CISO Tribune

Vendor comparison · 2 companies

Keepnet Labs vs KnowBe4

Keepnet Labs sells security awareness training and multi-channel phishing simulations. KnowBe4 sells attack simulation and training, email and collaboration security, and agent security through the KnowBe4 Platform. CISO Tribune files both under Human risk management and Security awareness training. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Keepnet Labs
  • KnowBe4
Keepnet Labs vs KnowBe4: Products, Customers and Funding Compared
Keepnet LabsKeepnet Labs sells security awareness training and multi-channel phishing simulations.keepnetlabs.comKnowBe4KnowBe4 sells attack simulation and training, email and collaboration security, and agent security through the KnowBe4 Platform.knowbe4.com
What it sells
  • Phishing Simulator[1][2][7][9]Runs email phishing simulations.
  • Vishing assessment[15]Live calls from experienced social engineers to test verification.
  • Security Awareness Training[4][5][7]Education on recognizing threats, reinforced with phishing and vishing simulations.
  • Cloud Email Security[10]A suite of AI-driven products for inbound and outbound email.
  • Defend[1][4][5][6][10][11]Inbound email protection against phishing, ransomware and business email compromise.
  • Prevent[5][10][12]Outbound email protection and data loss prevention.
  • Compliance Plus[13]Compliance training platform.
  • Student Edition[5]Security awareness training for academic institutions.
  • BreachSim[14]A free tool to identify network vulnerabilities.
  • Weak Password Test[15]A free tool that finds users with weak passwords.
Categories
Headquarters
London, United KingdomClearwater, United States
Founded
2017[1]2010[1]
Ownership and funding
Not stated on its pagesOwned by Vista Equity Partners since 2023[2][4][8][9]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • May 5, 2026KnowBe4 launched a two-tier Security Awareness Training offering and a new AI defense agent for custom content creation.[7]
  • April 6, 2026Dashlane announced an integration with KnowBe4 that links credential risk detection to security training for at-risk users.[18]
G2 and Gartner Peer Insights
  • G2: listed, seen October 26, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 4, 2026[8]
  • Gartner Peer Insights: listed, seen November 4, 2026[9]
Who it fits
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. Keepnet Labs organises published customer numbers by sector. Keepnet Labs prices its plans per employee per month, billed annually, and customers can buy through a Keepnet partner. Keepnet Labs lists hosting regions of the UK, EU, US, Canada, the UAE and Türkiye.Not written yet
Last verified
September 27, 2026September 27, 2026

Where they overlap

  • Keepnet Labs and KnowBe4 are both filed under Human risk management and Security awareness training.

Where they differ, field by field

  • Keepnet Labs's primary category is Human risk management; KnowBe4's is Security awareness training.
  • Keepnet Labs is also filed under Threat intelligence and Incident response and forensics. KnowBe4 is also filed under Email security and AI model and agent security.
  • Keepnet Labs lists Phishing Simulator and Vishing assessment. KnowBe4 lists Security Awareness Training, Cloud Email Security, Defend, Prevent, Compliance Plus and 3 more.
  • Keepnet Labs is headquartered in London, United Kingdom. KnowBe4 is headquartered in Clearwater, United States.
  • Keepnet Labs was founded in 2017. KnowBe4 was founded in 2010.
  • KnowBe4 is owned by Vista Equity Partners, since 2023.

What it sells: Keepnet Labs

What Phishing Simulator does[1][2][7][9]
Phishing Simulator runs email phishing simulations. Phishing Simulator provides templates across languages and difficulty levels.
What Vishing assessment does[15]
A Keepnet vishing assessment is a set of live calls from experienced social engineers to employees, using pretexts the customer approves. Senior Keepnet social engineers hold the calls themselves, with no AI voices.

