CISO Tribune

Vendor comparison · 2 companies

Red Canary vs Third Wave Innovations

Red Canary, now part of Zscaler, sells Managed Detection & Response (MDR), a service that taps in-house experts to detect, manage, respond to, and remediate threats at scale. Third Wave Innovations helps growing businesses understand cyber risk, reduce exposure, stay insurable, and recover when something goes wrong. CISO Tribune files both under MDR and managed SOC. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Red Canary
  • Third Wave Innovations
Red Canary vs Third Wave Innovations: Products, Customers and Funding Compared
Red CanaryRed Canary, now part of Zscaler, sells Managed Detection & Response (MDR), a service that taps in-house experts to detect, manage, respond to, and remediate threats at scale.redcanary.comThird Wave InnovationsThird Wave Innovations helps growing businesses understand cyber risk, reduce exposure, stay insurable, and recover when something goes wrong.3rdwave.io
What it sells
  • Managed Detection & Response (MDR)[3]Taps in-house experts to detect, manage, respond to, and remediate threats at scale.
  • Security Awareness Training[1][5]Training that builds employee cyber knowledge and meets compliance training requirements.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Owned by Zscaler since 2025[2][3][4]Not stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen October 27, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Red Canary sells mainly to security operations teams that need to scale protection without adding headcount. Its service is aimed at organizations whose attack surface spans networks, endpoints, identities, cloud infrastructure, and AI applications. Organizations that run AWS, GCP, or Azure environments are covered by its cloud detection. Teams that use a SIEM, SOAR, or ITSM platform can send alerts into those workflows.From its own pages, Third Wave Innovations sells mainly to growing businesses, including small and midsized organizations without a full security team. The pages describe customers such as a mid-sized technology company operating in the healthcare space, a services-based organization, and a manufacturing company. Third Wave Innovations aligns security controls with what insurers expect, so organizations that want to maintain cyber insurance coverage and pass underwriting are part of its audience. Security Awareness Training addresses the training requirements of compliance standards including SOC2, PCI DSS, and HIPAA. Automated Detection & Response works with existing tools for network, identity, cloud, endpoint, and office productivity.
Last verified
September 27, 2026October 19, 2026

Where they overlap

  • MDR and managed SOC is the primary category of both Red Canary and Third Wave Innovations.

Where they differ, field by field

  • Red Canary is also filed under Threat intelligence. Third Wave Innovations is also filed under Security awareness training, Vulnerability management and Third-party risk and security ratings.
  • Red Canary lists Managed Detection & Response (MDR). Third Wave Innovations lists Security Awareness Training.
  • Red Canary is owned by Zscaler, since 2025.

How they differ

CISO Tribune files both Red Canary and Third Wave Innovations under MDR and managed SOC as the primary category, though their offerings diverge from there. Red Canary, owned by Zscaler since 2025, sells Managed Detection & Response (MDR) that uses in-house experts to detect, manage, respond to, and remediate threats at scale. Its MDR draws on deep ZIA integration and can send alerts to a SIEM, SOAR, or ITSM platform. For response, it can isolate endpoints via EDR and suspend users via the customer's IDP.

It sells Security Awareness Training, which includes a library of over 200 short videos, customizable phishing simulations, and coverage of SOC2, PCI DSS, and HIPAA training requirements. It also offers Automated Detection & Response, which works with existing tools for network, identity, cloud, endpoint, and office productivity. Third Wave Innovations was founded in 2017.

The two address different audiences. Red Canary sells mainly to security operations teams that need to scale protection without adding headcount. Third Wave Innovations sells mainly to growing businesses, including small and midsized organizations without a full security team. Its pages describe customers such as a mid-sized technology company in the healthcare space, a services-based organization, and a manufacturing company. Third Wave Innovations also ties its controls to what insurers expect, for organizations that want to maintain cyber insurance coverage.

What it sells: Red Canary

What Managed Detection & Response (MDR) does[3]
Managed Detection & Response (MDR) uses in-house experts, AI agents, and deep ZIA integration. Alerts can be sent to a SIEM, SOAR, or ITSM platform.

