CISO Tribune

Vendor comparison · 2 companies

F5 vs Upwind

F5 sells the F5 Application Delivery and Security Platform (ADSP), which F5 describes as keeping applications and APIs fast, available, and secure across complex environments. Upwind sells security for cloud workloads, APIs and agents, combining their context with runtime intelligence to identify critical risks and catch new attacks in real time. CISO Tribune files both under API security. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • F5
  • Upwind
F5 vs Upwind: Products, Customers and Funding Compared
F5F5 sells the F5 Application Delivery and Security Platform (ADSP), which F5 describes as keeping applications and APIs fast, available, and secure across complex environments.f5.comUpwindUpwind sells security for cloud workloads, APIs and agents, combining their context with runtime intelligence to identify critical risks and catch new attacks in real time.upwind.io
What it sells
  • F5 Application Delivery and Security Platform (ADSP)[1]A platform that keeps applications and APIs fast, available, and secure across complex environments.
  • F5 Insight for ADSP[9]Observability and fleet management for ops teams.
  • F5 AI Security Platform[10]A platform that covers AI application security and AI workforce security.
  • F5 Distributed Cloud App Connect[12]Connects applications, clusters, and services across clouds, data centers, and remote sites.
  • BIG-IP Container Ingress Services[14]Lets teams manage BIG-IP from Kubernetes or OpenShift.
  • Cloud Security[1]A CNAPP that combines posture, workload and runtime signals to find and prioritize cloud risks.
  • AI Security[8]Monitors AI workloads and agents within the cloud environment to identify risky configurations and behaviour.
  • Agentic Security[1][7]Watches autonomous AI agents and their skills or MCP connections for malicious or high-risk activity.
  • Cloud Security Posture Management (CSPM)[1]Checks cloud account and resource configuration against security policy on an ongoing basis.
  • Cloud Infrastructure Entitlements Management (CIEM)[1]Analyses identity permissions across cloud platforms to reduce excess access.
  • Cloud Detection & Response (CDR)[1]Correlates runtime signals and cloud activity logs to detect and respond to threats as they occur.
Categories
Headquarters
Seattle, United States[3]Not stated on its pages
Founded
Not stated on its pages2022[2][4]
Ownership and funding
Public (NASDAQ: FFIV)[2][4][5][7][17]Privately held[4][11]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
  • June 22, 2026F5 introduced its AI Security Platform and announced the acquisition of SurePath AI as part of the launch.[17]
Not stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: listed, seen November 4, 2026[5]
  • G2: listed, seen November 10, 2026[11]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
From its own pages, F5 sells mainly to organisations that run applications across multiple clouds, on-premises data centers, and edge sites. F5 addresses DevOps teams and ops teams that want network observability and control over their applications. F5 sells its Diameter products to service providers and mobile operators. F5 names customers such as a medical organization, a European asset manager, and a national public safety technology agency. F5 positions its AI security offerings for organisations that need to govern workforce AI usage across users, agents, and third-party services.Upwind's API offering is aimed at organizations that run APIs in the cloud. Upwind's AI security offering is aimed at organizations that run AI applications on cloud infrastructure. Upwind's code security features address teams practising shift-left security in AI-native development.
Last verified
September 27, 2026November 5, 2026

Where they overlap

  • F5 and Upwind are both filed under API security.

Where they differ, field by field

  • F5's primary category is WAF and WAAP; Upwind's is Cloud-native application protection (CNAPP).
  • Upwind is also filed under Cloud security posture management and Cloud detection and response.
  • F5 lists F5 Application Delivery and Security Platform (ADSP), F5 Insight for ADSP, F5 AI Security Platform, F5 Distributed Cloud App Connect and BIG-IP Container Ingress Services. Upwind lists Cloud Security, AI Security, Agentic Security, Cloud Security Posture Management (CSPM), Cloud Infrastructure Entitlements Management (CIEM) and 1 more.
  • F5 is headquartered in Seattle, United States.
  • Upwind was founded in 2022.
  • F5 is a public company listed on NASDAQ as FFIV. Upwind is privately held.

