CISO Tribune

Vendor comparison · 2 companies

Holistic AI vs NowSecure

Holistic AI sells an enterprise AI governance platform that lets customers discover every model, agent and application, assess AI risk and enforce policies. NowSecure sells mobile application risk management software that analyzes compiled iOS and Android app binaries on real devices to find hidden AI, risky SDKs, vulnerabilities and data flows. CISO Tribune files both under AI model and agent security. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Holistic AI
  • NowSecure
Holistic AI vs NowSecure: Products, Customers and Funding Compared
Holistic AIHolistic AI sells an enterprise AI governance platform that lets customers discover every model, agent and application, assess AI risk and enforce policies.holisticai.comNowSecureNowSecure sells mobile application risk management software that analyzes compiled iOS and Android app binaries on real devices to find hidden AI, risky SDKs, vulnerabilities and data flows.nowsecure.com
What it sells
  • Sentinel Agents[4]Continuously monitor what a customer's AI says in production.
  • Operative Agents[4]Step in inline when risk crosses a defined threshold.
  • Mobile Application Risk Management[1][2][3][5]Continuously assesses apps a company builds and third-party apps its workforce uses.
  • Dynamic Mobile SBOM[7]Generates SBOMs from binary analysis of iOS, Android and hybrid apps.
  • NowSecure Privacy[8]Protects sensitive data and minimizes compliance exposure in mobile apps.
Categories
Headquarters
San Francisco, United States[2]Chicago, United States[1]
Founded
2020[3]Not stated on its pages
Ownership and funding
Privately held[4]Not stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • April 28, 2026NowSecure announced Mobile App Risk Intelligence (MARI), giving enterprises evidence-based visibility into third-party mobile apps, including hidden AI components and data flows.[13]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 4, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Holistic AI sells mainly to enterprises that deploy AI at scale, including LLMs, generative AI and agents. Its pages address teams responsible for AI risk, with Security, Legal and Boards named as the audiences for compliance proof. The platform connects to cloud, code and SaaS environments through read-only integrations.From its own pages, NowSecure sells mainly to enterprises that build, use and manage mobile apps. NowSecure addresses privacy, compliance and AI governance roles. NowSecure addresses AppSec, DevSecOps and mobile engineering roles. NowSecure addresses workforce app and third-party risk roles. NowSecure says financial institutions are accountable for every component shipped to production. NowSecure helps federal, local and state agencies deliver secure mobile apps.
Last verified
September 27, 2026September 27, 2026

Where they overlap

  • Holistic AI and NowSecure are both filed under AI model and agent security.
  • Both are headquartered in the United States.

Where they differ, field by field

  • Holistic AI's primary category is AI governance; NowSecure's is Mobile security.
  • Holistic AI lists Sentinel Agents and Operative Agents. NowSecure lists Mobile Application Risk Management, Dynamic Mobile SBOM and NowSecure Privacy.
  • Holistic AI is headquartered in San Francisco, United States. NowSecure is headquartered in Chicago, United States.
  • Holistic AI was founded in 2020.
  • Holistic AI is privately held.

What it sells: Holistic AI

What Sentinel Agents does[4]
The platform page says Sentinel Agents continuously monitor what AI says in production. The risks named are prompt injection, jailbreaks, data leakage, hallucination and toxicity. The page says they work without interrupting workflows.
What Operative Agents does[4]
The platform page says that when risk crosses a defined threshold, Operative Agents step in inline. They govern which tools the AI calls, what it can access and how much it can spend, in real time.

What it sells: NowSecure

What Mobile Application Risk Management does[1][2][3][5]
NowSecure gives enterprises continuous visibility into the security, privacy, compliance, and AI risk inside the mobile apps they build, use, and manage. Findings are based on what shipped apps do on real devices at runtime.
What Dynamic Mobile SBOM does[7]
NowSecure inspects compiled iOS, Android, and hybrid apps to identify every dependency, framework, and SDK actually present. It generates SBOMs for each build, storing version history and provenance.
What NowSecure Privacy does[8]
NowSecure Privacy protects sensitive data, minimizes compliance exposure, and maintains trust. NowSecure describes continuous mobile privacy testing as identifying excessive permissions, hidden data sharing, insecure SDK behaviors, and policy violations across iOS and Android applications.

Questions about Holistic AI and NowSecure

What do Holistic AI and NowSecure sell?
Holistic AI sells Sentinel Agents and Operative Agents. NowSecure sells Mobile Application Risk Management, Dynamic Mobile SBOM and NowSecure Privacy.
Are Holistic AI and NowSecure in the same category?
They share AI model and agent security. Holistic AI's primary category is AI governance and NowSecure's is Mobile security.
Where are Holistic AI and NowSecure headquartered?
Holistic AI is headquartered in San Francisco, United States. NowSecure is headquartered in Chicago, United States.
When were Holistic AI and NowSecure founded?
Holistic AI was founded in 2020.
Who owns Holistic AI and NowSecure?
Holistic AI is privately held.
Who are Holistic AI and NowSecure sold to?
From its own pages, Holistic AI sells mainly to enterprises that deploy AI at scale, including LLMs, generative AI and agents. From its own pages, NowSecure sells mainly to enterprises that build, use and manage mobile apps.
What have Holistic AI and NowSecure announced recently?
April 28, 2026: NowSecure announced Mobile App Risk Intelligence (MARI), giving enterprises evidence-based visibility into third-party mobile apps, including hidden AI components and data flows.

