CISO Tribune

Vendor comparison · 2 companies

Hoxhunt vs IANS

Hoxhunt sells an AI-powered platform that automates security awareness and phishing training with personalized training for employees. IANS is a practitioner-sourced intelligence engine where data, peer experience and expert insights converge for security teams. CISO Tribune files both under Security awareness training. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Hoxhunt
  • IANS
Hoxhunt vs IANS: Products, Customers and Funding Compared
HoxhuntHoxhunt sells an AI-powered platform that automates security awareness and phishing training with personalized training for employees.hoxhunt.comIANSIANS is a practitioner-sourced intelligence engine where data, peer experience and expert insights converge for security teams.ians.com
What it sells
  • Adaptive Phishing Training[7]Personalized phishing training for employees.
  • Ask IANS[12]An AI Q&A service built on a proprietary database of IANS Faculty expert advice.
  • Client Portal[12][14]A library of research, tools and templates contributed by IANS Faculty.
  • CISO Inquiry Community[12]An invitation-only service where CISOs gain insights from a private community of peers.
Categories
Headquarters
Helsinki, Finland[3]Not stated on its pages
Founded
2016[1]Not stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • October 21, 2026Hoxhunt announced Secure Behavior Detection and Response, a product that turns fragmented security signals into a view of risky behavior.[13]
  • August 25, 2026IANS named Kelley Hippler as its Chief Revenue Officer, citing her revenue leadership experience at Thought Industries, Briefly Legal, and Forrester.[16]
  • July 15, 2026IANS announced the launch of its Model Context Protocol Server, which delivers cybersecurity insights and data through the AI tools security teams use.[10]
  • March 31, 2026IANS announced the launch of a security-focused news offering with daily coverage written by its in-house reporters and backed by expert practitioner analysis.[9]
  • February 4, 2026IANS appointed Dan Klein as Executive Vice President, Faculty and Professional Services.[11]
G2 and Gartner Peer Insights
  • G2: listed, seen November 3, 2026[10]
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Hoxhunt sells mainly to global organizations that train large workforces of employees. Hoxhunt says its AI and behavioral data let security teams personalize training at scale with less manual work. SOC teams are addressed by its response automation, which suppresses safe, duplicate, and low-risk reports. Organizations with compliance needs can use regulatory tracks for PCI DSS, HIPAA, DORA, and GDPR. Hoxhunt says training can reach frontline staff, contractors, and the board.From its own pages, IANS sells mainly to CISOs and their cybersecurity teams. A privacy service from IANS is aimed at CISOs, privacy teams and compliance teams. IANS offers an invitation-only community in which CISOs gain insights from their peers. IANS describes professional development that runs from hands-on technical skill to the executive table. No vendor can become an IANS client. IANS offers data-as-a-service delivery of its content to clients that license it.
Last verified
September 27, 2026October 16, 2026

Where they overlap

  • Hoxhunt and IANS are both filed under Security awareness training.

Where they differ, field by field

  • Hoxhunt's primary category is Human risk management; IANS's is Security consulting and advisory.
  • IANS is also filed under Penetration testing and red team services.
  • Hoxhunt lists Adaptive Phishing Training. IANS lists Ask IANS, Client Portal and CISO Inquiry Community.
  • Hoxhunt is headquartered in Helsinki, Finland.
  • Hoxhunt was founded in 2016.

What it sells: IANS

What Client Portal does[12][14]
The Client Portal provides a library of research, tools and templates contributed by IANS Faculty. Client Portal website data and infrastructure are based in the U.S.