What it sells: F5

What F5 Application Delivery and Security Platform (ADSP) does[1]
F5 offers ADSP through term subscriptions, the Flex Consumption Plan (FCP), and perpetual licensing. F5 says its security offering covers sensitive data, apps, and APIs on a single platform.
What F5 Insight for ADSP does[9]
F5 Insight for ADSP enables ops teams to find answers more quickly, optimize deployments, and execute updates faster. Guided workflows distribute and install software patches, updates, and upgrades across an entire fleet in parallel. Deployment is possible in AWS, Azure, Google Cloud, and others, and in on-prem or fully air-gapped environments.
What F5 AI Security Platform does[10]
The F5 AI Security Platform helps teams operationalize AI governance with customizable policy enforcement and auditability for every model, user, and agent action. A continuous loop of testing and runtime protection secures deployed AI systems. Workforce AI usage is discovered, classified, and governed across users, agents, and third-party services.
What F5 Distributed Cloud App Connect does[12]
F5 Distributed Cloud App Connect securely connects applications, clusters, and services across any cloud provider, on-premises data center, or remote site. DevOps teams get network observability and control.
What BIG-IP Container Ingress Services does[14]
BIG-IP Container Ingress Services (CIS) lets users manage an F5 BIG-IP device from Kubernetes or OpenShift using either environment's native CLI/API. CIS watches the Kubernetes API for specially formatted resources and updates the BIG-IP system configuration accordingly. F5 describes Container Ingress Services as free and open-source.

Questions about F5 and Upwind

What do F5 and Upwind sell?
F5 sells F5 Application Delivery and Security Platform (ADSP), F5 Insight for ADSP, F5 AI Security Platform, F5 Distributed Cloud App Connect and BIG-IP Container Ingress Services. Upwind sells Cloud Security, AI Security, Agentic Security, Cloud Security Posture Management (CSPM), Cloud Infrastructure Entitlements Management (CIEM) and 1 more.
Are F5 and Upwind in the same category?
They share API security. F5's primary category is WAF and WAAP and Upwind's is Cloud-native application protection (CNAPP).
Where are F5 and Upwind headquartered?
F5 is headquartered in Seattle, United States.
When were F5 and Upwind founded?
Upwind was founded in 2022.
Who owns F5 and Upwind?
F5 is a public company listed on NASDAQ as FFIV. Upwind is privately held.
Who are F5 and Upwind sold to?
From its own pages, F5 sells mainly to organisations that run applications across multiple clouds, on-premises data centers, and edge sites. Upwind's API offering is aimed at organizations that run APIs in the cloud.
What have F5 and Upwind announced recently?
June 22, 2026: F5 introduced its AI Security Platform and announced the acquisition of SurePath AI as part of the launch.

About F5

F5 sells the F5 Application Delivery and Security Platform (ADSP), which F5 describes as keeping applications and APIs fast, available, and secure across complex environments.[1][6]

F5 says its security offering covers sensitive data, apps, and APIs on a single platform. F5 offers ADSP through term subscriptions, the Flex Consumption Plan (FCP), and perpetual licensing. F5 says it can safeguard sensitive data from quantum risks with NIST-standardized post-quantum cryptography. F5 says it hardens its own code with frontier AI models and blocks zero-day and emerging AI-driven threats at runtime.

F5 sells management and automation solutions for BIG-IP and NGINX that provide central management, observability, and automation. F5 says its ADSP management and automation solutions offer end-to-end visibility, intuitive management workflows, and intelligent automation. F5 services for application delivery and security can be managed and provisioned with Ansible and Terraform.[8]

F5 Insight for ADSP enables ops teams to focus efforts where they are most needed, find answers more quickly, optimize deployments, and execute updates faster. F5 Insight uses open-source tools including custom OpenTelemetry resources, VictoriaMetrics database, and a Grafana instance. Users can ask questions about virtual server status, iRule resource use, or security configurations in plain conversational English. Teams can identify expiring certificates, inventory cryptographic assets, and track PQC readiness. Guided workflows distribute and install software patches, updates, and upgrades across an entire fleet in parallel. F5 says this observability and fleet management can be deployed in AWS, Azure, Google Cloud, and others, and in on-prem or fully air-gapped environments.[9]

F5 inspects traffic for bots, aggregators, and other anomalies using behavioral, network, and environmental client-side signals. F5 says it distinguishes trusted humans, bots, and agents from malicious activity through real-time behavioral analysis. F5 BIG-IP provides a native module for routing traffic to Bot Defense. Bot Defense can be deployed as SaaS in front of apps, and traffic from Distributed Cloud can be directed to Bot Defense. F5 offers real-time detection that stops malicious bots and AI agents and protects apps, APIs, and user experiences.[6]

The F5 AI Security Platform helps teams operationalize AI governance with customizable policy enforcement and auditability for every model, user, and agent action. F5 applies a continuous loop of testing and runtime protection to deployed AI systems. F5 discovers, classifies, and governs workforce AI usage across users, agents, and third-party services. F5 monitors shadow AI usage, sanctioned AI tools, and MCP servers across enterprise workflows. F5 says AI security can operate in fully isolated environments with no external connectivity.[10]

