CISO Tribune

Vendor comparison · 2 companies

HiddenLayer vs NowSecure

HiddenLayer sells AI security that analyzes AI applications, models, and assets, identifies their risks, and protects them as teams build. NowSecure sells mobile application risk management software that analyzes compiled iOS and Android app binaries on real devices to find hidden AI, risky SDKs, vulnerabilities and data flows. CISO Tribune files both under AI model and agent security. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

Change the companies

Up to four companies side by side.

  • HiddenLayer
  • NowSecure
HiddenLayer vs NowSecure: Products, Customers and Funding Compared
HiddenLayerHiddenLayer sells AI security that analyzes AI applications, models, and assets, identifies their risks, and protects them as teams build.hiddenlayer.comNowSecureNowSecure sells mobile application risk management software that analyzes compiled iOS and Android app binaries on real devices to find hidden AI, risky SDKs, vulnerabilities and data flows.nowsecure.com
What it sells
  • Model Scanning[1][4][6]Scans third-party and proprietary machine learning models to detect hidden risks.
  • Red Teaming[1][6][10]Runs continuous testing intended to identify threats early and validate AI defenses.
  • AI Guardrails[1][11]Applies policy-based controls intended to prevent misuse, data leakage and adversarial attacks on AI systems.
  • Agentic and MCP Protection[1][4][5][6]Monitors autonomous AI agents and MCP connections and is intended to guard against rogue behavior.
  • Mobile Application Risk Management[1][2][3][5]Continuously assesses apps a company builds and third-party apps its workforce uses.
  • Dynamic Mobile SBOM[7]Generates SBOMs from binary analysis of iOS, Android and hybrid apps.
  • NowSecure Privacy[8]Protects sensitive data and minimizes compliance exposure in mobile apps.
Categories
Headquarters
Austin, United States[2]Chicago, United States[1]
Founded
2022[2]Not stated on its pages
Ownership and funding
Privately held[3]Not stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • August 12, 2026HiddenLayer announced the appointment of Mike Gesnaldo as Chief Revenue Officer.[14]
  • April 28, 2026NowSecure announced Mobile App Risk Intelligence (MARI), giving enterprises evidence-based visibility into third-party mobile apps, including hidden AI components and data flows.[13]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 4, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
HiddenLayer describes securing AI used for fraud detection, trading, compliance, and customer engagement. HiddenLayer offers protection of agentic, generative, and predictive AI systems for mission assurance. HiddenLayer describes deployment through APIs, gateways, SDKs, or lightweight on-device integrations.From its own pages, NowSecure sells mainly to enterprises that build, use and manage mobile apps. NowSecure addresses privacy, compliance and AI governance roles. NowSecure addresses AppSec, DevSecOps and mobile engineering roles. NowSecure addresses workforce app and third-party risk roles. NowSecure says financial institutions are accountable for every component shipped to production. NowSecure helps federal, local and state agencies deliver secure mobile apps.
Last verified
November 2, 2026September 27, 2026

Where they overlap

  • HiddenLayer and NowSecure are both filed under AI model and agent security.
  • Both are headquartered in the United States.

Where they differ, field by field

  • HiddenLayer's primary category is AI model and agent security; NowSecure's is Mobile security.
  • HiddenLayer is also filed under AI firewalls and guardrails.
  • HiddenLayer lists Model Scanning, Red Teaming, AI Guardrails and Agentic and MCP Protection. NowSecure lists Mobile Application Risk Management, Dynamic Mobile SBOM and NowSecure Privacy.
  • HiddenLayer is headquartered in Austin, United States. NowSecure is headquartered in Chicago, United States.
  • HiddenLayer was founded in 2022.
  • HiddenLayer is privately held.

What it sells: NowSecure

What Mobile Application Risk Management does[1][2][3][5]
NowSecure gives enterprises continuous visibility into the security, privacy, compliance, and AI risk inside the mobile apps they build, use, and manage. Findings are based on what shipped apps do on real devices at runtime.
What Dynamic Mobile SBOM does[7]
NowSecure inspects compiled iOS, Android, and hybrid apps to identify every dependency, framework, and SDK actually present. It generates SBOMs for each build, storing version history and provenance.
What NowSecure Privacy does[8]
NowSecure Privacy protects sensitive data, minimizes compliance exposure, and maintains trust. NowSecure describes continuous mobile privacy testing as identifying excessive permissions, hidden data sharing, insecure SDK behaviors, and policy violations across iOS and Android applications.

