CISO Tribune

Vendor comparison · 2 companies

CounterCraft vs Rockwell Automation

CounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments. Rockwell Automation sells hardware, software and services. CISO Tribune files both under OT and ICS security. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • CounterCraft
  • Rockwell Automation
CounterCraft vs Rockwell Automation: Products, Customers and Funding Compared
CounterCraftCounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments.countercraftsec.comRockwell AutomationRockwell Automation sells hardware, software and services.rockwellautomation.com
What it sells
  • Deception Expert[1][2]Designs and deploys deception environments tailored to the real architecture of a customer.
  • Threat Hunter Expert[1][2]Triages attacker activity and identifies TTPs.
  • Engager[1][2]Interacts with attackers in real time and feeds them false information while gathering intelligence.
  • ControlLogix 5580 Controller[6]A ControlLogix controller with 3 MB User Memory and a 1 gigabit (Gb) Ethernet port.
  • PowerFlex4 AC Drive[9][10]A panel mount AC drive with an LED Display and Fixed Digital Keypad.
  • FLEX I/O Dual Port EtherNet/IP Adapter Module[8]A dual port EtherNet/IP adapter module for FLEX I/O.
  • 1492 Power Block[12]A feeder spacing power distribution block rated at 175 Amps.
  • Mini 14-Blade Base Socket[13]A 700-H general purpose accessory socket with screw terminals.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • June 9, 2026Rockwell Automation announced the launch of three enhanced offerings within its SecureOT industrial cybersecurity solution suite.[15]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: Not stated on its pages
  • Gartner Peer Insights: listed, seen November 2, 2026[2]
Who it fits
Retail organizations are described as needing to secure points of sale, supply chains and customer data. Healthcare organizations are described as needing to protect patient records from ransomware and data breaches. Financial services are described as needing to protect payment systems like SWIFT. Oil and gas enterprises are described as having custom systems that are difficult to defend. Governments and militaries are named among the users of the platform.Not written yet
Last verified
November 6, 2026October 14, 2026

Where they overlap

  • CounterCraft and Rockwell Automation are both filed under OT and ICS security.

Where they differ, field by field

  • CounterCraft's primary category is Deception technology; Rockwell Automation's is OT and ICS security.
  • CounterCraft is also filed under Threat intelligence.
  • CounterCraft lists Deception Expert, Threat Hunter Expert and Engager. Rockwell Automation lists ControlLogix 5580 Controller, PowerFlex4 AC Drive, FLEX I/O Dual Port EtherNet/IP Adapter Module, 1492 Power Block and Mini 14-Blade Base Socket.

What it sells: CounterCraft

What Deception Expert does[1][2]
Deception Expert designs and deploys deception environments tailored to the real architecture of a customer. Deception Expert creates realistic digital assets and host profiles to lure adversaries. An attacker meets a realistic decoy built by the Deception Expert from the actual architecture of the customer.
What Threat Hunter Expert does[1][2]
Threat Hunter Expert triages attacker activity automatically and identifies TTPs. Threat Hunter Expert produces incident reports for analysts.
What Engager does[1][2]
Engager interacts with attackers in real time to maximize attacker dwell time. Engager feeds false information to attackers while extracting intelligence.

What it sells: Rockwell Automation

What PowerFlex4 AC Drive does[9][10]
A PowerFlex4 AC Drive model rated at 480VAC, 3PH, 6 Amps, 2.2 kW and 3 HP comes in Frame Size B for panel mount at IP20. A PowerFlex4 AC Drive model rated at 120VAC, 1PH, 2.3 Amps, 0.37 kW and 0.5 HP comes in Frame Size A for panel mount at IP20.

Questions about CounterCraft and Rockwell Automation

What do CounterCraft and Rockwell Automation sell?
CounterCraft sells Deception Expert, Threat Hunter Expert and Engager. Rockwell Automation sells ControlLogix 5580 Controller, PowerFlex4 AC Drive, FLEX I/O Dual Port EtherNet/IP Adapter Module, 1492 Power Block and Mini 14-Blade Base Socket.
Are CounterCraft and Rockwell Automation in the same category?
They share OT and ICS security. CounterCraft's primary category is Deception technology and Rockwell Automation's is OT and ICS security.
Who are CounterCraft and Rockwell Automation sold to?
Retail organizations are described as needing to secure points of sale, supply chains and customer data.
What have CounterCraft and Rockwell Automation announced recently?
June 9, 2026: Rockwell Automation announced the launch of three enhanced offerings within its SecureOT industrial cybersecurity solution suite.