Questions about Hoxhunt and IANS

What do Hoxhunt and IANS sell?
Hoxhunt sells Adaptive Phishing Training. IANS sells Ask IANS, Client Portal and CISO Inquiry Community.
Are Hoxhunt and IANS in the same category?
They share Security awareness training. Hoxhunt's primary category is Human risk management and IANS's is Security consulting and advisory.
Where are Hoxhunt and IANS headquartered?
Hoxhunt is headquartered in Helsinki, Finland.
When were Hoxhunt and IANS founded?
Hoxhunt was founded in 2016.
Who are Hoxhunt and IANS sold to?
From its own pages, Hoxhunt sells mainly to global organizations that train large workforces of employees. From its own pages, IANS sells mainly to CISOs and their cybersecurity teams.
What have Hoxhunt and IANS announced recently?
October 21, 2026: Hoxhunt announced Secure Behavior Detection and Response, a product that turns fragmented security signals into a view of risky behavior. August 25, 2026: IANS named Kelley Hippler as its Chief Revenue Officer, citing her revenue leadership experience at Thought Industries, Briefly Legal, and Forrester.

About Hoxhunt

Hoxhunt sells an AI-powered platform that automates security awareness and phishing training with personalized training for employees.[5][6][7]

Hoxhunt says its platform delivers phishing simulations across email, SMS, phone calls or Teams, personalized to each employee based on department, location and more. Instant micro-trainings follow the simulations. Hoxhunt provides a library of customizable training packages, and training can be generated with AI.[5]

Hoxhunt creates an individual learning path for each employee. Simulated phishing campaigns are selected based on skill level, role, location and previous behavior. Employees receive gamified simulations and interactive training roughly every 10 days. Simulations span email, smishing, vishing and callback, Microsoft Teams, and deepfake. Hoxhunt simulates executive-impersonation and payment-approval scams with AI-generated or cloned voices. Hoxhunt can send simulated phishing messages inside Microsoft Teams and other collaboration tools.[7]

Hoxhunt delivers security awareness training as short lessons in small, regular bursts. Hoxhunt includes 300+ ready training modules in video and text, plus regulatory tracks for PCI DSS, HIPAA, DORA, and GDPR. Content Studio lets customers create their own training by turning policies, procedures and existing materials into training in under 60 seconds. Nothing reaches employees until the customer publishes it. Training can be localized in 40+ languages. Hoxhunt says training can reach frontline staff, contractors, and the board with XSAT, with no account required.[6]

On the response side, Hoxhunt investigates reported emails, groups them into a single incident, and removes the campaign across every inbox automatically. Hoxhunt pulls in threat intelligence from 5 million reporters worldwide. Hoxhunt says it classifies reported emails with 96% accuracy for malicious emails and more than 99% for safe emails. Hoxhunt suppresses safe, duplicate, and low-risk reports so the SOC can spend less time reviewing noise. Hoxhunt says the product can reduce phishing tickets by up to 99%.[2]

For risk beyond email, Hoxhunt organizes events from Hoxhunt and third-party tools into behavioral patterns at the employee, team, and organizational level. Hoxhunt combines signals from Hoxhunt, Microsoft Defender, CrowdStrike, Zscaler, and other sources into a unified behavioral view. Customers can ingest events from internal systems and proprietary tools through a flexible API. Hoxhunt can trigger coaching, policy reminders, training, or escalation based on behavior.

Hoxhunt says hundreds of global organizations use it to train millions of employees. Hoxhunt reports millions of users across 129+ countries. Customers named on its pages include DocuSign, Airbus, AES, Schindler and Nokia. Hoxhunt says Avanade saves over 900 hours of SOC analysis per month with Hoxhunt. Hoxhunt says 60% of employees report at least 1 real attack within the first year of training.[6][11]

Hoxhunt raised a Series B of $40 million with New York-based Level Equity Management. Hoxhunt raised a $3 million Series A with Dawn Capital, and Icebreaker took part. Hoxhunt operates on a SOC 2 Type II audited platform with GDPR and CCPA compliance, encryption in transit and at rest, and strict access controls. Hoxhunt has a dedicated Compliance and Security staff, and SOC2 and SOC3 reports are available for customers and prospects on request. Hoxhunt prices per employee, with the quote depending on employee count and the capabilities needed. Hoxhunt onboarding starts with connecting an identity provider, importing users and picking a launch date, and Hoxhunt says most teams are live in under two weeks.[2][4][5][6][7][12]