Questions about HiddenLayer and NowSecure

What do HiddenLayer and NowSecure sell?
HiddenLayer sells Model Scanning, Red Teaming, AI Guardrails and Agentic and MCP Protection. NowSecure sells Mobile Application Risk Management, Dynamic Mobile SBOM and NowSecure Privacy.
Are HiddenLayer and NowSecure in the same category?
They share AI model and agent security. HiddenLayer's primary category is AI model and agent security and NowSecure's is Mobile security.
Where are HiddenLayer and NowSecure headquartered?
HiddenLayer is headquartered in Austin, United States. NowSecure is headquartered in Chicago, United States.
When were HiddenLayer and NowSecure founded?
HiddenLayer was founded in 2022.
Who owns HiddenLayer and NowSecure?
HiddenLayer is privately held.
Who are HiddenLayer and NowSecure sold to?
HiddenLayer describes securing AI used for fraud detection, trading, compliance, and customer engagement. From its own pages, NowSecure sells mainly to enterprises that build, use and manage mobile apps.
What have HiddenLayer and NowSecure announced recently?
August 12, 2026: HiddenLayer announced the appointment of Mike Gesnaldo as Chief Revenue Officer. April 28, 2026: NowSecure announced Mobile App Risk Intelligence (MARI), giving enterprises evidence-based visibility into third-party mobile apps, including hidden AI components and data flows.

About HiddenLayer

HiddenLayer sells AI security that analyzes AI applications, models, and assets, identifies their risks, and protects them as teams build. HiddenLayer builds an inventory of the AI applications, models, and assets in a customer environment. HiddenLayer offers a firewall that monitors, detects, and responds in real time to adversarial threats on agentic and generative AI applications. HiddenLayer continually identifies threats and validates defenses for agentic and generative AI applications.[1]

HiddenLayer says developers are embedding AI into tools and workflows faster than security teams can track. HiddenLayer says third-party models introduce unknown code and vulnerabilities. HiddenLayer says coding agents can read sensitive files, execute shell commands, install dependencies, or expose credentials. HiddenLayer says attackers can manipulate AI systems through prompts, retrieved content, tool output, or other untrusted inputs.[1][4][5]

HiddenLayer automatically builds a living inventory of AI across an environment, including shadow AI. HiddenLayer scans cloud accounts, repos, endpoints, and pipelines to detect every model and associated agent. HiddenLayer scans AWS, Azure, GCP, VMs, containers, and APIs for AI assets. HiddenLayer automatically associates AI assets with owners, business units, sensitivity, and risk levels. HiddenLayer aligns AI assets with NIST, OWASP, and ATLAS frameworks.[6][7]

HiddenLayer analyzes models for malware, vulnerabilities, backdoors, and unknown components before they reach production. HiddenLayer scans model files and URLs for malware, CVEs, backdoors, and integrity issues before deployment. HiddenLayer analyzes architectures, layers, weights, and artifacts for tampering or anomalies. HiddenLayer tests commercial models for safety and security before integration. HiddenLayer identifies where models come from, including origin and licensing.[4][6][7][8]

HiddenLayer continuously tests AI systems against evolving attacks and uncovers weaknesses early. HiddenLayer tests for jailbreaks, injection, role confusion, and harmful response patterns. HiddenLayer probes for extraction of PHI, PII, or proprietary data. HiddenLayer simulates unauthorized actions through agent tools and APIs.[6][9][10]

HiddenLayer detects and responds to AI attacks in production. HiddenLayer monitors prompts, outputs, memory, and agent actions in real time to detect and block prompt injection, data leakage, model theft, and unsafe tool use. HiddenLayer observes and reconstructs agent interactions across tools, data, and workflows in real time. HiddenLayer detects, blocks, or redacts unsafe actions and sensitive information according to policy and platform capabilities. HiddenLayer integrates runtime detections and enforcement events with existing SIEM, SOAR, and security operations workflows. HiddenLayer extends Runtime Security into AI coding agents through lightweight, on-device integration.[5][6][10]

HiddenLayer enforces boundaries around content, toxicity, bias, and regulatory restrictions. HiddenLayer detects and prevents PII, PHI, and proprietary data exposure in generated content. HiddenLayer enforces safe, compliant, and policy aligned AI behavior across applications, models, and business units. HiddenLayer combines safety guardrails with real time threat detection and prompt injection blocking. HiddenLayer protects autonomous agents and MCP based systems from prompt injection, unsafe tool use, and harmful autonomous actions.[1][6][11]