About CounterCraft

CounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments. CounterCraft generates threat intelligence by combining AI-powered deception technology with preemptive threat detection. CounterCraft states that AI agents are now attacking organizations 24 hours a day, probing every surface and adapting to what they find. CounterCraft deploys AI agents of its own that build deception environments mirroring the real architecture of a customer and engage adversaries in real time. CounterCraft states that its AI agents extract intelligence while keeping every real asset untouched.[2]

The Deception Expert designs and deploys deception environments tailored to the real architecture of a customer. The Deception Expert creates realistic digital assets and host profiles to lure adversaries. An attacker meets a realistic decoy built by the Deception Expert from the actual architecture of the customer. CounterCraft builds a digital twin tailored to the environment of the customer, deployed automatically by AI. The deception environment of CounterCraft updates automatically.[2]

The Engager feeds false information to attackers in real time while gathering intelligence. The Engager interacts with attackers in real time to maximize attacker dwell time. The Threat Hunter Expert captures every move and TTP of an attacker and delivers it to the team of the customer as intelligence. The Threat Hunter Expert triages attacker activity automatically, identifies TTPs and produces incident reports for analysts.[2]

CounterCraft operates entirely outside the live environment of a customer and is agentless. No production systems are touched at any point in the CounterCraft deception process. CounterCraft deception lures both AI agents and human attackers away from critical assets. CounterCraft deploys deception technology directly at the network perimeter, placing realistic decoys alongside real edge devices.[2][3]

CounterCraft technology detects adversaries attempting to move laterally within a network. CounterCraft technology assesses and measures external risk exposure, identifying vulnerabilities, threats and potential risks. CounterCraft uses automated threat intelligence and deception technology to address the scarcity of skilled cybersecurity professionals. CounterCraft says threat intelligence powered by deception techniques lets organizations create deception environments that contain adversaries and collect threat intel to protect the network. CounterCraft says operational technology, SCADA, critical infrastructure and industrial control systems networks are difficult to defend.[2][4][5]

CounterCraft says its cyber-deception platform addresses challenges in retail, including data exfiltration, insider threat, e-commerce, supply chain threats and PoS security. CounterCraft states that retail organizations need to secure their points of sale, supply chains and customer data. CounterCraft states that the healthcare industry needs to protect patient records from ransomware and data breaches while meeting regulatory standards and clearing safety audits. The cyber-deception platform of CounterCraft can detect threat actors targeting organizations before they get into the network. CounterCraft states that financial services need to protect payment systems like SWIFT, understand the intentions of a phishing attack and learn from adversaries to help prevent fraud and ransomware activity.[2][6][7][8]

CounterCraft states that the oil and gas sector needs to protect its operational technology and its custom, difficult-to-integrate systems. Oil and gas enterprises have custom systems that are difficult to defend, according to CounterCraft. CounterCraft states that its platform is used by NATO, the US DoD, and other governments and militaries worldwide. CounterCraft addresses challenges across sectors, from military to state departments, including data exfiltration, insider threat, operational confidentiality and gaining intel. A bank used CounterCraft to detect red teams and unauthorized users on five different attempts to access the SWIFT portal, stopping them from reaching the production environment. CounterCraft works with global businesses.[2][4][9][10][11]

CounterCraft on the record

Sources

CounterCraft full record

  1. [1]countercraftsec.comCounterCraft · countercraftsec.com · undated page, accessed November 6, 2026 · Tier A
  2. [2]Deception-Powered Threat Intelligence | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  3. [3]Edge Device Security WhitepaperCounterCraft · undated page, accessed November 10, 2026 · Tier A
  4. [4]Looking to strengthen your OT security? | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  5. [5]An insider threat solution that works | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  6. [6]Cybersecurity for Retail | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  7. [7]Cybersecurity for Healthcare | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  8. [8]Cybersecurity for Financial Services | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  9. [9]Cybersecurity for Oil and GasCounterCraft · undated page, accessed November 10, 2026 · Tier A
  10. [10]Federal Government Cybersecurity Solution | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  11. [11]Global Bank Detects Lateral Movement in a SWIFT Network | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A

Rockwell Automation full record

  1. [1]Industrial cybersecurityRockwell Automation · rockwellautomation.com · undated page, accessed October 14, 2026 · Tier A
  2. [2]Rockwell Automation Reviews - Gartner Peer InsightsGartner Peer Insights · undated page, accessed November 2, 2026 · Tier C
  3. [3]Smart Manufacturing Industrial Automation | Rockwell Automation | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  4. [4]1769-L35E | Allen-Bradley | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  5. [5]20F1ANC367JN0NNNNN | Allen-Bradley | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  6. [6]1756-L81E | Allen-Bradley | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  7. [7]1756-PB72 | Allen-Bradley | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  8. [8]1794-AENTR | Allen-Bradley | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  9. [9]22A-V2P3N104 | Allen-Bradley | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  10. [10]22A-D6P0N104 | Allen-Bradley | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  11. [11]440R-N23132S | Allen-Bradley | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  12. [12]1492-PDL3141 | Allen-Bradley | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  13. [13]700-HN103 | Allen-Bradley | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  14. [14]20G17NF082LNANNNNN | Allen-Bradley | USRockwell Automation · undated page, accessed November 10, 2026 · Tier A
  15. [15]Rockwell Automation Expands SecureOT Portfolio with Cybersecurity Assessment and Managed Service CapabilitiesRockwell Automation · published June 9, 2026 · Tier A
  16. [16]Rockwell Automation Introduces SecureOT Solution Suite to Strengthen Industrial Cybersecurity ResilienceRockwell Automation · published November 12, 2025 · Tier A

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