CISO Tribune

Vendor comparison · 2 companies

Bay vs NowSecure

Bay is an AI agent security platform that gives enterprises visibility into every agent across devices, browsers and cloud workloads, and control over what those agents do in real time. NowSecure sells mobile application risk management software that analyzes compiled iOS and Android app binaries on real devices to find hidden AI, risky SDKs, vulnerabilities and data flows. CISO Tribune files both under AI model and agent security. This page sets the two records side by side: what each sells, where it is based, who owns and funds it, the customers it names and its recent news, each fact numbered to its source.

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  • Bay
  • NowSecure
Bay vs NowSecure: Products, Customers and Funding Compared
BayBay is an AI agent security platform that gives enterprises visibility into every agent across devices, browsers and cloud workloads, and control over what those agents do in real time.bay.ioNowSecureNowSecure sells mobile application risk management software that analyzes compiled iOS and Android app binaries on real devices to find hidden AI, risky SDKs, vulnerabilities and data flows.nowsecure.com
What it sells
  • Bay[1][2][3][4][5][6][7][8][9]Bay is an AI agent security platform covering agents on devices, in browsers and in cloud workloads. Bay returns allow, ask, steer or block decisions on agent actions at runtime.
  • Lighthouse[6]Lighthouse is Bay's embedded agentic system that drafts policy from an organization's own agent activity.
  • Wave[3]Wave is the ephemeral binary Bay uses to deploy through an existing MDM or EDR.
  • Mobile Application Risk Management[1][2][3][5]Continuously assesses apps a company builds and third-party apps its workforce uses.
  • Dynamic Mobile SBOM[7]Generates SBOMs from binary analysis of iOS, Android and hybrid apps.
  • NowSecure Privacy[8]Protects sensitive data and minimizes compliance exposure in mobile apps.
Categories
Headquarters
Not stated on its pagesChicago, United States[1]
Founded
Not stated on its pagesNot stated on its pages
Ownership and funding
Not stated on its pagesNot stated on its pages
Named customers
Not stated on its pagesNot stated on its pages
Recent news
Not stated on its pages
  • April 28, 2026NowSecure announced Mobile App Risk Intelligence (MARI), giving enterprises evidence-based visibility into third-party mobile apps, including hidden AI components and data flows.[13]
G2 and Gartner Peer Insights
  • G2: Not stated on its pages
  • Gartner Peer Insights: Not stated on its pages
  • G2: listed, seen November 4, 2026[4]
  • Gartner Peer Insights: Not stated on its pages
Who it fits
Not written yetFrom its own pages, NowSecure sells mainly to enterprises that build, use and manage mobile apps. NowSecure addresses privacy, compliance and AI governance roles. NowSecure addresses AppSec, DevSecOps and mobile engineering roles. NowSecure addresses workforce app and third-party risk roles. NowSecure says financial institutions are accountable for every component shipped to production. NowSecure helps federal, local and state agencies deliver secure mobile apps.
Last verified
November 5, 2026September 27, 2026

Where they overlap

  • Bay and NowSecure are both filed under AI model and agent security.

Where they differ, field by field

  • Bay's primary category is AI model and agent security; NowSecure's is Mobile security.
  • Bay is also filed under Endpoint management and application control and Workforce AI usage security.
  • Bay lists Bay, Lighthouse and Wave. NowSecure lists Mobile Application Risk Management, Dynamic Mobile SBOM and NowSecure Privacy.
  • NowSecure is headquartered in Chicago, United States.

What it sells: Bay

What Bay does[1][2][3][4][5][6][7][8][9]
Bay maps every agent, MCP server, extension, model and skill on devices on its first scan. Bay builds a contextual entity graph of the users, MCP servers, SaaS apps and access connected to each agent. Bay deploys with one script through an existing MDM and does not require a proxy. Bay keeps full transcripts of prompts, actions and MCP calls.
What Lighthouse does[6]
Lighthouse drafts policy from an organization's own agent activity. Users answer 7 questions about risk appetite, and Lighthouse recommends a setting for each question and builds the policy. Bay replays 30 days of agent history to show what a policy would do before enforcement.
What Wave does[3]
Bay is agentless and deploys through an existing MDM or EDR using Wave, an ephemeral binary. There is no persistent agent to maintain and no proxy in the path.

What it sells: NowSecure

What Mobile Application Risk Management does[1][2][3][5]
NowSecure gives enterprises continuous visibility into the security, privacy, compliance, and AI risk inside the mobile apps they build, use, and manage. Findings are based on what shipped apps do on real devices at runtime.
What Dynamic Mobile SBOM does[7]
NowSecure inspects compiled iOS, Android, and hybrid apps to identify every dependency, framework, and SDK actually present. It generates SBOMs for each build, storing version history and provenance.
What NowSecure Privacy does[8]
NowSecure Privacy protects sensitive data, minimizes compliance exposure, and maintains trust. NowSecure describes continuous mobile privacy testing as identifying excessive permissions, hidden data sharing, insecure SDK behaviors, and policy violations across iOS and Android applications.

Questions about Bay and NowSecure

What do Bay and NowSecure sell?
Bay sells Bay, Lighthouse and Wave. NowSecure sells Mobile Application Risk Management, Dynamic Mobile SBOM and NowSecure Privacy.
Are Bay and NowSecure in the same category?
They share AI model and agent security. Bay's primary category is AI model and agent security and NowSecure's is Mobile security.
Where are Bay and NowSecure headquartered?
NowSecure is headquartered in Chicago, United States.
Who are Bay and NowSecure sold to?
From its own pages, NowSecure sells mainly to enterprises that build, use and manage mobile apps.
What have Bay and NowSecure announced recently?
April 28, 2026: NowSecure announced Mobile App Risk Intelligence (MARI), giving enterprises evidence-based visibility into third-party mobile apps, including hidden AI components and data flows.

