What do NINJIO and UpGuard sell?

NINJIO sells NINJIO AWARE and NINJIO SECURE CODE. UpGuard sells User Risk, Risk Automations and Questionnaire AI.

Are NINJIO and UpGuard in the same category?

They share Human risk management. NINJIO's primary category is Security awareness training and UpGuard's is Third-party risk and security ratings.

Where are NINJIO and UpGuard headquartered?

UpGuard is headquartered in Hobart, Australia.

Who are NINJIO and UpGuard sold to?

From its own pages, NINJIO sells to organizations from small to mid-market to enterprise.

Vendor comparison · 2 companies

NINJIO vs UpGuard

NINJIO sells personalized security coaching, cybersecurity awareness training and simulated phishing, all delivered on a human risk management platform. UpGuard sells tools that move third-party risk monitoring from static snapshots to continuous oversight. CISO Tribune files both under Human risk management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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NINJIO vs UpGuard: Products, Customers and Funding Compared
What it sells
	NINJIONINJIO sells personalized security coaching, cybersecurity awareness training and simulated phishing, all delivered on a human risk management platform.ninjio.com	UpGuardUpGuard sells tools that move third-party risk monitoring from static snapshots to continuous oversight.upguard.com
What it sells	NINJIO AWARE^[1][2][3]Microlearning episodes that teach users to identify and avoid cyber threats. NINJIO SECURE CODE^[1][2]AppSec training for software developers that fits into sprints and aligns with major frameworks.	User Risk^[1][5][10]Human risk management that gives visibility into human risk and enables safe AI adoption. Risk Automations^[1][10]Risk automation that connects a risk stack to system APIs to automate discovery, notification and remediation. Questionnaire AI^[11]Automatically completes questionnaires using a customer's own security documentation.
Categories
Categories	Security awareness training (primary category) Human risk management MDR and managed SOC Email security	Third-party risk and security ratings (primary category) External attack surface management Human risk management
Headquarters
Headquarters	Not stated on its pages	Hobart, Australia^[2]
Founded
Founded	Not stated on its pages	2012^[2]
Ownership and funding
Ownership and funding	Not stated on its pages	Privately held^[2][3]
Named customers
Named customers	Not stated on its pages	Not stated on its pages
Recent news
Recent news	Not stated on its pages	Not stated on its pages
G2 and Gartner Peer Insights
G2 and Gartner Peer Insights	G2: listed, seen November 10, 2026^[12] Gartner Peer Insights: Not stated on its pages	G2: listed, seen November 10, 2026^[3] Gartner Peer Insights: Not stated on its pages
Who it fits
Who it fits	From its own pages, NINJIO sells to organizations from small to mid-market to enterprise. For cybersecurity and IT teams, NINJIO offers the support of its cybersecurity experts. Customers can deliver NINJIO training through existing tech stacks such as global learning management systems, or through the NINJIO platform. NINJIO directs cybersecurity training at the legal sector, including its workforce, clients and supply chain.	Not written yet
Last verified
Last verified	November 4, 2026	September 27, 2026

Where they overlap

NINJIO and UpGuard are both filed under Human risk management.

Where they differ, field by field

NINJIO's primary category is Security awareness training; UpGuard's is Third-party risk and security ratings.
NINJIO is also filed under MDR and managed SOC and Email security. UpGuard is also filed under External attack surface management.
NINJIO lists NINJIO AWARE and NINJIO SECURE CODE. UpGuard lists User Risk, Risk Automations and Questionnaire AI.
UpGuard is headquartered in Hobart, Australia.
UpGuard was founded in 2012.
UpGuard is privately held.

What it sells: NINJIO

What NINJIO AWARE does^[1][2][3]: NINJIO AWARE training uses microlearning cybersecurity awareness episodes so that users learn how to identify and avoid cyber threats. NINJIO releases a new episode each month that covers a real-world hack.

What it sells: UpGuard

What User Risk does^[1][5][10]: User Risk continuously detects unsanctioned applications running across a workforce and exposes over-privileged permissions and credential leaks. User Risk nudges employees mid-workflow and redirects them to approved corporate alternatives. User Risk sits in the browser and blocks unauthorized file uploads and copy-pastes.
What Risk Automations does^[1][10]: UpGuard describes risk automation that connects a risk stack to system APIs to automate discovery, notification and remediation. The offering automates discovery, notification and resolution by integrating a risk stack.
What Questionnaire AI does^[11]: Questionnaire AI automatically completes questionnaires using a customer's own security documentation. Customers upload documents such as a SOC 2 report, an information security report and previously completed questionnaires.

