CISO Tribune

Vendor comparison · 2 companies

CounterCraft vs Hive Pro

CounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments. Hive Pro sells The Hive Pro Platform, one platform offering threat exposure management through exposure assessment and adversarial exposure validation. CISO Tribune files both under OT and ICS security. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • CounterCraft
  • Hive Pro
CounterCraft vs Hive Pro: Products, Customers and Funding Compared
CounterCraftCounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments.countercraftsec.comHive ProHive Pro sells The Hive Pro Platform, one platform offering threat exposure management through exposure assessment and adversarial exposure validation.hivepro.com
What it sells
  • Deception Expert[1][2]Designs and deploys deception environments tailored to the real architecture of a customer.
  • Threat Hunter Expert[1][2]Triages attacker activity and identifies TTPs.
  • Engager[1][2]Interacts with attackers in real time and feeds them false information while gathering intelligence.
  • The Hive Pro Platform[1][2]The Hive Pro Platform offers threat exposure management through exposure assessment and adversarial exposure validation.
  • Exposure Assessment[2]Exposure Assessment identifies and evaluates vulnerabilities, prioritizes them by threat impact, and provides remediation options.
Categories
Headquarters
Not stated on its pagesNot stated on its pages
Founded
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Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pagesNot stated on its pages
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 14, 2026[12]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Retail organizations are described as needing to secure points of sale, supply chains and customer data. Healthcare organizations are described as needing to protect patient records from ransomware and data breaches. Financial services are described as needing to protect payment systems like SWIFT. Oil and gas enterprises are described as having custom systems that are difficult to defend. Governments and militaries are named among the users of the platform.Not written yet
Last verified
November 6, 2026November 13, 2026

Where they overlap

  • CounterCraft and Hive Pro are both filed under OT and ICS security.

Where they differ, field by field

  • CounterCraft's primary category is Deception technology; Hive Pro's is Exposure prioritisation and CTEM.
  • CounterCraft is also filed under Threat intelligence. Hive Pro is also filed under External attack surface management and Vulnerability management.
  • CounterCraft lists Deception Expert, Threat Hunter Expert and Engager. Hive Pro lists The Hive Pro Platform and Exposure Assessment.

What it sells: CounterCraft

What Deception Expert does[1][2]
Deception Expert designs and deploys deception environments tailored to the real architecture of a customer. Deception Expert creates realistic digital assets and host profiles to lure adversaries. An attacker meets a realistic decoy built by the Deception Expert from the actual architecture of the customer.
What Threat Hunter Expert does[1][2]
Threat Hunter Expert triages attacker activity automatically and identifies TTPs. Threat Hunter Expert produces incident reports for analysts.
What Engager does[1][2]
Engager interacts with attackers in real time to maximize attacker dwell time. Engager feeds false information to attackers while extracting intelligence.

What it sells: Hive Pro

What The Hive Pro Platform does[1][2]
The Hive Pro Platform ingests vulnerabilities, cloud drift, identity exposure, and EASM findings from existing scanners. Hive Pro pushes validated remediation actions into Jira and ServiceNow workflows.
What Exposure Assessment does[2]
Hive Pro lets customers scan with 6 built-in scanners and EASM, or bring their own. The Hive Pro Platform manages security scans, tests, and assessments in-platform, including manual pen-tests and assessment results.

Questions about CounterCraft and Hive Pro

What do CounterCraft and Hive Pro sell?
CounterCraft sells Deception Expert, Threat Hunter Expert and Engager. Hive Pro sells The Hive Pro Platform and Exposure Assessment.
Are CounterCraft and Hive Pro in the same category?
They share OT and ICS security. CounterCraft's primary category is Deception technology and Hive Pro's is Exposure prioritisation and CTEM.
Who are CounterCraft and Hive Pro sold to?
Retail organizations are described as needing to secure points of sale, supply chains and customer data.

About CounterCraft

CounterCraft sells AI-powered deception technology that detects real attackers early by observing how they behave inside controlled environments. CounterCraft generates threat intelligence by combining AI-powered deception technology with preemptive threat detection. CounterCraft states that AI agents are now attacking organizations 24 hours a day, probing every surface and adapting to what they find. CounterCraft deploys AI agents of its own that build deception environments mirroring the real architecture of a customer and engage adversaries in real time. CounterCraft states that its AI agents extract intelligence while keeping every real asset untouched.[2]

The Deception Expert designs and deploys deception environments tailored to the real architecture of a customer. The Deception Expert creates realistic digital assets and host profiles to lure adversaries. An attacker meets a realistic decoy built by the Deception Expert from the actual architecture of the customer. CounterCraft builds a digital twin tailored to the environment of the customer, deployed automatically by AI. The deception environment of CounterCraft updates automatically.[2]

The Engager feeds false information to attackers in real time while gathering intelligence. The Engager interacts with attackers in real time to maximize attacker dwell time. The Threat Hunter Expert captures every move and TTP of an attacker and delivers it to the team of the customer as intelligence. The Threat Hunter Expert triages attacker activity automatically, identifies TTPs and produces incident reports for analysts.[2]

