CISO Tribune

Vendor comparison · 2 companies

Keepnet Labs vs ZeroFox

Keepnet Labs sells security awareness training and multi-channel phishing simulations. ZeroFox sells a fused cybersecurity platform that brings intelligence, AI, and cybersecurity experts together in one continuous loop of discovery, validation, and disruption. CISO Tribune files both under Threat intelligence. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Keepnet Labs
  • ZeroFox
Keepnet Labs vs ZeroFox: Products, Customers and Funding Compared
Keepnet LabsKeepnet Labs sells security awareness training and multi-channel phishing simulations.keepnetlabs.comZeroFoxZeroFox sells a fused cybersecurity platform that brings intelligence, AI, and cybersecurity experts together in one continuous loop of discovery, validation, and disruption.zerofox.com
What it sells
  • Phishing Simulator[1][2][7][9]Runs email phishing simulations.
  • Vishing assessment[15]Live calls from experienced social engineers to test verification.
  • Cyber Threat Intelligence[1][3][4]Finished intelligence built from Dark Ops, threat channel infiltration, asset fingerprinting, and analyst expertise.
  • Digital Risk Protection[1][2][4][5]Uses threat intelligence to safeguard brands, domains, and executives from threats outside the firewall.
  • HNTR Executive Protection[10]An executive protection solution aimed at impersonation, doxxing, and escalating physical threats.
  • External Attack Surface Management[2][14]Defines and maps an organization's internet-exposed attack surface, identifying known and unknown assets.
  • Mobile App Protection[14]Discovers fraudulent, rogue, or malicious mobile applications impersonating a brand or organization.
  • Credit Card Protection[14]Discovers leaked or stolen credit card numbers and PINs for a single Bank Identification Number.
Categories
Headquarters
London, United KingdomNot stated on its pages
Founded
2017[1]Not stated on its pages
Ownership and funding
Not stated on its pagesOwned by Haveli Investments since 2024[2][12]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen October 26, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. Keepnet Labs organises published customer numbers by sector. Keepnet Labs prices its plans per employee per month, billed annually, and customers can buy through a Keepnet partner. Keepnet Labs lists hosting regions of the UK, EU, US, Canada, the UAE and Türkiye.From its own pages, the company sells mainly to security teams, and the CTI Search Portal page says it is built for them. Its social media offering is described as defending organizations on social platforms from impersonation, scams, fraud, and reputational attacks. Its executive offering is aimed at protecting executives from impersonation, doxxing, and escalating physical threats.
Last verified
September 27, 2026September 27, 2026

Where they overlap

  • Keepnet Labs and ZeroFox are both filed under Threat intelligence.

Where they differ, field by field

  • Keepnet Labs's primary category is Human risk management; ZeroFox's is Digital risk protection.
  • Keepnet Labs is also filed under Security awareness training and Incident response and forensics. ZeroFox is also filed under External attack surface management.
  • Keepnet Labs lists Phishing Simulator and Vishing assessment. ZeroFox lists Cyber Threat Intelligence, Digital Risk Protection, HNTR Executive Protection, External Attack Surface Management, Mobile App Protection and 1 more.
  • Keepnet Labs is headquartered in London, United Kingdom.
  • Keepnet Labs was founded in 2017.
  • ZeroFox is owned by Haveli Investments, since 2024.

What it sells: Keepnet Labs

What Phishing Simulator does[1][2][7][9]
Phishing Simulator runs email phishing simulations. Phishing Simulator provides templates across languages and difficulty levels.
What Vishing assessment does[15]
A Keepnet vishing assessment is a set of live calls from experienced social engineers to employees, using pretexts the customer approves. Senior Keepnet social engineers hold the calls themselves, with no AI voices.

What it sells: ZeroFox

What Cyber Threat Intelligence does[1][3][4]
ZeroFox fuses Dark Ops, threat channel infiltration, asset fingerprinting, and analyst expertise to deliver finished intelligence. ZeroFox tracks forums, markets, and chats for chatter, access sales, and stolen data. ZeroFox connects to TIP, SIEM, SOAR, and EDR for automated action.
What Digital Risk Protection does[1][2][4][5]
ZeroFox describes Digital Risk Protection as safeguarding external assets such as brands, domains, and executives across social media, marketplaces, and the surface, deep, and dark web. ZeroFox offers Brand, Domain, Executive, and Social Media Protection.
What HNTR Executive Protection does[10]
ZeroFox detects and removes fake profiles, hijacked accounts, and AI-generated video or audio built to impersonate or discredit executives. ZeroFox tracks dark web forums and marketplaces for exposed home addresses, family details, and leaked executive credentials.

Questions about Keepnet Labs and ZeroFox

What do Keepnet Labs and ZeroFox sell?
Keepnet Labs sells Phishing Simulator and Vishing assessment. ZeroFox sells Cyber Threat Intelligence, Digital Risk Protection, HNTR Executive Protection, External Attack Surface Management, Mobile App Protection and 1 more.
Are Keepnet Labs and ZeroFox in the same category?
They share Threat intelligence. Keepnet Labs's primary category is Human risk management and ZeroFox's is Digital risk protection.
Where are Keepnet Labs and ZeroFox headquartered?
Keepnet Labs is headquartered in London, United Kingdom.
When were Keepnet Labs and ZeroFox founded?
Keepnet Labs was founded in 2017.
Who owns Keepnet Labs and ZeroFox?
ZeroFox is owned by Haveli Investments, since 2024.
Who are Keepnet Labs and ZeroFox sold to?
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. From its own pages, the company sells mainly to security teams, and the CTI Search Portal page says it is built for them.

