CISO Tribune

Vendor comparison · 2 companies

Keepnet Labs vs Overwatch

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Overwatch sells a system that runs cyber, fraud, brand and merchant risk, with AI agents handling collection and the first pass of every investigation. CISO Tribune files both under Threat intelligence. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

Change the companies

Up to four companies side by side.

  • Keepnet Labs
  • Overwatch
Keepnet Labs vs Overwatch: Products, Customers and Funding Compared
Keepnet LabsKeepnet Labs sells security awareness training and multi-channel phishing simulations.keepnetlabs.comOverwatchOverwatch sells a system that runs cyber, fraud, brand and merchant risk, with AI agents handling collection and the first pass of every investigation.overwatchdata.ai
What it sells
  • Phishing Simulator[1][2][7][9]Runs email phishing simulations.
  • Vishing assessment[15]Live calls from experienced social engineers to test verification.
  • Investigations[6]AI agents take each signal to an evidence package, and analysts take the cases that need judgment.
Categories
Headquarters
London, United KingdomNot stated on its pages
Founded
2017[1]Not stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • October 19, 2026Overwatch Data announced a $15 million Series A led by Mouro Capital, with Visa Ventures and Capital One Ventures participating.[11]
G2 and Gartner Peer Insights
  • G2: listed, seen October 26, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. Keepnet Labs organises published customer numbers by sector. Keepnet Labs prices its plans per employee per month, billed annually, and customers can buy through a Keepnet partner. Keepnet Labs lists hosting regions of the UK, EU, US, Canada, the UAE and Türkiye.From its own pages, Overwatch sells mainly to cyber, fraud and risk teams. Overwatch describes card networks and acquirers as vetting portfolios of merchant descriptors for transaction laundering, prohibited content and shell storefronts. Overwatch names customers in finance, fintech and media. For executive protection, Overwatch says alerts go to whoever the customer nominates, which in most deployments is corporate security. Overwatch says it turns its understanding of the criminal underground into investigations and risk decisions for fraud and security teams.
Last verified
September 27, 2026October 26, 2026

Where they overlap

  • Keepnet Labs and Overwatch are both filed under Threat intelligence.

Where they differ, field by field

  • Keepnet Labs's primary category is Human risk management; Overwatch's is Threat intelligence.
  • Keepnet Labs is also filed under Security awareness training and Incident response and forensics. Overwatch is also filed under Digital risk protection and Fraud prevention.
  • Keepnet Labs lists Phishing Simulator and Vishing assessment. Overwatch lists Investigations.
  • Keepnet Labs is headquartered in London, United Kingdom.
  • Keepnet Labs was founded in 2017.

What it sells: Keepnet Labs

What Phishing Simulator does[1][2][7][9]
Phishing Simulator runs email phishing simulations. Phishing Simulator provides templates across languages and difficulty levels.
What Vishing assessment does[15]
A Keepnet vishing assessment is a set of live calls from experienced social engineers to employees, using pretexts the customer approves. Senior Keepnet social engineers hold the calls themselves, with no AI voices.

What it sells: Overwatch

What Investigations does[6]
Overwatch agents follow the actor, resolve connected infrastructure, pair exposed data with breach records and check what has been seen before. Findings can be assigned to individuals, given a status and commented on from first signal to close. Sources consulted, evidence found, connected entities and a verdict are attached to every finding.

Questions about Keepnet Labs and Overwatch

What do Keepnet Labs and Overwatch sell?
Keepnet Labs sells Phishing Simulator and Vishing assessment. Overwatch sells Investigations.
Are Keepnet Labs and Overwatch in the same category?
They share Threat intelligence. Keepnet Labs's primary category is Human risk management and Overwatch's is Threat intelligence.
Where are Keepnet Labs and Overwatch headquartered?
Keepnet Labs is headquartered in London, United Kingdom.
When were Keepnet Labs and Overwatch founded?
Keepnet Labs was founded in 2017.
Who are Keepnet Labs and Overwatch sold to?
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. From its own pages, Overwatch sells mainly to cyber, fraud and risk teams.
What have Keepnet Labs and Overwatch announced recently?
October 19, 2026: Overwatch Data announced a $15 million Series A led by Mouro Capital, with Visa Ventures and Capital One Ventures participating.

About Keepnet Labs

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Keepnet sells a plan that adds incident response for the emails, SMS and calls employees report, and before and after behaviour measurement. Signals from the security stack a customer already runs become named behaviours in Keepnet.[4][7][9]

Keepnet sends a nudge in the moment, then training for the same behaviour. Keepnet nudges are short reminders by email, SMS and Teams, timed to each employee's behaviour. Keepnet security awareness training is matched to role, risk and behaviour, with nudges. Compliance 360 is role-based compliance training and readiness tracking. Secure Behaviour Dashboard shows before and after behaviour change, and risky behaviour from security tools drives nudges, training and simulations. Keepnet executive and advanced reports are ready-made reports with before and after behaviour data.[7][9]