What it sells: KnowBe4

What Security Awareness Training does[4][5][7]
KnowBe4 says it delivers timely, personalized education that helps people recognize threats. Lessons are reinforced with realistic phishing and vishing simulations.
What Cloud Email Security does[10]
KnowBe4 Cloud Email Security is a suite of AI-driven products designed to detect and prevent advanced email threats across inbound and outbound communication. Contextual banners and prompts are delivered at the point of risk.
What Defend does[1][4][5][6][10][11]
Defend detects and blocks phishing, ransomware and business email compromise with behavioral AI and self-learning threat models. Defend inserts color-coded banners on flagged email and rewrites links, checking them at time of click. Defend integrates with Microsoft Defender for Office 365 through API-based connectivity.
What Prevent does[5][10][12]
Prevent monitors outbound email in real time and alerts users to risky behavior, such as accidental sends or misdirected emails. Prevent is integrated with Microsoft Outlook and Office 365. Prevent Enterprise adds misdirected content detection and custom DLP policies.
What Compliance Plus does[13]
Compliance Plus has a training library of 1000+ items of compliance training content. Compliance Plus offers targeted training for requirements such as HIPAA, PCI and GDPR. Organizations can upload SCORM-compliant content to the KnowBe4 LMS.
What Student Edition does[5]
The KnowBe4 Student Edition enables academic institutions to prepare students to identify and prevent modern cyberattacks. Its training content covers phishing, BYOD risks, password hygiene, social media risks and campus scams.
What BreachSim does[14]
BreachSim is a free tool from KnowBe4 to identify network vulnerabilities. BreachSim tests over 12 realistic data exfiltration scenarios following the MITRE ATT&CK framework.
What Weak Password Test does[15]
The Weak Password Test is a free tool to help IT Administrators know which users have passwords that are easily guessed. It checks the Active Directory and generates a report of users with weak passwords.

Questions about Keepnet Labs and KnowBe4

What do Keepnet Labs and KnowBe4 sell?
Keepnet Labs sells Phishing Simulator and Vishing assessment. KnowBe4 sells Security Awareness Training, Cloud Email Security, Defend, Prevent, Compliance Plus and 3 more.
Are Keepnet Labs and KnowBe4 in the same category?
They share Human risk management and Security awareness training. Keepnet Labs's primary category is Human risk management and KnowBe4's is Security awareness training.
Where are Keepnet Labs and KnowBe4 headquartered?
Keepnet Labs is headquartered in London, United Kingdom. KnowBe4 is headquartered in Clearwater, United States.
When were Keepnet Labs and KnowBe4 founded?
Keepnet Labs was founded in 2017. KnowBe4 was founded in 2010.
Who owns Keepnet Labs and KnowBe4?
KnowBe4 is owned by Vista Equity Partners, since 2023.
Who are Keepnet Labs and KnowBe4 sold to?
Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most.
What have Keepnet Labs and KnowBe4 announced recently?
May 5, 2026: KnowBe4 launched a two-tier Security Awareness Training offering and a new AI defense agent for custom content creation.

About Keepnet Labs

Keepnet Labs sells security awareness training and multi-channel phishing simulations. Keepnet sells a plan that adds incident response for the emails, SMS and calls employees report, and before and after behaviour measurement. Signals from the security stack a customer already runs become named behaviours in Keepnet.[4][7][9]

Keepnet sends a nudge in the moment, then training for the same behaviour. Keepnet nudges are short reminders by email, SMS and Teams, timed to each employee's behaviour. Keepnet security awareness training is matched to role, risk and behaviour, with nudges. Compliance 360 is role-based compliance training and readiness tracking. Secure Behaviour Dashboard shows before and after behaviour change, and risky behaviour from security tools drives nudges, training and simulations. Keepnet executive and advanced reports are ready-made reports with before and after behaviour data.[7][9]

Phishing Simulator runs email phishing simulations, with templates across languages and difficulty levels. Keepnet voice phishing simulations use pre-recorded, text-to-speech or two-way AI calls. Keepnet runs voice phishing simulations from numbers it owns, not spoofed. Keepnet places the call and records what each employee does. Keepnet voice campaign setup starts when a customer adds phone numbers and then creates a voice campaign. Keepnet SMS phishing simulations use numbers that Keepnet provides. Keepnet callback phishing is an email that asks the employee to call a number. Keepnet email threat simulator tests how email defences handle realistic threats. Keepnet customers can run voice, SMS, email, QR code and callback simulations themselves from the Keepnet console.[2][7][9][14][15]

Incident Responder provides analysis and response for reported emails, SMS and calls. Keepnet threat sharing lets customers share and receive phishing intelligence with peers. Keepnet says AI agents run the loop and, by default, nothing goes out until the customer approves it. Keepnet states that customer data is not used to train AI models.[3][7][9]