What it sells: Third Wave Innovations

What Security Awareness Training does[1][5]
Security Awareness Training offers a library of over 200 short videos available in multiple languages. It includes customizable phishing simulations and pre-designed courses with dashboards and reports for tracking employee progress. It addresses training requirements of compliance standards including SOC2, PCI DSS, and HIPAA.

Questions about Red Canary and Third Wave Innovations

What do Red Canary and Third Wave Innovations sell?
Red Canary sells Managed Detection & Response (MDR). Third Wave Innovations sells Security Awareness Training.
Are Red Canary and Third Wave Innovations in the same category?
Yes. MDR and managed SOC is the primary category of both on CISO Tribune.
Who owns Red Canary and Third Wave Innovations?
Red Canary is owned by Zscaler, since 2025.
Who are Red Canary and Third Wave Innovations sold to?
From its own pages, Red Canary sells mainly to security operations teams that need to scale protection without adding headcount. From its own pages, Third Wave Innovations sells mainly to growing businesses, including small and midsized organizations without a full security team.

About Red Canary

Red Canary, now part of Zscaler, sells Managed Detection & Response (MDR), a service that taps in-house experts to detect, manage, respond to, and remediate threats at scale. Managed Detection & Response (MDR) adds 24/7 human-led, AI-powered support enriched with Zscaler context.

Zscaler says the attack surface keeps expanding across networks, endpoints, identities, cloud infrastructure, and now AI applications. Zscaler says security team sizes are stagnant or shrinking, forcing SOC teams to triage more alerts, work longer hours, and accept coverage gaps.[1]

Managed Detection & Response (MDR) experts work with the Agentic SecOps platform, supported by agentic workflows and deep ZIA integration. Managed Detection & Response (MDR) enriches investigations with ZIA context and automatically enforces ZIA policies to contain threats faster.

AI agents enrich alerts with device context, user login history, and IP intelligence before triaging. AI agents filter out difficult-to-tune alerts with short natural language prompts. A 24/7 team of detection and response specialists validates threats and reduces noise. Managed Detection & Response (MDR) includes threat hunting across clouds, endpoints, and identities, with scoped findings that carry evidence and next steps.

For response, Managed Detection & Response (MDR) can automatically block URLs and IoCs via ZIA, isolate endpoints via EDR, and suspend users via the customer's IDP. Playbooks are no-code and customizable. Customers can choose team oversight to initiate specific response actions, or choose to automate. Managed Detection & Response (MDR) alerts can be sent to a SIEM, SOAR, or ITSM platform to align with existing workflows.

Zscaler MDR unifies data from AWS, GCP, Azure, and cloud security tools like Wiz to detect and stop cloud threats before impact. Customers can store MDR data or other raw data, including JSON and syslog messages that can be written to an S3 bucket, for any length of time they specify. Managed Detection & Response (MDR) provides high-fidelity detection of ransomware precursors and rapid containment and remediation of threats before impact. Zscaler combines AI and human expert analysis to analyze reported phishing emails.

Managed Detection & Response (MDR) lets customers learn how their threat posture compares to similar organizations across industry, employee count, and the entire MDR customer base.

Red Canary on the record

Sources

Red Canary full record

  1. [1]redcanary.comRed Canary · redcanary.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Zscaler completes acquisition red canary accelerate innovations agentic ai driven securityZscaler · zscaler.com · published August 1, 2025 · Tier A
  3. [3]Zscaler Managed Detection & Response (MDR) | ZscalerZscaler · undated page, accessed October 27, 2026 · Tier A
  4. [4]Zscaler Sec Ops Pricing - G2G2 · undated page, accessed October 27, 2026 · Tier C

Third Wave Innovations full record

  1. [1]3rdwave.ioThird Wave Innovations · 3rdwave.io · undated page, accessed October 19, 2026 · Tier A
  2. [2]About Us | Third Wave InnovationsThird Wave Innovations · undated page, accessed November 10, 2026 · Tier A
  3. [3]Home | Third Wave InnovationsThird Wave Innovations · undated page, accessed November 10, 2026 · Tier A
  4. [4]Case Studies | Third Wave InnovationsThird Wave Innovations · undated page, accessed November 10, 2026 · Tier A
  5. [5]Security Awareness Training | Third Wave InnovationsThird Wave Innovations · undated page, accessed November 10, 2026 · Tier A

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