CISO Tribune

Vendor comparison · 2 companies

CounterCraft vs Red Canary

CounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments. Red Canary, now part of Zscaler, sells Managed Detection & Response (MDR), a service that taps in-house experts to detect, manage, respond to, and remediate threats at scale. CISO Tribune files both under Threat intelligence. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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Up to four companies side by side.

  • CounterCraft
  • Red Canary
CounterCraft vs Red Canary: Products, Customers and Funding Compared
CounterCraftCounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments.countercraftsec.comRed CanaryRed Canary, now part of Zscaler, sells Managed Detection & Response (MDR), a service that taps in-house experts to detect, manage, respond to, and remediate threats at scale.redcanary.com
What it sells
  • Deception Expert[1][2]Designs and deploys deception environments tailored to the real architecture of a customer.
  • Threat Hunter Expert[1][2]Triages attacker activity and identifies TTPs.
  • Engager[1][2]Interacts with attackers in real time and feeds them false information while gathering intelligence.
  • Managed Detection & Response (MDR)[3]Taps in-house experts to detect, manage, respond to, and remediate threats at scale.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesOwned by Zscaler since 2025[2][3][4]
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen October 27, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Retail organizations are described as needing to secure points of sale, supply chains and customer data. Healthcare organizations are described as needing to protect patient records from ransomware and data breaches. Financial services are described as needing to protect payment systems like SWIFT. Oil and gas enterprises are described as having custom systems that are difficult to defend. Governments and militaries are named among the users of the platform.From its own pages, Red Canary sells mainly to security operations teams that need to scale protection without adding headcount. Its service is aimed at organizations whose attack surface spans networks, endpoints, identities, cloud infrastructure, and AI applications. Organizations that run AWS, GCP, or Azure environments are covered by its cloud detection. Teams that use a SIEM, SOAR, or ITSM platform can send alerts into those workflows.
Last verified
November 6, 2026September 27, 2026

Where they overlap

  • CounterCraft and Red Canary are both filed under Threat intelligence.

Where they differ, field by field

  • CounterCraft's primary category is Deception technology; Red Canary's is MDR and managed SOC.
  • CounterCraft is also filed under OT and ICS security.
  • CounterCraft lists Deception Expert, Threat Hunter Expert and Engager. Red Canary lists Managed Detection & Response (MDR).
  • Red Canary is owned by Zscaler, since 2025.

What it sells: CounterCraft

What Deception Expert does[1][2]
Deception Expert designs and deploys deception environments tailored to the real architecture of a customer. Deception Expert creates realistic digital assets and host profiles to lure adversaries. An attacker meets a realistic decoy built by the Deception Expert from the actual architecture of the customer.
What Threat Hunter Expert does[1][2]
Threat Hunter Expert triages attacker activity automatically and identifies TTPs. Threat Hunter Expert produces incident reports for analysts.
What Engager does[1][2]
Engager interacts with attackers in real time to maximize attacker dwell time. Engager feeds false information to attackers while extracting intelligence.

What it sells: Red Canary

What Managed Detection & Response (MDR) does[3]
Managed Detection & Response (MDR) uses in-house experts, AI agents, and deep ZIA integration. Alerts can be sent to a SIEM, SOAR, or ITSM platform.

Questions about CounterCraft and Red Canary

What do CounterCraft and Red Canary sell?
CounterCraft sells Deception Expert, Threat Hunter Expert and Engager. Red Canary sells Managed Detection & Response (MDR).
Are CounterCraft and Red Canary in the same category?
They share Threat intelligence. CounterCraft's primary category is Deception technology and Red Canary's is MDR and managed SOC.
Who owns CounterCraft and Red Canary?
Red Canary is owned by Zscaler, since 2025.
Who are CounterCraft and Red Canary sold to?
Retail organizations are described as needing to secure points of sale, supply chains and customer data. From its own pages, Red Canary sells mainly to security operations teams that need to scale protection without adding headcount.

