CISO Tribune

Vendor comparison · 2 companies

CounterCraft vs Keepnet Labs

CounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments. Keepnet Labs sells security awareness training and multi-channel phishing simulations. CISO Tribune files both under Threat intelligence. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • CounterCraft
  • Keepnet Labs
CounterCraft vs Keepnet Labs: Products, Customers and Funding Compared
CounterCraftCounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments.countercraftsec.comKeepnet LabsKeepnet Labs sells security awareness training and multi-channel phishing simulations.keepnetlabs.com
What it sells
  • Deception Expert[1][2]Designs and deploys deception environments tailored to the real architecture of a customer.
  • Threat Hunter Expert[1][2]Triages attacker activity and identifies TTPs.
  • Engager[1][2]Interacts with attackers in real time and feeds them false information while gathering intelligence.
  • Phishing Simulator[1][2][7][9]Runs email phishing simulations.
  • Vishing assessment[15]Live calls from experienced social engineers to test verification.
Categories
Headquarters
Not stated on its pagesLondon, United Kingdom
Founded
Not stated on its pages2017[1]
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen October 26, 2026[13]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Retail organizations are described as needing to secure points of sale, supply chains and customer data. Healthcare organizations are described as needing to protect patient records from ransomware and data breaches. Financial services are described as needing to protect payment systems like SWIFT. Oil and gas enterprises are described as having custom systems that are difficult to defend. Governments and militaries are named among the users of the platform.Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most. Keepnet Labs organises published customer numbers by sector. Keepnet Labs prices its plans per employee per month, billed annually, and customers can buy through a Keepnet partner. Keepnet Labs lists hosting regions of the UK, EU, US, Canada, the UAE and Türkiye.
Last verified
November 6, 2026September 27, 2026

Where they overlap

  • CounterCraft and Keepnet Labs are both filed under Threat intelligence.

Where they differ, field by field

  • CounterCraft's primary category is Deception technology; Keepnet Labs's is Human risk management.
  • CounterCraft is also filed under OT and ICS security. Keepnet Labs is also filed under Security awareness training and Incident response and forensics.
  • CounterCraft lists Deception Expert, Threat Hunter Expert and Engager. Keepnet Labs lists Phishing Simulator and Vishing assessment.
  • Keepnet Labs is headquartered in London, United Kingdom.
  • Keepnet Labs was founded in 2017.

What it sells: CounterCraft

What Deception Expert does[1][2]
Deception Expert designs and deploys deception environments tailored to the real architecture of a customer. Deception Expert creates realistic digital assets and host profiles to lure adversaries. An attacker meets a realistic decoy built by the Deception Expert from the actual architecture of the customer.
What Threat Hunter Expert does[1][2]
Threat Hunter Expert triages attacker activity automatically and identifies TTPs. Threat Hunter Expert produces incident reports for analysts.
What Engager does[1][2]
Engager interacts with attackers in real time to maximize attacker dwell time. Engager feeds false information to attackers while extracting intelligence.

What it sells: Keepnet Labs

What Phishing Simulator does[1][2][7][9]
Phishing Simulator runs email phishing simulations. Phishing Simulator provides templates across languages and difficulty levels.
What Vishing assessment does[15]
A Keepnet vishing assessment is a set of live calls from experienced social engineers to employees, using pretexts the customer approves. Senior Keepnet social engineers hold the calls themselves, with no AI voices.

Questions about CounterCraft and Keepnet Labs

What do CounterCraft and Keepnet Labs sell?
CounterCraft sells Deception Expert, Threat Hunter Expert and Engager. Keepnet Labs sells Phishing Simulator and Vishing assessment.
Are CounterCraft and Keepnet Labs in the same category?
They share Threat intelligence. CounterCraft's primary category is Deception technology and Keepnet Labs's is Human risk management.
Where are CounterCraft and Keepnet Labs headquartered?
Keepnet Labs is headquartered in London, United Kingdom.
When were CounterCraft and Keepnet Labs founded?
Keepnet Labs was founded in 2017.
Who are CounterCraft and Keepnet Labs sold to?
Retail organizations are described as needing to secure points of sale, supply chains and customer data. Keepnet Labs says any team that takes calls can be included in a vishing assessment, with the help desk requested most.

