CISO Tribune

Vendor comparison · 2 companies

IANS vs KnowBe4

IANS is a practitioner-sourced intelligence engine where data, peer experience and expert insights converge for security teams. KnowBe4 sells attack simulation and training, email and collaboration security, and agent security through the KnowBe4 Platform. CISO Tribune files both under Security awareness training. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

Change the companies

Up to four companies side by side.

  • IANS
  • KnowBe4
IANS vs KnowBe4: Products, Customers and Funding Compared
IANSIANS is a practitioner-sourced intelligence engine where data, peer experience and expert insights converge for security teams.ians.comKnowBe4KnowBe4 sells attack simulation and training, email and collaboration security, and agent security through the KnowBe4 Platform.knowbe4.com
What it sells
  • Ask IANS[12]An AI Q&A service built on a proprietary database of IANS Faculty expert advice.
  • Client Portal[12][14]A library of research, tools and templates contributed by IANS Faculty.
  • CISO Inquiry Community[12]An invitation-only service where CISOs gain insights from a private community of peers.
  • Security Awareness Training[4][5][7]Education on recognizing threats, reinforced with phishing and vishing simulations.
  • Cloud Email Security[10]A suite of AI-driven products for inbound and outbound email.
  • Defend[1][4][5][6][10][11]Inbound email protection against phishing, ransomware and business email compromise.
  • Prevent[5][10][12]Outbound email protection and data loss prevention.
  • Compliance Plus[13]Compliance training platform.
  • Student Edition[5]Security awareness training for academic institutions.
  • BreachSim[14]A free tool to identify network vulnerabilities.
  • Weak Password Test[15]A free tool that finds users with weak passwords.
Categories
Headquarters
Not stated on its pagesClearwater, United States
Founded
Not stated on its pages2010[1]
Ownership and funding
Not stated on its pagesOwned by Vista Equity Partners since 2023[2][4][8][9]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • August 25, 2026IANS named Kelley Hippler as its Chief Revenue Officer, citing her revenue leadership experience at Thought Industries, Briefly Legal, and Forrester.[16]
  • July 15, 2026IANS announced the launch of its Model Context Protocol Server, which delivers cybersecurity insights and data through the AI tools security teams use.[10]
  • March 31, 2026IANS announced the launch of a security-focused news offering with daily coverage written by its in-house reporters and backed by expert practitioner analysis.[9]
  • February 4, 2026IANS appointed Dan Klein as Executive Vice President, Faculty and Professional Services.[11]
  • May 5, 2026KnowBe4 launched a two-tier Security Awareness Training offering and a new AI defense agent for custom content creation.[7]
  • April 6, 2026Dashlane announced an integration with KnowBe4 that links credential risk detection to security training for at-risk users.[18]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 4, 2026[8]
  • Gartner Peer Insights: listed, seen November 4, 2026[9]
Who it fits
From its own pages, IANS sells mainly to CISOs and their cybersecurity teams. A privacy service from IANS is aimed at CISOs, privacy teams and compliance teams. IANS offers an invitation-only community in which CISOs gain insights from their peers. IANS describes professional development that runs from hands-on technical skill to the executive table. No vendor can become an IANS client. IANS offers data-as-a-service delivery of its content to clients that license it.Not written yet
Last verified
October 16, 2026September 27, 2026

Where they overlap

  • IANS and KnowBe4 are both filed under Security awareness training.

Where they differ, field by field

  • IANS's primary category is Security consulting and advisory; KnowBe4's is Security awareness training.
  • IANS is also filed under Penetration testing and red team services. KnowBe4 is also filed under Human risk management, Email security and AI model and agent security.
  • IANS lists Ask IANS, Client Portal and CISO Inquiry Community. KnowBe4 lists Security Awareness Training, Cloud Email Security, Defend, Prevent, Compliance Plus and 3 more.
  • KnowBe4 is headquartered in Clearwater, United States.
  • KnowBe4 was founded in 2010.
  • KnowBe4 is owned by Vista Equity Partners, since 2023.

What it sells: IANS

What Client Portal does[12][14]
The Client Portal provides a library of research, tools and templates contributed by IANS Faculty. Client Portal website data and infrastructure are based in the U.S.

