protection.
What HNTR Executive Protection does[10]
ZeroFox detects and removes fake profiles, hijacked accounts, and AI-generated video or audio built to impersonate or discredit executives. ZeroFox tracks dark web forums and marketplaces for exposed home addresses, family details, and leaked executive credentials.

Questions about Surefire Cyber and ZeroFox

What do Surefire Cyber and ZeroFox sell?
Surefire Cyber sells Claims Ready Documentation, Catastrophic (CAT) Readiness, Portfolio Intelligence, Reserve Diagnostics and Reduced Business Interruption. ZeroFox sells Cyber Threat Intelligence, Digital Risk Protection, HNTR Executive Protection, External Attack Surface Management, Mobile App Protection and 1 more.
Are Surefire Cyber and ZeroFox in the same category?
They share Threat intelligence. Surefire Cyber's primary category is Incident response and forensics and ZeroFox's is Digital risk protection.
Who owns Surefire Cyber and ZeroFox?
ZeroFox is owned by Haveli Investments, since 2024.
Who are Surefire Cyber and ZeroFox sold to?
Surefire Cyber focuses on organizations affected by cybercrime so they can contain threats and restore operations. From its own pages, the company sells mainly to security teams, and the CTI Search Portal page says it is built for them.

About Surefire Cyber

Surefire Cyber is a cyber incident response firm with an end-to-end insurance driven platform that includes immediate containment, digital forensics, in-house negotiation, and restoration. Surefire Cyber states that the platform connects forensic investigation, restoration, claims coordination and cyber intelligence into one system.[1][3][4][5]

Surefire Cyber integrates five capabilities to address inefficiencies in response and insurance industry pain points. Claims Ready Documentation provides structured outputs. Catastrophic (CAT) Readiness uses purpose-built automation to enable surge capacity during CAT events. Portfolio Intelligence is a real-time view into effectiveness of controls and loss drivers across an entire book of business. Reserve Diagnostics maps early-loss impact indicators against historical trends. Reduced Business Interruption applies automated workflows to containment and restoration, alongside expert-led guidance. Surefire Cyber offers data-enriched reporting to support reserving and underwriting management.[5][6]

Surefire Cyber uses AI, agent-based workflows, and automation throughout the incident response lifecycle. Surefire Cyber incident response includes automated evidence gathering.[3][6]

Surefire Cyber names insurance carriers, law firms, and insureds as the groups whose experience of cyber incidents the company is advancing. Surefire Cyber has helped over 1,000 clients through cyber incidents. Surefire Cyber focuses on improving the care provided to organizations affected by cybercrime so they can contain threats, restore operations, and provide their services.[2][5][6]

Surefire Cyber develops scenarios based on real-world threat actor tactics, techniques and procedures and facilitates tabletop exercises designed to evaluate and strengthen IR plans and procedures and critical decision-making processes. The exercise format for smaller teams is designed for smaller teams (leadership, IT, or both), first time tabletop participants, or IR plan walkthroughs. That smaller-team format is a facilitated exercise selected from a scenario menu, with light customization. The custom-scenario format is designed for teams with a security plan in place and where customization is desired. The custom-scenario format uses a custom scenario based on infrastructure, threat profile, and business operations. The custom-scenario format includes a written report with an executive summary, key strengths and gaps, prioritized recommendations, and an IR plan template. The fully tailored format is for mature teams who want to include multiple business functions in the exercise or to test against specific scenarios. The fully tailored format includes prep calls, a full scoping document, and live role-play for internal and external communications.[7]

Surefire Cyber announced the appointment of Karla Reffold as Chief Product Officer. The role of Karla Reffold covers the company's efforts to use its tech-enabled platform to deliver data and insights to clients, insurance carriers, and law firms. The background of Karla Reffold is in cyber threat intelligence.[4][5][6][7]

Surefire Cyber on the record

Sources

Surefire Cyber full record

  1. [1]surefirecyber.comSurefire Cyber · surefirecyber.com · undated page, accessed November 6, 2026 · Tier A
  2. [2]Company overviewSurefire Cyber · surefirecyber.com · undated page, accessed November 6, 2026 · Tier A
  3. [3]Surefire Cyber - From Response to ResilienceSurefire Cyber · undated page, accessed November 10, 2026 · Tier A
  4. [4]Surefire Cyber Appoints Chief Product Officer to Deliver Actionable Incident Response Data - Surefire CyberSurefire Cyber · undated page, accessed November 10, 2026 · Tier A
  5. [5]Surefire Cyber Launches AI IR PlatformSurefire Cyber · published February 9, 2026 · Tier A
  6. [6]Company Overview - Surefire CyberSurefire Cyber · undated page, accessed November 10, 2026 · Tier A
  7. [7]IR Plans and Exercises - Surefire CyberSurefire Cyber · undated page, accessed November 10, 2026 · Tier A

ZeroFox full record

  1. [1]PlatformZeroFox · zerofox.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Haveli completes acquisition of zerofoxZeroFox · zerofox.com · published May 13, 2024 · Tier A
  3. [3]ZeroFox | External Cybersecurity.ZeroFox · undated page, accessed October 30, 2026 · Tier A
  4. [4]External Cybersecurity Platform | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  5. [5]ZeroFox Digital Risk ProtectionZeroFox · undated page, accessed October 30, 2026 · Tier A
  6. [6]Takedowns | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  7. [7]ZeroFox Intelligence Search | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  8. [8]Compromised Credential Monitoring: Identify credentials leaked onlineZeroFox · undated page, accessed October 30, 2026 · Tier A
  9. [9]Physical Security Intelligence (PSI) Software | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  10. [10]Cybersecurity Solutions for Executive Protection | ZerofoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  11. [11]Social Media Security Protection Software | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  12. [12]ZeroFox Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 30, 2026 · Tier C
  13. [13]PII Protect & Removal | ZeroFoxZeroFox · undated page, accessed November 10, 2026 · Tier A
  14. [14]Pricing | ZeroFoxZeroFox · undated page, accessed November 10, 2026 · Tier A
  15. [15]ZeroFox Master Customer Agreement | ZeroFoxZeroFox · published December 16, 2025 · Tier A

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