CISO Tribune

Vendor comparison · 2 companies

CounterCraft vs ZeroFox

CounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments. ZeroFox sells a fused cybersecurity platform that brings intelligence, AI, and cybersecurity experts together in one continuous loop of discovery, validation, and disruption. CISO Tribune files both under Threat intelligence. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • CounterCraft
  • ZeroFox
CounterCraft vs ZeroFox: Products, Customers and Funding Compared
CounterCraftCounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments.countercraftsec.comZeroFoxZeroFox sells a fused cybersecurity platform that brings intelligence, AI, and cybersecurity experts together in one continuous loop of discovery, validation, and disruption.zerofox.com
What it sells
  • Deception Expert[1][2]Designs and deploys deception environments tailored to the real architecture of a customer.
  • Threat Hunter Expert[1][2]Triages attacker activity and identifies TTPs.
  • Engager[1][2]Interacts with attackers in real time and feeds them false information while gathering intelligence.
  • Cyber Threat Intelligence[1][3][4]Finished intelligence built from Dark Ops, threat channel infiltration, asset fingerprinting, and analyst expertise.
  • Digital Risk Protection[1][2][4][5]Uses threat intelligence to safeguard brands, domains, and executives from threats outside the firewall.
  • HNTR Executive Protection[10]An executive protection solution aimed at impersonation, doxxing, and escalating physical threats.
  • External Attack Surface Management[2][14]Defines and maps an organization's internet-exposed attack surface, identifying known and unknown assets.
  • Mobile App Protection[14]Discovers fraudulent, rogue, or malicious mobile applications impersonating a brand or organization.
  • Credit Card Protection[14]Discovers leaked or stolen credit card numbers and PINs for a single Bank Identification Number.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesOwned by Haveli Investments since 2024[2][12]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 10, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Retail organizations are described as needing to secure points of sale, supply chains and customer data. Healthcare organizations are described as needing to protect patient records from ransomware and data breaches. Financial services are described as needing to protect payment systems like SWIFT. Oil and gas enterprises are described as having custom systems that are difficult to defend. Governments and militaries are named among the users of the platform.From its own pages, the company sells mainly to security teams, and the CTI Search Portal page says it is built for them. Its social media offering is described as defending organizations on social platforms from impersonation, scams, fraud, and reputational attacks. Its executive offering is aimed at protecting executives from impersonation, doxxing, and escalating physical threats.
Last verified
November 6, 2026September 27, 2026

Where they overlap

  • CounterCraft and ZeroFox are both filed under Threat intelligence.

Where they differ, field by field

  • CounterCraft's primary category is Deception technology; ZeroFox's is Digital risk protection.
  • CounterCraft is also filed under OT and ICS security. ZeroFox is also filed under External attack surface management.
  • CounterCraft lists Deception Expert, Threat Hunter Expert and Engager. ZeroFox lists Cyber Threat Intelligence, Digital Risk Protection, HNTR Executive Protection, External Attack Surface Management, Mobile App Protection and 1 more.
  • ZeroFox is owned by Haveli Investments, since 2024.

What it sells: CounterCraft

What Deception Expert does[1][2]
Deception Expert designs and deploys deception environments tailored to the real architecture of a customer. Deception Expert creates realistic digital assets and host profiles to lure adversaries. An attacker meets a realistic decoy built by the Deception Expert from the actual architecture of the customer.
What Threat Hunter Expert does[1][2]
Threat Hunter Expert triages attacker activity automatically and identifies TTPs. Threat Hunter Expert produces incident reports for analysts.
What Engager does[1][2]
Engager interacts with attackers in real time to maximize attacker dwell time. Engager feeds false information to attackers while extracting intelligence.

What it sells: ZeroFox

What Cyber Threat Intelligence does[1][3][4]
ZeroFox fuses Dark Ops, threat channel infiltration, asset fingerprinting, and analyst expertise to deliver finished intelligence. ZeroFox tracks forums, markets, and chats for chatter, access sales, and stolen data. ZeroFox connects to TIP, SIEM, SOAR, and EDR for automated action.
What Digital Risk Protection does[1][2][4][5]
ZeroFox describes Digital Risk Protection as safeguarding external assets such as brands, domains, and executives across social media, marketplaces, and the surface, deep, and dark web. ZeroFox offers Brand, Domain, Executive, and Social Media Protection.
What HNTR Executive Protection does[10]
ZeroFox detects and removes fake profiles, hijacked accounts, and AI-generated video or audio built to impersonate or discredit executives. ZeroFox tracks dark web forums and marketplaces for exposed home addresses, family details, and leaked executive credentials.

Questions about CounterCraft and ZeroFox

What do CounterCraft and ZeroFox sell?
CounterCraft sells Deception Expert, Threat Hunter Expert and Engager. ZeroFox sells Cyber Threat Intelligence, Digital Risk Protection, HNTR Executive Protection, External Attack Surface Management, Mobile App Protection and 1 more.
Are CounterCraft and ZeroFox in the same category?
They share Threat intelligence. CounterCraft's primary category is Deception technology and ZeroFox's is Digital risk protection.
Who owns CounterCraft and ZeroFox?
ZeroFox is owned by Haveli Investments, since 2024.
Who are CounterCraft and ZeroFox sold to?
Retail organizations are described as needing to secure points of sale, supply chains and customer data. From its own pages, the company sells mainly to security teams, and the CTI Search Portal page says it is built for them.