About Keepnet Labs

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Keepnet sells a plan that adds incident response for the emails, SMS and calls employees report, and before and after behaviour measurement. Signals from the security stack a customer already runs become named behaviours in Keepnet.[4][7][9]

Keepnet sends a nudge in the moment, then training for the same behaviour. Keepnet nudges are short reminders by email, SMS and Teams, timed to each employee's behaviour. Keepnet security awareness training is matched to role, risk and behaviour, with nudges. Compliance 360 is role-based compliance training and readiness tracking. Secure Behaviour Dashboard shows before and after behaviour change, and risky behaviour from security tools drives nudges, training and simulations. Keepnet executive and advanced reports are ready-made reports with before and after behaviour data.[7][9]

Phishing Simulator runs email phishing simulations, with templates across languages and difficulty levels. Keepnet voice phishing simulations use pre-recorded, text-to-speech or two-way AI calls. Keepnet runs voice phishing simulations from numbers it owns, not spoofed. Keepnet places the call and records what each employee does. Keepnet voice campaign setup starts when a customer adds phone numbers and then creates a voice campaign. Keepnet SMS phishing simulations use numbers that Keepnet provides. Keepnet callback phishing is an email that asks the employee to call a number. Keepnet email threat simulator tests how email defences handle realistic threats. Keepnet customers can run voice, SMS, email, QR code and callback simulations themselves from the Keepnet console.[2][7][9][14][15]

Incident Responder provides analysis and response for reported emails, SMS and calls. Keepnet threat sharing lets customers share and receive phishing intelligence with peers. Keepnet says AI agents run the loop and, by default, nothing goes out until the customer approves it. Keepnet states that customer data is not used to train AI models.[3][7][9]

Senior Keepnet social engineers hold the calls themselves, with no AI voices. Keepnet vishing assessments are requested most for the help desk, and any team that takes calls can be included. Password and MFA resets, account changes and callbacks to the number on file are the most common scopes of a Keepnet vishing assessment. Keepnet vishing assessment callers are UK, Europe and US callers, in English and Spanish. Card, health, government ID and other high-sensitivity data are never requested or recorded in a Keepnet vishing assessment. Keepnet vishing assessment findings point to the verification steps and policies to strengthen, not to individual employees. Keepnet vishing assessment recordings are encrypted and deleted within five business days of report acceptance, under EU and UK GDPR and the published DPA. In a Keepnet vishing simulation, a platform the customer's team controls runs AI-agent, text-to-speech or recorded calls.[15]

Keepnet offers hosting in the region the customer chooses: the UK, EU, US, Canada, the UAE or Türkiye. Microsoft Azure hosts every Keepnet region except Türkiye, which AWS hosts. Keepnet lists certified security of ISO/IEC 27001, with data in the region the customer chooses. Keepnet states four current certifications, independently audited. Keepnet lists AES-256 at rest and TLS 1.2 or 1.3 in transit.[9][15]

Keepnet prices its plans per employee per month, billed annually, on a 3-year agreement, excluding tax, and 1-year agreements are quoted. Customers buying through a Keepnet partner have the partner quote, bill and support them. Keepnet names Whitbread and Koton among the teams it describes with the numbers they moved.[5][6][7][8][9][10][11][14][15]

Keepnet Labs on the record

Sources

Keepnet Labs full record

  1. [1]About usKeepnet Labs · keepnetlabs.com · published July 23, 2024 · Tier A
  2. [2]Phishing simulatorKeepnet Labs · keepnetlabs.com · published September 24, 2026 · Tier A
  3. [3]Threat intelligenceKeepnet Labs · keepnetlabs.com · published March 19, 2025 · Tier A
  4. [4]Phishing incident responseKeepnet Labs · keepnetlabs.com · published August 25, 2026 · Tier A
  5. [5]Privacy policyKeepnet Labs · doc.keepnetlabs.com · undated page, accessed September 27, 2026 · Tier A
  6. [6]About Us | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  7. [7]Human Risk Management Platform for Cybersecurity | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  8. [8]Vishing as a Service: Managed Live-Human Calls - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  9. [9]Security Awareness Training Pricing & Plans | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  10. [10]Customer Case Studies: Phishing Simulation Results | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  11. [11]Cybersecurity Platform Features & Benefits: User Management & Automation | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  12. [12]Integrations - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  13. [13]Keepnet Labs Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  14. [14]Voice delivery Integration - KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A
  15. [15]Vishing Assessment: Social Engineering by Phone | KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A

ZeroFox full record

  1. [1]PlatformZeroFox · zerofox.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Haveli completes acquisition of zerofoxZeroFox · zerofox.com · published May 13, 2024 · Tier A
  3. [3]ZeroFox | External Cybersecurity.ZeroFox · undated page, accessed October 30, 2026 · Tier A
  4. [4]External Cybersecurity Platform | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  5. [5]ZeroFox Digital Risk ProtectionZeroFox · undated page, accessed October 30, 2026 · Tier A
  6. [6]Takedowns | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  7. [7]ZeroFox Intelligence Search | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  8. [8]Compromised Credential Monitoring: Identify credentials leaked onlineZeroFox · undated page, accessed October 30, 2026 · Tier A
  9. [9]Physical Security Intelligence (PSI) Software | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  10. [10]Cybersecurity Solutions for Executive Protection | ZerofoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  11. [11]Social Media Security Protection Software | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  12. [12]ZeroFox Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 30, 2026 · Tier C
  13. [13]PII Protect & Removal | ZeroFoxZeroFox · undated page, accessed November 10, 2026 · Tier A
  14. [14]Pricing | ZeroFoxZeroFox · undated page, accessed November 10, 2026 · Tier A
  15. [15]ZeroFox Master Customer Agreement | ZeroFoxZeroFox · published December 16, 2025 · Tier A

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