About Holistic AI

Holistic AI sells an enterprise AI governance platform that lets customers discover every model, agent and application, assess AI risk and enforce policies.[1]

Holistic AI describes the problem as AI shipping faster than it can be governed. Its home page says new AI agents, LLMs and vendor tools go live every week, while AI inventory, risk assessments and compliance evidence still live in spreadsheets. The page also says that without AI discovery, nobody holds a complete and current inventory of what is actually running.[1]

The platform is organised around three layers: Identify, Protect and Enforce. The platform page says Identify continuously discovers and inventories every model, agent, API and pipeline across cloud, code and vendors, including shadow AI. The same page says Protect assesses, tests and red teams every system, from static models to multi-agent workflows. Enforce turns governance policy into enforceable workflows, maps controls to regulations, and generates audit-ready evidence on demand.[1]

On the risk side, the home page says the platform runs red teaming for prompt injection and jailbreaks, and 40+ tests for bias, hallucination, privacy and robustness. Holistic AI also says it monitors drift and performance in production. For agentic systems, Agent Graph maps the relationships among agents, tools, tasks and data so organizations can assess the system as a whole.[1][7]

Sentinel Agents monitor what an AI says in production, and Operative Agents step in inline when risk crosses a defined threshold. The platform page says enforcement runs inline via the HAI Guardian SDK.

For deployment, Holistic AI says its integrations are read-only and need no agents to install.

Holistic AI also offers an independent audit under the Digital Services Act.[5]

Holistic AI began at University College London, where Dr Adriano Koshiyama and Dr Emre Kazim set out to solve the governance problem. Its stated mission is to empower enterprises to adopt and scale AI with confidence.[6]

The trust center also says Holistic AI does not use customer data to train models.[1][5][6][8][9]

Holistic AI on the record

Sources

Holistic AI full record

  1. [1]Holistic AI – The Leading AI Governance PlatformHolistic AI · undated page, accessed September 27, 2026 · Tier A
  2. [2]About Holistic AI- The Leading AI Governance PlatformHolistic AI · undated page, accessed September 27, 2026 · Tier A
  3. [3]Holistic AI Launches Open Source Library to Advance Responsible AIHolistic AI via Business Wire · businesswire.com · published October 22, 2024 · Tier A
  4. [4]An End to End AI Governance Platform - Holistic AIHolistic AI · undated page, accessed October 25, 2026 · Tier A
  5. [5]Digital Services Act ComplianceHolistic AI · undated page, accessed October 25, 2026 · Tier A
  6. [6]Seamless Integrations for Enterprise AI Governance - Holistic AIHolistic AI · undated page, accessed October 25, 2026 · Tier A
  7. [7]Holistic AI named a Challenger in the 2026 Gartner Magic Quadrant for AI Governance PlatformsHolistic AI · undated page, accessed November 5, 2026 · Tier A
  8. [8]Customer Success Stories | Holistic AIHolistic AI · undated page, accessed November 5, 2026 · Tier A
  9. [9]Trust Center - Holistic AIHolistic AI · undated page, accessed November 5, 2026 · Tier A

NowSecure full record

  1. [1]Nowsecure launches ai data partner program to expand mobile application risk intelligence for security platformsNowSecure · nowsecure.com · published March 18, 2026 · Tier A
  2. [2]nowsecure.comNowSecure · nowsecure.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Enterprise Mobile App Security & AI Governance | NowSecureNowSecure · undated page, accessed October 27, 2026 · Tier A
  4. [4]NowSecure Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 27, 2026 · Tier C
  5. [5]Mobile App Risk Management Platform & Programs | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  6. [6]Mobile app security testing (MAST) for iOS & Android | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  7. [7]Dynamic SBOM for iOS and Android Mobile Apps | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  8. [8]Mobile Application Privacy Testing | NowSecure PrivacyNowSecure · undated page, accessed November 4, 2026 · Tier A
  9. [9]Mobile App Security Standards & Compliance | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  10. [10]Financial Services - NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  11. [11]Government - NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  12. [12]Request NowSecure SOC 2 ReportNowSecure · undated page, accessed November 4, 2026 · Tier A
  13. [13]NowSecure Launches MARI to Close the AI Governance Gap in Third-Party Mobile AppsNowSecure · published April 28, 2026 · Tier A

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