Questions about NINJIO and UpGuard

What do NINJIO and UpGuard sell?: NINJIO sells NINJIO AWARE and NINJIO SECURE CODE. UpGuard sells User Risk, Risk Automations and Questionnaire AI.
Are NINJIO and UpGuard in the same category?: They share Human risk management. NINJIO's primary category is Security awareness training and UpGuard's is Third-party risk and security ratings.
Where are NINJIO and UpGuard headquartered?: UpGuard is headquartered in Hobart, Australia.
When were NINJIO and UpGuard founded?: UpGuard was founded in 2012.
Who owns NINJIO and UpGuard?: UpGuard is privately held.
Who are NINJIO and UpGuard sold to?: From its own pages, NINJIO sells to organizations from small to mid-market to enterprise.

About NINJIO

NINJIO sells personalized security coaching, cybersecurity awareness training and simulated phishing, all delivered on a human risk management platform. NINJIO bases the Emotional Susceptibility Profile on the psychological susceptibilities that bad actors exploit in social engineering attacks. NINJIO tests users against the 7 key social engineering triggers to build emotional susceptibility profiles.^[1][2][3]

NINJIO AWARE training uses microlearning cybersecurity awareness episodes so that users learn how to identify and avoid cyber threats. NINJIO training content is built by Hollywood writers, actors, and animators. NINJIO episodes run 3-4 minutes. NINJIO releases a new episode each month that covers a real-world hack. NINJIO deploys training based on role and aligns with compliance standards.^[1][2][3]

NINJIO uses PHISH3D results to build an individual Emotional Susceptibility Profile for every user. NINJIO simulated phishing tests users against attack vectors, emotional manipulation and difficulty levels. NINJIO adjusts the difficulty of each phishing simulation as users progress. NINJIO provides individualized and AI-directed coaching based on each person's Emotional Susceptibility Profile. NINJIO coaching adapts to the progress of each user based on demonstrated behavior. NINJIO provides an add-in button that lets users report suspected phishing emails to incident responders with a single click. NINJIO reporting includes domain allowlisting and smart reporting.^[1][2][3]

NINJIO offers a multi-layered solution that provides managed detection and response, email threat defense and pen testing. NINJIO offers managed detection and response with a 24/7/365 SOC that includes cyber incident response plans. NINJIO delivers detection, prevention and response to threats arriving via email, integrated with its SOC. NINJIO offers vulnerability assessments and penetration testing tools. NINJIO describes a 360-degree cybersecurity solution that includes awareness training, AppSec training, 24/7/365 MDR, email threat defense and endpoint protection.^[2][3][4][8]

NINJIO offers compliance training on Data Privacy Principles and on frameworks like HIPAA, PCI DSS, GDPR, and CCPA/CPRA. NINJIO offers a three-part series on HIPAA compliance for protecting sensitive healthcare information. NINJIO offers a five-part series on GDPR compliance for managing the data of EU residents and those inside the European Economic Area. NINJIO offers a four-part series on PCI DSS compliance covering consumer payment and financial data. NINJIO offers workplace compliance and culture training in partnership with Emtrain.^[5][6]

NINJIO offers to run a customer's cybersecurity awareness training and human risk management program. NINJIO specialists run the program on the customer's behalf, and the customer can adjust certain items within predefined in-scope options. NINJIO training content can be deployed through a customer's learning management system. NINJIO delivers its solution with existing tech stacks, like global learning management systems, or through the NINJIO platform. NINJIO risk scoring quantifies and tracks individual and team risk with behavioral data. NINJIO offers a package that combines NINJIO AWARE, NANO, and all of its compliance tracks.^[2][4][7][8]

NINJIO says it has solutions for organizations of all sizes, from small to mid-market to enterprise. NINJIO directs cybersecurity training at the legal sector to protect the workforce, clients, and the legal supply chain from human-based cyber risk. Leadership at one city made NINJIO videos mandatory for all city employees. Legendary Entertainment uses NINJIO's cybersecurity awareness platform to protect its global creative workforce.^{[1][2][3][4][5][6][7][8][9][10][11]}

NINJIO on the record

About UpGuard

UpGuard sells tools that move third-party risk monitoring from static snapshots to continuous oversight. UpGuard offers a TPRM platform that delivers continuous vendor insights, 360-degree assessments and AI-powered workflows. UpGuard describes a platform with a unified view of cyber risk across an organization. UpGuard offers attack surface management and threat intelligence to expose, surface and remediate external risk. UpGuard offers trust management with trust centers and questionnaire imports. UpGuard offers risk automation that automates discovery, notification and resolution by integrating a risk stack.^[1][4][5][6]