HiddenLayer says its platform deploys across any architecture without exposing intellectual property, weights, prompts, or customer data. HiddenLayer offers deployment through APIs, gateways, SDKs, or lightweight on-device integrations. HiddenLayer offers services modeled after active adversarial campaigns targeting enterprise AI applications. HiddenLayer services evaluate every layer from AI asset discovery to data and model supply chains to runtime environments. HiddenLayer services provide detailed remediation playbooks tailored to models, infrastructure, and compliance needs. HiddenLayer services work in concert with the HiddenLayer AI Security Platform for ongoing protection. HiddenLayer services align with emerging AI governance standards, including NIST AI RMF and EU AI Act requirements.[4][6][12]

HiddenLayer describes securing AI used for fraud detection, trading, compliance, and customer engagement. HiddenLayer describes establishing governance controls aligned with FFIEC and OCC frameworks. HiddenLayer detects malware, tampered artifacts, and backdoored weights in pretrained models and libraries. HiddenLayer protects agentic, generative, and predictive AI systems for mission assurance.[1][4][6][10][13]

HiddenLayer on the record

Sources

HiddenLayer full record

  1. [1]HiddenLayer | Total AI SecurityHiddenLayer · undated page, accessed September 27, 2026 · Tier A
  2. [2]Hiddenlayer launches the first security solution to protect ai powered products 301587864HiddenLayer via PR Newswire · prnewswire.com · published July 19, 2022 · Tier A
  3. [3]Hiddenlayer 100m series b ai securityHiddenLayer · hiddenlayer.com · undated page, accessed September 27, 2026 · Tier A
  4. [4]Application Developers | HiddenLayerHiddenLayer · undated page, accessed November 10, 2026 · Tier A
  5. [5]AI Runtime Security | HiddenLayerHiddenLayer · undated page, accessed November 10, 2026 · Tier A
  6. [6]Platform | HiddenLayerHiddenLayer · undated page, accessed November 10, 2026 · Tier A
  7. [7]AI Discovery | HiddenLayerHiddenLayer · undated page, accessed November 10, 2026 · Tier A
  8. [8]AI Supply Chain Security | HiddenLayerHiddenLayer · undated page, accessed November 10, 2026 · Tier A
  9. [9]AI Attack Simulation | HiddenLayerHiddenLayer · undated page, accessed November 10, 2026 · Tier A
  10. [10]CISO | HiddenLayerHiddenLayer · undated page, accessed November 10, 2026 · Tier A
  11. [11]AI Guardrails | HiddenLayerHiddenLayer · undated page, accessed November 10, 2026 · Tier A
  12. [12]Services | HiddenLayerHiddenLayer · undated page, accessed November 10, 2026 · Tier A
  13. [13]Financial Services | HiddenLayerHiddenLayer · undated page, accessed November 10, 2026 · Tier A
  14. [14]HiddenLayer Appoints Mike Gesnaldo as Chief Revenue OfficerHiddenLayer · published August 12, 2026 · Tier A

NowSecure full record

  1. [1]Nowsecure launches ai data partner program to expand mobile application risk intelligence for security platformsNowSecure · nowsecure.com · published March 18, 2026 · Tier A
  2. [2]nowsecure.comNowSecure · nowsecure.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Enterprise Mobile App Security & AI Governance | NowSecureNowSecure · undated page, accessed October 27, 2026 · Tier A
  4. [4]NowSecure Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 27, 2026 · Tier C
  5. [5]Mobile App Risk Management Platform & Programs | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  6. [6]Mobile app security testing (MAST) for iOS & Android | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  7. [7]Dynamic SBOM for iOS and Android Mobile Apps | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  8. [8]Mobile Application Privacy Testing | NowSecure PrivacyNowSecure · undated page, accessed November 4, 2026 · Tier A
  9. [9]Mobile App Security Standards & Compliance | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  10. [10]Financial Services - NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  11. [11]Government - NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  12. [12]Request NowSecure SOC 2 ReportNowSecure · undated page, accessed November 4, 2026 · Tier A
  13. [13]NowSecure Launches MARI to Close the AI Governance Gap in Third-Party Mobile AppsNowSecure · published April 28, 2026 · Tier A

Spot a factual error? Request a correction.