Senior Keepnet social engineers hold the calls themselves, with no AI voices. Keepnet vishing assessments are requested most for the help desk, and any team that takes calls can be included. Password and MFA resets, account changes and callbacks to the number on file are the most common scopes of a Keepnet vishing assessment. Keepnet vishing assessment callers are UK, Europe and US callers, in English and Spanish. Card, health, government ID and other high-sensitivity data are never requested or recorded in a Keepnet vishing assessment. Keepnet vishing assessment findings point to the verification steps and policies to strengthen, not to individual employees. Keepnet vishing assessment recordings are encrypted and deleted within five business days of report acceptance, under EU and UK GDPR and the published DPA. In a Keepnet vishing simulation, a platform the customer's team controls runs AI-agent, text-to-speech or recorded calls.[15]

Keepnet offers hosting in the region the customer chooses: the UK, EU, US, Canada, the UAE or Türkiye. Microsoft Azure hosts every Keepnet region except Türkiye, which AWS hosts. Keepnet lists certified security of ISO/IEC 27001, with data in the region the customer chooses. Keepnet states four current certifications, independently audited. Keepnet lists AES-256 at rest and TLS 1.2 or 1.3 in transit.[9][15]

Keepnet prices its plans per employee per month, billed annually, on a 3-year agreement, excluding tax, and 1-year agreements are quoted. Customers buying through a Keepnet partner have the partner quote, bill and support them. Keepnet names Whitbread and Koton among the teams it describes with the numbers they moved.[5][6][7][8][9][10][11][14][15]

Keepnet Labs on the record

Sources

Keepnet Labs full record

  1. [1]About usKeepnet Labs · keepnetlabs.com · published July 23, 2024 · Tier A
  2. [2]Phishing simulatorKeepnet Labs · keepnetlabs.com · published September 24, 2026 · Tier A
  3. [3]Threat intelligenceKeepnet Labs · keepnetlabs.com · published March 19, 2025 · Tier A
  4. [4]Phishing incident responseKeepnet Labs · keepnetlabs.com · published August 25, 2026 · Tier A
  5. [5]Privacy policyKeepnet Labs · doc.keepnetlabs.com · undated page, accessed September 27, 2026 · Tier A
  6. [6]About Us | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  7. [7]Human Risk Management Platform for Cybersecurity | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  8. [8]Vishing as a Service: Managed Live-Human Calls - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  9. [9]Security Awareness Training Pricing & Plans | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  10. [10]Customer Case Studies: Phishing Simulation Results | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  11. [11]Cybersecurity Platform Features & Benefits: User Management & Automation | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  12. [12]Integrations - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  13. [13]Keepnet Labs Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  14. [14]Voice delivery Integration - KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A
  15. [15]Vishing Assessment: Social Engineering by Phone | KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A

KnowBe4 full record

  1. [1]About usKnowBe4 · knowbe4.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Vista equity partners completes acquisition of knowbe4KnowBe4 · knowbe4.com · published February 1, 2023 · Tier A
  3. [3]Contact usKnowBe4 · knowbe4.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]KnowBe4 | Secure Your Digital Workforce: Human + AIKnowBe4 · undated page, accessed October 26, 2026 · Tier A
  5. [5]KnowBe4 Student Edition | KnowBe4KnowBe4 · undated page, accessed October 26, 2026 · Tier A
  6. [6]Warning: Attackers Are Using Calendar Invite Files to Evade Security FiltersKnowBe4 · undated page, accessed October 26, 2026 · Tier A
  7. [7]KnowBe4 Launches AI-Native Attack Simulation & Training Product and Twelfth AI AgentBusiness Wire · published May 5, 2026 · Tier A
  8. [8]KnowBe4 Security Awareness Training Reviews 2026 - G2G2 · undated page, accessed October 26, 2026 · Tier C
  9. [9]KnowBe4 Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed October 26, 2026 · Tier C
  10. [10]Cloud Email Security for Microsoft 365 | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  11. [11]Pricing | DefendKnowBe4 · undated page, accessed November 4, 2026 · Tier A
  12. [12]Pricing | Prevent | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  13. [13]Compliance Plus: Compliance Training Platform | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  14. [14]BreachSim | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  15. [15]Weak Password Test | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  16. [16]Security Culture Report Analysis Center | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  17. [17]KnowBe4 Customer Success | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  18. [18]Dashlane Launches First-of-its-Kind Integration with KnowBe4 to Transform Security Awareness into Proactive DefensePR Newswire · published April 6, 2026 · Tier A

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