F5 says multicloud networking from F5 helps scale and automate networks so that applications are fast and reliable. F5 Distributed Cloud App Connect securely connects applications, clusters, and services across any cloud provider, on-premises data center, or remote site, giving DevOps teams network observability and control. F5 Distributed Cloud organizes network, traffic optimization, and security services in a single console. F5 Distributed Cloud Services support service discovery and service mesh integrations including Consul, Kubernetes, DNS, Istio, and Linkerd. Synthetic Monitoring from F5 Distributed Cloud sources data from global regions for analytics and insights.[11][12][13]

BIG-IP Container Ingress Services (CIS) lets users manage an F5 BIG-IP device from Kubernetes or OpenShift using either environment's native CLI/API. F5 IngressLink combines BIG-IP, Container Ingress Services (CIS), and NGINX Ingress Controller to deliver unified app services for modern applications in Kubernetes environments. BIG-IP Diameter Traffic Management enables service providers to manage network complexity with context-aware routing, secure roaming, and integration of Diameter and legacy elements. The F5 Diameter Firewall is compliant with GSMA-FS-19 Diameter Security requirements.[14][15]

A medical organization deployed F5 Workforce AI Security to bring ungoverned AI use under protection and oversight and to secure sensitive patient data. A European asset manager deployed F5 solutions for S3 data delivery for AI model training. A national public safety technology agency uses F5 BIG-IP r4600 appliances in front of its storage to secure and load balance its ingestion path.[1][8][10][11][13][14][15][16]

F5 on the record

Sources

F5 full record

  1. [1]f5.comF5 · f5.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Earnings q3 fy26F5 · f5.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]otcmarkets.comF5, Inc. via SEC EDGAR (Form 10-K) · otcmarkets.com · published November 25, 2025 · Tier A
  4. [4]Enterprise Application Security and Delivery Solutions | F5F5 · undated page, accessed October 25, 2026 · Tier A
  5. [5]F5 Reviews, Ratings & Features 2026 | Gartner Peer InsightsGartner Peer Insights · undated page, accessed October 25, 2026 · Tier C
  6. [6]Bot and Risk Management | F5F5 · undated page, accessed November 4, 2026 · Tier A
  7. [7]Hybrid Multicloud App Security & Delivery for the AI Era | F5F5 · undated page, accessed November 4, 2026 · Tier A
  8. [8]Unified Management and Automation | F5F5 · undated page, accessed November 4, 2026 · Tier A
  9. [9]Operational Intelligence and Response for F5 ADSP | F5F5 · undated page, accessed November 4, 2026 · Tier A
  10. [10]F5 AI Security Platform | F5F5 · undated page, accessed November 4, 2026 · Tier A
  11. [11]Hybrid Multicloud Network Management Platform | F5F5 · undated page, accessed November 4, 2026 · Tier A
  12. [12]Distributed application delivery solutions | F5F5 · undated page, accessed November 4, 2026 · Tier A
  13. [13]F5 Distributed Cloud Synthetic Monitoring | F5F5 · undated page, accessed November 4, 2026 · Tier A
  14. [14]BIG-IP Container Ingress Services | F5F5 · undated page, accessed November 4, 2026 · Tier A
  15. [15]BIG-IP Diameter Traffic Manager | F5F5 · undated page, accessed November 4, 2026 · Tier A
  16. [16]NFV Packaged Solutions | F5F5 · undated page, accessed November 4, 2026 · Tier A
  17. [17]F5 launches AI Security Platform to put security leaders in control of enterprise AI riskF5 · published June 22, 2026 · Tier A

Upwind full record

  1. [1]upwind.ioUpwind · upwind.io · undated page, accessed November 5, 2026 · Tier A
  2. [2]NewsroomUpwind · upwind.io · undated page, accessed November 5, 2026 · Tier A
  3. [3]Upwind Security: Cloud & AI Security for the Realtime EraUpwind · undated page, accessed November 10, 2026 · Tier A
  4. [4]About - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  5. [5]Upwind Case Studies: Real-World Cloud Security Success StoriesUpwind · undated page, accessed November 10, 2026 · Tier A
  6. [6]Run - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  7. [7]Agentic Security - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  8. [8]AI Security Platform - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  9. [9]Runtime API Security: Discover and Protect APIs in Real TimeUpwind · undated page, accessed November 10, 2026 · Tier A
  10. [10]Build - UpwindUpwind · undated page, accessed November 10, 2026 · Tier A
  11. [11]Upwind Reviews 2026: Details, Pricing, & FeaturesG2 · undated page, accessed November 10, 2026 · Tier C

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