CISO Tribune

Vendor comparison · 2 companies

Frame Security vs UpGuard

Frame Security sells security training and simulations that are built from an organization's own threats, policies and tech stack. UpGuard sells tools that move third-party risk monitoring from static snapshots to continuous oversight. CISO Tribune files both under Human risk management. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Frame Security
  • UpGuard
Frame Security vs UpGuard: Products, Customers and Funding Compared
Frame SecurityFrame Security sells security training and simulations that are built from an organization's own threats, policies and tech stack.framesecurity.comUpGuardUpGuard sells tools that move third-party risk monitoring from static snapshots to continuous oversight.upguard.com
What it sells
  • Phishing & Deepfake Simulations[1]Generates phishing, vishing and deepfake simulations built from an organization's own context to test employee responses.
  • Security Awareness Training[1]Creates personalized training modules on security, compliance and privacy topics using an AI content studio.
  • Human Risk Reduction[1][2]Combines simulation, training, MFA posture and behavioral signals into a risk score for each employee to target interventions.
  • Phishing Triage[1]Analyzes employee-reported suspicious emails with AI and recommends or takes a resolution action.
  • Integrations[1]Connects the platform to an organization's existing tools and data sources to personalize its content.
  • Reports[1]Produces summaries and analytics covering training, simulations and human risk data for stakeholders.
  • User Risk[1][5][10]Human risk management that gives visibility into human risk and enables safe AI adoption.
  • Risk Automations[1][10]Risk automation that connects a risk stack to system APIs to automate discovery, notification and remediation.
  • Questionnaire AI[11]Automatically completes questionnaires using a customer's own security documentation.
Categories
Headquarters
Not stated on its pagesHobart, Australia[2]
Founded
Not stated on its pages2012[2]
Ownership and funding
Not stated on its pagesPrivately held[2][3]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • May 11, 2026Frame Security announced it completed a $50 million financing round led by Index Ventures, Team8 and Picture Capital.[10]
Not stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[3]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetNot written yet
Last verified
November 8, 2026September 27, 2026

Where they overlap

  • Frame Security and UpGuard are both filed under Human risk management.

Where they differ, field by field

  • Frame Security's primary category is Security awareness training; UpGuard's is Third-party risk and security ratings.
  • UpGuard is also filed under External attack surface management.
  • Frame Security lists Phishing & Deepfake Simulations, Security Awareness Training, Human Risk Reduction, Phishing Triage, Integrations and 1 more. UpGuard lists User Risk, Risk Automations and Questionnaire AI.
  • UpGuard is headquartered in Hobart, Australia.
  • UpGuard was founded in 2012.
  • UpGuard is privately held.

What it sells: UpGuard

What User Risk does[1][5][10]
User Risk continuously detects unsanctioned applications running across a workforce and exposes over-privileged permissions and credential leaks. User Risk nudges employees mid-workflow and redirects them to approved corporate alternatives. User Risk sits in the browser and blocks unauthorized file uploads and copy-pastes.
What Risk Automations does[1][10]
UpGuard describes risk automation that connects a risk stack to system APIs to automate discovery, notification and remediation. The offering automates discovery, notification and resolution by integrating a risk stack.
What Questionnaire AI does[11]
Questionnaire AI automatically completes questionnaires using a customer's own security documentation. Customers upload documents such as a SOC 2 report, an information security report and previously completed questionnaires.

Questions about Frame Security and UpGuard

What do Frame Security and UpGuard sell?
Frame Security sells Phishing & Deepfake Simulations, Security Awareness Training, Human Risk Reduction, Phishing Triage, Integrations and 1 more. UpGuard sells User Risk, Risk Automations and Questionnaire AI.
Are Frame Security and UpGuard in the same category?
They share Human risk management. Frame Security's primary category is Security awareness training and UpGuard's is Third-party risk and security ratings.
Where are Frame Security and UpGuard headquartered?
UpGuard is headquartered in Hobart, Australia.
When were Frame Security and UpGuard founded?
UpGuard was founded in 2012.
Who owns Frame Security and UpGuard?
UpGuard is privately held.
What have Frame Security and UpGuard announced recently?
May 11, 2026: Frame Security announced it completed a $50 million financing round led by Index Ventures, Team8 and Picture Capital.