For vendor monitoring, UpGuard scans attack surfaces and vulnerabilities, tracks security news and incidents, and sends alerts when risk appears. UpGuard runs daily scans and uses threat feeds that surface exposures, misconfigurations, CVEs and security incidents. UpGuard scores each finding for severity and enriches it with impact and context. UpGuard tracks vendor posture changes over time, which lets customers demonstrate continuous oversight and measure improvement or decline. UpGuard sends notifications when something changes, such as a new vulnerability, a breach or a posture shift.^[4][8]

UpGuard generates security ratings through the analysis of commercial, open-source and proprietary threat intelligence feeds and non-intrusive data collection methods. Vendor inventory helps customers find, track and monitor the security posture of any organization. Customers can categorize vendors, compare them against industry benchmarks and see how their security posture changes over time. Vendor tiering classifies vendors by the inherent risk they pose to the organization and adjusts the level of assessment for each vendor. UpGuard can assign vendors to labels automatically based on Vendor Relationship Questionnaire responses. The vendor portfolios feature organizes monitored vendors by different use-cases into separate lists. UpGuard compliance reporting maps risk details for a customer or its vendors against security standards and compliance frameworks such as NIST CSF and ISO 27001. UpGuard shows the domains and IPs that belong to an individual vendor and their cyber risks.^[7]

On the attack surface side, UpGuard describes continuous visibility into a digital footprint to detect threats and to know the full attack surface. UpGuard continuously monitors externally observable security posture across website security, email, network, DNS, encryption, data leakage, IP and domain reputation and vulnerability management. UpGuard security ratings reflect only what can be verified from outside the organization and are not an audit of internal controls.^[1][5][9]

User Risk continuously detects unsanctioned applications running across a workforce and exposes over-privileged permissions and credential leaks. User Risk nudges employees mid-workflow, flags violations instantly and redirects them to approved corporate alternatives. User Risk sits in the browser and blocks unauthorized file uploads and copy-pastes.^[10]

Questionnaire AI automatically completes questionnaires using a customer's own security documentation. Customers upload security documents such as a SOC 2 report, an information security report and previously completed questionnaires to Questionnaire AI. UpGuard offers AI-powered questionnaire automation and a Trust Page. UpGuard describes risk automation that connects a risk stack to system APIs to automate discovery, notification and remediation.^{[1][4][5][7][10][11]}

UpGuard on the record

Sources

NINJIO full record

[1]ninjio.comNINJIO · ninjio.com · undated page, accessed November 4, 2026 · Tier A
[2]Why NINJIO Works: Human Risk Management That Changes BehaviorNINJIO · undated page, accessed November 10, 2026 · Tier A
[3]Cybersecurity Awareness Training & Human Risk Management | NINJIONINJIO · undated page, accessed November 10, 2026 · Tier A
[4]Human Risk Management Platform for Security Leaders | HRMNINJIO · undated page, accessed November 10, 2026 · Tier A
[5]Compliance Training Made Simple | NINJIONINJIO · undated page, accessed November 10, 2026 · Tier A
[6]Compliance & Culture Training That Changes Workplace BehaviorNINJIO · undated page, accessed November 10, 2026 · Tier A
[7]Cybersecurity Awareness Training Services | Managed by NINJIONINJIO · undated page, accessed November 10, 2026 · Tier A
[8]Scalable Cybersecurity Solutions | NINJIO: Built to GrowNINJIO · undated page, accessed November 10, 2026 · Tier A
[9]Law Firm Cybersecurity Training & Data Protection | NINJIONINJIO · undated page, accessed November 10, 2026 · Tier A
[10]Local Government Cybersecurity Case Studies | NINJIONINJIO · undated page, accessed November 10, 2026 · Tier A
[11]Film & Entertainment Cybersecurity Case Studies | NINJIONINJIO · undated page, accessed November 10, 2026 · Tier A
[12]NINJIO Security Awareness Reviews & Product DetailsG2 · undated page, accessed November 10, 2026 · Tier C

UpGuard full record

[1]upguard.comUpGuard · upguard.com · undated page, accessed September 27, 2026 · Tier A
[2]Upguard raises 75m in series c funding to accelerate market leadership in cyber risk posture managementUpGuard · upguard.com · published February 26, 2026 · Tier A
[3]UpGuard Vendor Risk Reviews & Product DetailsG2 · undated page, accessed October 29, 2026 · Tier C
[4]Continuous Third-Party Risk Monitoring | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
[5]The #1 Cyber Risk Posture Management Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
[6]Pricing For The UpGuard CRPM Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
[7]Third-party Risk Assessment Software | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
[8]Lucid Security Rating & Data Breaches | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
[9]GiftPay Security Rating & Data Breaches | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
[10]User Risk: A Human Risk Management Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
[11]Free AI-Powered Security Questionnaires Done in MinutesUpGuard · undated page, accessed November 10, 2026 · Tier A

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