CISO Tribune

Vendor comparison · 2 companies

Keepnet Labs vs Trustifi

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Trustifi sells a platform that uses AI, behavioral analysis and threat intelligence to detect phishing, business email compromise and malicious content across email, Teams, OneDrive and SharePoint. CISO Tribune files both under Security awareness training. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • Keepnet Labs
  • Trustifi
Keepnet Labs vs Trustifi: Products, Customers and Funding Compared
Keepnet LabsKeepnet Labs sells security awareness training and multi-channel phishing simulations.keepnetlabs.comTrustifiTrustifi sells a platform that uses AI, behavioral analysis and threat intelligence to detect phishing, business email compromise and malicious content across email, Teams, OneDrive and SharePoint.trustifi.com
What it sells
  • Phishing Simulator[1][2][7][9]Runs email phishing simulations.
  • Vishing assessment[15]Live calls from experienced social engineers to test verification.
  • Outbound Shield[2][3][9]Scans and encrypts outgoing email according to administrators' policies.
  • Account Takeover Protection[2][5][11]Monitors and reports suspicious user email behavior using AI engines.
  • Email Security Awareness Training[12]Email security awareness training platform for staff.
Categories
Headquarters
London, United KingdomNot stated on its pages
Founded
2017[1]Not stated on its pages
Ownership and funding
Not stated on its pagesPrivately held[1][4]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: listed, seen October 26, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 3, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. Keepnet Labs organises published customer numbers by sector. Keepnet Labs prices its plans per employee per month, billed annually, and customers can buy through a Keepnet partner. Keepnet Labs lists hosting regions of the UK, EU, US, Canada, the UAE and Türkiye.Not written yet
Last verified
September 27, 2026September 27, 2026

Where they overlap

  • Keepnet Labs and Trustifi are both filed under Security awareness training.

Where they differ, field by field

  • Keepnet Labs's primary category is Human risk management; Trustifi's is Email security.
  • Keepnet Labs is also filed under Threat intelligence and Incident response and forensics. Trustifi is also filed under Data loss prevention and Collaboration app security.
  • Keepnet Labs lists Phishing Simulator and Vishing assessment. Trustifi lists Outbound Shield, Account Takeover Protection and Email Security Awareness Training.
  • Keepnet Labs is headquartered in London, United Kingdom.
  • Keepnet Labs was founded in 2017.
  • Trustifi is privately held.

What it sells: Keepnet Labs

What Phishing Simulator does[1][2][7][9]
Phishing Simulator runs email phishing simulations. Phishing Simulator provides templates across languages and difficulty levels.
What Vishing assessment does[15]
A Keepnet vishing assessment is a set of live calls from experienced social engineers to employees, using pretexts the customer approves. Senior Keepnet social engineers hold the calls themselves, with no AI voices.

What it sells: Trustifi

What Outbound Shield does[2][3][9]
Outbound Shield automatically scans and encrypts outgoing email messages according to administrators' policies. Emails that contain sensitive information are automatically secured.
What Account Takeover Protection does[2][5][11]
Account takeover protection monitors and reports suspicious company user email behavior, using AI engines. It employs machine learning to profile typical login behavior. Security account administrators are notified automatically when compromised access to a user login account is detected.

Questions about Keepnet Labs and Trustifi

What do Keepnet Labs and Trustifi sell?
Keepnet Labs sells Phishing Simulator and Vishing assessment. Trustifi sells Outbound Shield, Account Takeover Protection and Email Security Awareness Training.
Are Keepnet Labs and Trustifi in the same category?
They share Security awareness training. Keepnet Labs's primary category is Human risk management and Trustifi's is Email security.
Where are Keepnet Labs and Trustifi headquartered?
Keepnet Labs is headquartered in London, United Kingdom.
When were Keepnet Labs and Trustifi founded?
Keepnet Labs was founded in 2017.
Who owns Keepnet Labs and Trustifi?
Trustifi is privately held.
Who are Keepnet Labs and Trustifi sold to?
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most.

About Keepnet Labs

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Keepnet sells a plan that adds incident response for the emails, SMS and calls employees report, and before and after behaviour measurement. Signals from the security stack a customer already runs become named behaviours in Keepnet.[4][7][9]

Keepnet sends a nudge in the moment, then training for the same behaviour. Keepnet nudges are short reminders by email, SMS and Teams, timed to each employee's behaviour. Keepnet security awareness training is matched to role, risk and behaviour, with nudges. Compliance 360 is role-based compliance training and readiness tracking. Secure Behaviour Dashboard shows before and after behaviour change, and risky behaviour from security tools drives nudges, training and simulations. Keepnet executive and advanced reports are ready-made reports with before and after behaviour data.[7][9]

Phishing Simulator runs email phishing simulations, with templates across languages and difficulty levels. Keepnet voice phishing simulations use pre-recorded, text-to-speech or two-way AI calls. Keepnet runs voice phishing simulations from numbers it owns, not spoofed. Keepnet places the call and records what each employee does. Keepnet voice campaign setup starts when a customer adds phone numbers and then creates a voice campaign. Keepnet SMS phishing simulations use numbers that Keepnet provides. Keepnet callback phishing is an email that asks the employee to call a number. Keepnet email threat simulator tests how email defences handle realistic threats. Keepnet customers can run voice, SMS, email, QR code and callback simulations themselves from the Keepnet console.[2][7][9][14][15]

