CISO Tribune

Vendor comparison · 2 companies

Forter vs iCOUNTER

Forter brings commerce intelligence and payment infrastructure together in a single platform, with every decision starting from the same customer understanding. In real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem. CISO Tribune files both under Fraud prevention. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Forter
  • iCOUNTER
Forter vs iCOUNTER: Products, Customers and Funding Compared
ForterForter brings commerce intelligence and payment infrastructure together in a single platform, with every decision starting from the same customer understanding.forter.comiCOUNTERIn real time, iCOUNTER detects the active threats targeting a customer's vendors, suppliers, MSPs, SaaS providers, partners, and broader digital ecosystem.icounter.com
What it sells
  • Analytics Agent[4]An agent that assembles transaction context and surfaces signals.
  • CTOS (Counter Threat Operating System)[9]A cybersecurity platform that connects intelligence collection, risk determination, enterprise context, and counter-threat operations in one architecture.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pages2020[2][7]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • January 27, 2026Forter announced a global partnership with McDonald's to deliver fraud prevention and identity solutions across its digital ecosystem.[6]
Not stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, Forter sells mainly to brands that do business through digital commerce. Forter describes a platform that makes decisions about every digital commerce interaction. Forter applies fraud decisions across cards, wallets, BNPL, ACH, gift cards and alternative payment methods.From its own pages, iCOUNTER sells CTOS mainly to enterprises and public sector organizations with complex third party ecosystems, naming CISOs, third-party risk managers, security operations teams, and compliance officers as the buyer roles. Our reading is that CTOS is pitched to organizations that already run a third-party program and security tools, which CTOS complements. The ecosystems in scope include critical third parties, technology providers, supply-chain partners, and subsidiaries.
Last verified
November 3, 2026September 27, 2026

Where they overlap

  • Forter and iCOUNTER are both filed under Fraud prevention.

Where they differ, field by field

  • Forter's primary category is Fraud prevention; iCOUNTER's is Third-party risk and security ratings.
  • Forter is also filed under Identity verification and Bot and abuse management. iCOUNTER is also filed under Digital risk protection.
  • Forter lists Analytics Agent. iCOUNTER lists CTOS (Counter Threat Operating System).
  • iCOUNTER was founded in 2020.

What it sells: iCOUNTER

What CTOS (Counter Threat Operating System) does[9]
CTOS identifies active threats across a customer's extended ecosystem, determines their relevance to the business, and drives remediation with the affected third party. CTOS combines global intelligence collection with a digital twin of the customer's ecosystem to determine which live threats matter to that customer. Customers get access to the CTOS Platform for monitoring risk events, communications, and mitigations.

Questions about Forter and iCOUNTER

What do Forter and iCOUNTER sell?
Forter sells Analytics Agent. iCOUNTER sells CTOS (Counter Threat Operating System).
Are Forter and iCOUNTER in the same category?
They share Fraud prevention. Forter's primary category is Fraud prevention and iCOUNTER's is Third-party risk and security ratings.
When were Forter and iCOUNTER founded?
iCOUNTER was founded in 2020.
Who are Forter and iCOUNTER sold to?
From its own pages, Forter sells mainly to brands that do business through digital commerce. From its own pages, iCOUNTER sells CTOS mainly to enterprises and public sector organizations with complex third party ecosystems, naming CISOs, third-party risk managers, security operations teams, and compliance officers as the buyer roles.
What have Forter and iCOUNTER announced recently?
January 27, 2026: Forter announced a global partnership with McDonald's to deliver fraud prevention and identity solutions across its digital ecosystem.

About Forter

Forter brings commerce intelligence and payment infrastructure together in a single platform, with every decision starting from the same customer understanding. Forter describes its platform as fully automated and as making decisions about every digital commerce interaction based on a complete understanding of identity.[1][2]

Forter has a network of 2B+ identities. The Forter Network spans 2 billion+ identities across 250,000+ storefronts. Forter's patented AI identifies both humans and autonomous agents while decoding issuer logic. Forter's patented AI analyzes identity, behavioral, device and payment signals in real time. Forter applies consistent fraud decisions across cards, wallets, BNPL, ACH, gift cards and alternative payment methods. Forter orchestrates payment flows.[2][4]

Forter offers headless checkout and agentic orchestration for purchases completed by agents. Forter offers account-based checkout that connects loyalty and customer recognition. Forter provides a single no-code partner integration across multiple agentic commerce protocols. Forter states that shoppers will send agents to do their browsing and buying for them.[2]

Forter's Analytics Agent automatically assembles transaction context and surfaces the signals that matter most. Forter offers an agent that lets users ask any question about their traffic. Forter offers an agent that keeps authorization rates current and the routing model optimized. Forter offers an agent that triages which chargebacks to fight, pulls the right evidence and writes the letter. Forter offers an agent that writes and optimizes a policy from a plain-language description of what to stop. Forter says it will continue to launch new agents and capabilities.[1][2][4]

Wayfair, Instacart and Adidas use Forter. Priceline chose to partner with Forter for customers who book travel on Priceline.[2][4]

Michael and Liron are childhood friends and founders who started Forter.

Forter's SOC 2 (Type 2) report validates its controls regarding security, privacy, availability, and confidentiality. Forter is compliant with the Payment Card Industry Data Security Standard Level 1. Forter's Privacy Information Management System meets the requirements of the ISO27701 international standard. Forter is compliant with ISO 27001, a standard for information security management systems. Forter is registered with the CSA Security, Trust, Assurance, and Risk (STAR) Registry. Forter's third-party penetration testing partners continuously scan its product and infrastructure to identify vulnerabilities that could be exploited. Forter uses a single vulnerability management solution across its entire stack, including the Network and Application Layer and API detection.[1][2][5]

Forter on the record

Sources

Forter full record

  1. [1]forter.comForter · forter.com · undated page, accessed November 3, 2026 · Tier A
  2. [2]Forter – Fraud Prevention, Payment Optimization and Agentic CommerceForter · undated page, accessed November 10, 2026 · Tier A
  3. [3]Our Mission – ForterForter · undated page, accessed November 10, 2026 · Tier A
  4. [4]Fraud Management – ForterForter · undated page, accessed November 10, 2026 · Tier A
  5. [5]Security Hub – ForterForter · undated page, accessed November 10, 2026 · Tier A
  6. [6]Forter Partners with Global QSR Leader to Advance Digital Fraud Prevention – ForterForter · published January 27, 2026 · Tier A

iCOUNTER full record

  1. [1]icounter.comiCOUNTER · icounter.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Icounter emerges from stealth to launch cyber risk intelligence category 302506189iCOUNTER via PR Newswire · prnewswire.com · published July 16, 2025 · Tier A
  3. [3]Counter Cyber Threats Before They Strike | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  4. [4]CTOS: Counter Threat Operating System | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  5. [5]End User Terms of Service | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  6. [6]Third-Party Cyber Risk Solutions | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  7. [7]About iCOUNTER | The Cyber Risk Intelligence CompanyiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  8. [8]iCOUNTER Alongside SecurityScorecard | Threat DetectioniCOUNTER · undated page, accessed October 25, 2026 · Tier A
  9. [9]The Third Wave of Cybersecurity | iCOUNTERiCOUNTER · undated page, accessed October 25, 2026 · Tier A
  10. [10]Next Generation of Fraud Panel | Jason Brown, iCOUNTERiCOUNTER · undated page, accessed November 10, 2026 · Tier A
  11. [11]Keynote | Intel Led Security for Third Party RiskiCOUNTER · undated page, accessed November 10, 2026 · Tier A

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