About CounterCraft

CounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments. CounterCraft generates threat intelligence by combining AI-powered deception technology with preemptive threat detection. CounterCraft states that AI agents are now attacking organizations 24 hours a day, probing every surface and adapting to what they find. CounterCraft deploys AI agents of its own that build deception environments mirroring the real architecture of a customer and engage adversaries in real time. CounterCraft states that its AI agents extract intelligence while keeping every real asset untouched.[2]

The Deception Expert designs and deploys deception environments tailored to the real architecture of a customer. The Deception Expert creates realistic digital assets and host profiles to lure adversaries. An attacker meets a realistic decoy built by the Deception Expert from the actual architecture of the customer. CounterCraft builds a digital twin tailored to the environment of the customer, deployed automatically by AI. The deception environment of CounterCraft updates automatically.[2]

The Engager feeds false information to attackers in real time while gathering intelligence. The Engager interacts with attackers in real time to maximize attacker dwell time. The Threat Hunter Expert captures every move and TTP of an attacker and delivers it to the team of the customer as intelligence. The Threat Hunter Expert triages attacker activity automatically, identifies TTPs and produces incident reports for analysts.[2]

CounterCraft operates entirely outside the live environment of a customer and is agentless. No production systems are touched at any point in the CounterCraft deception process. CounterCraft deception lures both AI agents and human attackers away from critical assets. CounterCraft deploys deception technology directly at the network perimeter, placing realistic decoys alongside real edge devices.[2][3]

CounterCraft technology detects adversaries attempting to move laterally within a network. CounterCraft technology assesses and measures external risk exposure, identifying vulnerabilities, threats and potential risks. CounterCraft uses automated threat intelligence and deception technology to address the scarcity of skilled cybersecurity professionals. CounterCraft says threat intelligence powered by deception techniques lets organizations create deception environments that contain adversaries and collect threat intel to protect the network. CounterCraft says operational technology, SCADA, critical infrastructure and industrial control systems networks are difficult to defend.[2][4][5]

CounterCraft says its cyber-deception platform addresses challenges in retail, including data exfiltration, insider threat, e-commerce, supply chain threats and PoS security. CounterCraft states that retail organizations need to secure their points of sale, supply chains and customer data. CounterCraft states that the healthcare industry needs to protect patient records from ransomware and data breaches while meeting regulatory standards and clearing safety audits. The cyber-deception platform of CounterCraft can detect threat actors targeting organizations before they get into the network. CounterCraft states that financial services need to protect payment systems like SWIFT, understand the intentions of a phishing attack and learn from adversaries to help prevent fraud and ransomware activity.[2][6][7][8]

CounterCraft states that the oil and gas sector needs to protect its operational technology and its custom, difficult-to-integrate systems. Oil and gas enterprises have custom systems that are difficult to defend, according to CounterCraft. CounterCraft states that its platform is used by NATO, the US DoD, and other governments and militaries worldwide. CounterCraft addresses challenges across sectors, from military to state departments, including data exfiltration, insider threat, operational confidentiality and gaining intel. A bank used CounterCraft to detect red teams and unauthorized users on five different attempts to access the SWIFT portal, stopping them from reaching the production environment. CounterCraft works with global businesses.[2][4][9][10][11]

CounterCraft on the record

Sources

CounterCraft full record

  1. [1]countercraftsec.comCounterCraft · countercraftsec.com · undated page, accessed November 6, 2026 · Tier A
  2. [2]Deception-Powered Threat Intelligence | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  3. [3]Edge Device Security WhitepaperCounterCraft · undated page, accessed November 10, 2026 · Tier A
  4. [4]Looking to strengthen your OT security? | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  5. [5]An insider threat solution that works | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  6. [6]Cybersecurity for Retail | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  7. [7]Cybersecurity for Healthcare | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  8. [8]Cybersecurity for Financial Services | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  9. [9]Cybersecurity for Oil and GasCounterCraft · undated page, accessed November 10, 2026 · Tier A
  10. [10]Federal Government Cybersecurity Solution | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  11. [11]Global Bank Detects Lateral Movement in a SWIFT Network | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A

Red Canary full record

  1. [1]redcanary.comRed Canary · redcanary.com · undated page, accessed September 27, 2026 · Tier A
  2. [2]Zscaler completes acquisition red canary accelerate innovations agentic ai driven securityZscaler · zscaler.com · published August 1, 2025 · Tier A
  3. [3]Zscaler Managed Detection & Response (MDR) | ZscalerZscaler · undated page, accessed October 27, 2026 · Tier A
  4. [4]Zscaler Sec Ops Pricing - G2G2 · undated page, accessed October 27, 2026 · Tier C

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