About Frame Security

Frame Security sells security training and simulations that are built from an organization's own threats, policies and tech stack. Frame Security was founded by a team of cybersecurity experts. Frame describes the most targeted surface in the digital world as a person, not a system. Frame was founded to empower organizations to manage human risk in all its forms.[4][8]

Frame generates complete training programs covering phishing, secure coding, deepfakes and compliance, tailored to an organization's policies, tools, roles and risk levels. Frame maps every employee to a role, department and risk profile, so developers get secure coding, finance gets BEC defense and new hires get onboarding built for their function. Frame can generate training on phishing, social engineering, deepfake awareness, secure coding, PCI, HIPAA, AI threats and incident reporting. Frame offers thousands of personalized modules in 70+ languages. Frame maps training to framework controls including SOC 2, ISO 27001, HIPAA, GDPR, PCI DSS and NIST.[4][5]

Admins give Frame a brief and reference materials, and Frame generates a module with narrative, visuals, script and assessment. Every module lands in the Content Studio for review and editing before it is assigned. Frame training modules are bite-sized and scenario-based, with interactive simulations, micro-assessments and adaptive difficulty. Frame modules can be sent through Frame's dedicated training app or delivered through an LMS of choice.[5]

The core of the Frame platform takes in an organization's policies, org chart and tech stack, and generates personalized training, phishing simulations and deepfake scenarios from scratch. Frame simulations cover phishing, vishing and deepfake video, and every simulation is built from the organization's real context. Frame simulations include phishing emails, voice calls and deepfake videos crafted from the organization's real context. Frame runs multichannel campaigns with adaptive difficulty for each employee.[1][4][5]

Frame tracks a human risk score that draws on simulations, training, MFA posture, password policy and behavior. Frame's Human Risk Score uses behavioral signals from tools in use to trigger real-time training. Frame automatically analyzes reported suspicious emails and decides on a course of action. Frame offers a dedicated report button and can integrate with an existing one. Frame gives a unified view of training, simulations and human risk across an organization. Frame lets users filter data across any dimension and deliver it to the relevant stakeholders on a schedule or on demand.[4][6][7]

Frame connects to an identity provider such as Entra ID, Okta or Google Workspace and maps the organization automatically. Frame connects to Google, Microsoft, Okta and HRIS through one-click integration, or through a SCIM provider. Frame scans connected tools to build and maintain an up-to-date employee list with all associated attributes. Frame supports SAML-based SSO so employees and admins reach the platform through the existing identity provider. Frame supports SCIM to control which users and departments are synchronized with Frame. Frame sends email, Teams and Slack reminders and escalations from the platform. Frame connects to an LMS to deliver and track training in one platform. Frame has a dedicated training app for all employees with passwordless login.[5][7]

Frame is priced per employee and billed annually, with all features included. Louis Dreyfus Company is a global merchant and processor of agricultural goods operating across 100+ countries, and LDC chose Frame for employee awareness and protection.[1][2][8][9]

Frame Security on the record

Sources

Frame Security full record

  1. [1]framesecurity.comFrame Security · framesecurity.com · undated page, accessed November 8, 2026 · Tier A
  2. [2]Human risk reductionFrame Security · framesecurity.com · undated page, accessed November 8, 2026 · Tier A
  3. [3]About UsFrame Security · undated page, accessed November 10, 2026 · Tier A
  4. [4]Frame Security | AI-Native Security AwarenessFrame Security · undated page, accessed November 10, 2026 · Tier A
  5. [5]Security Awareness TrainingFrame Security · undated page, accessed November 10, 2026 · Tier A
  6. [6]Book a Demo Security Awareness TrainingFrame Security · undated page, accessed November 10, 2026 · Tier A
  7. [7]IntegrationsFrame Security · undated page, accessed November 10, 2026 · Tier A
  8. [8]PricingFrame Security · undated page, accessed November 10, 2026 · Tier A
  9. [9]Learn How LDC is reframing their security awareness with FrameFrame Security · undated page, accessed November 10, 2026 · Tier A
  10. [10]Israeli startup Frame Security raises $50mGlobes · published May 11, 2026 · Tier B

UpGuard full record

  1. [1]upguard.comUpGuard · upguard.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Upguard raises 75m in series c funding to accelerate market leadership in cyber risk posture managementUpGuard · upguard.com · published February 26, 2026 · Tier A
  3. [3]UpGuard Vendor Risk Reviews & Product DetailsG2 · undated page, accessed October 29, 2026 · Tier C
  4. [4]Continuous Third-Party Risk Monitoring | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  5. [5]The #1 Cyber Risk Posture Management Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  6. [6]Pricing For The UpGuard CRPM Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  7. [7]Third-party Risk Assessment Software | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  8. [8]Lucid Security Rating & Data Breaches | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  9. [9]GiftPay Security Rating & Data Breaches | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  10. [10]User Risk: A Human Risk Management Platform | UpGuardUpGuard · undated page, accessed November 10, 2026 · Tier A
  11. [11]Free AI-Powered Security Questionnaires Done in MinutesUpGuard · undated page, accessed November 10, 2026 · Tier A

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