Hoxhunt on the record

Sources

Hoxhunt full record

  1. [1]About - HoxhuntHoxhunt · undated page, accessed September 27, 2026 · Tier A
  2. [2]How it worksHoxhunt · hoxhunt.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Hoxhunt raises 40m to solve the hardest part of cybersecurity people,c3577495Hoxhunt via Cision · news.cision.com · published May 31, 2022 · Tier A
  4. [4]Pricing - HoxhuntHoxhunt · undated page, accessed October 25, 2026 · Tier A
  5. [5]The Hoxhunt Human Risk Management PlatformHoxhunt · undated page, accessed October 25, 2026 · Tier A
  6. [6]Security Awareness Training for Employees | #1 G2 RecommendedHoxhunt · undated page, accessed October 25, 2026 · Tier A
  7. [7]No.1 Phishing Training for Employees | HoxhuntHoxhunt · undated page, accessed October 25, 2026 · Tier A
  8. [8]Phishing Email Incident Response Automation| HoxhuntHoxhunt · undated page, accessed October 25, 2026 · Tier A
  9. [9]Secure Behavior Detection and ResponseHoxhunt · undated page, accessed October 25, 2026 · Tier A
  10. [10]Hoxhunt Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 25, 2026 · Tier C
  11. [11]Why Go With Us? - HoxhuntHoxhunt · undated page, accessed November 3, 2026 · Tier A
  12. [12]Our Security - HoxhuntHoxhunt · undated page, accessed November 3, 2026 · Tier A
  13. [13]Hoxhunt launches Secure Behavior Detection and Response to turn human risk signals into lasting behavior changePR Newswire · published October 21, 2026 · Tier A

IANS full record

  1. [1]ians.comIANS · ians.com · undated page, accessed October 16, 2026 · Tier A
  2. [2]Security program assessmentsIANS · ians.com · undated page, accessed October 16, 2026 · Tier A
  3. [3]About IANS — who we are and what we believe | IANSIANS · undated page, accessed November 2, 2026 · Tier A
  4. [4]IANS — The intelligence platform for security leadersIANS · undated page, accessed November 2, 2026 · Tier A
  5. [5]2024 Security Budgets: Data From 755 CISOsIANS · published September 5, 2024 · Tier A
  6. [6]IANS 2025 Security Budget Benchmark ReportIANS · published August 5, 2025 · Tier A
  7. [7]Cybersecurity Salaries 2026: Staff Pay and Retention DataIANS · published March 31, 2026 · Tier A
  8. [8]Webinar: Where to Deploy AI Across Your SecOps TeamIANS · undated page, accessed November 2, 2026 · Tier A
  9. [9]IANS Launches News Offering and Reinvents Its Platform for How Security Leaders Work TodayIANS · published March 31, 2026 · Tier A
  10. [10]IANS Launches the First Cybersecurity MCP Server Delivering Practitioner-Validated Intelligence Directly into Clients' Native AI ToolsIANS · published July 15, 2026 · Tier A
  11. [11]IANS appoints Dan Klein as Executive Vice President, Faculty and Professional Services to Support Faculty and Consulting Services GrowthIANS · published February 4, 2026 · Tier A
  12. [12]Terms of Service | IANSIANS · undated page, accessed November 10, 2026 · Tier A
  13. [13]MCP Data Privacy & Security | IANSIANS · undated page, accessed November 10, 2026 · Tier A
  14. [14]IANS Cybersecurity Commitment | IANSIANS · undated page, accessed November 10, 2026 · Tier A
  15. [15]2025 Staff Pay Data From 525+ Infosec ProfessionalsIANS · undated page, accessed November 10, 2026 · Tier A
  16. [16]New CRO to Help IANS Expand Practitioner-Sourced Intelligence, Peer Insight, and AI-Ready Guidance for Security TeamsIANS · published August 25, 2026 · Tier A

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