What it sells: KnowBe4

What Security Awareness Training does[4][5][7]
KnowBe4 says it delivers timely, personalized education that helps people recognize threats. Lessons are reinforced with realistic phishing and vishing simulations.
What Cloud Email Security does[10]
KnowBe4 Cloud Email Security is a suite of AI-driven products designed to detect and prevent advanced email threats across inbound and outbound communication. Contextual banners and prompts are delivered at the point of risk.
What Defend does[1][4][5][6][10][11]
Defend detects and blocks phishing, ransomware and business email compromise with behavioral AI and self-learning threat models. Defend inserts color-coded banners on flagged email and rewrites links, checking them at time of click. Defend integrates with Microsoft Defender for Office 365 through API-based connectivity.
What Prevent does[5][10][12]
Prevent monitors outbound email in real time and alerts users to risky behavior, such as accidental sends or misdirected emails. Prevent is integrated with Microsoft Outlook and Office 365. Prevent Enterprise adds misdirected content detection and custom DLP policies.
What Compliance Plus does[13]
Compliance Plus has a training library of 1000+ items of compliance training content. Compliance Plus offers targeted training for requirements such as HIPAA, PCI and GDPR. Organizations can upload SCORM-compliant content to the KnowBe4 LMS.
What Student Edition does[5]
The KnowBe4 Student Edition enables academic institutions to prepare students to identify and prevent modern cyberattacks. Its training content covers phishing, BYOD risks, password hygiene, social media risks and campus scams.
What BreachSim does[14]
BreachSim is a free tool from KnowBe4 to identify network vulnerabilities. BreachSim tests over 12 realistic data exfiltration scenarios following the MITRE ATT&CK framework.
What Weak Password Test does[15]
The Weak Password Test is a free tool to help IT Administrators know which users have passwords that are easily guessed. It checks the Active Directory and generates a report of users with weak passwords.

Questions about IANS and KnowBe4

What do IANS and KnowBe4 sell?
IANS sells Ask IANS, Client Portal and CISO Inquiry Community. KnowBe4 sells Security Awareness Training, Cloud Email Security, Defend, Prevent, Compliance Plus and 3 more.
Are IANS and KnowBe4 in the same category?
They share Security awareness training. IANS's primary category is Security consulting and advisory and KnowBe4's is Security awareness training.
Where are IANS and KnowBe4 headquartered?
KnowBe4 is headquartered in Clearwater, United States.
When were IANS and KnowBe4 founded?
KnowBe4 was founded in 2010.
Who owns IANS and KnowBe4?
KnowBe4 is owned by Vista Equity Partners, since 2023.
Who are IANS and KnowBe4 sold to?
From its own pages, IANS sells mainly to CISOs and their cybersecurity teams.
What have IANS and KnowBe4 announced recently?
August 25, 2026: IANS named Kelley Hippler as its Chief Revenue Officer, citing her revenue leadership experience at Thought Industries, Briefly Legal, and Forrester. May 5, 2026: KnowBe4 launched a two-tier Security Awareness Training offering and a new AI defense agent for custom content creation.

About IANS

IANS is a practitioner-sourced intelligence engine where data, peer experience and expert insights converge for security teams. IANS has had a single focus on cybersecurity from the beginning. IANS describes itself as a cybersecurity research and advisory firm that provides services to support decision-making for CISOs and their cybersecurity teams. IANS was launched in 2000. IANS describes a proprietary intelligence platform that mines the collective experience of its CISO community and Faculty.[3][12]

IANS says its data comes from thousands of conversations between 170+ Faculty, who are security practitioners in the field, and CISO clients. IANS states that its vendor intelligence is based on facts and data. No vendor can become an IANS client. IANS uses AI to deliver answers from its practitioner-validated intelligence base of cybersecurity decisions.[3]

IANS offers the Ask-An-Expert service, which provides clients with unlimited access to seasoned cybersecurity professionals for guidance on various topics. Ask IANS is an AI Q&A service whose answers draw on a proprietary database of IANS Faculty expert advice. The Client Portal provides a library of research, tools and templates contributed by IANS Faculty. The IANS CISO Inquiry Community is an invitation-only service that lets CISOs gain insights and perspectives from a private community of their peers. IANS Faculty help executives communicate about cybersecurity risks and strategies to their teams and stakeholders. IANS provides briefings on the latest cybersecurity threats and technologies.[1][12]

IANS offers practitioner-based insights from IANS Faculty and industry peers covering aspects of the vendor management lifecycle. A privacy service from IANS includes an operational privacy framework, privacy toolkit, bi-monthly privacy briefings, regulation cheat sheets, and privacy communication slides. IANS provides access to daily content. IANS Faculty give live guidance on breaking cybersecurity events, incidents and breaches. IANS lets clients submit questions to a private peer community and receive insights in shared summaries. IANS offers an interactive, live setting in which to explore challenges with an IANS Faculty member. IANS also returns short, written responses from multiple faculty members on a topic.[12]

IANS acts as an adversary to identify and exploit weaknesses in client controls. IANS demonstrates adversary tactics and gives guidance to harden infrastructure. IANS offers an engagement to find the gaps in a client IR process, then test the plan against them. IANS delivers training through its Faculty practitioners to improve foundational skills and reduce knowledge gaps. IANS provides instruction with hands-on interactive labs, in multiple formats. IANS offers a personalized engagement with an executive coach from its Faculty line-up.[1]