Phishing Simulator runs email phishing simulations, with templates across languages and difficulty levels. Keepnet voice phishing simulations use pre-recorded, text-to-speech or two-way AI calls. Keepnet runs voice phishing simulations from numbers it owns, not spoofed. Keepnet places the call and records what each employee does. Keepnet voice campaign setup starts when a customer adds phone numbers and then creates a voice campaign. Keepnet SMS phishing simulations use numbers that Keepnet provides. Keepnet callback phishing is an email that asks the employee to call a number. Keepnet email threat simulator tests how email defences handle realistic threats. Keepnet customers can run voice, SMS, email, QR code and callback simulations themselves from the Keepnet console.[2][7][9][14][15]

Incident Responder provides analysis and response for reported emails, SMS and calls. Keepnet threat sharing lets customers share and receive phishing intelligence with peers. Keepnet says AI agents run the loop and, by default, nothing goes out until the customer approves it. Keepnet states that customer data is not used to train AI models.[3][7][9]

Senior Keepnet social engineers hold the calls themselves, with no AI voices. Keepnet vishing assessments are requested most for the help desk, and any team that takes calls can be included. Password and MFA resets, account changes and callbacks to the number on file are the most common scopes of a Keepnet vishing assessment. Keepnet vishing assessment callers are UK, Europe and US callers, in English and Spanish. Card, health, government ID and other high-sensitivity data are never requested or recorded in a Keepnet vishing assessment. Keepnet vishing assessment findings point to the verification steps and policies to strengthen, not to individual employees. Keepnet vishing assessment recordings are encrypted and deleted within five business days of report acceptance, under EU and UK GDPR and the published DPA. In a Keepnet vishing simulation, a platform the customer's team controls runs AI-agent, text-to-speech or recorded calls.[15]

Keepnet offers hosting in the region the customer chooses: the UK, EU, US, Canada, the UAE or Türkiye. Microsoft Azure hosts every Keepnet region except Türkiye, which AWS hosts. Keepnet lists certified security of ISO/IEC 27001, with data in the region the customer chooses. Keepnet states four current certifications, independently audited. Keepnet lists AES-256 at rest and TLS 1.2 or 1.3 in transit.[9][15]

Keepnet prices its plans per employee per month, billed annually, on a 3-year agreement, excluding tax, and 1-year agreements are quoted. Customers buying through a Keepnet partner have the partner quote, bill and support them. Keepnet names Whitbread and Koton among the teams it describes with the numbers they moved.[5][6][7][8][9][10][11][14][15]

Keepnet Labs on the record

Sources

Keepnet Labs full record

  1. [1]About usKeepnet Labs · keepnetlabs.com · published July 23, 2024 · Tier A
  2. [2]Phishing simulatorKeepnet Labs · keepnetlabs.com · published September 24, 2026 · Tier A
  3. [3]Threat intelligenceKeepnet Labs · keepnetlabs.com · published March 19, 2025 · Tier A
  4. [4]Phishing incident responseKeepnet Labs · keepnetlabs.com · published August 25, 2026 · Tier A
  5. [5]Privacy policyKeepnet Labs · doc.keepnetlabs.com · undated page, accessed September 27, 2026 · Tier A
  6. [6]About Us | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  7. [7]Human Risk Management Platform for Cybersecurity | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  8. [8]Vishing as a Service: Managed Live-Human Calls - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  9. [9]Security Awareness Training Pricing & Plans | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  10. [10]Customer Case Studies: Phishing Simulation Results | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  11. [11]Cybersecurity Platform Features & Benefits: User Management & Automation | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  12. [12]Integrations - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  13. [13]Keepnet Labs Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  14. [14]Voice delivery Integration - KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A
  15. [15]Vishing Assessment: Social Engineering by Phone | KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A

Overwatch full record

  1. [1]overwatchdata.aiOverwatch · overwatchdata.ai · undated page, accessed October 26, 2026 · Tier A
  2. [2]About Overwatch Data: founders, team & missionOverwatch · undated page, accessed November 10, 2026 · Tier A
  3. [3]AI-native threat intelligence & risk operations | Overwatch DataOverwatch · undated page, accessed November 10, 2026 · Tier A
  4. [4]AI threat intelligence platform | Overwatch DataOverwatch · undated page, accessed November 10, 2026 · Tier A
  5. [5]Cyber threat intelligence | Overwatch DataOverwatch · undated page, accessed November 10, 2026 · Tier A
  6. [6]AI agents for investigations | Overwatch DataOverwatch · undated page, accessed November 10, 2026 · Tier A
  7. [7]Fraud intelligence | Overwatch DataOverwatch · undated page, accessed November 10, 2026 · Tier A
  8. [8]Brand protection | Overwatch DataOverwatch · undated page, accessed November 10, 2026 · Tier A
  9. [9]VIP & executive protection | Overwatch DataOverwatch · undated page, accessed November 10, 2026 · Tier A
  10. [10]Merchant risk & KYB automation | Overwatch DataOverwatch · undated page, accessed November 10, 2026 · Tier A
  11. [11]We raised $15 million to help risk teams keep pace with AI-scale attacks | Overwatch DataOverwatch Data · published October 19, 2026 · Tier A

Spot a factual error? Request a correction.