Incident Responder provides analysis and response for reported emails, SMS and calls. Keepnet threat sharing lets customers share and receive phishing intelligence with peers. Keepnet says AI agents run the loop and, by default, nothing goes out until the customer approves it. Keepnet states that customer data is not used to train AI models.[3][7][9]

Senior Keepnet social engineers hold the calls themselves, with no AI voices. Keepnet vishing assessments are requested most for the help desk, and any team that takes calls can be included. Password and MFA resets, account changes and callbacks to the number on file are the most common scopes of a Keepnet vishing assessment. Keepnet vishing assessment callers are UK, Europe and US callers, in English and Spanish. Card, health, government ID and other high-sensitivity data are never requested or recorded in a Keepnet vishing assessment. Keepnet vishing assessment findings point to the verification steps and policies to strengthen, not to individual employees. Keepnet vishing assessment recordings are encrypted and deleted within five business days of report acceptance, under EU and UK GDPR and the published DPA. In a Keepnet vishing simulation, a platform the customer's team controls runs AI-agent, text-to-speech or recorded calls.[15]

Keepnet offers hosting in the region the customer chooses: the UK, EU, US, Canada, the UAE or Türkiye. Microsoft Azure hosts every Keepnet region except Türkiye, which AWS hosts. Keepnet lists certified security of ISO/IEC 27001, with data in the region the customer chooses. Keepnet states four current certifications, independently audited. Keepnet lists AES-256 at rest and TLS 1.2 or 1.3 in transit.[9][15]

Keepnet prices its plans per employee per month, billed annually, on a 3-year agreement, excluding tax, and 1-year agreements are quoted. Customers buying through a Keepnet partner have the partner quote, bill and support them. Keepnet names Whitbread and Koton among the teams it describes with the numbers they moved.[5][6][7][8][9][10][11][14][15]

Keepnet Labs on the record

Sources

Keepnet Labs full record

  1. [1]About usKeepnet Labs · keepnetlabs.com · published July 23, 2024 · Tier A
  2. [2]Phishing simulatorKeepnet Labs · keepnetlabs.com · published September 24, 2026 · Tier A
  3. [3]Threat intelligenceKeepnet Labs · keepnetlabs.com · published March 19, 2025 · Tier A
  4. [4]Phishing incident responseKeepnet Labs · keepnetlabs.com · published August 25, 2026 · Tier A
  5. [5]Privacy policyKeepnet Labs · doc.keepnetlabs.com · undated page, accessed September 27, 2026 · Tier A
  6. [6]About Us | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  7. [7]Human Risk Management Platform for Cybersecurity | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  8. [8]Vishing as a Service: Managed Live-Human Calls - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  9. [9]Security Awareness Training Pricing & Plans | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  10. [10]Customer Case Studies: Phishing Simulation Results | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  11. [11]Cybersecurity Platform Features & Benefits: User Management & Automation | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  12. [12]Integrations - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  13. [13]Keepnet Labs Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  14. [14]Voice delivery Integration - KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A
  15. [15]Vishing Assessment: Social Engineering by Phone | KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A

Trustifi full record

  1. [1]Trustifi raises 25m series a to scale ai email security platform 302471421Trustifi via PR Newswire · prnewswire.com · published June 3, 2025 · Tier A
  2. [2]ProductsTrustifi · trustifi.com · published September 15, 2026 · Tier A
  3. [3]Integrations · Trustifi DocumentationTrustifi · undated page, accessed October 29, 2026 · Tier A
  4. [4]Trustifi Email Security Reviews & Product DetailsG2 · undated page, accessed October 29, 2026 · Tier C
  5. [5]Trustifi | Better Security for Email and Microsoft Office 365Trustifi · undated page, accessed November 3, 2026 · Tier A
  6. [6]Email Anti Spoofing | Security SoftwareTrustifi · undated page, accessed November 3, 2026 · Tier A
  7. [7]Email Security Services for Companies | AI-Powered Solutions | TrustifiTrustifi · undated page, accessed November 3, 2026 · Tier A
  8. [8]Products and Features | TrustifiTrustifi · undated page, accessed November 3, 2026 · Tier A
  9. [9]Outbound Email Security | TrustifiTrustifi · undated page, accessed November 3, 2026 · Tier A
  10. [10]Collaboration Shield | TrustifiTrustifi · undated page, accessed November 3, 2026 · Tier A
  11. [11]Account Takeover Protection | Compromised Account DetectionTrustifi · undated page, accessed November 3, 2026 · Tier A
  12. [12]Email Security Awareness Training | TrustifiTrustifi · undated page, accessed November 3, 2026 · Tier A
  13. [13]Advanced Cloud Email Archiving | TrustifiTrustifi · undated page, accessed November 3, 2026 · Tier A

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