About Bay

Bay is an AI agent security platform that gives enterprises visibility into every agent across devices, browsers and cloud workloads, and control over what those agents do in real time. Bay describes AI endpoint security as protection for the AI agents, coding assistants and MCP servers running on employee devices. Bay was founded by three engineers who spent their careers in endpoint and API security. Bay is a Series A stage company.[2][3]

Teams run agents like Claude Code, Codex, Gemini CLI and GitHub Copilot in clusters, cloud workspaces and hosted sessions.[5]

Bay finds and maps agents first. On the first scan, Bay maps every agent, MCP server, extension, model and skill on devices, including ones nobody approved. Bay finds every agent, extension, CLI tool, MCP server, skill and model on employee devices. Bay builds a contextual entity graph of how everything connects: the user behind each agent, the MCP servers and SaaS apps it touches, and the access it holds. Bay scans every agent, package, extension, MCP server and skill for malicious indicators before approval. In the browser, Bay brings shadow AI into view, covering chatbots, extensions and embedded SaaS agents. In cloud environments, Bay discovers agents across virtual machines, Kubernetes, Coder workspaces and hosted sessions.[1][3][5][6][7]

Lighthouse, Bay's embedded agentic system, drafts policy from an organization's own agent activity. Users answer 7 questions about risk appetite, and Lighthouse recommends a setting for each question and builds the policy. Policies can be scoped by IdP group, device or runtime, and can set which MCP servers can read or write. Before enforcement, Bay replays 30 days of agent history to show what a policy would do before any user is affected. Bay also lets teams run any policy in simulation mode to see what it would allow, ask or block. At runtime, Bay enforces guardrails inline with the agentic action and returns allow, ask, steer or block in milliseconds. Bay can also prevent prompt injection attempts at runtime.[6]

Bay keeps records of agent activity. Bay keeps full transcripts of prompts, actions and MCP calls, traceable to the person behind each session. A metadata-only mode in Bay keeps prompts on the device when they must not leave it. Bay ties every prompt and agent action to a real identity, corporate or personal. Bay logs every policy change and agent action with who approved it and whether a person or an agent took it. Every decision in Bay is logged against the policy behind it, ready for auditors. Bay connects to an identity provider, so every policy applies to the right people and groups.[5][6][7][8]

Bay also checks configuration. Bay checks how every agent and AI tool is set up, across devices and cloud workloads, so risky settings can be fixed before an agent puts them to use. Bay spots bypass-permissions mode, sandboxes switched off and unrestricted tool access, rates how serious each one is and shows how to fix it. Bay finds the credentials, tokens and secrets that agents and MCP servers can read.[9]

Bay deploys with one script through an existing MDM and does not require a proxy to route traffic through. Bay deploys through an existing MDM or EDR using Wave, an ephemeral binary, so there is no persistent agent to maintain. Bay tells corporate AI accounts from personal ones, including in personal Chrome profiles. Bay's enterprise customers include Micron Technology, Peloton and ClickUp.[1][2][3][6][7][8]

Bay on the record

Sources

Bay full record

  1. [1]bay.ioBay · bay.io · undated page, accessed November 5, 2026 · Tier A
  2. [2]Security Researcher — Careers at BayBay · undated page, accessed November 10, 2026 · Tier A
  3. [3]AI Endpoint Security — BayBay · undated page, accessed November 10, 2026 · Tier A
  4. [4]About — BayBay · undated page, accessed November 10, 2026 · Tier A
  5. [5]Cloud Workspaces — BayBay · undated page, accessed November 10, 2026 · Tier A
  6. [6]Platform — BayBay · undated page, accessed November 10, 2026 · Tier A
  7. [7]Browser — BayBay · undated page, accessed November 10, 2026 · Tier A
  8. [8]AI Governance & Compliance — BayBay · undated page, accessed November 10, 2026 · Tier A
  9. [9]AI Security Posture — BayBay · undated page, accessed November 10, 2026 · Tier A

NowSecure full record

  1. [1]Nowsecure launches ai data partner program to expand mobile application risk intelligence for security platformsNowSecure · nowsecure.com · published March 18, 2026 · Tier A
  2. [2]nowsecure.comNowSecure · nowsecure.com · undated page, accessed September 27, 2026 · Tier A
  3. [3]Enterprise Mobile App Security & AI Governance | NowSecureNowSecure · undated page, accessed October 27, 2026 · Tier A
  4. [4]NowSecure Reviews 2026: Details, Pricing, & Features - G2G2 · undated page, accessed October 27, 2026 · Tier C
  5. [5]Mobile App Risk Management Platform & Programs | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  6. [6]Mobile app security testing (MAST) for iOS & Android | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  7. [7]Dynamic SBOM for iOS and Android Mobile Apps | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  8. [8]Mobile Application Privacy Testing | NowSecure PrivacyNowSecure · undated page, accessed November 4, 2026 · Tier A
  9. [9]Mobile App Security Standards & Compliance | NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  10. [10]Financial Services - NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  11. [11]Government - NowSecureNowSecure · undated page, accessed November 4, 2026 · Tier A
  12. [12]Request NowSecure SOC 2 ReportNowSecure · undated page, accessed November 4, 2026 · Tier A
  13. [13]NowSecure Launches MARI to Close the AI Governance Gap in Third-Party Mobile AppsNowSecure · published April 28, 2026 · Tier A

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