About CounterCraft

CounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments. CounterCraft generates threat intelligence by combining AI-powered deception technology with preemptive threat detection. CounterCraft states that AI agents are now attacking organizations 24 hours a day, probing every surface and adapting to what they find. CounterCraft deploys AI agents of its own that build deception environments mirroring the real architecture of a customer and engage adversaries in real time. CounterCraft states that its AI agents extract intelligence while keeping every real asset untouched.[2]

The Deception Expert designs and deploys deception environments tailored to the real architecture of a customer. The Deception Expert creates realistic digital assets and host profiles to lure adversaries. An attacker meets a realistic decoy built by the Deception Expert from the actual architecture of the customer. CounterCraft builds a digital twin tailored to the environment of the customer, deployed automatically by AI. The deception environment of CounterCraft updates automatically.[2]

The Engager feeds false information to attackers in real time while gathering intelligence. The Engager interacts with attackers in real time to maximize attacker dwell time. The Threat Hunter Expert captures every move and TTP of an attacker and delivers it to the team of the customer as intelligence. The Threat Hunter Expert triages attacker activity automatically, identifies TTPs and produces incident reports for analysts.[2]

CounterCraft operates entirely outside the live environment of a customer and is agentless. No production systems are touched at any point in the CounterCraft deception process. CounterCraft deception lures both AI agents and human attackers away from critical assets. CounterCraft deploys deception technology directly at the network perimeter, placing realistic decoys alongside real edge devices.[2][3]

CounterCraft technology detects adversaries attempting to move laterally within a network. CounterCraft technology assesses and measures external risk exposure, identifying vulnerabilities, threats and potential risks. CounterCraft uses automated threat intelligence and deception technology to address the scarcity of skilled cybersecurity professionals. CounterCraft says threat intelligence powered by deception techniques lets organizations create deception environments that contain adversaries and collect threat intel to protect the network. CounterCraft says operational technology, SCADA, critical infrastructure and industrial control systems networks are difficult to defend.[2][4][5]

CounterCraft says its cyber-deception platform addresses challenges in retail, including data exfiltration, insider threat, e-commerce, supply chain threats and PoS security. CounterCraft states that retail organizations need to secure their points of sale, supply chains and customer data. CounterCraft states that the healthcare industry needs to protect patient records from ransomware and data breaches while meeting regulatory standards and clearing safety audits. The cyber-deception platform of CounterCraft can detect threat actors targeting organizations before they get into the network. CounterCraft states that financial services need to protect payment systems like SWIFT, understand the intentions of a phishing attack and learn from adversaries to help prevent fraud and ransomware activity.[2][6][7][8]

CounterCraft states that the oil and gas sector needs to protect its operational technology and its custom, difficult-to-integrate systems. Oil and gas enterprises have custom systems that are difficult to defend, according to CounterCraft. CounterCraft states that its platform is used by NATO, the US DoD, and other governments and militaries worldwide. CounterCraft addresses challenges across sectors, from military to state departments, including data exfiltration, insider threat, operational confidentiality and gaining intel. A bank used CounterCraft to detect red teams and unauthorized users on five different attempts to access the SWIFT portal, stopping them from reaching the production environment. CounterCraft works with global businesses.[2][4][9][10][11]

CounterCraft on the record

Sources

CounterCraft full record

  1. [1]countercraftsec.comCounterCraft · countercraftsec.com · undated page, accessed November 6, 2026 · Tier A
  2. [2]Deception-Powered Threat Intelligence | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  3. [3]Edge Device Security WhitepaperCounterCraft · undated page, accessed November 10, 2026 · Tier A
  4. [4]Looking to strengthen your OT security? | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  5. [5]An insider threat solution that works | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  6. [6]Cybersecurity for Retail | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  7. [7]Cybersecurity for Healthcare | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  8. [8]Cybersecurity for Financial Services | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  9. [9]Cybersecurity for Oil and GasCounterCraft · undated page, accessed November 10, 2026 · Tier A
  10. [10]Federal Government Cybersecurity Solution | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  11. [11]Global Bank Detects Lateral Movement in a SWIFT Network | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A

Keepnet Labs full record

  1. [1]About usKeepnet Labs · keepnetlabs.com · published July 23, 2024 · Tier A
  2. [2]Phishing simulatorKeepnet Labs · keepnetlabs.com · published September 24, 2026 · Tier A
  3. [3]Threat intelligenceKeepnet Labs · keepnetlabs.com · published March 19, 2025 · Tier A
  4. [4]Phishing incident responseKeepnet Labs · keepnetlabs.com · published August 25, 2026 · Tier A
  5. [5]Privacy policyKeepnet Labs · doc.keepnetlabs.com · undated page, accessed September 27, 2026 · Tier A
  6. [6]About Us | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  7. [7]Human Risk Management Platform for Cybersecurity | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  8. [8]Vishing as a Service: Managed Live-Human Calls - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  9. [9]Security Awareness Training Pricing & Plans | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  10. [10]Customer Case Studies: Phishing Simulation Results | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  11. [11]Cybersecurity Platform Features & Benefits: User Management & Automation | KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  12. [12]Integrations - KeepnetKeepnet Labs · undated page, accessed October 26, 2026 · Tier A
  13. [13]Keepnet Labs Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 26, 2026 · Tier C
  14. [14]Voice delivery Integration - KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A
  15. [15]Vishing Assessment: Social Engineering by Phone | KeepnetKeepnet · undated page, accessed November 10, 2026 · Tier A

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