CounterCraft operates entirely outside the live environment of a customer and is agentless. No production systems are touched at any point in the CounterCraft deception process. CounterCraft deception lures both AI agents and human attackers away from critical assets. CounterCraft deploys deception technology directly at the network perimeter, placing realistic decoys alongside real edge devices.[2][3]

CounterCraft technology detects adversaries attempting to move laterally within a network. CounterCraft technology assesses and measures external risk exposure, identifying vulnerabilities, threats and potential risks. CounterCraft uses automated threat intelligence and deception technology to address the scarcity of skilled cybersecurity professionals. CounterCraft says threat intelligence powered by deception techniques lets organizations create deception environments that contain adversaries and collect threat intel to protect the network. CounterCraft says operational technology, SCADA, critical infrastructure and industrial control systems networks are difficult to defend.[2][4][5]

CounterCraft says its cyber-deception platform addresses challenges in retail, including data exfiltration, insider threat, e-commerce, supply chain threats and PoS security. CounterCraft states that retail organizations need to secure their points of sale, supply chains and customer data. CounterCraft states that the healthcare industry needs to protect patient records from ransomware and data breaches while meeting regulatory standards and clearing safety audits. The cyber-deception platform of CounterCraft can detect threat actors targeting organizations before they get into the network. CounterCraft states that financial services need to protect payment systems like SWIFT, understand the intentions of a phishing attack and learn from adversaries to help prevent fraud and ransomware activity.[2][6][7][8]

CounterCraft states that the oil and gas sector needs to protect its operational technology and its custom, difficult-to-integrate systems. Oil and gas enterprises have custom systems that are difficult to defend, according to CounterCraft. CounterCraft states that its platform is used by NATO, the US DoD, and other governments and militaries worldwide. CounterCraft addresses challenges across sectors, from military to state departments, including data exfiltration, insider threat, operational confidentiality and gaining intel. A bank used CounterCraft to detect red teams and unauthorized users on five different attempts to access the SWIFT portal, stopping them from reaching the production environment. CounterCraft works with global businesses.[2][4][9][10][11]

CounterCraft on the record

Sources

CounterCraft full record

  1. [1]countercraftsec.comCounterCraft · countercraftsec.com · undated page, accessed November 6, 2026 · Tier A
  2. [2]Deception-Powered Threat Intelligence | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  3. [3]Edge Device Security WhitepaperCounterCraft · undated page, accessed November 10, 2026 · Tier A
  4. [4]Looking to strengthen your OT security? | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  5. [5]An insider threat solution that works | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  6. [6]Cybersecurity for Retail | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  7. [7]Cybersecurity for Healthcare | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  8. [8]Cybersecurity for Financial Services | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  9. [9]Cybersecurity for Oil and GasCounterCraft · undated page, accessed November 10, 2026 · Tier A
  10. [10]Federal Government Cybersecurity Solution | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A
  11. [11]Global Bank Detects Lateral Movement in a SWIFT Network | CounterCraftCounterCraft · undated page, accessed November 10, 2026 · Tier A

Hive Pro full record

  1. [1]hivepro.comHive Pro · hivepro.com · undated page, accessed November 13, 2026 · Tier A
  2. [2]About UsHive Pro · undated page, accessed November 14, 2026 · Tier A
  3. [3]Hive Pro | Continuous Threat Exposure Management (CTEM) PlatformHive Pro · undated page, accessed November 14, 2026 · Tier A
  4. [4]Hive Pro | Agentic AI Exposure and Vulnerability ManagementHive Pro · undated page, accessed November 14, 2026 · Tier A
  5. [5]Exposure Assessment: Vulnerabilities from the Attacker's Perspective | Hive ProHive Pro · undated page, accessed November 14, 2026 · Tier A
  6. [6]Hive Pro | AI-native Vulnerability Prioritization Management PlatformHive Pro · undated page, accessed November 14, 2026 · Tier A
  7. [7]The Hive Pro Platform Integrations | Hive ProHive Pro · undated page, accessed November 14, 2026 · Tier A
  8. [8]Comprehensive Security Intelligence: Actionable Insights for Threat Exposure ManagementHive Pro · undated page, accessed November 14, 2026 · Tier A
  9. [9]Security Control Validation & Real-World Breach Simulations | Hive ProHive Pro · undated page, accessed November 14, 2026 · Tier A
  10. [10]OT/ICS Security | Exposure Management for Industrial Networks | HiveProHive Pro · undated page, accessed November 14, 2026 · Tier A
  11. [11]Hive Pro Resources | Demos, Case Studies & ROI CalculatorsHive Pro · undated page, accessed November 14, 2026 · Tier A
  12. [12]Hive Pros and Cons | User Likes & DislikesG2 · undated page, accessed November 14, 2026 · Tier C

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