IANS delivers its knowledge base via MCP into AI tools. For clients that license them, IANS offers data-as-a-service delivery of IANS proprietary content, including the IANS MCP Server. The IANS MCP server does not train or operate its own large language model. IANS does not use MCP log data to train AI models, and does not provide it to any third party for model training. Requests to speak with IANS Faculty can be submitted through the MCP.[1][12][13]

IANS protects data at rest with the 256-bit Advanced Encryption Standard (AES) algorithm. IANS data removal process adheres to a decommissioning policy under GDPR and the California Consumer Privacy Act. IANS conducts annual penetration testing and monthly internal network and vulnerability scans through independent external parties. IANS and Artico Search surveyed more than 525 infosec professionals as part of the 2024 Staff Compensation and Satisfaction Survey. The 2025 Cybersecurity Staff Compensation Benchmark report draws on survey data gathered from June through the end of 2024. The report includes a breakdown of compensation for various roles across security functions and the factors that most impact compensation packages.[1][2][5][6][7][8][15]

IANS on the record

Sources

IANS full record

  1. [1]ians.comIANS · ians.com · undated page, accessed October 16, 2026 · Tier A
  2. [2]Security program assessmentsIANS · ians.com · undated page, accessed October 16, 2026 · Tier A
  3. [3]About IANS — who we are and what we believe | IANSIANS · undated page, accessed November 2, 2026 · Tier A
  4. [4]IANS — The intelligence platform for security leadersIANS · undated page, accessed November 2, 2026 · Tier A
  5. [5]2024 Security Budgets: Data From 755 CISOsIANS · published September 5, 2024 · Tier A
  6. [6]IANS 2025 Security Budget Benchmark ReportIANS · published August 5, 2025 · Tier A
  7. [7]Cybersecurity Salaries 2026: Staff Pay and Retention DataIANS · published March 31, 2026 · Tier A
  8. [8]Webinar: Where to Deploy AI Across Your SecOps TeamIANS · undated page, accessed November 2, 2026 · Tier A
  9. [9]IANS Launches News Offering and Reinvents Its Platform for How Security Leaders Work TodayIANS · published March 31, 2026 · Tier A
  10. [10]IANS Launches the First Cybersecurity MCP Server Delivering Practitioner-Validated Intelligence Directly into Clients' Native AI ToolsIANS · published July 15, 2026 · Tier A
  11. [11]IANS appoints Dan Klein as Executive Vice President, Faculty and Professional Services to Support Faculty and Consulting Services GrowthIANS · published February 4, 2026 · Tier A
  12. [12]Terms of Service | IANSIANS · undated page, accessed November 10, 2026 · Tier A
  13. [13]MCP Data Privacy & Security | IANSIANS · undated page, accessed November 10, 2026 · Tier A
  14. [14]IANS Cybersecurity Commitment | IANSIANS · undated page, accessed November 10, 2026 · Tier A
  15. [15]2025 Staff Pay Data From 525+ Infosec ProfessionalsIANS · undated page, accessed November 10, 2026 · Tier A
  16. [16]New CRO to Help IANS Expand Practitioner-Sourced Intelligence, Peer Insight, and AI-Ready Guidance for Security TeamsIANS · published August 25, 2026 · Tier A

KnowBe4 full record

  1. [1]About usKnowBe4 · knowbe4.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Vista equity partners completes acquisition of knowbe4KnowBe4 · knowbe4.com · published February 1, 2023 · Tier A
  3. [3]Contact usKnowBe4 · knowbe4.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]KnowBe4 | Secure Your Digital Workforce: Human + AIKnowBe4 · undated page, accessed October 26, 2026 · Tier A
  5. [5]KnowBe4 Student Edition | KnowBe4KnowBe4 · undated page, accessed October 26, 2026 · Tier A
  6. [6]Warning: Attackers Are Using Calendar Invite Files to Evade Security FiltersKnowBe4 · undated page, accessed October 26, 2026 · Tier A
  7. [7]KnowBe4 Launches AI-Native Attack Simulation & Training Product and Twelfth AI AgentBusiness Wire · published May 5, 2026 · Tier A
  8. [8]KnowBe4 Security Awareness Training Reviews 2026 - G2G2 · undated page, accessed October 26, 2026 · Tier C
  9. [9]KnowBe4 Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed October 26, 2026 · Tier C
  10. [10]Cloud Email Security for Microsoft 365 | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  11. [11]Pricing | DefendKnowBe4 · undated page, accessed November 4, 2026 · Tier A
  12. [12]Pricing | Prevent | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  13. [13]Compliance Plus: Compliance Training Platform | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  14. [14]BreachSim | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  15. [15]Weak Password Test | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  16. [16]Security Culture Report Analysis Center | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  17. [17]KnowBe4 Customer Success | KnowBe4KnowBe4 · undated page, accessed November 4, 2026 · Tier A
  18. [18]Dashlane Launches First-of-its-Kind Integration with KnowBe4 to Transform Security Awareness into Proactive DefensePR Newswire · published April 6, 2026 · Tier A

Spot a factual error? Request a correction.