About CounterCraft

CounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments. CounterCraft generates threat intelligence by combining AI-powered deception technology with preemptive threat detection. CounterCraft states that AI agents are now attacking organizations 24 hours a day, probing every surface and adapting to what they find. CounterCraft deploys AI agents of its own that build deception environments mirroring the real architecture of a customer and engage adversaries in real time. CounterCraft states that its AI agents extract intelligence while keeping every real asset untouched.[2]

The Deception Expert designs and deploys deception environments tailored to the real architecture of a customer. The Deception Expert creates realistic digital assets and host profiles to lure adversaries. An attacker meets a realistic decoy built by the Deception Expert from the actual architecture of the customer. CounterCraft builds a digital twin tailored to the environment of the customer, deployed automatically by AI. The deception environment of CounterCraft updates automatically.[2]

The Engager feeds false information to attackers in real time while gathering intelligence. The Engager interacts with attackers in real time to maximize attacker dwell time. The Threat Hunter Expert captures every move and TTP of an attacker and delivers it to the team of the customer as intelligence. The Threat Hunter Expert triages attacker activity automatically, identifies TTPs and produces incident reports for analysts.[2]

CounterCraft operates entirely outside the live environment of a customer and is agentless. No production systems are touched at any point in the CounterCraft deception process. CounterCraft deception lures both AI agents and human attackers away from critical assets. CounterCraft deploys deception technology directly at the network perimeter, placing realistic decoys alongside real edge devices.[2][3]

CounterCraft technology detects adversaries attempting to move laterally within a network. CounterCraft technology assesses and measures external risk exposure, identifying vulnerabilities, threats and potential risks. CounterCraft uses automated threat intelligence and deception technology to address the scarcity of skilled cybersecurity professionals. CounterCraft says threat intelligence powered by deception techniques lets organizations create deception environments that contain adversaries and collect threat intel to protect the network. CounterCraft says operational technology, SCADA, critical infrastructure and industrial control systems networks are difficult to defend.[2][4][5]

CounterCraft says its cyber-deception platform addresses challenges in retail, including data exfiltration, insider threat, e-commerce, supply chain threats and PoS security. CounterCraft states that retail organizations need to secure their points of sale, supply chains and customer data. CounterCraft states that the healthcare industry needs to protect patient records from ransomware and data breaches while meeting regulatory standards and clearing safety audits. The cyber-deception platform of CounterCraft can detect threat actors targeting organizations before they get into the network. CounterCraft states that financial services need to protect payment systems like SWIFT, understand the intentions of a phishing attack and learn from adversaries to help prevent fraud and ransomware activity.[2][6][7][8]

CounterCraft states that the oil and gas sector needs to protect its operational technology and its custom, difficult-to-integrate systems. Oil and gas enterprises have custom systems that are difficult to defend, according to CounterCraft. CounterCraft states that its platform is used by NATO, the US DoD, and other governments and militaries worldwide. CounterCraft addresses challenges across sectors, from military to state departments, including data exfiltration, insider threat, operational confidentiality and gaining intel. A bank used CounterCraft to detect red teams and unauthorized users on five different attempts to access the SWIFT portal, stopping them from reaching the production environment. CounterCraft works with global businesses.[2][4][9][10][11]

CounterCraft on the record

Sources

CounterCraft full record

  1. [1]countercraftsec.comCounterCraft · countercraftsec.com · undated page, accessed November 6, 2026 · Tier A
  2. [2]Deception-Powered Threat Intelligence | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  3. [3]Edge Device Security WhitepaperCounterCraft · undated page, accessed November 10, 2026 · Tier A
  4. [4]Looking to strengthen your OT security? | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  5. [5]An insider threat solution that works | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  6. [6]Cybersecurity for Retail | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  7. [7]Cybersecurity for Healthcare | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  8. [8]Cybersecurity for Financial Services | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  9. [9]Cybersecurity for Oil and GasCounterCraft · undated page, accessed November 10, 2026 · Tier A
  10. [10]Federal Government Cybersecurity Solution | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  11. [11]Global Bank Detects Lateral Movement in a SWIFT Network | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A

ZeroFox full record

  1. [1]PlatformZeroFox · zerofox.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Haveli completes acquisition of zerofoxZeroFox · zerofox.com · published May 13, 2024 · Tier A
  3. [3]ZeroFox | External Cybersecurity.ZeroFox · undated page, accessed October 30, 2026 · Tier A
  4. [4]External Cybersecurity Platform | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  5. [5]ZeroFox Digital Risk ProtectionZeroFox · undated page, accessed October 30, 2026 · Tier A
  6. [6]Takedowns | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  7. [7]ZeroFox Intelligence Search | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  8. [8]Compromised Credential Monitoring: Identify credentials leaked onlineZeroFox · undated page, accessed October 30, 2026 · Tier A
  9. [9]Physical Security Intelligence (PSI) Software | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  10. [10]Cybersecurity Solutions for Executive Protection | ZerofoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  11. [11]Social Media Security Protection Software | ZeroFoxZeroFox · undated page, accessed October 30, 2026 · Tier A
  12. [12]ZeroFox Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 30, 2026 · Tier C
  13. [13]PII Protect & Removal | ZeroFoxZeroFox · undated page, accessed November 10, 2026 · Tier A
  14. [14]Pricing | ZeroFoxZeroFox · undated page, accessed November 10, 2026 · Tier A
  15. [15]ZeroFox Master Customer Agreement | ZeroFoxZeroFox · published December 16, 2025 · Tier A

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